Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

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An analysis of Major League Baseball (MLB) attendance drivers and fan segmentation strategies to identify ways in which teams can attract fans. Core elements of drivers and fan segments are identified then practically applied to three modern MLB franchises. The thesis concludes with recommendations for each of the chosen franchises,

An analysis of Major League Baseball (MLB) attendance drivers and fan segmentation strategies to identify ways in which teams can attract fans. Core elements of drivers and fan segments are identified then practically applied to three modern MLB franchises. The thesis concludes with recommendations for each of the chosen franchises, as well as, for MLB as a whole, outlining how the league and teams can more effectively serve their fanbase and improve attendance.
ContributorsBrown, Jake (Author) / Mozilo, Dominick (Co-author) / Pleskovitch, Jack (Co-author) / Mokwa, Michael (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Supply Chain Management (Contributor)
Created2022-05
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Description
This thesis explores data-driven engagement strategies for the ASU Baseball team to implement in order to increase student attendance at their home games, held at Phoenix Municipal Stadium, given that all general students have a financial buy-in to their collegiate athletic programs. Developing a loyal fan base is essential to

This thesis explores data-driven engagement strategies for the ASU Baseball team to implement in order to increase student attendance at their home games, held at Phoenix Municipal Stadium, given that all general students have a financial buy-in to their collegiate athletic programs. Developing a loyal fan base is essential to a team’s overall success, leading to an increased sense of pride and passion for on-field heroism. Our research team's focus was on analyzing the brand positioning of the Sun Devil Baseball program to determine what opportunities exist within the program. Our methods included collecting secondary data and conducting primary research via a Qualtrics survey administered to undergraduate students on ASU’s campus. The survey results were then used to propose data-driven engagement strategies covering various aspects of campus life in order to provide a well-designed value proposition. Additionally, we used findings from our secondary data to evolve our recommendations past student attendance and into overall presence as well. Through conducting research of different histories, examining the current situation, then identifying an opportunity to grow along with a plan of action, this creative project will cover multiple key areas of a student brand report.
ContributorsBerge, Nicole (Author) / Personale, Caitlin (Co-author) / Mokwa, Michael (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / School of Sustainability (Contributor)
Created2022-05
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Description
This thesis aims to develop a new way to value players for all teams in the MLB, despite the financial disparity. Displayed in the rest of this paper, is a player valuation model created around each team's salary level, focusing on player’s offensive output. The model functions in a way

This thesis aims to develop a new way to value players for all teams in the MLB, despite the financial disparity. Displayed in the rest of this paper, is a player valuation model created around each team's salary level, focusing on player’s offensive output. The model functions in a way that values players by their ability to help their team score runs and win games by setting parameters for salary expectations based on player performance. This allows for small market MLB teams, like the Cleveland Guardians, to build a roster of players around their specific salary limit, specifically to score the maximum runs and win games. On the contrary, the model also works for big market teams, like the Los Angeles Dodger, allowing them to project their larger salary limit to players and build their ideal roster as well.
ContributorsPearce, Eric (Author) / Lewis, Spencer (Co-author) / Licon, Lawrence (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / School of Accountancy (Contributor) / Department of Finance (Contributor)
Created2022-05
Description

For my creative project/thesis, I gave a fully rehearsed, fully performed hour long recital using rare baseball music I researched, hunted down, studied, practiced, and then performed in a recital setting. I used my long history with and personal knowledge of Baseball, as well as my newly studied knowledge of

For my creative project/thesis, I gave a fully rehearsed, fully performed hour long recital using rare baseball music I researched, hunted down, studied, practiced, and then performed in a recital setting. I used my long history with and personal knowledge of Baseball, as well as my newly studied knowledge of and newly acquired skills with Musical Theater, Opera, and Voice to make a project that celebrated both my past achievements and what I learned with my performance degree these last 4 years. I, in total, learned 16 new songs and performed each of them back to back to back, with breaks in between each set and an intermission, as well as brief histories and summaries of each song or each song set. I then performed the recital on February 25th in the ASU School of Music Recital Hall, and invited as many friends, peers, colleagues, and family members as I could to attend, while also sharing the streaming and subsequent recording online as well. I was accompanied by pianist Stephen Kuebelbeck on piano, and the two of us spent hours upon hours rehearsing in addition to performing the recital itself. My thesis director, Carole FitzPatrick, helped me with all the vocal technique, song selection, memorization, recital approach, and planning out the logistics of my recital, while Dr. Kay Norton helped me with research such as song selection, history of the pieces, history of the composers, and historical context of the pieces. While this is an unconventional project, I feel like it best reflects my unconventional major. It gives me both advanced knowledge on a niche in my field of performance, provides me with rehearsed music that I love and can use and carry forward into most any concert or performance setting, and provides me with personal artistic satisfaction by combining together two worlds I dearly love and am a part of, in a creative way. It also gives me the irreplaceable experience of putting together my own recital (completely outside of class and on my own time), as recital performances will hopefully become a regular part of my life as a singing performer.

ContributorsLadley, Edward (Author) / FitzPatrick, Carole (Thesis director) / Norton, Kay (Committee member) / Barrett, The Honors College (Contributor) / Performance (Music Theatre) (Contributor) / Kuebelbeck, Stephen (Musician)
Created2022-05
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Description
This thesis looks at youth baseball pitchers’ perceptions of the risks and benefits of a weighted baseball and long toss training program. The literature review is a supplement to the thesis by examining the effects of weighted baseball and long toss training programs on a youth pitcher’s arm health and

This thesis looks at youth baseball pitchers’ perceptions of the risks and benefits of a weighted baseball and long toss training program. The literature review is a supplement to the thesis by examining the effects of weighted baseball and long toss training programs on a youth pitcher’s arm health and career longevity. Prior research in this topic details the risks and benefits of these programs. The research survey conducted for this thesis aimed to supplement the prior research by giving insight into the perceptions of these young athletes towards weighted baseball and long toss training programs.
ContributorsKranstuber, William (Author) / McIntosh, Daniel (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor)
Created2022-05
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Description
An analysis of Major League Baseball (MLB) attendance drivers and fan segmentation strategies to identify ways in which teams can attract fans. Core elements of drivers and fan segmentation are identified then practically applied to three modern MLB franchises. The thesis concludes with recommendations for each of the chosen franchises,

An analysis of Major League Baseball (MLB) attendance drivers and fan segmentation strategies to identify ways in which teams can attract fans. Core elements of drivers and fan segmentation are identified then practically applied to three modern MLB franchises. The thesis concludes with recommendations for each of the chosen franchises, as well as, for MLB as a whole, outlining how the league and teams can more effectively serve their fanbase and improve attendance.
ContributorsMozilo, Dominick (Author) / Brown, Jake (Co-author) / Pleskovitch, Jack (Co-author) / Mokwa, Michael (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Department of Economics (Contributor)
Created2022-05
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Description
An analysis of Major League Baseball (MLB) attendance drivers and fan segmentation strategies to identify ways in which teams can attract fans. Core elements of drivers and fan segments are identified then practically applied to three modern MLB franchises. The thesis concludes with recommendations for each of the chosen franchises,

An analysis of Major League Baseball (MLB) attendance drivers and fan segmentation strategies to identify ways in which teams can attract fans. Core elements of drivers and fan segments are identified then practically applied to three modern MLB franchises. The thesis concludes with recommendations for each of the chosen franchises, as well as, for MLB as a whole, outlining how the league and teams can more effectively serve their fanbase and improve attendance.
ContributorsPleskovitch, Jack (Author) / Brown, Jake (Co-author) / Mozilo, Dominick (Thesis director) / Mokwa, Michael (Committee member) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2022-05
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Description
The purpose of this thesis was to use the inverted-U theory to explore similarities and differences in optimal intensity among baseball pitchers and provide them recommendations on how to manage their intensity. Controlling for the task and environment, data was collected through interviews to explore how the individual (i.e., the

The purpose of this thesis was to use the inverted-U theory to explore similarities and differences in optimal intensity among baseball pitchers and provide them recommendations on how to manage their intensity. Controlling for the task and environment, data was collected through interviews to explore how the individual (i.e., the person) influences the optimal level of arousal needed for peak performance. Interviews were conducted with three collegiate baseball players. Interview questions focused on the athletes describing their own perceived optimal intensity for performance. The interviews were analyzed for each individual athlete and those results were then compared across athletes to find similarities and differences. Additionally, a short infographic was made that provides some recommendations on how to manage their optimal intensity. If used correctly, the pitchers can achieve an ideal optimal intensity that can help them maintain a high level of performance.
ContributorsReyes, Adrian (Author) / Miossi, Lindsey (Thesis director) / Hoffner, Kristin (Committee member) / Barrett, The Honors College (Contributor) / College of Health Solutions (Contributor)
Created2022-05
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Description
This thesis explores data-driven engagement strategies for the ASU Baseball team to implement in order to increase student attendance at their home games, held at Phoenix Municipal Stadium, given that all general students have a financial buy-in to their collegiate athletic programs. Developing a loyal fan base is essential to

This thesis explores data-driven engagement strategies for the ASU Baseball team to implement in order to increase student attendance at their home games, held at Phoenix Municipal Stadium, given that all general students have a financial buy-in to their collegiate athletic programs. Developing a loyal fan base is essential to a team’s overall success, leading to an increased sense of pride and passion for on-field heroism. Our research team's focus was on analyzing the brand positioning of the Sun Devil Baseball program to determine what opportunities exist within the program. Our methods included collecting secondary data and conducting primary research via a Qualtrics survey administered to undergraduate students on ASU’s campus. The survey results were then used to propose data-driven engagement strategies covering various aspects of campus life in order to provide a well-designed value proposition. Additionally, we used findings from our secondary data to evolve our recommendations past student attendance and into overall presence as well. Through conducting research of different histories, examining the current situation, then identifying an opportunity to grow along with a plan of action, this creative project will cover multiple key areas of a student brand report.
ContributorsPersonale, Caitlin (Author) / Berge, Nicole (Co-author) / Mokwa, Michael (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / School of Community Resources and Development (Contributor) / Department of Marketing (Contributor)
Created2022-05
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Description

In 1922, United States Supreme Court Justice Oliver Wendell Holmes authored the opinion for the majority in Federal Baseball Club of Baltimore, Inc v. National League of Professional Baseball Clubs. That decision judicially exempted Major League Baseball from the Sherman and Clayton Antitrust Acts, and the organization would take full

In 1922, United States Supreme Court Justice Oliver Wendell Holmes authored the opinion for the majority in Federal Baseball Club of Baltimore, Inc v. National League of Professional Baseball Clubs. That decision judicially exempted Major League Baseball from the Sherman and Clayton Antitrust Acts, and the organization would take full advantage. Through increasingly nonsensical legal reasoning, this exemption survived into 2022, its 100th anniversary. This paper explains the intricate monopoly Major League Baseball created, the individuals who made the decisions to allow it, and why Congress must pass legislation ending it for good.

ContributorsJordan, Andrew (Author) / Barnard, Catherine (Thesis director) / Oberle, Eric (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2022-05