ETDs

This collection includes most of the ASU Theses and Dissertations from 2011 to present. ASU Theses and Dissertations are available in downloadable PDF format; however, a small percentage of items are under embargo. Information about the dissertations/theses includes degree information, committee members, an abstract, supporting data or media.

In addition to the electronic theses found in the ASU Digital Repository, ASU Theses and Dissertations can be found in the ASU Library Catalog.

Dissertations and Theses granted by Arizona State University are archived and made available through a joint effort of the ASU Graduate College and the ASU Libraries. For more information or questions about this collection contact or visit the Digital Repository ETD Library Guide or contact the ASU Graduate College at gradformat@asu.edu.

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From Preference to Choice: An Empirical Analysis of Consumer Decision Making in

Description
In this study I investigate the factors that may influence consumer preference and choice in China’s home interior decoration industry. With the fast development of information technology such as the internet in China, it becomes increasingly important to have a more precise understanding of consumer preference and choice in home…

In this study I investigate the factors that may influence consumer preference and choice in China’s home interior decoration industry. With the fast development of information technology such as the internet in China, it becomes increasingly important to have a more precise understanding of consumer preference and choice in home interior decoration decisions so that companies in this industry can provide better services to meet customer needs. Using survey data from a sample of potential customers and a sample of existing customers of a large home interior decoration company, I find that (1) internet has become the mostly used channel by consumers to gather information about home interior decoration, (2) design style is the most influential factor in consumers’ choice of home interior decoration company, and (3) consumers are more likely to choose home interior decoration companies to provide full services when they are between 35 to 45 years old or above 55 years old, when it is the first time for them to purchase a real estate property, and when they are located in the Eastern region of China. Findings of this study can help home interior decoration companies better understand customer needs and preferences, facilitate changes in their marketing and sales strategies, and consequently strengthen their competitive advantage．
ContributorsYang, Jin (Author) / Shen, Wei (Thesis advisor) / Zhang, Anmin (Committee member) / Gu, Bin (Committee member) / Arizona State University (Publisher)
Created2015
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战略执行力对企业绩效的影响

Description在日趋复杂动态的环境中，如何提高企业的绩效不仅是企业家最感兴趣的事情，也是众多学者进行企业管理方面研究的落脚点。从目前战略执行力的研究现状来看，一些学者对战略执行力的性质和构成进行了研究，并取得了一定的成果。但这些研究多为描述性分析，实证研究较少，且较为分散，尚未形成较为完整的分析框架。对于战略执行力、员工生产力与企业绩效关系的研究则更少。因此，本研究将通过对现有文献的分析和梳理，研究战略执行的本质及其构成并进一步研究战略执行力与企业绩效的关系及其作用机理。
ContributorsLiu, Baozhong (Author) / Shen, Wei (Thesis advisor) / Shi, Weilei (Thesis advisor) / Huang, Xiaochuan (Committee member) / Arizona State University (Publisher)
Created2023