Artivate: A Journal of Entrepreneurship in the Arts

The co-editors of Artivate, Gary Beckman and Linda Essig, have shared an interest in advancing arts entrepreneurship as a field of study since Beckman first interviewed Essig as part of his research toward what has become a foundational article (2007) in the field, “”Adventuring” arts entrepreneurship curricula in higher education: An examination of present efforts, obstacles, and best practices.” The current article presents a dialogue between them in which they discuss the nature of the discipline and the challenges and opportunities presented by the launch of Artivate.

This essay looks at pedagogies that can be deployed to teach the habits of mind that support arts entrepreneurship through the lenses of frameworks developed by Gardner, Duening, and Costa & Kallick for conceptualizing ways of thinking. It draws a network of connections between these frameworks for ways of thinking on which are mapped various pedagogies for teaching arts entrepreneurs as employed in educational programs and as described in recent literature. After first briefly summarizing each of these frameworks, I graphically describe the ways these various frameworks may overlap and then offer examples of pedagogies that support the development of entrepreneurial habits of mind for artists and others.

Artists play a seminal role in advancing humanity through place-based creative initiatives that change not only the aesthetics of place, but also the aesthetics of belonging. Creative placemaking initiatives should provide authentic opportunities for community members to express their relationship with their physical and social environment. Current models of creative placemaking are tethered to the built environment and urban revitalization. An expanded model of creative placemaking is needed to address the complexities of today’s urban neighborhoods, a new model that develops places of belonging for the collective good; measures empowerment, cultural stewardship and community attachment as indicators of success; and is committed to addressing the root causes of social inequity through artist-led civic engagement activities. Artists develop arts-based initiatives that fully engage and empower a community’s capacity to self-express their distinct cultural identity through place. Artists equipped with nimble entrepreneurial skills who are guided by a spirit of authentic collaboration can be significant change agents in their communities. Established and emerging creative practitioners will benefit from identifying cross-sector collaboration that expands the role of artistic life into civic life.

As the first peer reviewed research journal in the field of arts entrepreneurship, Artivate: A Journal of Arts Entrepreneurship takes its role as a framer of the discourse in and around arts entrepreneurship seriously. To advance that discourse, in addition to the articles and book reviews that have been regular features of Artivate, we have invited members of our editorial board and staff to contribute short think pieces. For these pieces we asked contributors to consider open-ended questions to which they could respond in whole or in part: what is their position in relation to arts entrepreneurship; how is arts entrepreneurship situated in relation to other disciplines or fields; what are the problems we are grappling with as scholars, practitioners, teachers, and artists; and what are the research questions we are attempting to answer individually or as a field? Following, you will find responses from: Andrew Taylor, Associate Professor of arts management at American University; Paul Bonin-Rodriguez, Assistant Professor of performance as public practice at UT-Austin and author of Performing Policy (reviewed in this issue); and Artivate’s publisher and co-editor, Linda Essig, Evelyn Smith Professor and director of the Pave Program in Arts Entrepreneurship at Arizona State.