ETDs

This collection includes most of the ASU Theses and Dissertations from 2011 to present. ASU Theses and Dissertations are available in downloadable PDF format; however, a small percentage of items are under embargo. Information about the dissertations/theses includes degree information, committee members, an abstract, supporting data or media.

In addition to the electronic theses found in the ASU Digital Repository, ASU Theses and Dissertations can be found in the ASU Library Catalog.

Dissertations and Theses granted by Arizona State University are archived and made available through a joint effort of the ASU Graduate College and the ASU Libraries. For more information or questions about this collection contact or visit the Digital Repository ETD Library Guide or contact the ASU Graduate College at gradformat@asu.edu.

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汽车4S店数字营销业务—电销专员业绩归因研究

Description

2019年中国车市增速明显放缓，目前已从中高速转入负增长，客户自然进店越来越少。如何抢占2020销售先机，修炼内功，那必须要想出措施维持销量，从而保住销售业务盈利。截止到2019年6月，中国互联网网民数量已经超过8.5亿人。其中，使用手机上网的群体占比高达99.1%。互联网的快速发展，改变了人们的生活习惯，使生活变得更便捷。购车过程也是如此，客户不是先去展厅，而是通过互联网去了解产品信息，数字营销业务已经成为4S店销售发力的重点，在数字营销部门电销专员在其中起到了承上启下的关键性作用，电销专员的业绩是衡量电销专员作战能力的核心指标，所以对于电销专员岗位业绩归因的研究分析至关重要。

所以本论文将从宏观背景、终端经销商实际调研数据分析两个不同的角度，进行综合性研究。将 “人员选拔”、“能力指标”、“岗位绩效”、“岗位辅导”作为4大自变量，对于因变量“电销专员业绩”的强弱相关性的影响分析，并分析“岗位辅导”与其他三大自变量对于因变量“电销专员业绩”的交互影响，从而建立起终端对于电销专员的最优人员模型。

关键词：互联网，汽车行业，数字营销，电销专员，业绩归因

ContributorsWu, Jun` (Author) / Shen, Wei (Thesis advisor) / Chen, Xinlei (Thesis advisor) / Sun, Tianshu (Committee member) / Arizona State University (Publisher)
Created2020
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The Organizational Mechanisms through Which Foreign Strategic Investors Help Improve the Performance of Chinese Commercial Banks: A Qualitative Analysis

Description
In this study I investigate the organizational mechanisms (pathways) through which strategic investors can help a firm improve performance. Many commercial banks in China have recently invited foreign banks as strategic investors since China’s entry into the World Trade Organization (WTO), hoping to gain managerial and technological knowhow from the…

In this study I investigate the organizational mechanisms (pathways) through which strategic investors can help a firm improve performance. Many commercial banks in China have recently invited foreign banks as strategic investors since China’s entry into the World Trade Organization (WTO), hoping to gain managerial and technological knowhow from the foreign banks. Using Shanghai Pudong Development Bank as a representative example, I conduct an in-depth qualitative analysis about how the joining of Citi Bank as a strategic investor has helped the local Chinese bank improve its financial performance. On the basis of a comprehensive review of the relevant literature, I first develop a theoretical model that describes the organizational mechanisms (pathways) through which foreign strategic investors can influence the local bank’s performance. Specifically, by participation in corporate governance, the foreign strategic investor can have a positive influence over the local bank’s strategy development, operational targets, incentive systems, and organizational culture, which consequently lead to improvements in the local banks operations and financial performance. I then use a case study method to substantiate the logic and the pathways of the model with the detailed information collected from the Shanghai Pudong Development Bank and Citi Bank strategic alliance. The results are consistent with the model’s descriptive validity.
ContributorsLiu, Xinyi (Author) / Pei, Ker-Wei (Thesis advisor) / Chen, Hong (Committee member) / Shen, Wei (Committee member) / Arizona State University (Publisher)
Created2015