Evolution of International Business: International and Cultural Strategies Through the Application of Information Measurement Theory and Deductive Logic

The purpose for this thesis is to analyze the past trends of international business and use that information to make conclusions for future events. In this paper, I explore the international business landscape since World War II, examine the five main cultural clusters, explore four different international business strategies, and draw conclusions based on logic derived from Dr. Dean Kashiwagi's Information Measurement Theory. It is my goal to develop rational conclusions based on acquiring as much information as possible. Specifically, the concepts of the "Event" and dominant information were used to predict future outcomes. A best value approach towards international management and strategic leadership is also explored in order to provide a framework for proper management techniques. My conclusions revolve around two main predictions: in the next thirty years a new manufacturing hub will emerge outside of Asia and as the world continues to globalize, cultural differences will blur and more firms will adopt a global standardization strategy as discussed in the Starbuck's case later in the paper.