Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

Displaying 1 - 7 of 7
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Description
This paper will focus on the changes in China's OFDI while also explaining its growth. However, another primary focus will be comparing the relationships between China, Hong Kong, and Africa. This paper will show the correlating changes between the three regions and explain the distribution of China's investments. One argument

This paper will focus on the changes in China's OFDI while also explaining its growth. However, another primary focus will be comparing the relationships between China, Hong Kong, and Africa. This paper will show the correlating changes between the three regions and explain the distribution of China's investments. One argument is that Hong Kong may play a large role in facilitating Chinese investment into Africa, which if not disaggregated, could lead to inaccurate numbers of China's FDI into Africa. The purpose of this paper is to investigate the importance of China's relationship with Hong Kong and Africa. In 2012, Garth Shelton argued that Hong Kong was an important gateway in South Africa's trade with China. Since then, many others have made similar claims in support of Hong Kong's bigger role. However, due to the difficulty of finding specific data for each region, these analyses are incomplete and fail to clearly substantiate their theory. I will try to find a correlation by gathering my own data, tables, and through different interviews.
ContributorsSon, James (Author) / Simonson, Mark (Thesis director) / Iheduru, Okechukwu (Committee member) / Economics Program in CLAS (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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Description
This thesis examines the impact of price changes of select microprocessors on the market share and 5-year gross profit net present values of Company X in the networking market through a multi-step analysis. The networking market includes segments including media processing, cloud services, security, routers & switches, and access points.

This thesis examines the impact of price changes of select microprocessors on the market share and 5-year gross profit net present values of Company X in the networking market through a multi-step analysis. The networking market includes segments including media processing, cloud services, security, routers & switches, and access points. For this thesis our team focused on the routers & switches, as well as the security segments. Company X wants to capitalize on the expected growth of the networking market as it transitions to its fifth generation (henceforth referred to as 5G) by positioning itself favorably in its customers eyes through high quality products offered at competitive prices. Our team performed a quantitative analysis of benchmark data to measure the performances of Company X's products against those of its competitors. We collected this data from third party computer reviewers, as well as the published reports of Company X and its competitors. Through the use of a preference matrix, we then normalized this performance data to adjust for different scales. In order to provide a well-rounded analysis, we adjusted these normalized performances for power consumption (using thermal design power as a proxy) as well as price. We believe these adjusted performances are more valuable than raw benchmark data, as they appeal to the demands of price-sensitive customers. Based on these comparisons, our team was able to assess price changes for their market and discounted financial impact on Company X. Our findings challenge the current pricing of one of the two products being analyzed and suggests a 9% decrease in the price of said product. This recommendation most effectively positions Company X for the development of 5G by offering the best balance of market share and NPV.
ContributorsArias, Stephen (Co-author) / Masson, Taylor (Co-author) / McCall, Kyle (Co-author) / Dimitroff, Alex (Co-author) / Hardy, Sebastian (Co-author) / Simonson, Mark (Thesis director) / Haller, Marcie (Committee member) / School of Accountancy (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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Description
Autonomous vehicles (AV) are capable of producing massive amounts of real time and precise data. This data has the ability to present new business possibilities across a vast amount of markets. These possibilities range from simple applications to unprecedented use cases. With this in mind, the three main objectives we

Autonomous vehicles (AV) are capable of producing massive amounts of real time and precise data. This data has the ability to present new business possibilities across a vast amount of markets. These possibilities range from simple applications to unprecedented use cases. With this in mind, the three main objectives we sought to accomplish in our thesis were to: 1. Understand if there is monetization potential in autonomous vehicle data 2. Create a financial model of what detailing the viability of AV data monetization 3. Discover how a particular company (Company X) can take advantage of this opportunity, and outline how that company might access this autonomous vehicle data.
ContributorsCarlton, Corrine (Co-author) / Clark, Rachael (Co-author) / Quintana, Alex (Co-author) / Shapiro, Brandon (Co-author) / Sigrist, Austin (Co-author) / Simonson, Mark (Thesis director) / Reber, Kevin (Committee member) / School of Accountancy (Contributor) / Department of Finance (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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Description
The global network, serving as the backbone of the Internet and the flow of all digital information, has evolved since the birth of the internet in 1983 1. From the first generation of networks that supported the first cell phones, the system has matured to the existing fourth generation (4G),

The global network, serving as the backbone of the Internet and the flow of all digital information, has evolved since the birth of the internet in 1983 1. From the first generation of networks that supported the first cell phones, the system has matured to the existing fourth generation (4G), providing greater speed and expanded capabilities beyond basic calling and texting. The goal of our project was to identify how well Company X is positioned to capitalize on the transition to 5G, which will involve almost twice the amount of interconnected devices than today. To do this, we completed the following various tasks: 1. Identify the networking segments to focus our research. 2. Identify the major customers in these segments and how much of the market share each occupies. 3. Analyze the major benchmarks and metrics these customers value when purchasing the microprocessors for their networking devices. 4. Identify Company X's major competitors and their comparable products. 5. Compare the benchmark performances of Company X's offerings and its competitors 6. Create a model that provides a 5-year NPV as well as Company X's market share 7. Employ this model to evaluate various pricing strategies. 8. Determine the optimal pricing strategy and make a final recommendation. As 5G evolves, the demand for high-quality, low-power networking devices (e.g. routers, switches, access points) will increase. After performing our analyses, we will be able to decide how Company X's networking-oriented SoCs (chipset) compare to those of the other major competitors and use this relative performance to determine an appropriate ASP (average selling price) for these SoCs.
ContributorsDimitroff, Alex (Co-author) / Arias, Stephen (Co-author) / Masson, Taylor (Co-author) / McCall, Kyle (Co-author) / Hardy, Sebastian (Co-author) / Simonson, Mark (Thesis director) / Haller, Marcie (Committee member) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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Description
Autonomous vehicles (AV) are capable of producing massive amounts of real time and precise data. This data has the ability to present new business possibilities across a vast amount of markets. These possibilities range from simple applications to unprecedented use cases. With this in mind, the three main objectives we

Autonomous vehicles (AV) are capable of producing massive amounts of real time and precise data. This data has the ability to present new business possibilities across a vast amount of markets. These possibilities range from simple applications to unprecedented use cases. With this in mind, the three main objectives we sought to accomplish in our thesis were to: Understand if there is monetization potential in autonomous vehicle data Create a financial model of what detailing the viability of AV data monetization Discover how a particular company (Company X) can take advantage of this opportunity, and outline how that company might access this autonomous vehicle data. First, in order to brainstorm how this data could be monetized, we generated potential use cases, defined probable customers of these use cases, and how the data could generate value to customers as a means to understand what the "price" of autonomous vehicle data might be. While we came up with an extensive list of potential data monetization use cases, we evaluated our list of use cases against six criteria to narrow our focus into the following five: Government, Insurance Companies, Mapping, Marketing purposes, and Freight. Based on our research, we decided to move forward with the insurance industry as a proof of concept for autonomous vehicle data monetization. Based on our modeling, we concluded there is a significant market for autonomous vehicle data monetization moving forward. Data accessibility is a key driver in how profitable a particular company and their competitors can be in this space. In order to effectively monetize this data, it would first be important to understand the method by which a company obtains access to the data in the first place. Ultimately, based on our analysis, Company X has positioned itself well to take advantage of the new trends in autonomous vehicle technology. With more strategic investments and innovation, Company X can be a key benefactor of this unprecedented space in the near future.
ContributorsShapiro, Brandon (Co-author) / Quintana, Alex (Co-author) / Sigrist, Austin (Co-author) / Clark, Rachael (Co-author) / Carlton, Corrine (Co-author) / Simonson, Mark (Thesis director) / Reber, Kevin (Committee member) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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Description
Company X has developed minicomputing products that can change the way people think about minicomputer. The Product A (PRODUCT A) and Product B are relatively new products on the market that have the ability to change the way some industries use technology and increase end-user convenience. The key issue for

Company X has developed minicomputing products that can change the way people think about minicomputer. The Product A (PRODUCT A) and Product B are relatively new products on the market that have the ability to change the way some industries use technology and increase end-user convenience. The key issue for Company X is finding targeted use cases to which Company X can market these products and increase sales. This thesis reports how our team has researched, calculated, and financially forecasted use cases for both the PRODUCT A and Product B. The Education and Healthcare industries were identified as those providing significant potential value propositions and an array of potential use cases from which we could choose to evaluate. Key competitors, market dynamics, and information obtained through interviews with a Product Line Analyst were used to size the available, obtainable, and attainable market numbers for Company X. The models built for this research provided insight into the PRODUCT A and Product B's potential growth in the education and healthcare industries. This led to the selection of education and healthcare use cases for the Product B and the PRODUCT A use cases for healthcare. This report concludes with recommendations for success in education and healthcare with the PRODUCT A and Product B.
ContributorsHoward, James (Co-author) / Kazmi, Abbas (Co-author) / Ralston, Nicholas (Co-author) / Salamatin, Mikkaela Alexis (Co-author) / Simonson, Mark (Thesis director) / Hopkins, David (Committee member) / W.P. Carey School of Business (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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Description
We gathered and analyzed key data from a wide-range of competitors in the foundry, fabless, and Integrated design manufacturing business. After detecting a downward trend in the return of invested capital (ROIC) and higher capital intensity of Company X, we searched for alternatives to turn this around. We conclude that,

We gathered and analyzed key data from a wide-range of competitors in the foundry, fabless, and Integrated design manufacturing business. After detecting a downward trend in the return of invested capital (ROIC) and higher capital intensity of Company X, we searched for alternatives to turn this around. We conclude that, to decrease the net PPE of Company X, a sale-leaseback transaction would help Company X reduce their balance sheet and provided financing to advance their manufacturing capabilities.
ContributorsBhat, Arjun Khandige (Co-author) / Brock, Ethan (Co-author) / Gamperl, Max (Co-author) / Gupta, Viraj (Co-author) / Macha, Sanketh (Co-author) / Simonson, Mark (Thesis director) / Duran, Juan Carlos (Committee member) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05