Artivate: A Journal of Entrepreneurship in the Arts
The mission of Artivate: A Journal of Entrepreneurship in the Arts is to disseminate new thinking and perspectives on arts entrepreneurship theory, practice, and pedagogy.
The editors are committed to publishing research-based articles and case studies of interest to scholars, artists, and students in the areas of entrepreneurship theory as applied to the arts; arts entrepreneurship education; arts management; arts and creative industries; public policy and the arts; the arts in community and economic development; nonprofit leadership; social entrepreneurship in or using the arts; evaluation and assessment; public practice in the arts.
Artivate is published twice yearly, summer and winter, in an online format. The editors are particularly interested in articles that actively link theory with practice in ways that will be of interest and impact to the broad cross-section of the Journal’s readership. Self-reflective studies from arts entrepreneurs and empirical research from scholars are equally welcome. We are interested in supporting the growth of our nascent discipline and also welcome debut articles from emerging scholars.
Our editorial board is drawn from diverse disciplines at the nexus of entrepreneurship and the arts. These distinguished colleagues review and recommend articles submitted for consideration and we thank them in advance for their hard work and dedication.
Artivate was originally published by The Pave Program in Arts Entrepreneurship at Arizona State University, but is now published by the University of Arkansas Press.
Filtering by
- Creators: Griffey, Julia
- Creators: Onishi, Tamaki
To address the call for examination of academic and professional approaches to arts entrepreneurship, we summarize the academic arts entrepreneurship programs in the State of North Carolina and conduct a pilot study with data gathered from arts entrepreneurs who attended the 5th annual Southern Entrepreneurship in the Arts Conference in Greensboro, North Carolina. Our review of the descriptive data reveals that arts entrepreneurs face a variety of needs and challenges, which are psychological (e.g., peer support) as well as technical (e.g., start-up skills). These findings suggest that, as prior literature stresses, arts entrepreneurship education programs should entail both the “entrepreneurship mindset” aspect and the “venture creation” aspect, so we advocate a holistic approach that combines both these perspectives with other related courses. We conclude, based on our exploratory study, that collaborative and flexible approaches, such as cross-campus programs for arts entrepreneurship education in higher education, could have beneficial outcomes for art entrepreneurs. Implications for future research are discussed.
A lean startup process is an attractive route to business ownership for people with limited funds or who are risk averse, as such a process is designed to avoid significant loss and support success (Thickett, 2013). This article contends that ideal tools to facilitate this lean startup methodology of experimentation, reflection, and flexibility are social media platforms and third party selling. This reflective case study examines the author’s process using these tools to lean launch a niche web-based artisan business.