This project includes a marketing plan for a local small business, Island Mochi. It examines the business and best practices in the industry to inform the marketing plan. The purpose of the marketing plan is to grow Island Mochi's sales by using digital marketing and public relations strategies. The components of the marketing plan include an executive summary, environmental analysis, SWOT analysis, customer personas, PR and marketing objectives, strategies and tactics, and an outline of the implementation and evaluation procedures.

Small commercial buildings, or those comprising less than 50,000 square feet of floor area, make up 90% of the total number of buildings in the United States. Though these buildings currently account for less than 50% of total energy consumption in the U.S., this statistic is expected to change as larger commercial buildings become more efficient and thus account for a smaller percentage of commercial building energy consumption. This paper describes the efforts of a multi-organization collaboration and their demonstration partners in developing a library of case studies that promote and facilitate energy efficiency in the small commercial buildings market as well as a case study template that standardized the library. Case studies address five identified barriers to energy efficiency in the small commercial market, specifically lack of: 1) access to centralized, comprehensive, and consistent information about how to achieve energy targets, 2) reasonably achievable energy targets, 3) access to tools that measure buildings’ progress toward targets, 4) financial incentives that make the reduction effort attractive, and 5) effective models of how disparate stakeholders can collaborate in commercial centers to reach targets. The case study library can be organized by location, ownership type, decision criteria, building type, project size, energy savings, end uses impacted, and retrofit measures. This paper discusses the process of developing the library and case study template. Finally, the paper presents next steps in demonstrating the efficacy of the library and explores energy savings potential from broad implementation.

Social media today is a major source of not only communication, but also news and entertainment. This year, people everywhere have had to embrace virtual environments as their main sources of communication. For students, especially, the move to virtual schoolwork in 2020 has increased the amount of time spent on technology. This observational study examined, through an anonymous online survey, how college students spend their time on social media and how it affects their mental health. The 25-question survey was open to current ASU students as of 2021, and 2020 ASU graduates. Respondents’ results concluded that while students actively use social media for communication and entertainment, it can present a burden on their mental health and their productivity.

As the number of heat waves are expected to increase significantly into the future in the U.S. Southwest, new insight is needed into how urban infrastructure can be repositioned to protect people. In the Phoenix metro area infrastructure have largely been deployed over the past half century, during a time when climate change was not a concern. Now, as the county struggles to protect people from heat, there is a need to reassess how existing and new infrastructure can be positioned to reduce health impacts while improving sustainability. Using a neighborhood in Mesa, Arizona as a case study, we assess how changes to transportation infrastructure, building infrastructure, and landscaping can reduce heat exposure. A number of strategies are considered including the optimal deployment of heat refuges, deploying less convective surface materials, and deploying more thermally preferable building materials. The suite of strategies could be considered by cities throughout the Phoenix metro area.

Phoenix is the sixth most populated city in the United States and the 12th largest metropolitan area by population, with about 4.4 million people. As the region continues to grow, the demand for housing and jobs within the metropolitan area is projected to rise under uncertain climate conditions.

Undergraduate and graduate students from Engineering, Sustainability, and Urban Planning in ASU’s Urban Infrastructure Anatomy and Sustainable Development course evaluated the water, energy, and infrastructure changes that result from smart growth in Phoenix, Arizona. The Maricopa Association of Government's Sustainable Transportation and Land Use Integration Study identified a market for 485,000 residential dwelling units in the urban core. Household water and energy use changes, changes in infrastructure needs, and financial and economic savings are assessed along with associated energy use and greenhouse gas emissions.

The course project has produced data on sustainable development in Phoenix and the findings will be made available through ASU’s Urban Sustainability Lab.

This LCA used data from a previous LCA done by Chester and Horvath (2012) on the proposed California High Speed Rail, and furthered the LCA to look into potential changes that can be made to the proposed CAHSR to be more resilient to climate change. This LCA focused on the energy, cost, and GHG emissions associated with raising the track, adding fly ash to the concrete mixture in place of a percentage of cement, and running the HSR on solar electricity rather than the current electricity mix. Data was collected from a variety of sources including other LCAs, research studies, feasibility studies, and project information from companies, agencies, and researchers in order to determine what the cost, energy requirements, and associated GHG emissions would be for each of these changes. This data was then used to calculate results of cost, energy, and GHG emissions for the three different changes. The results show that the greatest source of cost is the raised track (Design/Construction Phase), and the greatest source of GHG emissions is the concrete (also Design/Construction Phase).