The mission of Artivate: A Journal of Entrepreneurship in the Arts is to disseminate new thinking and perspectives on arts entrepreneurship theory, practice, and pedagogy.
The editors are committed to publishing research-based articles and case studies of interest to scholars, artists, and students in the areas of entrepreneurship theory as applied to the arts; arts entrepreneurship education; arts management; arts and creative industries; public policy and the arts; the arts in community and economic development; nonprofit leadership; social entrepreneurship in or using the arts; evaluation and assessment; public practice in the arts.
Artivate is published twice yearly, summer and winter, in an online format. The editors are particularly interested in articles that actively link theory with practice in ways that will be of interest and impact to the broad cross-section of the Journal’s readership. Self-reflective studies from arts entrepreneurs and empirical research from scholars are equally welcome. We are interested in supporting the growth of our nascent discipline and also welcome debut articles from emerging scholars.
Our editorial board is drawn from diverse disciplines at the nexus of entrepreneurship and the arts. These distinguished colleagues review and recommend articles submitted for consideration and we thank them in advance for their hard work and dedication.
Artivate was originally published by The Pave Program in Arts Entrepreneurship at Arizona State University, but is now published by the University of Arkansas Press.
ARTIVATE: A Journal of Entrepreneurship in the Arts, Volume 1 Number 1 -- Table of Contents:
“Artivate Volume 1, Number 1: Table of Contents” p. i.
“Arts Entrepreneurship” by Gary D. Beckman and Linda Essig, p. 1-8.
“What’s in a Name?: Typifying Artist Entrepreneurship in Community Based Training” by Paul Bonin-Rodriguez, p. 9-24.
“The Case of the Pittsburgh New Music Ensemble: An Illustration of Entrepreneurial Theory in an Artistic Setting” by Jeffrey Nytch, p. 25-34.
“Shattering the Myth of the Passive Spectator: Entrepreneurial Efforts to Define and Enhance Participation in ‘Non-Participatory’ Arts” by Clayton Lord, p. 35-49.
ARTIVATE: A Journal of Entrepreneurship in the Arts, Volume 1 Number 2 -- Table of Contents:
“Editor’s Introduction” by Gary D. Beckman, p. 1.
“Artivate Volume 1, Number 2: Table of Contents” p. 51.
“Infusing Entrepreneurship Within Non-Business Disciplines: Preparing Artists and Others for Self-Employment and Entrepreneurship” by Joseph S. Roberts, p. 53-63.
“Frameworks for Educating the Artist of the Future: Teaching Habits of the Mind for Arts Entrepreneurship” by Linda Essig, p. 65-77.
“Dostoevsky’s ‘The Grand Inquisitor’: Adding an Ethical Component to the Teaching of Non-Market Entrepreneurship” by Gordon E. Shockley and Peter M. Frank, p. 79-91
ARTIVATE: A Journal of Entrepreneurship in the Arts, Volume 2 Number 3 -- Table of Contents:
“Artivate Volume 2 Number 3: Table of Contents”
“Editors’ Introduction” Linda Essig and Gary D. Beckman, p. 1-2.
“Situated Cultural Entrepreneurship” by Johan Kolsteeg, p. 3-13.
“Culture Coin: A Commons-Based, Complementary Currency for the Arts and its Impact on Scarcity, Virtue, Ethics, and the Imagination” by Vijay Mathew and Polly Carl, p. 14-29.
“Barriers to Recognizing Arts Entrepreneurship Education as Essential to Professional Arts Training” by Jason C. White, p. 28-39.
Book Review:
The Culture of Possibility: Art, Artists, & the Future by Arlene Goldbard” reviewed by Stephani Etheridge Woodson, p. 40-42
ARTIVATE: A Journal of Entrepreneurship in the Arts, Volume 3 Number 1 -- Table of Contents:
“Artivate Volume 3 Number 1: Table of Contents”
“Editors’ Introduction” by Gary Beckman and Linda Essig, p. 1-2.
“The ‘Entrepreneurial Mindset’ in Creative and Performing Arts Higher Education in Australia” by Vikki Pollard and Emily Wilson, p. 3-22.
“Social Bricolage in Arts Entrepreneurship: Building a Jazz Society from Scratch” by Stephen B. Preece, p. 23-34.
“Placemaking and Social Equity: Expanding the Framework of Creative Placemaking” by Debra Webb, p. 35-48.
Book Reviews:
“Creativity and Entrepreneurship: Changing Currents in Education and Public Life” edited by Lynn Book and David Peter Phillips, reviewed by Susan Badger Booth, p. 49-50.
“Creative Communities: Art Works in Economic Development” edited by Michael Rushton with a foreword by Rocco Landesman, reviewed by Mark A. Hager, p. 51-53.
ARTIVATE: A Journal of Entrepreneurship in the Arts, Volume 3 Number 2 -- Table of Contents:
“Editor's Introduction to Volume 3, Number 2” by Linda Essig and Joseph Roberts, p. 1-2.
“How Is Damien Hirst a Cultural Entrepreneur?” by Marisa Enhuber, p. 3-20.
“Responding to the Needs and Challenges of Arts Entrepreneurs: An Exploratory Study of Arts Entrepreneurship in North Carolina Higher Education” by Dianne H.B. Welsh, Tamaki Onishi, Ruth H. DeHoog, and Sumera Syed, p. 21-37.
“Daily Blogging for a Year: A "Lean" Pathway to Launching a Web-based Business” by Julia Griffey, p. 39-50.
Book Review:
“Social Intrapreneurism and All That Jazz: How Business Innovators are Helping to Build a More Sustainable World” by David Grayson, Melody McLaren, and Heiko Spitzeck, Foreword by John Elkington, p. 51-53
ARTIVATE: A Journal of Entrepreneurship in the Arts, Volume 4 Number 1 -- Table of Contents:
“Artivate Volume 4 Number 1: Table of Contents”
“Editor’s Introduction” by Joseph Roberts, p.1.
“Perspectives on Arts Entrepreneurship Part 1” by Andrew Taylor, Paul Bonin-Rodriguez, and Linda Essig, p. 3-7.
“Creativities, Innovation, And Networks In Garage Punk Rock: A Case Study Of The Eruptörs” by Gareth Dylan Smith and Alex Gillett, p. 9-24.
“Creative Toronto: Harnessing The Economic Development Power Of Arts & Culture” by Shoshanah B.D. Goldberg-Miller, p. 25-48.
Book Review:
“Performing Policy: How Contemporary Politics and Cultural Programs Redefined U.S. Artists for the Twenty-First Century (Palgrave)” by Paul Bonin-Rodriguez, review by Neville Vakharia, p. 49-52.


The premise of this essay is that the study of ethics is an essential component in teaching all forms of “non-market entrepreneurship,” that is, all forms of entrepreneurship not undertaken solely for commercial purposes. In non-market entrepreneurship, such as arts entrepreneurship, social enterprise, or social entrepreneurship, at least one other purpose instead of or in addition to profit motivates acting entrepreneurially. In this essay we show how we add an ethical component to teaching social entrepreneurship in a discussion-based seminar in an American university. The thrust of our effort is to require students read Fyodor Dostoevsky’s “The Grand Inquisitor” and the Father Zossima portions from The Brothers Karamazov, originally published in Russian in 1863 as a seminal work in the golden age of Russian literature. Through the instructor’s structured and directed discussion of the text, students are presented with the argument that a personal ethic of “loving humility” as embodied in the character of Father Zossima might serve as an appropriate ethical guide for non-market entrepreneurship.

Frameworks for Educating the Artist of the Future: Teaching Habits of Mind for Arts Entrepreneurship
This essay looks at pedagogies that can be deployed to teach the habits of mind that support arts entrepreneurship through the lenses of frameworks developed by Gardner, Duening, and Costa & Kallick for conceptualizing ways of thinking. It draws a network of connections between these frameworks for ways of thinking on which are mapped various pedagogies for teaching arts entrepreneurs as employed in educational programs and as described in recent literature. After first briefly summarizing each of these frameworks, I graphically describe the ways these various frameworks may overlap and then offer examples of pedagogies that support the development of entrepreneurial habits of mind for artists and others.

The demand for interdisciplinary and cross campus courses has increased substantially over the past few years resulting in increased program offerings and modifications to existing coursework in universities across the nation. This is very clearly evident in the arts realm. However, there is no clear agreement of knowledge, skills and abilities deemed important to the success of selfemployed artists and arts entrepreneurs. This essay presents qualitative data collected from personal conversations and other data collected over the past several years from students and faculty members engaged in lessons learned from The Coleman Foundation Faculty Fellows Program, a national initiative of The Coleman Foundation. Building upon the lessons learned from this initiative a framework is presented to embed entrepreneurship content across several arts subjects. Suggestions for conceiving and designing entrepreneurship course content are portrayed. The “modules” approach to the infusion of entrepreneurship within the arts and other disciplines are presented. Assessment methods to measure the impact of using such modules to infuse entrepreneurship are explained. Pedagogical constructs and pedagogical resources are presented. The implications for future research are postulated and suggested.