School of Sustainability Graduate Culminating Experiences

Effective sustainability communication is essential to the successful creation, implementation and maintenance of effective sustainability solutions. As journalists are often the intermediary between sustainability scientists or practitioners and the general public, they have a responsibility to learn how to tell these stories in a way that motivates audiences to design and support more substantive solutions. My project is an experiment in this kind of sustainability storytelling.

As a Peace Corps Volunteer in Togo I saw firsthand the harm that ineffective storytelling can do. There the dominant narrative of sustainable development – as something Northern citizens do in the South – has had a dampening effect on grassroots development efforts. In an effort to combat this narrative, I created a short-form documentary that follows the stories of one exemplary Togolese changemaker who successfully developed his own solutions to sustainability challenges in his community. The film was published online in both English and French; shared with staff, Volunteers and local counterparts of Peace Corps Togo; and modified into a shorter video profile for distribution via WhatsApp, the primary social media platform in Togo.

Focus groups organized to evaluate audience responses to the film indicated that it effectively elicits feelings of hope and inspiration in viewers, as well as an increased motivation to address problems in viewers’ local communities. Participants also noted that its emphasis on local-led solutions counteracted Western development myths. This early feedback supports a growing body of evidence that solutions journalism more effectively spurs behavior change than its problem-centric counterpart. It also suggests that shifting the focus of development narratives from foreign to local leaders can also shift audience’s perceived agency.

The production and consumption of goods is a global phenomenon that has significant social and environmental impacts and challenges. In 2016, the International Labor Organization (ILO) estimated that 25 million people were victims of forced labor. Forced labor is defined as “work that is involuntary and subject to penalty.” It is a subset of modern slavery, and is a complex problem that affects all three pillars of sustainability. Fair labor, on the other hand, is voluntary, requires fair compensation, and is free from penalty. With one in five jobs tied to global supply chains, it is vital that companies and organizations are committed to sustainability within the supply chain (Thorlakson et al., 2018). One critical aspect of this commitment includes a focus on fair labor practices.

ASU’s Trademark Licensing Department currently utilizes third-party vendors to verify that any licensed product, those marked with an ASU logo or trademark, have been sourced and produced under fair labor conditions. Our project focuses on steps that can be taken to elevate fair labor practices across the ASU supply chain for both licensed and unlicensed products. The Fair Labor Solutions Team has developed two primary deliverables: an overarching report and a fair labor problem identification presentation with a script to act as an education tool for ASU staff. The report contains the following elements: a landscape analysis of fair labor, ASU’s current procurement practices, a collection of exemplary case studies, and a tiered vision towards transformational change. Our team understands that ensuring fair labor throughout the ASU supply chain is not a linear process. The goal of our deliverables is to offer a strong foundation for the university's transition to sustainable procurement.

Sustainable purchasing is the integration of sustainability criteria into procurement processes and decisions. A critical element of this is ensuring fair labor practices such as safe working conditions, appropriate pay for work, and the absence of forced labor and child labor. Enforcing fair labor standards throughout the supply chain is challenging. Working directly with the final vendor is not enough as finished products involve multiple inputs and activities from extraction to end use and many associated suppliers. Unfair and forced labor practices are especially prevalent in countries with poor labor laws and lack of enforcement. Reporting and verifying labor practices for these suppliers can be time-consuming and expensive. Moreover, ensuring that a final vendor's products and services observe sustainability standards does not mean that all the suppliers involved in product creation steps observe fair and equitable labor practices. Third-party certifications are helpful, but not always accurate. ASU wishes to (1) strengthen its purchasing practices to increase assurances that sourced products follow fair labor practices across the supply chain of vendors and suppliers, and (2) create scalable solutions that can be implemented at other universities.

Sustainable purchasing is the integration of sustainability criteria into procurement processes and decisions. A critical element of this is ensuring fair labor practices such as safe working conditions, appropriate pay for work, and the absence of forced labor and child labor. Enforcing fair labor standards throughout the supply chain is challenging. Working directly with the final vendor is not enough as finished products involve multiple inputs and activities from extraction to end use and many associated suppliers. Unfair and forced labor practices are especially prevalent in countries with poor labor laws and lack of enforcement. Reporting and verifying labor practices for these suppliers can be time-consuming and expensive. Moreover, ensuring that a final vendor's products and services observe sustainability standards does not mean that all the suppliers involved in product creation steps observe fair and equitable labor practices. Third-party certifications are helpful, but not always accurate. ASU wishes to (1) strengthen its purchasing practices to increase assurances that sourced products follow fair labor practices across the supply chain of vendors and suppliers, and (2) create scalable solutions that can be implemented at other universities.

Sustainable purchasing is the integration of sustainability criteria into procurement processes and decisions. A critical element of this is ensuring fair labor practices such as safe working conditions, appropriate pay for work, and the absence of forced labor and child labor. Enforcing fair labor standards throughout the supply chain is challenging. Working directly with the final vendor is not enough as finished products involve multiple inputs and activities from extraction to end use and many associated suppliers. Unfair and forced labor practices are especially prevalent in countries with poor labor laws and lack of enforcement. Reporting and verifying labor practices for these suppliers can be time-consuming and expensive. Moreover, ensuring that a final vendor's products and services observe sustainability standards does not mean that all the suppliers involved in product creation steps observe fair and equitable labor practices. Third-party certifications are helpful, but not always accurate. ASU wishes to (1) strengthen its purchasing practices to increase assurances that sourced products follow fair labor practices across the supply chain of vendors and suppliers, and (2) create scalable solutions that can be implemented at other universities.