Matching Items (282)
Description
This study examines the The Disney College Program, a semester-long paid internship hosted by the Walt Disney Company employing more than 10,000 students each year. With over 120,000 alumni in the past 10 years, this program offers students housing and community building opportunities within the "Living" component, college credit courses within the "Learning" component, and on-the-job experience at Disneyland Resort and Walt Disney World theme parks through the "Earning" component. Specifically, the research focuses on Walt Disney World in Orlando, Florida. The researcher conducted a 39-question online survey prompting 1,749 responses from Disney College Program alumni to help answer the following research questions: (1) Who are Disney College Program Cast Members, (2) What is their level of satisfaction with the program, and (3) Are they influencers? This study uses theoretical elements (e.g. levels of adoption, influencers and brand loyalty) to describe influence and psychological effects to describe satisfaction (e.g. indoctrination, human motivation and Stockholm Syndrome). With the findings showing discrepancies between the ratings of "Living," "Learning," and "Earning" and the average overall rating, some questions arise about the program's tendencies to form tightly cohesive groups approaching elements of Stockholm Syndrome and cult-like ethos. Focusing on the 1,490 of 1,749 respondents from Walt Disney World in the past 10 years, the study concludes that Walt Disney World College Program alumni are not influencers nor advocates, but rather evangelists (i.e., zealous advocate) and loyalists.
ContributorsMcgowan, Sloane Shea (Author) / Matera, Fran (Thesis director) / Archer, Ciara (Committee member) / School of Community Resources and Development (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / College of Public Service and Community Solutions (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
This study examines the relationships between the success of Instagram health and fitness influencers and the images they share. As social media continues to grow as a source of information and interconnectedness, the sway influencers hold over their followers and potential consumers grow too. The success of these influencers in gaining followers, motivating opinions and achieving an aesthetic physique, result in monetary gain. On the media site Instagram, influencers with one million followers can garner over $50,000 per sponsored post. Specifically, the research focuses on four Instagram influencers who have over 200,000 followers. The subjects, Amanda Bucci, Nikki Blackketter, Maxx Chewning and Christian Guzman, were selected based on their popularity within the weight lifting community. Together, these influencers have over 400 million followers on Instagram. The study analyzed 32 photos sourced from the influencer's Instagrams. Of the 32 images, 16 were selected as branded content and 16 were selected as candid content. These images were then coded to answer the following research questions: (1) is there a pattern in the visuals weight lifters share, (2) is there a difference between branded or candid content, (3) how do these similarities or lack thereof influence number of Instagram followers and financial success, and (4) what physical dimensions contribute to a weight lifter's success on Instagram? This study uses content analysis to understand the symbolic meaning of texts and visuals. With the findings showing recurrent themes between (1) posture of subject, (2) use of brand affiliation and (3) professional grade photography, we confirm that bodily capital, sponsorship and authenticity are successful tactics used by influencers to generate a following.
ContributorsKoontz, Ellanna Marie (Author) / Matera, Fran (Thesis director) / Artigue, Ray (Committee member) / School of Nutrition and Health Promotion (Contributor) / School of Community Resources and Development (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
The study looks deep into how traveling to new destinations allows individuals to explore new cultures, escape from their everyday routine and have an opportunity to grow and become a more open minded individual. The millennial generation is a group that has distinguished themselves from any other generation that came before them as they are changing the direction in which industries operate on every level. Millennial women are slowly causing a significant impact in the tourism industry as they are becoming the leading market share holders for hosting Airbnb's and have a growing trend for traveling on their own. Due to the increase of trends of solo female travelers, there is a demand for a new innovative product that encompasses all the needs and wants of women that are exploring on their own. Compass, the app, could be the ideal product that would help connect independent female travelers that want to have a personalized experience in a new destination. The app would consider the mainstream concerns of female solo travels such as safety, recommendations and reviews as the algorithms would match the women who are most compatible with each other. This paper will discuss the study that was conducted to gather data from millennial women at Arizona State University to determine whether or not there is a demand for an app such as Compass. In order to collect data, a survey was distributed through a Google form that utilized multiple question formats. The results of the study suggest there is a demand for the app as the millennial women average a high likelihood to use the app if it were to become a viable product. Compass could open the doors for a new niche market within the tourism industry that could eventually expand and change the way traveling for leisure occurs in the fast-paced world.
ContributorsLizcano Hernandez, Diana (Author) / Goodman, Rebekka (Thesis director) / Jordan, Evan (Committee member) / McWilliams, Claire (Committee member) / Thunderbird School of Global Management (Contributor) / School of Community Resources and Development (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Mariachi music is a significant piece of Mexican culture that has been around since the nineteenth century. Although it was created in Mexico, mariachi is deeply rooted in the history of the United States. With a large population of Mexicans and Mexican-Americans living in the Southwest, mariachi music has been both refined in the United States and ever-present as a staple of the Mexican/Mexican-American culture. Traditionally, the composition of a mariachi group is all male. Even today, mariachi is still a male dominated genre. In the early years of mariachi, women had no place in the genre, as musicians, composers, or directors. During the time when mariachi was forming and becoming a more defined genre, Mexican women were not considered able or skilled enough to do many things that men could do, just based solely on their gender. This included being a mariachi musician. A woman's place was not anywhere else but as a carer of the house and the family. This ideology has changed with time, with the incorporation of women in majority-male groups, mixed gender groups, and the invention of the all-female mariachi group. However, culture, language, and geographical barriers still play a significant role in the dynamics of mariachi music today. This creative project, which incorporates interviews of multiple women who currently perform in mariachi, culminating in an informational website, will explore and analyze these different barriers within the genre of mariachi, and will explore the culture of Mexicans and Mexican-Americans living in the United States.
ContributorsFigueroa, Desiree Daunice (Author) / De La Torre, Monica (Thesis director) / Smith, Michael (Committee member) / School of Community Resources and Development (Contributor) / School of Humanities, Arts, and Cultural Studies (Contributor) / Barrett, The Honors College (Contributor)
Created2018-12
Description
This thesis explores European identity through the European Union and the Eurovision Song Contest using Michael Walzer’s hyphenated American identity by expanding his argument to the EU, culture, and broadening the definition of diversity. Walzer had three main points about the American identity that makes it unique. First, a hyphen with a many side and a one side exist with no expectation of assimilation. Second, the should be a hyphen and can be emphasized. Third, there are unsuccessful patriotic fevers. On the political level, the EU has a hyphenated identity but fails with expectations of assimilation and successful patriotic fevers like Brexit. Walzer does not examine the cultural aspect of identity, this is where this thesis goes beyond his idea in examining European identity in the cultural institution of Eurovision. The literature and winning songs confirm that a hyphenated identity exists in Eurovision. I sorted the winning songs into three categories of diversity, national identity, and neutral. I did not reject two of my hypotheses, there were more neutral songs, and songs in diversity and national identity became common after 1992. The hypothesis I rejected was that national identity songs would be more common than diversity songs, this was not the case. I used Ukraine 2004 for diversity and Greece 2005 for national identity case studies. Overall, when there is a United States of Europe its identity will be the same as Walzer’s American identity. It is just not there yet, but with further European integration, it will.
ContributorsHubby, Turner Wilbanks (Author) / Kirkpatrick, Jennet (Thesis director) / Voorhees, Matthew (Committee member) / Watts College of Public Service & Community Solut (Contributor) / Dean, W.P. Carey School of Business (Contributor) / School of Politics and Global Studies (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
This thesis describes various steps in creation of Volunteer Meraki, an international volunteer organization. Continuing from the past findings from Nicholas Pfeiffer and Hunter Workman (Pfeiffer and Workman, 2016), a new study was held to examine the interest of students of Arizona State University in volunteering internationally and becoming involved with Volunteer Meraki as well as to investigate perceived successes and weaknesses of other nonprofit organizations focused on international volunteering. These findings of this studiesy guided guides the creation of the organization, the marketing plan, and the program design of Volunteer Meraki. The market research component of this program serves to help us decide the desirability of creating an ASU club, as well as helps us shape our organization to accommodate volunteers. Students were asked for their experience and interest in volunteering and clubs. The results of this study supported suggest the benefits of an ASU club, and inform on the major concerns volunteers have with volunteer projects and organizations. These results are addressed in Volunteer Meraki's marketing plan, internal functions plan and international volunteer program design. With findings on interests and barriers that students had in relation to international volunteering, Volunteer Meraki has been structured to address the concerns with organization administration, culturally competent programs, and contextually relevant impact on community development. With the guiding principles of mindfulness, sustainability, and integrity, Volunteer Meraki serves as an organization dedicated to building sustainable and successful partnerships that address the needs of marginalized and impoverished communities through mindful and culturally sensitive volunteer engagement.
ContributorsEusebio, Isabel (Co-author) / Bishop, Anna (Co-author) / Wang, Lili (Thesis director) / Steele, Benjamin (Committee member) / School of Politics and Global Studies (Contributor) / School of Community Resources and Development (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Project C.U.R.E. is a nonprofit organization that delivers donated medical supplies and services to developing nations across the world. Currently, the Phoenix location has three full time employees, so a majority of the manual work is completed by episodic and long-term volunteers as well as semesterly interns. Volunteers are the backbone of the organization's daily productivity. Productivity among the Project C.U.R.E. warehouses varies greatly by location and is not directly related to the size of the warehouse. Productivity if hereby defined as as a warehouse's capability to meet the organization's goal of one container per week. Productivity can be increased or decreased based on the number of volunteers, funding, and catalogued inventory. Across all warehouses there is generally an overflow of donated equipment and consumable products, and therefore this is not usually a factor in productivity. In order to better understand why the Phoenix warehouse is the second most productive despite being the smallest, we researched how the motivations of volunteers. A survey was conducted to assess the motives of Project C.U.R.E.'s volunteers by quantifying their responses according to the Volunteerism Functional Inventory (VFI). The survey also produced information regarding volunteer demographics (ie. including gender, age, and occupation), as well as statistics about how often they volunteer at Project C.U.R.E. and their overall satisfaction with the organization. The data was then analyzed to determine the most relevant VFI characteristic. Upon analyzing the data, it was observed that the majority of participants were male (58.95%) and were between the ages of 18 and 25 (82.11%). The results also showed that Project C.U.R.E. utilizes a large number of episodic volunteers from Arizona State University (due to its close proximity to the Phoenix warehouse) was supported in that the data showed 72.63% of participants were undergraduate students and that 48.42% had just volunteered for their first time. After combining survey questions that corresponded to the same characteristic of volunteerism as outlined by Clary et al. (values, social, career, understanding, protective, and enhancement) the average of the responses was taken and used to determine the most relevant motives for our volunteer population. Based on the data, values (average score of 5.0) and understanding (average score of 5.0) were the two most relevant characteristics and protective (average score of 1.0) was the least relevant to volunteers. Additionally, 41.1% of survey respondents reported food would incentivize them to return to Project C.U.R.E. Additionally, 35.6% of survey respondents reported receiving Project C.U.R.E. merchandise would incentivize them to return in the future. Moving forward, it is recommended that the Project CURE Phoenix location begin providing their volunteers with merchandise and other forms of recognition based on the number of hours they committed to the organization.
ContributorsPrimiano, Sarah (Co-author) / Maglajac, Benjamin (Co-author) / Wang, Lili (Thesis director) / Kizer, Elizabeth (Committee member) / Watts College of Public Service & Community Solut (Contributor) / School for the Science of Health Care Delivery (Contributor) / Barrett, The Honors College (Contributor)
Created2018-12
Description
This honors thesis study aimed to gain a better understanding of millennials and how to effectively use interactive marketing to advertise to this generation. The thesis was broken up into three segments. The first segment includes a literature review on: identifying and comparing within the millennial generation, millennials impacts on marketing, and an introduction to interactive marketing. The second segment covered the methodology study including the application of the research findings to analyze the effectiveness of interactive marketing and the shift brands have made to reach millennials. Lastly, the final section covered an overall conclusion and recommendations. This paper first identified who the millennial generation is and discussed the differences between the older and younger millennials among the generation as a whole. Then the paper moved into defining what interactive marketing is and how it is being used and targeted towards the millennial generation. The next section identified the key differences within the millennial generation and the main areas in which this generation impacted brands and the company's interactive marketing efforts. The research suggests what the most influential take-a-ways from the millennial generation are and how brands shifted in order to better target the new types of consumers. Additionally, the information obtained from understanding the millennials' perspective on interactive marketing provide companies a better idea of how to market to them. Lastly, the recommendation checklist for companies to follow on how to create a successful interactive marketing advertising campaign helped to position brands in the most efficient way possible when entering this new form of marketing and specifically targeting millennials.
ContributorsRamsey, Victoria Rebecca (Author) / Eaton, Kathryn (Thesis director) / Montoya, Detra (Committee member) / Department of Marketing (Contributor) / School of Community Resources and Development (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
Organ, cornea and tissue donation is a widespread public health need that has high rates of public approval, but lower rates of action. In Arizona, an individual can register as an organ donor at 15 years and six months old, and this ever-growing demographic is a hard-to-influence, yet important part of the pool of registered donors. There are many factors that serve to influence or dissuade adolescents from registering, and it is the duty of organ procurement organizations (OPOs) and others involved in the donation process to appeal to this audience. This undergraduate research project explores the overall idea of what makes someone register as an organ, cornea and tissue donor by looking into several factors of the decision-making process, such as social media usage and engagement, hesitation or support surrounding spiritual beliefs, and how personal opinions and beliefs shape views and action toward organ donation. Based on the data collected, the researcher found relationships between the registration status of adolescents and their social media use, spiritual beliefs and personal relationships and opinions.
ContributorsReddy, Miranda Adelyn (Author) / Wu, Xu (Thesis director) / Bovio, Sonia (Committee member) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Community Resources and Development (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
For decades, corporate firms have included corporate responsibility initiatives in their regular business functions in an effort to communicate a priority toward the communities they operate in, rather than just the customers they serve. These actions \u2014 whether implemented through financial or human resources \u2014 have grown to be a common addition to business models across industries. In recent years, however, the simple addition of a community-oriented campaign to a firm's regular business proceedings have become less effective in positioning a firm as a devoted corporate citizen. Today, consumers have access to more information and opportunities for substitutes than ever before, and as they make buying decisions, they are interested in seeing the firms they support orient themselves at the heart of community engagement, rather than interacting with the community through passive support. This study and discussion highlights the trends that several corporate responsibility professionals have seen emerge in recent years regarding their respective employers' corporate responsibility initiatives. Thoughts and reactions from corporate responsibility managers representing financial, education, insurance, and technology companies will be synthesized and analyzed for trends and shared positive and negative experiences related to their common work in initiating corporate responsibility programs at their respective firms. The discussion will also illustrate the specific challenges each of the professionals face daily in implementing successful CR programs within their firms. In aggregate, this discussion will provide a comprehensive look at what exactly firms are doing in today's CR sphere: it will demonstrate what trends are working well, which have yet to be tailored to have the best impact, and what is to come of the corporate firm's relationship with its community.
ContributorsRoberts, Katelyn J. (Author) / Mokwa, Michael (Thesis director) / Eaton, John (Committee member) / School of Community Resources and Development (Contributor) / W.P. Carey School of Business (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05