ETDs

This collection includes most of the ASU Theses and Dissertations from 2011 to present. ASU Theses and Dissertations are available in downloadable PDF format; however, a small percentage of items are under embargo. Information about the dissertations/theses includes degree information, committee members, an abstract, supporting data or media.

In addition to the electronic theses found in the ASU Digital Repository, ASU Theses and Dissertations can be found in the ASU Library Catalog.

Dissertations and Theses granted by Arizona State University are archived and made available through a joint effort of the ASU Graduate College and the ASU Libraries. For more information or questions about this collection contact or visit the Digital Repository ETD Library Guide or contact the ASU Graduate College at gradformat@asu.edu.

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From Preference to Choice: An Empirical Analysis of Consumer Decision Making in

Description
In this study I investigate the factors that may influence consumer preference and choice in China’s home interior decoration industry. With the fast development of information technology such as the internet in China, it becomes increasingly important to have a more precise understanding of consumer preference and choice in home…

In this study I investigate the factors that may influence consumer preference and choice in China’s home interior decoration industry. With the fast development of information technology such as the internet in China, it becomes increasingly important to have a more precise understanding of consumer preference and choice in home interior decoration decisions so that companies in this industry can provide better services to meet customer needs. Using survey data from a sample of potential customers and a sample of existing customers of a large home interior decoration company, I find that (1) internet has become the mostly used channel by consumers to gather information about home interior decoration, (2) design style is the most influential factor in consumers’ choice of home interior decoration company, and (3) consumers are more likely to choose home interior decoration companies to provide full services when they are between 35 to 45 years old or above 55 years old, when it is the first time for them to purchase a real estate property, and when they are located in the Eastern region of China. Findings of this study can help home interior decoration companies better understand customer needs and preferences, facilitate changes in their marketing and sales strategies, and consequently strengthen their competitive advantage．
ContributorsYang, Jin (Author) / Shen, Wei (Thesis advisor) / Zhang, Anmin (Committee member) / Gu, Bin (Committee member) / Arizona State University (Publisher)
Created2015
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IPO视角下大股东控制权结构对上市公司盈利成长性的影响研究

Description本文基于我国2006-2020年间IPO的上市公司上市当年的样本数据，研究了IPO视角下大股东控制权结构对上市公司盈利成长性的影响效应及影响机制。首先从机理上探讨了大股东控制权结构对上市公司盈利成长性的影响效应、中介机制和调节机制，并相应地构建了本文的三个研究假说。接下来，本文构建了证研究框架，具体包括模型构建、变量选择与数据选取三方面。最后，进行实证分析以验证本文的三个研究假说。通过实证研究，本文发现：首先，大股东控制权结构对上市公司盈利成长性存在显著影响，具体表现为大股东控制权中直接持股比重越高，上市公司盈利成长性则越低；第二，在大股东控制权中直接持股比重对上市公司盈利成长性的负影响中，存在着来自公司主营业务投入的负向中介效应，约占总影响效应的0.162；第三，在大股东控制权中直接持股比重对上市公司盈利成长性的负影响中，还存在着来自公司主营业务利润的负向调节作用，并且在考虑调节作用后，大股东控制权中直接持股比重对上市公司盈利成长性的直接影响不再显著；第四，大股东控制权中直接持股比重对上市公司盈利成长性的影响效应及其具体作用机制主要存在于制造业公司中，而在非制造业公司中并不明显。 最后，基于研究结论，本文从上市公司治理的角度提出两点提升公司盈利成长性的对策建议：一是上市公司尤其是制造业上市公司，在经营管理中应适度引入外部投资机构；二是上市公司在经营管理过程中应注重于主营业务的发展。
ContributorsLuo, Xuan (Author) / Shen, Wei (Thesis advisor) / Cheng, Shijun (Thesis advisor) / Jiang, Zhan (Committee member) / Arizona State University (Publisher)
Created2023