Barrett

Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

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Evolution of International Business: International and Cultural Strategies Through the Application of Information Measurement Theory and Deductive Logic

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The purpose for this thesis is to analyze the past trends of international business and use that information to make conclusions for future events. In this paper, I explore the international business landscape since World War II, examine the five main cultural clusters, explore four different international business strategies, and…

The purpose for this thesis is to analyze the past trends of international business and use that information to make conclusions for future events. In this paper, I explore the international business landscape since World War II, examine the five main cultural clusters, explore four different international business strategies, and draw conclusions based on logic derived from Dr. Dean Kashiwagi's Information Measurement Theory. It is my goal to develop rational conclusions based on acquiring as much information as possible. Specifically, the concepts of the "Event" and dominant information were used to predict future outcomes. A best value approach towards international management and strategic leadership is also explored in order to provide a framework for proper management techniques. My conclusions revolve around two main predictions: in the next thirty years a new manufacturing hub will emerge outside of Asia and as the world continues to globalize, cultural differences will blur and more firms will adopt a global standardization strategy as discussed in the Starbuck's case later in the paper.
ContributorsMiles, Jeffrey Robert (Author) / Kashiwagi, Dean (Thesis director) / Kashiwagi, Jacob (Committee member) / Department of Supply Chain Management (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
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From Big Mac to Maharaja Mac: An Examination of Brand Management Practices Across National Borders

Description
In recent years, trade restrictions have been lifted, national borders have opened up, and technology has improved. As a result, companies have been able to expand beyond their home countries and operate in foreign markets. This phenomenon has led to the rise of multinational corporations. Although there are been a…

In recent years, trade restrictions have been lifted, national borders have opened up, and technology has improved. As a result, companies have been able to expand beyond their home countries and operate in foreign markets. This phenomenon has led to the rise of multinational corporations. Although there are been a trend towards international pursuits, not all businesses have been successful overseas. Further, there is no foolproof way to guarantee that a company will be lucrative in other markets. Some large, well-known multinational corporations have experienced great success in their home markets as well as some foreign markets; however, the same companies have experienced defeat in other national markets. The international expansion strategy that a company must pursue in order to be successful in a foreign market varies depending on the company as well as the foreign market it is entering. For this reason, companies must tailor their foreign expansion strategies to each of the markets in which they operate. From Big Mac to Maharaja Mac: An Analysis of Brand Management Practices Across National Borders examines international business expansion, particularly looking at brand management practices utilized by an array of multinational corporations. This thesis aims to research, analyze, and pinpoint key international brand management strategies and then make recommendations for corporations that are currently operating in a single market but wish to expand their reach beyond their home market's national borders.
ContributorsNaidu, Deepika Sriramineni (Author) / Montoya, Detra (Thesis director) / Schlacter, John (Committee member) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12