A significant sub-market within student affairs has been long ignored and broken: Student housing success. Research shows that strong relationships between students that live together are crucial to the well-being and academic success of that student. The problem is that universities have not figured out a standard way to group students effectively with some universities opting to market this inefficiency as a normal part of the college experience. For our thesis as a part of Founders Lab, we created our company, RiZing, to tackle this inefficiency. RiZing addresses the student-housing gap and proves that the lack of effective matching can be solved with the right people and of course, video games. Both students and higher education institutions are desperately trying to solve this problem. General event service vendors are racing just as quickly to serve this collegiate market and are extremely motivated to work with anyone who does. As the world today is becoming increasingly digitized, the founders of RiZing believe that the solution to building and maintaining strong connections with peers is possible through leveraging technology such as video games to create strong personal bonds.

SparkUp! is a solution that was created by Jose Montes and Ninad Kulkarni in September of 2021. The pair noticed a few needs that they could help solve within the ASU community. Due to the Covid-19 pandemic, the average students' college experience was completely uprooted and replaced with asynchronous learning and interactions which made it difficult for students to engage with other fellow students and make new friends. This also caused students to develop sedentary lifestyles since they no longer had to walk to campus, and they developed a routine of staying confined to their dorms throughout the day. SparkUp! is a Social Media app concept that solves these issues by connecting ASU students with other fellow students by helping them engage with one another in outdoor physical activities. Members can create and host their own hiking, cycling, kayaking, or other outdoor activity and they can set them for private or open use. Users can request to join an event by RSVPing through the app, and they also can connect with their new connections by utilizing the social media aspect of the app. Lastly, the app also tracks and maintains activity metrics such as miles traveled, steps taken, and overall time spent engaging in an activity. Through the needs discovery phase which took part from September-December 2021, the solutions that SparkUp! offers were validated. This prompted further analysis which led to an overall PESTLE analysis of SparkUp!’s overall potential ecosystem, the creation of a marketing strategy and the creation of an Alpha version of the app so that potential users could test the initial designs of the concept. This testing was done during April of 2022 which is aiding in gathering the data necessary to create a Minimal Value Product for future release.

The goal of Dough is to create financial content that educates college students and young adults in areas of financial literacy. College students and young adults generally have debt from student loans, and typically don’t have much time to work as they focus on school and earn their degree. Financial literacy can make the lives of young adults much easier, however this is typically not a resource that is easily available to them. Our proposed solution to fight the lack of financial literacy is to create educational content including videos, articles, and a website that educates students and young adults on how to acquire good financial habits.

My thesis was conducted in two parts, one with the creative aspect, which was competing in Venture Devils competition with my NGO pitch-deck. The second aspect was a written portion to explain the research I have done through my creative project, and competing in Venture Devils. I began this project in my ENT 360 class in 2020, with Professor Sebold, so I began gathering research then. I worked with Hope Women's Center, a local non-profit, to understand what needs underprivileged women have and how my venture can support those needs. I came up with a venture pitch that provides peer mentoring, networking, and financial literacy to women.