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The purpose of this thesis was to design a market entrance strategy for Company X to enter the microcontroller (MCU) market within the Internet of Things (IoT). The five IoT segments are automotive; medical; retail; industrial; and military, aerospace, and government. To reach a final decision, we will research the markets, analyze make versus buy scenarios, and deliver a financial analysis on the chosen strategy. Based on the potential financial benefits and compatibility with Company X's current business model, we recommend that Company X enter the automotive segment through mergers & acquisitions (M&A). After analyzing the supply chain structure of the automotive IoT, we advise Company X to acquire Freescale Semiconductor for $46.98 per share.
ContributorsBradley, Rachel (Co-author) / Fankhauser, Elisa (Co-author) / McCoach, Robert (Co-author) / Zheng, Weilin (Co-author) / Simonson, Mark (Thesis director) / Hertzel, Mike (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Department of Supply Chain Management (Contributor) / School of Accountancy (Contributor) / School of International Letters and Cultures (Contributor) / WPC Graduate Programs (Contributor)
Created2015-05
Description
We were driven by the question: what is happening to the popularity of Major League Baseball? In order to answer this question we compared the league structure of Major League Baseball with that of the National Football League. We were able to speak with five former or current members of the respective leagues in order to gain some insight into how the two leagues operate. The main focus of our research was around the payroll structures of the two leagues as well as their revenue sharing policies. In the end, we discovered that Major League Baseball is becoming highly regionalized. The sport is still growing in popularity in terms of revenue and fan involvement, but it is becoming less popular on a national stage. The league is benefitting greatly from factors like the increasing importance of "TiVo proof programming" and a lack of competition. Each league is very different in its own right. While the NFL promotes a perception of competitive balance, Major League Baseball can be plagued by the negative perception it creates surrounding some of its smaller market teams.
ContributorsHeath, Cameron (Co-author) / Linamen, John (Co-author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / WPC Graduate Programs (Contributor) / Department of Marketing (Contributor) / Department of Finance (Contributor) / Department of Information Systems (Contributor) / School of Accountancy (Contributor)
Created2015-05
DescriptionA group project working to implemented programs in the Town of Gilbert that build an entrepreneurial ecosystem within the town.
ContributorsCarneal, Tracy (Co-author) / Browning, Kelcey (Co-author) / Camoriano, James (Co-author) / Badulescu, Chris (Co-author) / Lindsey, Laura (Thesis director) / Riddel, Dana (Committee member) / Barrett, The Honors College (Contributor) / School of Accountancy (Contributor) / WPC Graduate Programs (Contributor)
Created2014-05
Description
In this paper, the impact of running a Best Value system in a student-run/volunteer group is measured, documented, and analyzed. The group being used for this test is the Arizona State University Society of Automotive Engineers Formula Team. The Arizona State University Society of Automotive Engineers Formula Team has participated in national Formula SAE competitions since at least 1992, however, in the last twenty years, the team has only been able to produce one car that was able to finish the competition on time. In a similar time period, Best Value has been successfully tested on over 1860 professional projects with a 95% satisfaction rating. Using the Best Value approach to increase transparency and accountability through simple metrics and documentation, the 2016 Arizona State University Society of Automotive Engineers Formula Team was able to complete their car in 278 days. In comparison, it took 319 days for the 2015 team and 286 for the average collegiate team. This is an improvement of 13% when compared to the 2015 team and 3% when compared to the average collegiate team. With these results it can be deduced that the Best Value approach is a viable method for improving efficiency of student-run and volunteer organizations. It is the recommendation of this report that the Arizona State University Society of Automotive Engineers Formula Team continue to utilize Best Value practices and run this system again each year moving forward. This consistent documentation should result in continuous improvement in the time required to complete the car as well as its quality.
ContributorsWojtas, Thomas Samuel (Author) / Trimble, Steven (Thesis director) / Kashiwagi, Dean (Committee member) / Kashiwagi, Jacob (Committee member) / WPC Graduate Programs (Contributor) / Mechanical and Aerospace Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This thesis is an account and reading of the taking-place of revolutionary art in Cairo accentuating the affective power of revolutionary spaces, specifically Tahrir and Etehadeya Square(s). In analyzing Cairo's street art in terms of its affective force, this paper illustrates the interconnectivity of place, art and event within a revolutionary context. The understandings of Cairo reflected in this paper are temporal, brought to light by happenings of the revolution witnessed during two extended visits and discussed through ethnographic research, art and geographic analysis.
ContributorsFriend, Olivia Louise (Author) / McHugh, Kevin (Thesis director) / Graff, Sarah (Committee member) / Barrett, The Honors College (Contributor) / School of Geographical Sciences and Urban Planning (Contributor) / WPC Graduate Programs (Contributor) / School of Art (Contributor)
Created2015-05
Description
We live in a world of inequality. Some thrive and live luxurious lives while others are deprived of the most basic necessities. With such extreme differences the question is raised, what is our moral obligation to help others? I will examine two theories, Peter Singer's utilitarian theory and Michael Slote's care ethical approach, both of which outline humankind's moral obligation to help others. I will argue that Slote's approach to tackling this complex question is superior to Singer's approach, because it is more palatable and embraces human nature. I will then suggest a strategy to synthesize the two concepts, resulting in global and personal moral elevation.
ContributorsMoore, Ashley Nicole (Author) / Brake, Elizabeth (Thesis director) / Botham, Thad (Committee member) / Barrett, The Honors College (Contributor) / WPC Graduate Programs (Contributor) / W. P. Carey School of Business (Contributor) / School of Historical, Philosophical and Religious Studies (Contributor) / School of Accountancy (Contributor)
Created2015-05
Description
The Athleta Esprit de She is a national women's racing series owned and produced by Life Time Athletic Events, a branch of the company Life Time Fitness. Esprit de She (EDS) has fourteen events per year in areas ranging from Minneapolis, MN to San Diego, CA. These events include 5K/10K runs, triathlons, duathlons, and cycle tours. The purpose of this study was to determine recommendations for the brand from both a marketing and event production standpoint. Through the use of a survey, the research team received participant feedback regarding the events. Once receiving participant survey responses, the research team used Importance-Performance Analysis to analyze the data. The goals of the study were to see how participants perceive the production of the event as well as the social media presence of the brand. Participants also provided insights as to whether or not they are ready to accept a greater challenge with a longer distance race. The overall aim of this study was to see what changes needed to be made to both the brand as well as the events themselves in order to improve the overall customer experience with Esprit de She.
ContributorsFlanagan, Kelly Lynn (Author) / Hultsman, Wendy (Thesis director) / Montoya, Detra (Committee member) / Barrett, The Honors College (Contributor) / School of Community Resources and Development (Contributor) / WPC Graduate Programs (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Psychology (Contributor)
Created2015-05
Description
This research covers the relationship between popular electronic dance music (EDM) and the seasons and climate. The precedence and relevance of the research is outlined through prior research initiatives by Karen Aplin and Paul Williams on the effect of weather on classical music. The hypothesis is that the climate will affect how music by artists residing within the climate and the seasons will affect the popularity of certain genres. Warmer climates will produce songs that are more upbeat and energetic while colder climates will result in songs that are more complex and heavy. The analysis of this hypothesis will be performed in two parts. The first will be a data driven analysis from Beatport.com's Top 100 EDM charts to observe the season's impact on genre popularity. The second will be a case study analysis of a number of artists from around the world to observe climate impact on EDM. From the analysis, we are able to draw the connection that climate does in fact have an impact on the types of music produced. Likewise, we are able to conclude that there is a distinct variation in deep house, techno/tech house, and house as a result of the seasons shifting. Techno/tech house is more popular in the warmer spring and summer months and house and deep house have a higher standing in the colder fall and winter months.
ContributorsMuzzy, Bryce Richard (Author) / Feisst, Sabine (Thesis director) / Tobias, Evan (Committee member) / Industrial, Systems (Contributor) / Barrett, The Honors College (Contributor) / School of Music (Contributor) / WPC Graduate Programs (Contributor)
Created2015-05
Description
This thesis argues that our current attitudes toward meat consumption should be questioned for multiple reasons: because eating meat is cruel to the animals being eaten, it is detrimental to the environment, it is not at all necessary for a balanced diet, and lastly because the amount of faux meat options are endless. To begin the thesis describes the types of meat filled food that surrounds all of us, as Americans, in our everyday lives. It then meditates on the history of these other non-meat choices, in order to show how important faux meat has been throughout time for various cultures and religions. The work then continues from the past to the present, and profiles the growing availability and abundance of faux meat products in North American culture. In doing this it presents the current vegetarian meat options available to the average American consumer. In hopes of convince consumers that choosing ethically doesn't have to mean choosing blandly, it presents reviews of the taste, texture, and physical appearance of the more popular faux meat products on the market today. After which it turns to the future and commends technological and scientific endeavors in the search for a new cruelty free meat source through in-vitro meat research. And finally this thesis explains the disastrous environmental impact of our current meat filled diets. It concludes that the strong westerner tradition of eating meat is not necessarily the right way to eat. By purchasing and eating meat the consumer is voting, with their dollar, for animal abuse and environmental destruction. The consequences of eating meat are atrocious enough that if people are given a more ethical, delicious, and cheap meat-alternative they will chose it.
ContributorsGuinn, Victoria E (Author) / Ramsey, Ramsey E. (Thesis director) / Gruber, Diane (Committee member) / Barrett, The Honors College (Contributor) / School of Social and Behavioral Sciences (Contributor) / WPC Graduate Programs (Contributor)
Created2015-05
Description
Over the course of six months, we have worked in partnership with Arizona State University and a leading producer of semiconductor chips in the United States market (referred to as the "Company"), lending our skills in finance, statistics, model building, and external insight. We attempt to design models that help predict how much time it takes to implement a cost-saving project. These projects had previously been considered only on the merit of cost savings, but with an added dimension of time, we hope to forecast time according to a number of variables. With such a forecast, we can then apply it to an expense project prioritization model which relates time and cost savings together, compares many different projects simultaneously, and returns a series of present value calculations over different ranges of time. The goal is twofold: assist with an accurate prediction of a project's time to implementation, and provide a basis to compare different projects based on their present values, ultimately helping to reduce the Company's manufacturing costs and improve gross margins. We believe this approach, and the research found toward this goal, is most valuable for the Company. Two coaches from the Company have provided assistance and clarified our questions when necessary throughout our research. In this paper, we begin by defining the problem, setting an objective, and establishing a checklist to monitor our progress. Next, our attention shifts to the data: making observations, trimming the dataset, framing and scoping the variables to be used for the analysis portion of the paper. Before creating a hypothesis, we perform a preliminary statistical analysis of certain individual variables to enrich our variable selection process. After the hypothesis, we run multiple linear regressions with project duration as the dependent variable. After regression analysis and a test for robustness, we shift our focus to an intuitive model based on rules of thumb. We relate these models to an expense project prioritization tool developed using Microsoft Excel software. Our deliverables to the Company come in the form of (1) a rules of thumb intuitive model and (2) an expense project prioritization tool.
ContributorsAl-Assi, Hashim (Co-author) / Chiang, Robert (Co-author) / Liu, Andrew (Co-author) / Ludwick, David (Co-author) / Simonson, Mark (Thesis director) / Hertzel, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Finance (Contributor) / Department of Economics (Contributor) / Department of Supply Chain Management (Contributor) / School of Accountancy (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / Mechanical and Aerospace Engineering Program (Contributor) / WPC Graduate Programs (Contributor)
Created2015-05