Matching Items (11)
Description
This project examines and builds a digital strategy for a college student-run organization, The Mouseketeers @ ASU, at Arizona State University. The strategy aimed to improve the club’s audience and engagement online and ultimately in person. The Mouseketeers @ ASU assists students with finding careers and connections within the Walt

This project examines and builds a digital strategy for a college student-run organization, The Mouseketeers @ ASU, at Arizona State University. The strategy aimed to improve the club’s audience and engagement online and ultimately in person. The Mouseketeers @ ASU assists students with finding careers and connections within the Walt Disney Company while also bringing together students with similar interests. By identifying key interests of the target audience and combining this with numerous preferred social media techniques, the club will gain sources and participation through a new audience. Key components of this thesis are the creation of a new website and the use of three social media platforms. Because the internet is always changing, the analytics are taken from each of these platforms to always improve the overall strategy in order to reach the goal.
ContributorsMcdaniel, Caitlynn Belle (Co-author) / McDaniel, Caitlynn (Co-author) / Bonilla, Luis (Thesis director) / Turner, Brian (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
This project includes a travel blog made while studying abroad in Dublin, Ireland during spring semester of 2020. The blog is called Sierra Sage and can be found at https://sierrasage.travel.blog/. The project also includes data and analysis from six paid advertisement campaigns made on Google and Facebook/Instagram. The blog includes

This project includes a travel blog made while studying abroad in Dublin, Ireland during spring semester of 2020. The blog is called Sierra Sage and can be found at https://sierrasage.travel.blog/. The project also includes data and analysis from six paid advertisement campaigns made on Google and Facebook/Instagram. The blog includes 24 blog posts targeted toward students interested in study abroad and/or travel, and each campaign on both platforms applies to a separate blog post written as part of the project. The paid advertisements were completed using funding from Barrett, The Honors College.
ContributorsPoore, Sierra Sage (Author) / Bonilla, Luis (Thesis director) / West, Maureen (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2020-12
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Description

An increase in population and need to protect the planet has created many initiatives and research goals in developing alternatives methods of fueling. Federal and state policies have provided a push for industries to find ways to of reducing their impact on the environment while maintaining competitiveness. In the sector

An increase in population and need to protect the planet has created many initiatives and research goals in developing alternatives methods of fueling. Federal and state policies have provided a push for industries to find ways to of reducing their impact on the environment while maintaining competitiveness. In the sector of alternative fuels, large policies such as the Renewable Fuel Standards (RFS) in the United States are making goals to reduce vehicular fuel from coal and oil, and focus on alternative fuels such as ethanol and biodiesel. Along with the RFS and other federal policies, states are introducing independent initiatives to promote the use of alternative fuels.

Research has shown that other crops besides corn can feasibly be used to produce ethanol for fuel use. One of the major crops of interest currently is switchgrass (Panicum Virgatum L.) because of its ability to grow under a variety of weather conditions and soil types. Switchgrass does not require as much maintenance as corn and is a perennial grass that can have high yielding fields for up to 9 years.

This report focuses on the impacts from using switchgrass-derived ethanol to meet the state of Arizona’s policy to have government fleet vehicles operating on alternative fuels. The study uses a life cycle assessment (LCA) approach to evaluate 22 million gallons of ethanol produced in Arizona and stored at fueling stations for use. Impacts in land use, global warming, and water quality are evaluated using software tools and databases in Ecoinvent and Simapro.

The results of the study indicate that the cultivation and harvest phase of the process will contribute the most to negative environmental impacts. According to the study, application of heavy nutrient fertilizer and the machinery needed for the additional agriculture have the potential to contribute over 36 million moles of hydrogen and 89 million CTU eq. to the air, soil, and water.

Created2013-05
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DescriptionMochilero Kitchen is a locally owned restaurant located in Peoria, Arizona. This Barrett honors thesis project researches and analyzes the business' current marketing and public relations strategies and makes strategic recommendations to improve its website and presence in traditional and social media.
ContributorsWilson, Kacey (Author) / Bonilla, Luis (Thesis director) / Schmidtke, Lisa (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor)
Created2022-05
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Description
Electricity infrastructure vulnerabilities were assessed for future heat waves due to climate change. Critical processes and component relationships were identified and characterized with consideration for the terminal event of service outages, including cascading failures in transmission-level components that can result in blackouts. The most critical dependency identified was the increase

Electricity infrastructure vulnerabilities were assessed for future heat waves due to climate change. Critical processes and component relationships were identified and characterized with consideration for the terminal event of service outages, including cascading failures in transmission-level components that can result in blackouts. The most critical dependency identified was the increase in peak electricity demand with higher air temperatures. Historical and future air temperatures were characterized within and across Los Angeles County, California (LAC) and Maricopa County (Phoenix), Arizona. LAC was identified as more vulnerable to heat waves than Phoenix due to a wider distribution of historical temperatures. Two approaches were developed to estimate peak demand based on air temperatures, a top-down statistical model and bottom-up spatial building energy model. Both approaches yielded similar results, in that peak demand should increase sub-linearly at temperatures above 40°C (104 °F) due to saturation in the coincidence of air conditioning (AC) duty cycles. Spatial projections for peak demand were developed for LAC to 2060 considering potential changes in population, building type, building efficiency, AC penetration, appliance efficiency, and air temperatures due climate change. These projections were spatially allocated to delivery system components (generation, transmission lines, and substations) to consider their vulnerability in terms of thermal de-rated capacity and weather adjusted load factor (load divided by capacity). Peak hour electricity demand was projected to increase in residential and commercial sectors by 0.2–6.5 GW (2–51%) by 2060. All grid components, except those near Santa Monica Beach, were projected to experience 2–20% capacity loss due to air temperatures exceeding 40 °C (104 °F). Based on scenario projections, and substation load factors for Southern California Edison (SCE), SCE will require 848—6,724 MW (4-32%) of additional substation capacity or peak shaving in its LAC service territories by 2060 to meet additional demand associated with population growth projections.
ContributorsBurillo, Daniel (Author) / Chester, Mikhail V (Thesis advisor) / Ruddell, Benjamin (Committee member) / Johnson, Nathan (Committee member) / Arizona State University (Publisher)
Created2018
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Description
Overall, biofuels play a significant role in future energy sourcing and deserve thorough researching and examining for their best use in achieving sustainable goals. National and state policies are supporting biofuel production as a sustainable option without a holistic view of total impacts. The analysis from this research connects to

Overall, biofuels play a significant role in future energy sourcing and deserve thorough researching and examining for their best use in achieving sustainable goals. National and state policies are supporting biofuel production as a sustainable option without a holistic view of total impacts. The analysis from this research connects to policies based on life cycle sustainability to identify other environmental impacts beyond those specified in the policy as well as ethical issues that are a concern. A Life cycle assessment (LCA) of switchgrass agriculture indicates it will be challenging to meet U.S. Renewable Fuel Standards with only switchgrass cellulosic ethanol, yet may be used for California's Low Carbon Fuel Standard. Ethical dilemmas in food supply, land conservation, and water use can be connected to biofuel production and will require evaluation as policies are created. The discussions around these ethical dilemmas should be had throughout the process of biofuel production and policy making. Earth system engineering management principles can help start the discussions and allow anthropocentric and biocentric viewpoints to be heard.
ContributorsHarden, Cheyenne (Author) / Landis, Amy E. (Thesis advisor) / Allenby, Braden (Committee member) / Khanna, Vikas (Committee member) / Arizona State University (Publisher)
Created2014
Description

This project includes a marketing plan for a local small business, Island Mochi. It examines the business and best practices in the industry to inform the marketing plan. The purpose of the marketing plan is to grow Island Mochi's sales by using digital marketing and public relations strategies. The components

This project includes a marketing plan for a local small business, Island Mochi. It examines the business and best practices in the industry to inform the marketing plan. The purpose of the marketing plan is to grow Island Mochi's sales by using digital marketing and public relations strategies. The components of the marketing plan include an executive summary, environmental analysis, SWOT analysis, customer personas, PR and marketing objectives, strategies and tactics, and an outline of the implementation and evaluation procedures.

ContributorsOlivas, Angelica (Author) / Bonilla, Luis (Thesis director) / Bovio, Sonia (Committee member) / Hass, Mark (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2021-12
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Description

Ambient air temperatures are expected to increase in the US desert southwest by 1-5 °C mid-century which will strain the electric power grid through increased loads, reduced power capacities, efficiencies, and material lifespans. To better understand and quantify this risk, a power infrastructure failure model is created to estimate changes

Ambient air temperatures are expected to increase in the US desert southwest by 1-5 °C mid-century which will strain the electric power grid through increased loads, reduced power capacities, efficiencies, and material lifespans. To better understand and quantify this risk, a power infrastructure failure model is created to estimate changes in outage rates of components for increases in air temperatures in Arizona. Components analyzed include generation, transmission lines, and substations, because their outages can lead to cascading failures and interruptions of other critical infrastructure systems such as water, transportation, and information/communication technology. Preliminary results indicate that components could require maintenance or replacement up to 3 times more often due to mechanical failures, outages could occur up to 30 times more often due to overcurrent tripping, and the probability of cascading failures could increase 30 times as well for a 1 °C increase in ambient air temperature. Preventative measures can include infrastructure upgrades to more thermal resistant parts, installation of cooling systems, smart grid power flow controls, and expanding programs for demand side management and customer energy efficiency.

ContributorsBurillo, Daniel (Author) / Chester, Mikhail Vin (Author) / Ruddell, Benjamin (Author) / Ira A. Fulton Schools of Engineering (Contributor)
Created2016-05-20
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Description

Social media today is a major source of not only communication, but also news and entertainment. This year, people everywhere have had to embrace virtual environments as their main sources of communication. For students, especially, the move to virtual schoolwork in 2020 has increased the amount of time spent on

Social media today is a major source of not only communication, but also news and entertainment. This year, people everywhere have had to embrace virtual environments as their main sources of communication. For students, especially, the move to virtual schoolwork in 2020 has increased the amount of time spent on technology. This observational study examined, through an anonymous online survey, how college students spend their time on social media and how it affects their mental health. The 25-question survey was open to current ASU students as of 2021, and 2020 ASU graduates. Respondents’ results concluded that while students actively use social media for communication and entertainment, it can present a burden on their mental health and their productivity.

Created2021-05
Description

Recent developments in computational software and public accessibility of gridded climatological data have enabled researchers to study Urban Heat Island (UHI) effects more systematically and at a higher spatial resolution. Previous studies have analyzed UHI and identified significant contributors at the regional level for cities, within the topology of urban

Recent developments in computational software and public accessibility of gridded climatological data have enabled researchers to study Urban Heat Island (UHI) effects more systematically and at a higher spatial resolution. Previous studies have analyzed UHI and identified significant contributors at the regional level for cities, within the topology of urban canyons, and for different construction materials.

In UHIs, air is heated by the convective energy transfer from land surface materials and anthropogenic activities. Convection is dependent upon the temperature of the surface, temperature of the air, wind speed, and relative humidity. At the same time, air temperature is also influenced by greenhouse gases (GHG) in the atmosphere. Climatologists project a 1-5°C increase in near-surface air temperature over the next several decades, and 1-4°C specifically for Los Angeles and Maricopa during summertime due to GHG effects. With higher ambient air temperatures, we seek to understand how convection will change in cities and to what ends.

In this paper we develop a spatially explicit methodology for quantifying UHI by estimating the daily convection thermal energy transfer from land to air using publicly-available gridded climatological data, and we estimate how much additional energy will be retained due to lack of convective cooling in scenarios of higher ambient air temperature.