Matching Items (26)
Description
ABSTRACT
This research investigates the synaesthetic responses consumers have to
branded consumer product designs to aid the design development process.
Through proper application of synaesthetic responses, companies can create
holistic experiences and brand expressions that are loved and trusted by
consumers and thus achieve brand loyalty.
Capturing the hearts and minds of consumers through exceptional
product experiences is one of the primary goals of any design agency, retailer or
Consumer Packaged Good (CPG) company today. Thousands of new products
launch every year and consumers are bombarded with advertising campaigns,
package designs, POP displays, product offerings and new product forms.
Breaking through the visual and verbal clutter by designing for the senses is one
of the key ways design firms and companies can engage with and create a
stronger bond with the consumer.
Connecting with consumers can be achieved through the maintenance of a
compelling brand positioning and the development of brand expressions
(products) that are holistically honest and express their positioning. Holistically
honest designs are designs that capture the senses and the essence of the brand.
Upon initial impression, the package immediately and innately “feels” right –
nothing seems amiss. This includes all of the senses: sight, smell, taste, touch,
and hearing combined with what the consumer knows or believes about the
brand to create a meaningful gestalt. All design touchpoints should be
considered in order to attain the ultimate goal of a holistic design: graphic treatment, typography, words, scent, form, color – any type of sensory stimulator
as these all influence perception and ultimately product and brand trust.
This study will employ qualitative and quantitative research approaches
to understand consumers’ synaesthetic responses to a brand’s expressions.
This research investigates the synaesthetic responses consumers have to
branded consumer product designs to aid the design development process.
Through proper application of synaesthetic responses, companies can create
holistic experiences and brand expressions that are loved and trusted by
consumers and thus achieve brand loyalty.
Capturing the hearts and minds of consumers through exceptional
product experiences is one of the primary goals of any design agency, retailer or
Consumer Packaged Good (CPG) company today. Thousands of new products
launch every year and consumers are bombarded with advertising campaigns,
package designs, POP displays, product offerings and new product forms.
Breaking through the visual and verbal clutter by designing for the senses is one
of the key ways design firms and companies can engage with and create a
stronger bond with the consumer.
Connecting with consumers can be achieved through the maintenance of a
compelling brand positioning and the development of brand expressions
(products) that are holistically honest and express their positioning. Holistically
honest designs are designs that capture the senses and the essence of the brand.
Upon initial impression, the package immediately and innately “feels” right –
nothing seems amiss. This includes all of the senses: sight, smell, taste, touch,
and hearing combined with what the consumer knows or believes about the
brand to create a meaningful gestalt. All design touchpoints should be
considered in order to attain the ultimate goal of a holistic design: graphic treatment, typography, words, scent, form, color – any type of sensory stimulator
as these all influence perception and ultimately product and brand trust.
This study will employ qualitative and quantitative research approaches
to understand consumers’ synaesthetic responses to a brand’s expressions.
ContributorsRhodes, Amy (Author) / Takamura, John (Thesis advisor) / Sanft, Alfred (Committee member) / Miiller, Nancy (Committee member) / Arizona State University (Publisher)
Created2015
Description
The main aim of this thesis is to study the Saudi Arabia designers level of awareness about sustainable interior materials and to what extent are Saudi Arabia designers specifying sustainable interior materials in their interior designs? The problem statement relies on understanding how does this may impact the Saudi Arabia environment. In order to comply with these objectives, a telephone interviews were built, to test the designer’s knowledge about sustainable interior materials. The results showed that the Saudi Arabia interior designers are not fully aware of sustainable interior materials and there is a lack of interest in applying sustainable interior materials in their projects.
ContributorsAlotibi, Arig (Author) / Bender, Diane (Thesis advisor) / Takamura, John (Committee member) / Brunner, Lori (Committee member) / Arizona State University (Publisher)
Created2019
Description
Open Design is a crowd-driven global ecosystem which tries to challenge and alter contemporary modes of capitalistic hardware production. It strives to build on the collective skills, expertise and efforts of people regardless of their educational, social or political backgrounds to develop and disseminate physical products, machines and systems. In contrast to capitalistic hardware production, Open Design practitioners publicly share design files, blueprints and knowhow through various channels including internet platforms and in-person workshops. These designs are typically replicated, modified, improved and reshared by individuals and groups who are broadly referred to as ‘makers’.
This dissertation aims to expand the current scope of Open Design within human-computer interaction (HCI) research through a long-term exploration of Open Design’s socio-technical processes. I examine Open Design from three perspectives: the functional—materials, tools, and platforms that enable crowd-driven open hardware production, the critical—materially-oriented engagements within open design as a site for sociotechnical discourse, and the speculative—crowd-driven critical envisioning of future hardware.
More specifically, this dissertation first explores the growing global scene of Open Design through a long-term ethnographic study of the open science hardware (OScH) movement, a genre of Open Design. This long-term study of OScH provides a focal point for HCI to deeply understand Open Design's growing global landscape. Second, it examines the application of Critical Making within Open Design through an OScH workshop with designers, engineers, artists and makers from local communities. This work foregrounds the role of HCI researchers as facilitators of collaborative critical engagements within Open Design. Third, this dissertation introduces the concept of crowd-driven Design Fiction through the development of a publicly accessible online Design Fiction platform named Dream Drones. Through a six month long development and a study with drone related practitioners, it offers several pragmatic insights into the challenges and opportunities for crowd-driven Design Fiction. Through these explorations, I highlight the broader implications and novel research pathways for HCI to shape and be shaped by the global Open Design movement.
This dissertation aims to expand the current scope of Open Design within human-computer interaction (HCI) research through a long-term exploration of Open Design’s socio-technical processes. I examine Open Design from three perspectives: the functional—materials, tools, and platforms that enable crowd-driven open hardware production, the critical—materially-oriented engagements within open design as a site for sociotechnical discourse, and the speculative—crowd-driven critical envisioning of future hardware.
More specifically, this dissertation first explores the growing global scene of Open Design through a long-term ethnographic study of the open science hardware (OScH) movement, a genre of Open Design. This long-term study of OScH provides a focal point for HCI to deeply understand Open Design's growing global landscape. Second, it examines the application of Critical Making within Open Design through an OScH workshop with designers, engineers, artists and makers from local communities. This work foregrounds the role of HCI researchers as facilitators of collaborative critical engagements within Open Design. Third, this dissertation introduces the concept of crowd-driven Design Fiction through the development of a publicly accessible online Design Fiction platform named Dream Drones. Through a six month long development and a study with drone related practitioners, it offers several pragmatic insights into the challenges and opportunities for crowd-driven Design Fiction. Through these explorations, I highlight the broader implications and novel research pathways for HCI to shape and be shaped by the global Open Design movement.
ContributorsFernando, Kattak Kuttige Rex Piyum (Author) / Kuznetsov, Anastasia (Thesis advisor) / Turaga, Pavan (Committee member) / Middel, Ariane (Committee member) / Takamura, John (Committee member) / Arizona State University (Publisher)
Created2020
Description
In recent years, with the increase in the number of students studying abroad, the psychological problems of international students have attracted more and more attention. At the same time, due to the stigma and stereotypes of mental illness, international students have encountered difficulties in using campus psychological counseling services of overseas universities. Gamification is a concept that applies the elements of games to non-gaming fields. It is being widely used in various fields. This study aims to conduct user research for designing a better experience and service design for international students using campus psychological counseling by using gamification. The study was conducted using an extensive literature review as well as quantitative and qualitative research methods including a focus group, an online survey, and an interview to explore the main sources of pressure for international students and their perception on-campus counseling service. Furthermore, this study tried to explore the feasibility of online services and how gamification be applied to the services. The results showed that international students have been reported to have psychological pressure on some special issues, and few international students used campus counseling. International students who have used campus psychological counseling services also expressed their dissatisfaction with campus psychological counseling. Additionally, the study showed the feasibility of online services and the acceptance of core drives of gamification. The conclusion can be summarized as a user research for future service design in the campus counseling system, which includes expected functions and some gamified ways of online services. Because the results showed that online services cannot replace face-to-face consulting services, how to combine online and offline services, and how to let gamification reach its full potential will be further discussed.
ContributorsXu, Wei (Author) / Takamura, John (Thesis advisor) / Mejia, G. Mauricio (Committee member) / Johnson, Mina C. (Committee member) / Arizona State University (Publisher)
Created2020
Description
In today’s interconnected and multidisciplinary design practices, collaboration as pivotal. It’s not only a fundamental aspect of successful design outcomes but also influences the way designers work and connect with others. This dissertation delves into the intricacies of collaboration in design, spanning both educational and professional realms. The research is segmented into four studies, each offering unique insights.The first study, drawing upon students’ experiences with Participatory Design (PD), underscores how the iterative and feedback-driven nature of PD fosters a deeper understanding of collaboration from students’ perspectives. Students transition from mere designers to facilitators, negotiators, and learners, emphasizing the significance of trust, empathy, and empowerment. The second study offers a glimpse into the intricacies of collaboration in strategic design live projects. Here, facilitation and communication skills are pivotal, enabling students to work alongside clients. This study magnifies the importance of a designer’s role in effectively interfacing with clients and understanding multifaceted team dynamics. Moving from the educational realm to the professional domain, the third study delves into the demand for co-design skills in the industry. Contrary to expectations, terms associated with ‘co-design’, or ‘participatory design’ were sparsely present in design job postings, identifying a significant gap between academic collaboration terminology and industry practice, this highlights the need for bridging academic discourse with practical applications. The fourth study presents an exploration of collaboration in professional design practices. It reveals collaboration as a symbiotic blend of diverse skills, knowledge, emotions, and shared objectives. This study addresses the essence of collaboration in design from the professionals’ perspectives and identifies both the barriers and facilitators when designers understand and prepare others in collaboration.
Collectively, this dissertation not only provides a comprehensive view of collaboration in design but also seeks to bridge design education with the profession. Recommendations for design education emphasize the integration of real-world collaboration dynamics, equipping future designers to navigate professional collaboration challenges adeptly. By shedding light on how designers navigate their interactions with various stakeholders in both educational and professional spheres, it can provide invaluable insights for design educators and professionals, advocating for an enhanced collaborative ethos in the design domain.
ContributorsXie, Yumeng (Author) / Mejía, G. Mauricio G.M.M. (Thesis advisor) / Takamura, John (Committee member) / Henriksen, Danah (Committee member) / Arizona State University (Publisher)
Created2023
Description
ABSTRACTThis study focuses on the patient-therapist relationship in the physical therapy and
rehabilitative field. It also studies the concept of stigma that users of assistive and
rehabilitative devices face intrinsically and extrinsically. Stigma users of these devices
face while going through therapy often leads to device abandonment and regression in
rehabilitation. The purpose of this study is to identify the most common types of stigma
experienced by these users, to evaluate how patients and therapist interact, and what
possible gaps in communication they may have, ultimately to explore the potential
benefits of incorporating industrial design practices into the physical therapy and
rehabilitative field, in an attempt to alleviate the identify pain points in regards to the
aforementioned. A mixed-method qualitative/quantitative approach was taken through
the use of survey, interviews, and observational study. Weekly, 2-3 hour site visits to
SWAN Rehab in Phoenix, AZ were made to conduct said interviews and observation,
while digital surveys were dispersed through multiple online channels. Key findings
include that common stigmas experienced by device users are being labeled as “other”
or being seen as “less than” by others, and that assistive and rehabilitative devices leave
much to be desired. Lastly, the implementation of an industrial designer into the
patient-therapist relationship is a route that needs to be explored further. Agile design is
a facet of industrial design that may prove useful in this field, but require future research
to substantiate. This future research may include applied projects involving a patient,
therapist, and designer, where assistive and rehabilitative devices are customized
specifically for the patient in question. An ethnographic study is also necessary to gain a
deeper understanding of what physical therapy truly entails.
Keywords: Stigma, Patient-Therapist Relationship, Industrial Design
ContributorsJanes, Solomon (Author) / Takamura, John (Thesis advisor) / Shin, Dosun (Committee member) / Hoffner, Kristin (Committee member) / Arizona State University (Publisher)
Created2023