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Description
TWO POEMS OF THE SONG DYNASTY is an original composition for soprano voice and orchestra. The duration of this two-movement work is approximately 10 minutes. The instrumentation is: Flute 1, 2, Oboe 1, 2 (doubling English Horn), Clarinet in Bb 1-2, Bassoon 1-2, Trumpet in Bb 1-3, Horn in F

TWO POEMS OF THE SONG DYNASTY is an original composition for soprano voice and orchestra. The duration of this two-movement work is approximately 10 minutes. The instrumentation is: Flute 1, 2, Oboe 1, 2 (doubling English Horn), Clarinet in Bb 1-2, Bassoon 1-2, Trumpet in Bb 1-3, Horn in F 1 - 4, Tenor Trombone 1-2 , Bass Trombone, Tuba, Timpani, Vibraphone, Cymbals, Triangle and Strings. This piece is of moderate difficulty; to be sung in Chinese with elements of sprechstimme and a vocal range from C4 to A5. The two movements, "Sheng Sheng Man" and "Yong Yu Le" refer to old poetic forms from the Song Dynasty (1127-1279). The poets Li Qingzhao and Xin Qiji provide contrasting laments for the wars of their time; the first is an introverted metaphor of sorrow and the second is a more explicit recollection of old times.
ContributorsJiang, Yang, M.M (Composer) / DeMars, James (Thesis advisor) / Rodgers, Rodney (Committee member) / Levy, Benjamin (Committee member) / Arizona State University (Publisher)
Created2012
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Description
The aim of this study is to conduct the empirical tests on consumer's emotional responses of product design and the relationship between emotion and consumer's attitudinal loyalty to identify if there exists potential relationship links between these two factors together by following certain regulation. This study also seeks to compare

The aim of this study is to conduct the empirical tests on consumer's emotional responses of product design and the relationship between emotion and consumer's attitudinal loyalty to identify if there exists potential relationship links between these two factors together by following certain regulation. This study also seeks to compare Brand Loyalty of Apple products across two different cultures - China and US to see if there are any differences regarding their brand loyalty construction and expression. The emotional responses on product design were also studied in order to reveal potential emotional design issues between the two different cultures. Results of this study show that: (1) Brand loyalty strengthens a consumer's emotion bond with a targeted brand through its product carrier. Emotion is seen as a predictor for brand loyalty based on consumer proportionality and conformity of expression. (2) Cognitive experience is not necessary nor a sufficient condition to build brand loyalty. Emotion and culture will be crucial in constructing brand loyalty without cognition. Cultural differences will affect brand loyalty, especially regarding attitudinal loyalty. (3) Different cultures share different ways of emotional expression. Based on the scope, limitations, and results of this research, Chinese consumers appear to be more sensitive in their emotional feelings of the iPad's design than American consumers.
ContributorsQu, Yonghao (Author) / Takamura, John (Thesis advisor) / Shin, Dosun (Committee member) / Branaghan, Russell (Committee member) / Arizona State University (Publisher)
Created2012
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Description
This article can be divided into six parts.

The first chapter analyzes the background, theatrical and particle reasons of this research. The author argues that the management of law firm needs a set of good system. The first one is operating the law firm in scale, and the other on

This article can be divided into six parts.

The first chapter analyzes the background, theatrical and particle reasons of this research. The author argues that the management of law firm needs a set of good system. The first one is operating the law firm in scale, and the other on is corporate management model, which shall be constructed in detail in the paper and will be put into practice by the law firm in which the author is worked.

The second chapter will introduce modern management theory, combining the situation of management in our law firm to analyze, raising some reasonable suggestions and instructions to promote our law firm to achieve the corporate management.

In the third chapter, the first chapter, starting with the review of the development process of foreign and our law firms, listing the organizational forms and the characteristics of our law firm, analyzing the situation and the drawbacks of the law firm management.

The fourth and fifth chapter introduce he background, the connotation of the corporate management model, listing the development and successful experience of some typical cases in respect of corporate management.

In the last chapter, the construction of corporate management model will be introduced in terms of organization form, human resource management and informationizing development.

The corporate management model is not mature in china. Though it is not easy to reform the existing model, but it should be believed that the development benefiting the legal industry will be achieved.
ContributorsZhu, Ping (Author) / Gu, Bin (Thesis advisor) / Chang, Chun (Thesis advisor) / Zhu, Ning (Committee member) / Arizona State University (Publisher)
Created2017
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Description
Due to the booming young mothers and fathers in the new era as well as the changes in the concept of parenting and the favorable liberalization of China's second child policy, the maternal-baby nursing market continues to grow, and it has become a must for businesses nowadays. In 2020, the

Due to the booming young mothers and fathers in the new era as well as the changes in the concept of parenting and the favorable liberalization of China's second child policy, the maternal-baby nursing market continues to grow, and it has become a must for businesses nowadays. In 2020, the size of the maternal-baby nursing market will reach 3.6 trillion. (Data: Yibang Power China's Maternal and Child Industry White Paper 2017).

The rapid development of mobile Internet, highly transparent information, consumers grasp the sovereignty, along with the rise of the middle class, consumption increase encouraged personalized, customized needs. The boundaries between online and offline are becoming increasingly blurred. Consumers are more inclined to choose multi-category with service channel providers. If the retailers still rely on good market resources, and the difference between the sales and purchase of commodities, they will face a huge challenge of the decrease in passenger flow and a decline in performance.

The paper takes the relationship between maternal-baby nursing retailers and targets customers as the study object, based on customer service of maternal-baby nursing retailer data, empirical studies, we found that this particular group, mothers and babies, especially value safety, quality, public praise and community review. If the retail enterprise attaches importance to establishing relationships with customers and enhances the relational viscosity through mutual trust, emotional formation and spread of public praise, it will help to increase the traffic volume and increase the output value of single customers.

The maternal-baby nursing retailers form a strong relationship between enterprises and customers by establishing a strong relationship between products and customers, employees and customers, and customers to customers. Maternal-baby nursing retailers operate single-customer value deeply, build a heavy membership system and manage customer assets, thereby enhancing their brand and performance.

The research on the method of establishing the strong tie can be considered as an analysis of feasibility. The research results of this paper will help to improve the overall customer service experience and satisfaction of the mother and infant retail industry, enhance the development of the whole industry and draw significance lessons from other service industries.
ContributorsWang, Jianguo (Author) / Gu, Bin (Thesis advisor) / Chen, Hong (Thesis advisor) / Cui, Haitao (Committee member) / Arizona State University (Publisher)
Created2018
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Description
This study examines the 3 key questions of media budget allocation, to find our a better invest model. Including spending share of traditional media and digital media, program selection strategy and duration mix optimization to analyse the trend of sample A (a global cosmetic brand) . Based on every test

This study examines the 3 key questions of media budget allocation, to find our a better invest model. Including spending share of traditional media and digital media, program selection strategy and duration mix optimization to analyse the trend of sample A (a global cosmetic brand) . Based on every test media campaign, we do research of media performance and sales volumn, add youth consumer behavior result, to develop a media investment ROI model for this brand. Create the evaluation system according to past big data and find the learnings of different length TVC usage. Of course all relavant findings and implications will be summarized after every section.
ContributorsXu, Jin (Author) / Gu, Bin (Thesis advisor) / Chen, Xinlei (Thesis advisor) / Shao, Benjamin (Committee member) / Arizona State University (Publisher)
Created2018
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Description近20年,中国品牌零售业的快速发展使其成为全球第三大零售市场。消费者的需求量在大幅增长,对于本土企业来说,机遇与挑战并存。

对于连锁型品牌零售企业,员工是其产品和服务的载体。而如何做好不同层次的人员的激励体系,并得以踏实的落实和执行,是企业经营中非常关键的环节,也是品牌零售企业在竞争中获取优势的根本保证。另外,由于连锁零售企业基层员工流动性大、总体素质较低,如何对这部分员工实施有效的绩效考核,成为很多连锁零售企业管理人员面临的一个难题。

本文将长期和短期激励作为主要的研究内容。从整体国内企业来看,运转良好的绩效考评体系并不多,大部分企业的绩效考评体系只注重短期激励而忽视了长期激励的作用,绩效考评关注的是目标的实现,与员工的发展相脱节。因此,如何做好品牌企业的激励体系,如何在人才竞争中取得先机,并最大化企业利润,是本文研究的重心。

目前的研究空白在于对连锁型店铺的激励绩效。而考虑到品牌零售中的连锁经营往往涉及到成百上千家门店,涉及到的从业人数较多,因而对门店的激励绩效的成败是关系到企业整体激励绩效好坏的关键。

本文对激励绩效方案的相关理论进行回顾、分析与总结,从委托代理理论、激励理论、交易成本理论和产权理论入手,分析连锁型品牌零售企业的激励绩效特点。连锁型品牌零售企业合伙制本质上与特许经营精神及设计理念一致,而想要改进的正是特许经营中加盟店与总部的博弈与消耗,形成利益共同体,达到企业价值最大化的目标。

通过连锁型品牌零售企业绩效激励的真实案例(永辉超市合伙人制度、拉夏贝尔店铺合伙人制度、康奈零投入型与交股金型两种店铺合伙人制度)分析得出风险共担、超额利润分成的合伙人制度在连锁型品牌零售企业激励绩效方案设计中的可行性及意义,并从中发现了已有实践存在的问题,并提出建议。

店铺合伙人制度激励店长、提高单店销售业绩、减少交易成本、提高管理效率的正向作用毋庸置疑,建议在实践中积极推行与完善。
ContributorsZheng, Laili (Author) / Pei, Ker-Wi (Thesis advisor) / Chen, Xinlei (Committee member) / Zhu, Hongquan (Committee member) / Arizona State University (Publisher)
Created2019
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Description冷链物流主要是指食品在生产到消费者食用前始终处于适宜的温度环境,以保障食品品质、降低流通过程中的损耗。冷链物流相比于传统物流而言是一项更复杂的系统性工程,受到政策和市场需求的影响呈现迅猛发展态势。但是,冷链物流企业长期以来因规模小、固定资产少、服务范围窄、服务规范性弱而发展困难重重,核心问题是资金的问题。政府引导和鼓励打造冷链物流产业园,推动产业园投资和建设主体打造平台,实现对园区内冷链企业的聚集效应并通过金融服务解决企业发展的资金问题。通过产融结合助力冷链物流企业发展,成为目前冷链物流行业发展的主要方式和未来趋势。

本研究聚焦冷链物流产业园金融服务助力冷链物流企业发展问题,主要研究内容包括:第一,基于产融结合理论,梳理冷链物流企业与产业园之间关系,从供需两侧探索冷链物流企业和产业园的金融服务的范围、类型和特点。第二,基于平台理论,构建冷链物流企业采纳产业园金融服务的研究模型,探索金融服务影响冷链物流企业的经营因素,分析冷链物流企业采纳产业园金融服务的因素和途径。第三,基于信息不对称理论,关切信息技术支持和知识分享在冷链物流企业采纳产业园提供金融服务过程中的调节作用。同时,梳理产业园提供金融服务可能面临哪些风险,制订冷链物流企业入驻园区的标准,防范风险。

本文运用实证研究方法,通过对国内18家冷链物流相关的产业园、物流园、冷链物流、商贸流通、金融等企业实地考察和专家访谈基础上,拟定问卷并对268家企业进行调查收集数据,使用结构方程模型进行假设检验。研究发现:金融服务的有形性、可靠性、移情性、经济性对冷链物流企业采纳产业园金融服务影响显著,而响应性的影响不显著。同时

信息技术支持和知识共享的调节作用不显著。最后,针对产业园吸引冷链物流企业提供金融服务、冷链物流企业采纳产业园金融服务的风险,提出防范策略措施。
ContributorsYang, Su (Author) / Shen, Wei (Thesis advisor) / Chen, Xinlei (Thesis advisor) / Gu, Bin (Committee member) / Arizona State University (Publisher)
Created2019
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Description
Health is among the most basic needs of the people and driving force of social and economic development. The health nutrition & wellness industry is gradually becoming a global sunrise industry . However, the industry is faced many problems and challenges including weaknesses in the industry structure, fragmentations of supply

Health is among the most basic needs of the people and driving force of social and economic development. The health nutrition & wellness industry is gradually becoming a global sunrise industry . However, the industry is faced many problems and challenges including weaknesses in the industry structure, fragmentations of supply chain, low

efficiency in resources allocation, and lacking in quality on personnel training. To achieve core competitiveness and value creation, it is important that the health nutrition & wellness industry must meet the needs of Chinese market and its customers with a customer centric perspective to design a firm’s organization strucrture and management processes. This thesis is based on an analysis of the competitive landscape faced by the nutrition & wellness industry as exemplified by By-Health.Ltd. The investigation begins with an analysis and synthsis of the common industry practices on sales & distribution channels for their underlying similarities and differences in product strategies, branding strategies, and agency models on incentive design and profit sharing mechanisms. Through an empirical survey, this thesis also investigate customer’s demand for nutritious and healthy products. The results through factor analysis reveal that such demands are driven by individual factor, product factor, enterprise factor and environmental factor. The study concludes with a proposed framework to link customer value through three innovative designs in sales and distribution: community marketing model, sharing marketing model and Internet factory marketing model.
ContributorsGong, Binghui (Author) / Pei, Ker-Wei (Thesis advisor) / Cui, Haitao (Thesis advisor) / Gu, Bin (Committee member) / Arizona State University (Publisher)
Created2018
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Description随着社会经济发展,人们生活水平提高,红木市场不断发展壮大。但红木市场中存在

原材料无法认证、加工工艺无法辨别、产品价格混乱的现象,成为我国红木市场三大痛

点。能否解决红木市场这三大痛点,成为未来红木行业能否健康顺利发展的关键因素。

针对红木行业存在的问题,本文应用市场交易效率理论、信息不对称理论、金融市场

微观结构理论对红木市场做理论梳理,通过实地调研获取红木企业发展现状、厘清传统红

木交易流程和各交易环节中存在的问题,尝试在信息不对称理论的框架下对行业和典型企

业进行分析,将红木市场的交易要素进行序列梳理,重构市场组织和流程再造,创造性地

利用现代的互联网技术,把涉及的非标准的市场要素进行标准化设计,使其成为可交易的

标准化标的产品,并在设计可操作性的红木交易平台上进行交易,从而解决现有红木市场

中信息不对称导致的市场交易效率低下问题。本文一共分为十一章,第一到第五章为绪论、理论研究和研究综述。主要根据市场交

易效率理论、信息不对称理论和金融市场微观结构理论,引出建立红木交易市场,从而为

后续红木交易市场的设计奠定理论基础。第五章,对红木产业及其市场的要素进行信息解

析,为后面的非标准的市场要素进行标准化设计提供依据。第六、第七章,主要对红木交

易市场的信息不对称现状、红木交易市场交易效率进行分析。第八、第九章,主要基于信

息对称条件下的交易要素标准化设计和交易架构设计。第十章,主要通过对实际数据抓

取,对红木交易平台的有效性进行实证对比验证。第十一章是本文的结论和建议。

由于红木交易平台的设计是弥补大宗交易的空白,特别是红木交易市场要素的非标

准化,给标准化交易架构的设计带来一定难度。红木交易平台未来运营与发展中可能会遇

到很多风险,特别是投资者资格认证、交易涉众等社会问题,本文限于篇幅没有进行研

究,留待今后实践中不断总结和修正。
ContributorsChiu, Yung (Author) / Pei, Ker-Wei (Thesis advisor) / Qian, Jun (Thesis advisor) / Wu, Fei (Committee member) / Arizona State University (Publisher)
Created2018
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Description摘要

当前中国农村集体经济呈现出后劲不足、区域失衡等问题。在此背景下,如何破解集体经济发展困境、实现其从梯度到均衡的演进成为学术领域关注的热点。本文梳理总结了国内外集体经济的相关研究成果,阐述了主要涉及的基础概念、理论和方法模型;以2008~2015年无锡市滨湖区92个村为研究样本,分析了该区域集体经济的发展现状和演变进程;构建面板回归模型,探索了该区域集体经济发展的驱动因素与分布不平衡性;并从空间关联视角切入,探索了驱动因素的溢出效应;最后基于研究结果提出对策建议。主要结论如下:

(1)2008~2015年,92个村的村级集体经济发展整体呈现上升趋势,但地区间的贫富差距明显;2008年、2011年和2015年92个村按村级集体经济总收入可划分为高、中、低3类,并且在不同时段,各等级间的村级集体单位会相互迁移;集体经济收入呈现明显的右偏分布,尖峰厚尾的特征显著。随着时间的推移,集体经济发展出现了“双峰趋同”的现象。

(2)普通面板回归显示,物质资本、经济工作能力、科技进步对于村级集体经济发展有正向的依次减弱的影响,人口数量的影响为负;面板分位数回归显示,随着分位数水平的提高,物质资本系数先上升、后下降再上升;经济工作能力系数逐渐减小;人口规模系数先下降后上升;科技进步系数波动上升。

(3)空间计量结果显示,各变量对于村级集体经济发展具有一定的溢出效应,其中,物质资本的溢出效应为正(不显著),经济工作能力的溢出效应为正(显著),人口因素的溢出效应为负(不显著),科技进步的溢出效应为正(显著)。

本文的创新之处在于使用较难获取的2008-2015年92个村面板数据进行回归,相比于截面数据,更准确地测度了各要素对集体经济的真实影响;将空间关联因素纳入研究视域,探究了村级集体经济驱动因素的空间溢出效应。
ContributorsJin, Liang (Author) / Gu, Bin (Thesis advisor) / Zhang, Anmin (Thesis advisor) / Zhu, Qigui (Committee member) / Arizona State University (Publisher)
Created2019