Matching Items (56)
Description
This honors thesis aims to outline and present a business plan for a start-up. Working with the Founders Lab, as part of the W. P. Carey Center for Entrepreneurship and Innovation, three students identified an issue in their community and brainstormed an idea to form a solution. The problem identified was in the textile industry where fabric waste created as a byproduct of production, harms the environment as it ends up in landfills, instead of being recycled. In an effort to create a circular economy, the start-up, Circular Comfort, came into fruition. The mission of this business is to reduce waste by repurposing fabric scraps into products that can be marketed and sold. The first product was created, a beach bag, out of fabric scraps gathered from a fashion incubator. The following will outline the formation of the start-up including research, business plan, market strategy, and the overall journey. By working with a thesis director, the team was able to prepare this pitch deck in hopes to combat an ongoing problem in our community.
ContributorsKattan, Nadeen (Co-author) / Curran, Chris (Co-author) / Thompson, Cassandra (Co-author) / Byrne, Jared (Thesis director) / Sebold, Brent (Committee member) / Dean, W.P. Carey School of Business (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
The Student Impact Coalition for Knowledge, also known as SICK, is a student coalition run by three undergraduates who sought to create an outlet for students to vote on their favorite places on and around campus. They noticed that there was no easily accessible place to share their recommendations with other students. Because of this, SICK presents awards to the coffee shop, fast food restaurant, hiking spot, podcast, or brunch place that receives the most votes.
With the solution, the team was able to create a mission statement for the Student Impact Coalition for Knowledge. The SICK awards allow students to make an impact by voting on their favorite things on and off campus in order to provide recommendations for others. Through extensive market research, the team identified the target audience and how this coalition would be beneficial to the student population. Currently, SICK is limited to Arizona State University’s Tempe campus, but there are goals to expand to ASU’s other campuses before moving to other universities nationwide. Through growth and financial sustainability, the team hopes that the coalition will become a useful tool for students across many campuses to share and receive recommendations for must-visit places around their college.
With the solution, the team was able to create a mission statement for the Student Impact Coalition for Knowledge. The SICK awards allow students to make an impact by voting on their favorite things on and off campus in order to provide recommendations for others. Through extensive market research, the team identified the target audience and how this coalition would be beneficial to the student population. Currently, SICK is limited to Arizona State University’s Tempe campus, but there are goals to expand to ASU’s other campuses before moving to other universities nationwide. Through growth and financial sustainability, the team hopes that the coalition will become a useful tool for students across many campuses to share and receive recommendations for must-visit places around their college.
ContributorsMara, Danielle (Co-author) / Cotter, Kristen (Co-author) / Amer, Azza (Co-author) / Byrne, Jared (Thesis director) / Sebold, Brent (Committee member) / Electrical Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Throughout the two semesters of the Founder’s Lab program, we developed and practiced our entrepreneurship skills by working to solve the issue of diversity and polarization. In the first semester, our task was to help a corporate entrepreneurial venture create and execute a marketing plan to diversify their target audience. We worked with the lead professors developing the World War II Studies Master’s Program for ASU’s School of Historical, Philosophical and Religious Studies. During our collaboration with the World War II program, we realized that their issue with finding diverse students stemmed from an institutional problem with cultural diversity and polarization.
While working with the World War II Studies program, we primarily conducted market research, which eventually led us to pivot into starting our own venture. The data from the surveys we created indicated that the target market for a World War II Master’s Program was too narrow, and only appealed to people with specific cultural backgrounds. We concluded that a simple marketing plan would not be able to solve the lack of diversity, and decided to start up our own business to combat the issue. In the spring semester we created Platter Chatter, a social venture dedicated to promoting diversity and cultural awareness through food.
We believe that Platter Chatter has future potential as a social venture due to its unique position in the market, as well as the diverse perspectives and social capital that we bring as founders of the company. Some unexpected events have disrupted our original plans for testing and launching our venture, but with future work we are sure that our company and product will be able to succeed.
While working with the World War II Studies program, we primarily conducted market research, which eventually led us to pivot into starting our own venture. The data from the surveys we created indicated that the target market for a World War II Master’s Program was too narrow, and only appealed to people with specific cultural backgrounds. We concluded that a simple marketing plan would not be able to solve the lack of diversity, and decided to start up our own business to combat the issue. In the spring semester we created Platter Chatter, a social venture dedicated to promoting diversity and cultural awareness through food.
We believe that Platter Chatter has future potential as a social venture due to its unique position in the market, as well as the diverse perspectives and social capital that we bring as founders of the company. Some unexpected events have disrupted our original plans for testing and launching our venture, but with future work we are sure that our company and product will be able to succeed.
ContributorsChotalla, Maanik (Co-author) / Joe, Jona (Co-author) / Sauma MasÃs, Melania (Co-author) / Byrne, Jared (Thesis director) / Sebold, Brent (Committee member) / Sanford School of Social and Family Dynamics (Contributor) / School of Politics and Global Studies (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
In 2017 alone, over 250,00 patients died due to medical errors and is the 3rd leading cause of death in America. These errors attributed to incorrect diagnosis and treatment of illnesses can be preventable. The solution to this major issue is the creation of an app called HealthKeep. Primary market research done during the first semester of the study included the creation of a school-wide survey across all ASU campuses that consisted of key questions for people of all ages in regards to their healthcare. These questions include how often patients of specific age ranges visit the doctor, their overall experience during appointments, and their attitudes towards the creation of a mobile health application that would be able to tabulate all your medical information neatly and securely. The overwhelming response stated that patient’s from all ranges would be open to the idea of having such an application. Further development included the creation of a business plan and application storyboard used when interviewing potential customers about the application. All of these tools aided in the first entry for Venture Devils in the first semester leading to the disappointing failure of winning funding. However, the feedback on the website created, executive summary, expanded pitch deck, and market research aided in the successful key revisions of the venture during this second semester and has resulted in placement in the final round of Pitch Playoffs where funding can be awarded.
ContributorsSiraj, Salim (Co-author) / Undrill, Grayson (Co-author) / Ott, Madison (Co-author) / Smith, Keaton (Co-author) / Byrne, Jared (Thesis director) / Sebold, Brent (Committee member) / School of Molecular Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
With the rising growth of makerspaces in the United States, many are at the leading edge of innovation but are struggling to adequately keep track of and maintain the supplies required to make those innovations come to fruition. Due to most makerspaces being publically funded by local governments, universities, or designated grant money, approval for purchase and implementation of a proper inventory management system takes time. We have created an application called Introventoria that assists these businesses to manage their materials, tools, customers, etc.
ContributorsMead, Emily (Co-author) / Dupre, Sulivan (Co-author) / Ferguson, Rene (Co-author) / Saitta, Sophia Angela (Co-author) / Byrne, Jared (Thesis director) / Sebold, Brent (Committee member) / Department of Information Systems (Contributor) / Department of Finance (Contributor) / School of Accountancy (Contributor) / WPC Graduate Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
There are issues at the Arizona State University Tempe campus with the culture of food and many of these issues stem from the dining halls. To determine the extent of this problem, our group conducted research on the Tempe campus through student surveys and in person discussions. What we found were limitations in both the healthy options and hours of operations at the dining halls. Students also showed general dissatisfaction with their diets. Our solution is the Devil Crate, a subscription box that conveniently delivers healthy food along with a personal touch. The recipes, health information and tips inside the subscription box are given to motivate students to eat healthy. We also realized that this solution could potentially solve another issue facing our community, which is food waste. The sustainably sourced food allows the price of Devil Crate to be lowered while eliminating the waste of produce. Once this solution was formulated, a test trial was conducted to measure the demand for such a product among students. The Devil Crate was produced, sold, and delivered to 2 students, both of whom were pleased and willing to recommend Devil Crate to others. The end goal is to incorporate Devil Crate into the meal plans to offer more options in this limited food environment and promote healthy eating among students.
ContributorsDemangone, Michael Richard (Co-author) / Pham, Emily (Co-author) / Anderson, Andrew (Co-author) / Van Vleck, Calista (Co-author) / Byrne, Jared (Thesis director) / Sebold, Brent (Committee member) / School of Human Evolution & Social Change (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
While golf has been around for centuries, the technology associated with the game has evolved significantly in an attempt to improve golfers’ scores. Specifically, researchers at Arizona State University (ASU) have looked at the dimple patterns on golf balls. They found that various dimple shapes, sizes, and patterns can have a serious impact on the flight of the ball, thus drastically improving the golfer’s game. This patented technology is the basis of the founding of Dimple Tech, a golf ball technology startup. Dimple Tech was founded by three ASU students in an effort to license the patent to the major golf ball manufacturers (Callaway, Titleist, TaylorMade, etc.). The ultimate goal of this startup was to build traction in any way possible, so the team made a video pitch that was sent to the aforementioned manufacturers. Although no traction came out of it, the project was a success as a market for this product was established and the company has a competitive advantage over other golf companies.
ContributorsStarostecki, Cameron (Co-author) / Kendall, William (Co-author) / Redmond, Michael (Co-author) / Byrne, Jared (Thesis director) / Sebold, Brent (Committee member) / Mechanical and Aerospace Engineering Program (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
The number of seniors who use technology continues to grow every day. Since technology has rapidly evolved in recent years, seniors often lack the skills to comfortably use it. This fact was made especially clear when one of the group members heard the story of a neighbor helping seniors in the community learn to better operate and understand technology. That story prompted the creation of a business designed to assist seniors in using technology. In this paper we will discuss our business model for a start up company named SenTech (Senior Tech Solutions) that was created by three college students. SenTech will provide various services to assist seniors with their technological needs within the scope of Apple products. We will discuss the problem, barriers, competitive advantages, marketing strategy, solution, financials, and future of SenTech.
The challenges our team faced were mainly due to COVID-19 and the social distancing guidelines provided by the CDC. Because of this, we were not able to conduct as many interviews as we planned. We also hoped to prepare a training course for seniors, but our plans were disrupted, so we shifted to a more research-based study.
The challenges our team faced were mainly due to COVID-19 and the social distancing guidelines provided by the CDC. Because of this, we were not able to conduct as many interviews as we planned. We also hoped to prepare a training course for seniors, but our plans were disrupted, so we shifted to a more research-based study.
ContributorsSnee, Spencer (Co-author) / Tapia, Esmeralda (Co-author) / Vukcevic, Lazar (Co-author) / Byrne, Jared (Thesis director) / Sebold, Brent (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
This thesis examines the applications of the Internet of Things and Artificial Intelligence within small-to-medium sized retail businesses. These technologies have become a common aspect of a modern business environment, yet there remains a level of unfamiliarity with these concepts for business owners to fully utilize these tools. The complexity behind IoT and AI has been simplified to provide benefits for a brick and mortar business store in regards to security, logistics, profit optimization, operations, and analytics. While these technologies can contribute to a business’s success, they potentially come with a high and unattainable financial cost. In order to investigate which aspects of businesses can benefit the most from these technologies, interviews with small-to-medium business owners were conducted and paired with an analysis of published research. These interviews provided specific pain points and issues that could potentially be solved by these technologies. The analysis conducted in this thesis gives a detailed summary of this research and provides a business model for two small businesses to optimize their Internet of Things and Artificial Intelligence to solve these pain points, while staying in their financial budget.
ContributorsAldrich, Lauren (Co-author) / Bricker, Danielle (Co-author) / Sebold, Brent (Thesis director) / Vermeer, Brandon (Committee member) / Computer Science and Engineering Program (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Customers in the modern world are accustomed to having immediate and simple access to an immense amount of information, and demand this immediacy in all businesses, especially in the restaurant industry. Now more than ever, restaurants are relying on third party delivery services such as UberEATS, Postmates, and GrubHub to satiate the appetite of their delivery market, and while this may seem like the natural progression, not all restaurant owners are comfortable moving in this direction. Pain points range from not wanting a third party to represent their business or the lack of supervision over the food in transit, and the time it takes to navigate the delivery landscape, to the fact that some food just doesn’t “travel” well. In addition to this, food delivery services can cause increased stress on a kitchen, and dig into the bottom line of an already slim restaurant margin. Simply put, customer reliance on these applications puts apprehensive restaurant owners at a competitive disadvantage.Our solution is simple—we want business owners to be able to take advantage of the huge market provided by third party delivery services, without the fear of compromising their brand. At DLVR Consulting, we listen to specific pain points of a customer and alleviate them through solutions developed by our in-house food, restaurant, and branding experts. Whether creating an entirely new “delivery” brand, menu curation, or payment processing service, we give the customer exactly what they need to feel comfortable using third-party delivery applications. In this plan, we will first take a deep dive into the problem and opportunity identified by both third-party research and first-hand interviews with successful restaurant owners and operators. After exploring the problem, we will propose our solution, who we will target with said solution, and what makes this solution unique and sellable. From here we will begin to explore the execution of our ideas, including our sales and marketing plans which will work in conjunction with our go-to-market strategy. We will explore key milestones and metrics we hope to meet in the coming year, as well as the team which will be taking DLVR from a plan to an implemented business. We will take a look at our three year financial forecast, and break this down further to monthly revenue, direct costs, and expenses. We will finish by taking a look at our required funding, and how we will attempt to gain said funding.
ContributorsClancy, Kevin (Co-author, Co-author) / Sebold, Brent (Thesis director) / Clancy, Keith (Committee member) / Computer Science and Engineering Program (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05