Matching Items (477)
Description
The Athleta Esprit de She is a national women's racing series owned and produced by Life Time Athletic Events, a branch of the company Life Time Fitness. Esprit de She (EDS) has fourteen events per year in areas ranging from Minneapolis, MN to San Diego, CA. These events include 5K/10K runs, triathlons, duathlons, and cycle tours. The purpose of this study was to determine recommendations for the brand from both a marketing and event production standpoint. Through the use of a survey, the research team received participant feedback regarding the events. Once receiving participant survey responses, the research team used Importance-Performance Analysis to analyze the data. The goals of the study were to see how participants perceive the production of the event as well as the social media presence of the brand. Participants also provided insights as to whether or not they are ready to accept a greater challenge with a longer distance race. The overall aim of this study was to see what changes needed to be made to both the brand as well as the events themselves in order to improve the overall customer experience with Esprit de She.
ContributorsFlanagan, Kelly Lynn (Author) / Hultsman, Wendy (Thesis director) / Montoya, Detra (Committee member) / Barrett, The Honors College (Contributor) / School of Community Resources and Development (Contributor) / WPC Graduate Programs (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Psychology (Contributor)
Created2015-05
Description
This project aimed to find implementable solutions to the long flow times at the Starbucks locations on campus. Surveys of the consumers indicated a dissatisfaction rating of 29%, neutral rating of 29% and satisfaction rating of 42%. Showing room for improvement in satisfaction, respondents were asked if a decrease in flow time or if mobile ordering was implemented would affect their frequency, over 50% responded that it would increase their frequency. Implementation of a mobile ordering system into the ASU app or separating the register line into M&G only and then cash and card only, is recommended to decrease the flow time.
ContributorsLares, Bethany Linn (Author) / Munshi, Perseus (Thesis director) / Garverick, Michael (Committee member) / Samuelson, Melissa (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Department of Information Systems (Contributor) / School of Accountancy (Contributor) / WPC Graduate Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2020-12
Description
In the past decade, online shopping mode has been recognized and accepted by more and
more people. Over 200 million people were online shoppers in the United States. Convenient,
options, and better prices compared to traditional shopping mode attract more people to choose
the products online. Consumer’s feedback presented as online reviews on products after the
purchase has become one of the most important factors influencing whether other consumers will
purchase products. For merchants, by studying the behavioral differences of these online
consumers when evaluating products, they can help them to understand product characteristics
and their customers to improve online marketing strategies. This article explores the differences
in the types of utilitarian and hedonic products and behavioral changes in customer opinions,
which involves 22 different categories of products from Amazon.com and customer reviews for
analysis through a variety of technical and research methods.
more people. Over 200 million people were online shoppers in the United States. Convenient,
options, and better prices compared to traditional shopping mode attract more people to choose
the products online. Consumer’s feedback presented as online reviews on products after the
purchase has become one of the most important factors influencing whether other consumers will
purchase products. For merchants, by studying the behavioral differences of these online
consumers when evaluating products, they can help them to understand product characteristics
and their customers to improve online marketing strategies. This article explores the differences
in the types of utilitarian and hedonic products and behavioral changes in customer opinions,
which involves 22 different categories of products from Amazon.com and customer reviews for
analysis through a variety of technical and research methods.
ContributorsXu, Jiawei (Author) / Huang, Ni (Thesis director) / Hong, Yili (Committee member) / Department of Information Systems (Contributor) / School of Accountancy (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
In 2017, the last full year before the Professional and Amateur Sports Protection Act of 1992 (PASPA) was overturned by the Supreme Court of the United States, over $4.8 billion was legally gambled on sports in Nevada alone. This number pales in comparison to the estimated $150 billion that is gambled illegally on sports in the United States every year (Liptak, Draper). These numbers have continually grown year-over-year as the interest and demand in sports gambling has steadily increased. This trend will continue s states begin to legalize sports gambling and gambling operators set-up shop, allowing hundreds of thousands of people who had never placed a bet because of its limited access to now be able to do so. As fans begin to place legal bets on sporting events, there will be three types of fans who place bets: those who will never place a bet on a game involving their favorite team, those who will bet on games involving their favorite team but never against their favorite team, and those who will place bets on games involving and against their favorite team. This project explores how the modern sports fan will be impacted by the widespread legalization of sports gambling throughout the United States of America. As fans are able to place legal sports bets through their phones, computers, or at local sportsbooks and casinos, it will be interesting to see if the loyalty they have towards their favorite team remains as strong as ever or becomes divided between their favorite team and sports bets.
ContributorsGoldstein, Matthew (Author) / McIntosh, Daniel (Thesis director) / Eaton, John (Committee member) / WPC Graduate Programs (Contributor) / School of Accountancy (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
The purpose of this project is to use powerful visual storytelling techniques to convey a social need and an effective solution. Guatemala is a third world country, where poverty is widespread and the birth rate is high. Among the most economically and educationally disadvantaged are the Mayan women. Arizona nun, Sister Marife Hellman, recognized the needs of this population and founded a school to serve them. Hellman's mission is to provide a quality education to those underserved, so they can become positive leaders in their native communities. The website and video materials produced for this thesis are meant to be used for fundraising purposes on behalf of the school. All funds raised will help Hellman's alumni launch schools in their native areas, giving access to education that has long been nonexistent. Watch the mini-documentary here: www.youtube.com/watch?v=LxTiuwQCH44&t=17s.
ContributorsLaduke, Sierra Dawn (Author) / Craft, John (Thesis director) / Mork, Nick (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Community Resources and Development (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Cognitive technology has been at the forefront of the minds of many technology, government, and business leaders, because of its potential to completely revolutionize their fields. Furthermore, individuals in financial statement auditor roles are especially focused on the impact of cognitive technology because of its potential to eliminate many of the tedious, repetitive tasks involved in their profession. Adopting new technologies that can autonomously collect more data from a broader range of sources, turn the data into business intelligence, and even make decisions based on that data begs the question of whether human roles in accounting will be completely replaced. A partial answer: If the ramifications of past technological advances are any indicator, cognitive technology will replace some human audit operations and grow some new and higher order roles for humans. It will shift the focus of accounting professionals to more complex judgment and analysis.
The next question: What do these changes in the roles and responsibilities look like for the auditors of the future? Cognitive technology will assuredly present new issues for which humans will have to find solutions.
• How will humans be able to test the accuracy and completeness of the decisions derived by cognitive systems?
• If cognitive computing systems rely on supervised learning, what is the most effective way to train systems?
• How will cognitive computing fair in an industry that experiences ever-changing industry regulations?
• Will cognitive technology enhance the quality of audits?
In order to answer these questions and many more, I plan on examining how cognitive technologies evolved into their use today. Based on this historic trajectory, stakeholder interviews, and industry research, I will forecast what auditing jobs may look like in the near future taking into account rapid advances in cognitive computing.
The conclusions forecast a future in auditing that is much more accurate, timely, and pleasant. Cognitive technologies allow auditors to test entire populations of transactions, to tackle audit issues on a more continuous basis, to alleviate the overload of work that occurs after fiscal year-end, and to focus on client interaction.
The next question: What do these changes in the roles and responsibilities look like for the auditors of the future? Cognitive technology will assuredly present new issues for which humans will have to find solutions.
• How will humans be able to test the accuracy and completeness of the decisions derived by cognitive systems?
• If cognitive computing systems rely on supervised learning, what is the most effective way to train systems?
• How will cognitive computing fair in an industry that experiences ever-changing industry regulations?
• Will cognitive technology enhance the quality of audits?
In order to answer these questions and many more, I plan on examining how cognitive technologies evolved into their use today. Based on this historic trajectory, stakeholder interviews, and industry research, I will forecast what auditing jobs may look like in the near future taking into account rapid advances in cognitive computing.
The conclusions forecast a future in auditing that is much more accurate, timely, and pleasant. Cognitive technologies allow auditors to test entire populations of transactions, to tackle audit issues on a more continuous basis, to alleviate the overload of work that occurs after fiscal year-end, and to focus on client interaction.
ContributorsWitkop, David (Author) / Dawson, Gregory (Thesis director) / Munshi, Perseus (Committee member) / School of Accountancy (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
The connection between Judaism and Charitable giving was evaluated by researching what Judaism teaches about giving to charity and also how Jews practice these teachings. Primary research was gathered by referring to Jewish texts like the Torah and the Mishneh Torah. Three Jewish people were interviewed about their perspective and practices towards giving and the connection to Judaism. All answers were referenced against the research to determine the most likely causes that Jews give to charity.
ContributorsBloom, Arianna Layla (Author) / LaRosa, Julia (Thesis director) / Ripley, Charles (Committee member) / WPC Graduate Programs (Contributor) / Dean, W.P. Carey School of Business (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
This project examines entry-level processors Company X. Analyzing their current position and creating recommendations for their future positioning in regard to entry-level processors. Utilizing financial models, our group worked to determine the most effective way to optimize NPV and gross margin for this segment. With extensive step models and sensitivity analysis, we analyzed potential paths that Company X could take. Continuing to be mindful of the limitations that certain projected paths would entail. Through our analysis, we were able to form a comprehensive suggestion that had a positive 8-year NPV and improved gross margin percentage.
ContributorsHuseinovic, Ayla (Author) / Jones, Ciara (Co-author) / Mathias, Chase (Co-author) / Kuo, Ian (Co-author) / Simonson, Mark (Thesis director) / Hertz, Michael (Committee member) / Barrett, The Honors College (Contributor) / School of Accountancy (Contributor) / Department of Finance (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2024-05
DescriptionPage Pilot is a digital application that utilizes gamification incentives to help elementary children master reading comprehension, curbing the growing rate of child illiteracy.
ContributorsFahlman, Anna (Author) / Muccillo, Alyssa (Co-author) / Stoft, Amanda (Co-author) / Byrne, Jared (Thesis director) / Pierce, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / School of Accountancy (Contributor)
Created2024-05
Description
In an increasingly technological world, people are spending more time inside than ever and less time outside with one another. Our goal is to create a new game that gets people off the couch and on their feet, spending quality time together. Everyone can recall a fond memory where they were outside with friends and family, and we do not want to let that disappear in today’s world.
Three Way is a student-led effort to put an innovative spin on typical lawn games seen at tailgates and backyard barbecues, such as Cornhole and KanJam. Our mission is to bring new life to classic American tailgate games and provide outdoor fun to students and families alike for decades to come.
The tailgate game industry is one that has seen little innovation over time, as favorites like cornhole have been a dominant standout for many years. Even with this lack of new products, this industry has still consistently grown for the last 4 decades, and is projected to continue to grow over the next decade. The global cornhole market is currently $482 million and is forecasted to grow to $1.2 billion by 2033 through a CAGR (compound annual growth rate) of 8.6%. We believe that because of this growth, there is room for a new product in this space. We have created social media accounts on various platforms (Instagram, X) to reach as wide of an audience as possible, along with creating a website and are in the process of designing merchandise to build excitement around our game. The success of our marketing will be dependent on the amount of views we can create.
Our group brings diverse backgrounds to the table with our experience including sports management, marketing, finance, computer information systems, and data analytics. Collectively, we have played a variety of sports in our lives, most notably football, basketball, baseball, golf, and hockey, and are very passionate about sports in general. We believe our extensive experience in sports gives us an advantage over competitors in the industry.
We have developed a prototype that we have utilized at tabling events to obtain consumer feedback. Our goal is to refine our current design until we are satisfied with it prior to releasing it to the public for sale, so profit is currently not our main goal. We have surveyed students before and after playing our game to see the difference between their expectations and the actual game play, and the feedback has been overwhelmingly positive.
ContributorsPonteras, Preston (Author) / Botvinnik, Nicolas (Co-author) / Ilardi, Nicolas (Co-author) / Gaunt, Harrison (Co-author) / Byrne, Jared (Thesis director) / Pierce, John (Committee member) / Barrett, The Honors College (Contributor) / School of Community Resources and Development (Contributor) / Department of Marketing (Contributor) / Department of Information Systems (Contributor)
Created2024-05