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Description
This project is a web development effort to improve the web presence of GlobalResolve. Established in 2006, GlobalResolve has directly improved the lives of underprivileged people locally and in underdeveloped nations throughout the world. This social entrepreneurship program at Arizona State University has enhanced the educational experience of students and faculty by involving them in real world projects that have shown direct results. The initiative goes beyond the traditional model of philanthropy but works to establish successful business ventures of solutions to provide sustainable economic development to the underserved communities they work with. GlobalResolve: A Digital Story is a website that was proposed to help improve the current GlobalResolve website and make a more compelling presentation of the program in hopes of attracting new funding for new projects and also student to be involved as problem solvers. The problems seen in the current website are: lack of student testimonials, sense of up keeping, context in the use of multimedia, and best web design practices. The resulting objectives for the new site were: build a product that would assist in publicizing the GlobalResolve program and tell its story to future students and prospects and potential donors. The new website solved these issues by: incorporating student experiences, embedding social media widgets regarding current projects, details of multimedia elements to provide context, and researching and implementing best design practices. The new website was developed to be an interactive experience, delivering the story of the initiative from its beginnings to it current state. The information is presented on a website with data maps, digital timelines, and short video clips, to give a thorough, interesting, and an explanation of GlobalResolve. With the incorporation of photos and graphics to assist, the website was designed to tell a compelling, composing informative yet engaging digital media. This was confirmed by doing a beta test of the website. This project evolved in many ways as an effective ways of relating information. Ultimately, the goal of this thesis was to make a digital case statement for the initiative, in order to create a clear message to prospects and potential donors. The case statement represents GlobalResolve's digital needs and how those needs can be achieved. Using digital tools and marketing, the website was approached as a strategic business plan and meant to deliver a more effective representation of the program, while setting up a template to be used for future use to allow updates that can show the progressive success of GlobalResolve.
ContributorsLopez, Carolina (Co-author) / Jeong, Yihyun (Co-author) / Henderson, Mark (Thesis director) / Reilley, Michael (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-12
Description
This project explores the history of technology and social media, and their impact on the music industry. Social media and music culture are part of a remix culture, which encompasses new ways of recreating old content. Social media is not a new phenomenon, but has existed for centuries in various forms, dating back to ancient cultures. Music is constantly changing due to the remix culture- each new music style is created by changing what exists to fit the individual musician's style. Technological advances pushed the music industry to change, from the start to audio recording, to the digital sharing that is present in 2015, creating the musical culture as we presently know it. Due to the way that social media and music are interacting, a new platform is necessary to serve the artists in the music industry. Marketing on social media is incredibly powerful, but is ill-suited for small artists. As a result, SoundScope was developed to serve the needs of small musicians on social media. Soundscope develops a website that lets musicians use social media to it's greatest capacity and take advantage of the remix culture and the concept of virality that has developed with online communication. It uses a voting/ranking system to populate and organize it's home page, allowing listeners to find the most popular music first, and artists can get feedback based on the voting system and commenting capability. These create the community necessary for effective marketing and sharing of garage artist's music in the digital sphere.
ContributorsCash, Aimee Nicole (Author) / Silcock, Bill (Thesis director) / Dodge, Nancie (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12
Description
College-aged women are getting surgical and non-invasive cosmetic alterations at rates higher than ever before. Noticeably, many of these women are in sororities. No prior research has identified a definitive relationship between sorority women and cosmetic enhancements. The purpose of this research was to investigate why sorority women are increasingly getting cosmetic work done, particularly examining the influences behind those procedures. Research questions include: Is there a physical standard of beauty in sororities? If so, does this physical standard of beauty influence sorority women’s decisions to undergo cosmetic procedures? Possible benefits of this study include helping to educate people about how Greek life might play a role in influencing beauty standards among college-aged women, as well as providing insights to clinics about their marketing to college-aged women. An anonymous digital survey evaluating cosmetic procedures and physical standards of beauty was sent to every sorority at Arizona State University, University of Arizona and Northern Arizona University to share with its members. In total, 15 chapters chose to participate, resulting in multiple-choice and text responses from 74 sorority women. Additionally, several interviews with sorority women and a local psychologist took place. The results revealed a clear demand and interest for cosmetic alterations, with almost half of respondents having already undergone at least one cosmetic procedure, yet it’s not so clear whether or not Greek life is really to blame for sorority women increasingly going under the knife. The study’s results were compiled into a report and a long-form, narrative reporting journalism article.
ContributorsRobinette, Ashlyn (Author) / Otjen, Kelly Vaughn (Thesis director) / Gatewood, Kira (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2023-05
Description
College-aged women are getting surgical and non-invasive cosmetic alterations at rates higher than ever before. Noticeably, many of these women are in sororities. No prior research has identified a definitive relationship between sorority women and cosmetic enhancements. The purpose of this research was to investigate why sorority women are increasingly getting cosmetic work done, particularly examining the influences behind those procedures. Research questions include: Is there a physical standard of beauty in sororities? If so, does this physical standard of beauty influence sorority women’s decisions to undergo cosmetic procedures? Possible benefits of this study include helping to educate people about how Greek life might play a role in influencing beauty standards among college-aged women, as well as providing insights to clinics about their marketing to college-aged women. An anonymous digital survey evaluating cosmetic procedures and physical standards of beauty was sent to every sorority at Arizona State University, University of Arizona and Northern Arizona University to share with its members. In total, 15 chapters chose to participate, resulting in multiple-choice and text responses from 74 sorority women. Additionally, several interviews with sorority women and a local psychologist took place. The results revealed a clear demand and interest for cosmetic alterations, with almost half of respondents having already undergone at least one cosmetic procedure, yet it’s not so clear whether or not Greek life is really to blame for sorority women increasingly going under the knife. The study’s results were compiled into a report and a long-form, narrative reporting journalism article.
ContributorsRobinette, Ashlyn (Author) / Otjen, Kelly Vaughn (Thesis director) / Gatewood, Kira (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2023-05