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- Creators: Barrett, The Honors College
It is estimated that anywhere from 30 to 60 percent of athletes experience performance anxiety (Rowland, D. L., & van Lankveld, J., 2019). Currently, there are very few solutions on the market to help athletes prevent performance anxiety besides typical cognitive-behavioral therapy solutions. ITZ Technologies is using NASA-patented technology to combat performance anxiety in elite athletes. This technology includes reading brain activity through electroencephalography and utilizing biofeedback through an engaging augmented reality game to help athletes recognize when they are “out of the zone” and help them reduce their performance anxiety. This product will be marketed to facilities that train high-level athletes to provide training services to their athletes. Surveys and interviews with athletes and those in the sports performance industry have shown favorable feedback on the device concept.
CircaLight is a Barrett Honors Thesis Project that was conducted through the Founder’s Lab Program in the W.P. Carey School of Business at Arizona State University. A team of three students, each with different majors, came together to complete the project. Jackson Krug, Benjamin Sare, and Gabriel Zimm formed the team as part of Cohort 3 of the 2021-2022 Founders Lab Program. They are each pursuing bachelors degrees in Mechanical Engineering, Finance, and Business Administration, respectively. This diversity of schooling allowed them to approach this project from multiple, diverse perspectives. Due to their familiarity with sleep deprivation throughout college, the team chose to pursue a project centered around NASA’s Advanced Solid State Lighting System, which functionally mimics the changes in natural light that humans would typically experience on earth. This technology provides these same fluctuations to astronauts in space. A unique logo and branding were created for a potential product that would use this technology. Three different marketing strategies relating to this brand were developed and tested to achieve this project’s goal: determining the best prospective market for this technology. The three potential market areas we tested dealt with: general fatigue & lack of productivity, family sleep habits, and jet lag. Through our research, we found the most attractive market to be people who are looking to improve their sleep habits and productivity at home. Conversely, we concluded that while there is an audience for travel fatigue solutions, the market is not interested in this NASA technology.
Climate change is one of the most pressing issues of the generation. Both faith organizations and scientific research are striving to solve problems related to climate change. Both show significant motivations to act on the effects that global warming is predicted to have. Combining the motivations and finding common ground could be the key to changing the fundamental issues that lead to climate change and both sides need each other to carry out the goal of preventing climate change. Some potential outcomes of cooperation are explored and the impact that these measures could have are described. These effects will be synthesized from previous research on the subjects, compiling qualitative data on the motivations and effects of both religion and science on climate change.