Matching Items (251)
Description
As millennials are growing and becoming the "the next big consumer market," understanding them is crucial (Paul, 2001; Kumar & Lim, 2008). This study will attempt to understand their processing of ads by observing the relationship between construal level theory and product type (i.e. hedonic vs. utilitarian). Construal Level theory suggests that individuals construe information at different abstract levels. High levels are characterized by abstract and general representation (e.g. thinking of moving as starting a new chapter of life) while low levels are characterized as including more concrete and contextual details (e.g. thinking of moving as packing boxes). Neither interaction nor main effect of product type was observed either as main effect or as interaction with construal level. However, a significant main effect of construal level was found showing that concrete and contextual (low construal level) information on advertisements makes them more effective and useful to millennials; influences purchase intentions more than ads construed in high construal levels; and, makes brands seem more credible, stable and truthful.
ContributorsSandoval, Daisy (Author) / Olsen, Douglas (Thesis director) / Hall, Deborah (Committee member) / Mirshak, Paul (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / School of Social and Behavioral Sciences (Contributor)
Created2015-05
Description
It took the coming together of a community of people and their collective efforts to bring me where I am today academically. I would first like to thank Barrett, especially Dean Ramsey who helped build my appreciation for reading primary text, and NCUIRE for awarding me the grant for this project. I want to extend my gratitude to Dr. Jeffery Kassing for being more than a director for my thesis by patiently listening to me talk about my future aspiration, and Dr. Jim Reed for being a mentor and a second reader. I would also like to thank all the multitude of professors and other mentors who helped shape my perspective in seeing the bigger picture. I am mostly grateful to all those who directly and indirectly helped bring this thesis to realization. Lastly, but certainly not the least, I would like to say a big thank you to my entire family, loved ones, and friends here and back home for enthusiastically cheering me on.
ContributorsWento, Christiana Tally (Author) / Kassing, Jeffrey (Thesis director) / Reed, James (Committee member) / Barrett, The Honors College (Contributor) / School of Social and Behavioral Sciences (Contributor)
Created2015-05
Description
A between-subjects online survey was conducted to explore the extent to which female victims of kidnapping crimes are blamed for the crimes committed against them and why. Scenarios involving victims aged 8 years old and 30 years old were constructed using various routes of escape. Routes of escape included a control condition in which it was not clear whether or not the victim would have escaped given the opportunity, a condition in which the victim had a clear opportunity to escape and took it, a condition in which the victim had a clear opportunity to escape and chose not to take it, and a condition in which the victim did not have an opportunity to escape. The results of the study demonstrated that the 30-year old kidnapping victim was consistently blamed more than the 8-year old victim. These victim blame measurements were exacerbated when the participant maintains a high belief in a fair and just world. A second study was constructed to determine if the victim's actions preceding the kidnapping influence victim blame attributions, and to determine if providing additional details on the victim's mindset or intentions to escape would affect the amount of blame attributed.
ContributorsTrow, Ashley Cheyenne Lacy (Author) / Schweitzer, Nicholas (Thesis director) / Neal, Tess (Committee member) / Kirsch, Sharon (Committee member) / School of Social and Behavioral Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This study was conducted in order to create a brief task that more efficiently studies the memory of young and old dogs compared to previous dog radial arm mazes. The hypotheses were older dogs would perform worse than younger dogs, brief tasks with longer delays and the presence of an occluder would produce worse results, and the brief task with the longest delay period without an occluder would be most correlated to the radial arm maze. 45 dogs were tested from a previous sample that had participated in a radial arm maze experiment. The dogs were tested in their owner's homes and watched the researcher place a treat behind one of two boxes. Dogs then waited during different delay periods, of 15, 30, or 45 seconds, and with or without an occluder, which was a curtain. Then, the dog was released to see if it could still remember which box the treat was behind. The results supported all the hypotheses, except the 45-second brief task with an occluder was most correlated the radial arm maze. Additionally, the dogs that had to be excluded from the radial arm maze still had a similar range of results on the brief tasks as dogs that were able to complete the radial arm maze. These results confirm the radial arm maze is very difficult and strenuous on dogs, but the brief task is correlated and probably much more effective at studying memory without these issues. This study can help researchers perfect this simple task in order to study many dogs much quicker and collect more information on dogs' memory. Future studies could overcome limitations including dogs that were not motivated by treats or that were too old to stand up. Specific breeds could be tested or longitudinal studies could be conducted to find differences in memory over time. In the future, this can hopefully relate to human cognitive decline knowledge, as dogs show similar cognitive decline to humans, and help find treatments for cognitive diseases.
ContributorsGlomski, Marissa (Author) / Wynne, Clive (Thesis director) / Presson, Clive (Committee member) / Brewer, Gene (Committee member) / Department of Psychology (Contributor) / School of Social and Behavioral Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12
Description
Multiracial individuals are the fastest growing demographic group in the United States. In order to explore and gain insight into how mixed-race individuals understand and negotiate their identity, this project includes a documentary of compiled interviews with multiracial individuals. These interviews seek to address both positive and problematic notions associated with identifying as mixed race/multi-ethnic, including issues that these individuals encounter if, and when, the dominant culture rejects their blended racial heritage. The video format allows individuals to convey the complicated nature of belonging to different groups of people that are hierarchically divided in the United States.
ContributorsCavazos, Amanda Catherine (Author) / Elenes, C. Alejandra (Thesis director) / Gruber, Diane (Committee member) / School of Humanities, Arts, and Cultural Studies (Contributor) / School of Social and Behavioral Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12
Description
Perhaps by some ingrained sense of human preparedness, phobias are an outlier in the world of conditioning. Again and again, they are highlighted as the only thing which avoidance makes worse, rather than alleviates. My own fear of insects had reached its most severe level just as I began learning about phobias, and avoidance, in my undergraduate psychology courses. There, I learned that avoidance of the phobic stimulus \u2014 in my case, insects \u2014 seemed to be a fundamental element of maintaining a phobia, and I was more than guilty of it. Following this realization, I endeavored into what I would later come to call Stimulus Confrontation: A self-designed therapeutic course of action to overcome my fear. This thesis, then, is the record of this project. It weaves together my scholarly research on phobias with my own personal narrative concerning the employment of Stimulus Confrontation, beginning with the etymology and proposed etiologies of phobias, followed by an overview of contemporary treatment options available and a recounting of Stimulus Confrontation as applied to my own phobia. Told from her own perspective, English writer and journalist Jenny Diski's book, What I Don't Know About Animals, tells of her own arachnophobia, and includes an honest account of the fear and anxiety it caused for her, as well as her own journey to overcome it. Like my own, Diski's phobia \u2014 arachnophobia \u2014 had come to affect her everyday life. Prior to seeking treatment for her fear at the age of 58, Diski too had learned to avoid the thing which she so feared. Inspired by What I Don't Know About Animals, the personal anecdotes I have included throughout this thesis serve to elaborate upon my personal experience with my own insectophobia, and the cessation of avoidance that led to substantial progress in overcoming my fears. Throughout this thesis, I refer to this cessation of avoidance as Stimulus Confrontation, with the intention that following the same process I did may benefit others in overcoming their own specific phobias.
ContributorsKavanaugh, Ashley Marie (Author) / Gruber, Diane (Thesis director) / Lewis, Stephen (Committee member) / School of Social and Behavioral Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12
Description
Techno-scientific thinking, which has become firmly grounded in modern medicine, moves towards reifying medicine as a science, losing all aspects of what it means to heal beyond curing a patient’s physical malady. A blueprint has been made on how best to interact with patients, a formulaic way of approaching medicine that seeks to get to the bottom of the patient’s biological disease. But this blueprint is the very reason doctors and patients misrecognize the potential befriending suffering has to heal the psychological dis-ease the patient feels when confronted by suffering. Thus, the process of treating patients is in need of reform. To do this, we must recover the dimension of depth that has been seemingly lost in the medical field. Doctors and patients alike should be critical of this systematic way of thinking about the doctor-patient relationship, a way of thinking that has far more implications than typically recognized. Science itself is not the problem; rather, it is thinking that says science is the only way one ought to approach and understand medicine and the only way to cure patients when there is much more to healing than curing.
In befriending suffering, one has the opportunity to re-understand herself and reorient herself to the world. Through dialogue, one can befriend her suffering and attempt to hear what it might be saying to her. Furthermore, by being a virtuous friend to her suffering, being one who is sincere, reverent, tender, and effortful, one can discover the generative aspects of suffering. By turning toward suffering together, the doctor and patient can connect in a way that better helps them understand themselves and each other. By understanding themselves and their individual suffering, each has the possibility of becoming a more authentic person and living more meaningfully in their daily lives. In understanding each other, the doctor has the potential to heal her patients—and patients, one could say, have the potential to heal their doctors as well. To do this, both must enter into conversation openly and with the virtues of friendship in mind. It may be difficult, but each one’s worldview might expand and new insights gleaned. By coming together, each has the possibility of living better individually.
In befriending suffering, one has the opportunity to re-understand herself and reorient herself to the world. Through dialogue, one can befriend her suffering and attempt to hear what it might be saying to her. Furthermore, by being a virtuous friend to her suffering, being one who is sincere, reverent, tender, and effortful, one can discover the generative aspects of suffering. By turning toward suffering together, the doctor and patient can connect in a way that better helps them understand themselves and each other. By understanding themselves and their individual suffering, each has the possibility of becoming a more authentic person and living more meaningfully in their daily lives. In understanding each other, the doctor has the potential to heal her patients—and patients, one could say, have the potential to heal their doctors as well. To do this, both must enter into conversation openly and with the virtues of friendship in mind. It may be difficult, but each one’s worldview might expand and new insights gleaned. By coming together, each has the possibility of living better individually.
ContributorsAdcock, Preston Michael (Author) / Piemonte, Nicole (Thesis director) / Ramsey, Ramsey Eric (Committee member) / School of Humanities, Arts, and Cultural Studies (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The objective of this study was to determine whether prosecutors would be more inclined to prosecute a juvenile sex offense case when the offender is gay versus straight. I also tested whether the effect of offender sexual orientation would be different for male versus female juvenile offenders. Based on previous research showing leniency toward lesbian juvenile sex offenders among laypeople, I hypothesized that prosecutors would be more likely to prosecute a case in which the offender was gay instead of heterosexual—but only if they were boys. In contrast, if the offenders were lesbians, I hypothesized that prosecutors would be less inclined to prosecute, compared to heterosexual girls. Based on survey data, I found that prosecutors’ decisions to prosecute were not affected by the offender’s gender or sexuality, but their impressions of the offender were. Prosecutors perceived males to be more likely to recidivate than females. Specifically, gay males were perceived as more likely to recidivate than heterosexual males; however the difference between lesbians and heterosexuals were nearly indistinguishable. Prosecutors also viewed gay males as having more negative attributes than heterosexual males. Contrarily, lesbian girls were perceived as having slightly less negative attributes than heterosexual girls. Still, females overall were perceived as having less negative attributes than males. These impressions on recidivism and negative attributes were important because they both positively correlated with the prosecutor’s decision to prosecute the case.
ContributorsFletcher, Sarah Renee (Author) / Salerno, Jessica (Thesis director) / Hall, Deborah (Committee member) / School of Social and Behavioral Sciences (Contributor) / School of Criminology and Criminal Justice (Contributor) / School of Politics and Global Studies (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Previous research has found improvements in motor and cognitive measures following Assisted Cycle Therapy (AC) in adolescence with Down syndrome (DS). Our study investigated whether we would find improvements in older adults with DS on measures of leisure physical activity (GLTEQ) and sleep, which are early indicators of Alzheimer's disease (AD) in persons with Down syndrome. This study consisted of eight participants with Down syndrome between 31 and 51 years old that cycled for 30 minutes 3 x/week for eight weeks either at their voluntary cycling rate (VC) or approximately 35% faster with the help of a mechanical motor (AC). We predicted that, based on pilot data (Gomez, 2015), GLTEQ would either maintain or improve after AC, but would decrease after VC and would stay the same after NC. We predicted that the sleep score may improve after both VC or AC or it may improve more after VC than AC based on pilot data related to leisure activity. Our results were consistent with our prediction that GLTEQ will either maintain or improve after AC but will decrease after VC. Our results were not consistent with our prediction that sleep may improve after both VC or AC or it may improve more after VC than AC, possibly because we did not pre-screen for sleep disorders. Future research should focus on recruiting more participants and using both objective and subjective measures of sleep and physical activity to improve the efficacy of the study.
ContributorsParker, Lucas Maury (Author) / Ringenbach, Shannon (Thesis director) / Buman, Matthew (Committee member) / Holzapfel, Simon (Committee member) / School of Social and Behavioral Sciences (Contributor) / School of Nutrition and Health Promotion (Contributor) / College of Public Service and Community Solutions (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Conducting an auto-ethnographic power analysis of a Service Industry Union (SIU) I use a feminist methodology to examine the ways women of color workers are accounted for, empowered, erased, silenced, or disempowered within advocacy organizations. As I examine the micro and macro structures of power between the SIU and the grocery store, janitorial, slaughterhouse, and union workers who compose this institution, I write with the goal of amplifying the voices silenced and lost in the translation of power in our everyday lives. Critical to this analysis are notions of advocacy, home, voice, and empowerment.
In “Voices: Power and Powerlessness in Experiences of the Self,” I write about my authoethnographic journey and the complicated sense of power I had within this organization, which often became a source of penalty. Throughout my work, I play on the etymology of advocacy—to give voice to another—and the idea of advocacy groups as “voices” for the seemingly disempowered. Concepts of voice and voiceless-ness, who can give voice to another, how, and if we should even be a voice for others, are a constant theme. In “Shadowing: Blurring the lines between Empowerment and Disempowerment Roles,” I explore moments where my translator role as a bilingual, among other roles, became imperative to my understanding of my own actions and those of others within the SIU’s advocacy. Lastly in “Speaking and Speaking Over: Getting tangled in the Web of the Relations of Power,” and in “Erasure and Representation: the Silences between the lines,” I capture a few of the ways the voices of others and myself were either amplified, spoken for, or erased whilst the Union attempted to advocate (“give voice to,” “call forth”) for workers using what I perceived to be a classic business-unionism model.
From my observations of the relations between workers and the union employees, I argue that the SIU operated within systems of power, and was often on par with corporations in terms of power. Then, I theorize that what is needed is a third-world feminist approach to unity and unions that seeks to dismantle all systems of oppression and reorganize the systems of power to end all kinds of oppression—not just class-based, worker versus corporation, oppression. This would be a solution to the problems of speaking for, silencing, and erasure that the union encountered. As I use a full-force combination of theory and activism in my “Praxis” chapter to make such claim, I delve into feminist of color ideals of solidarity. In a feminist solidarity, individuals are united by their differences, not by homogeneous experience or identity. I advocate for a third-world feminist approach to unionism through feminist solidarity, and I emphasize love and friendship as the backbone of such an endeavor.
In “Voices: Power and Powerlessness in Experiences of the Self,” I write about my authoethnographic journey and the complicated sense of power I had within this organization, which often became a source of penalty. Throughout my work, I play on the etymology of advocacy—to give voice to another—and the idea of advocacy groups as “voices” for the seemingly disempowered. Concepts of voice and voiceless-ness, who can give voice to another, how, and if we should even be a voice for others, are a constant theme. In “Shadowing: Blurring the lines between Empowerment and Disempowerment Roles,” I explore moments where my translator role as a bilingual, among other roles, became imperative to my understanding of my own actions and those of others within the SIU’s advocacy. Lastly in “Speaking and Speaking Over: Getting tangled in the Web of the Relations of Power,” and in “Erasure and Representation: the Silences between the lines,” I capture a few of the ways the voices of others and myself were either amplified, spoken for, or erased whilst the Union attempted to advocate (“give voice to,” “call forth”) for workers using what I perceived to be a classic business-unionism model.
From my observations of the relations between workers and the union employees, I argue that the SIU operated within systems of power, and was often on par with corporations in terms of power. Then, I theorize that what is needed is a third-world feminist approach to unity and unions that seeks to dismantle all systems of oppression and reorganize the systems of power to end all kinds of oppression—not just class-based, worker versus corporation, oppression. This would be a solution to the problems of speaking for, silencing, and erasure that the union encountered. As I use a full-force combination of theory and activism in my “Praxis” chapter to make such claim, I delve into feminist of color ideals of solidarity. In a feminist solidarity, individuals are united by their differences, not by homogeneous experience or identity. I advocate for a third-world feminist approach to unionism through feminist solidarity, and I emphasize love and friendship as the backbone of such an endeavor.
ContributorsHernandez, Carolina Renne (Author) / Behl, Natasha (Thesis director) / Watrous, Lisa (Committee member) / School of Social and Behavioral Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05