The present study explored the relationship between desired purchasing behavior and individual differences using two nationally-representative, longitudinal samples of the U.S. population early in the COVID-19 pandemic. Past research has shown that individual differences provide information about how one might respond to threat. Therefore, we predicted changes in desired purchasing behavior across different sociodemographic variables that might reflect those differences. Specifically, we investigated hypotheses related to political orientation, age, sexual orientation, socioeconomic status, and whether or not the participant had children. We measured participants’ reported desired purchasing behavior across eleven categories of goods and investigated the connection between specific demographic variables and desired purchasing behavior. We found that conservatives desired to purchase more basic protection goods (guns/ammunition, cash, gas) and that older people desired to purchase more cleaning supplies and toiletries. These findings illustrate possible explanations for purchasing behavior during the COVID-19 pandemic and reveal directions for marketing designed to influence purchasing behavior.
People experience challenges and conflicts in their romantic relationships. Such difficulties yield different outcomes: these events can make us into better partners and strengthen our romantic relationships, or they can weaken us and threaten those relationships. Thus, some conflicts might be positive for couples in the long-term despite short-term stress. The current study sought to address this possibility. Across two studies (total N = 600), I found three main components that were related to perceptions of strength outcomes across couple conflict types. First, conflict between romantic partners involving commitment, sex, trust, infidelity, and controlling behavior were generally associated with perceptions of less positive outcomes than other conflicts. On the other hand, conflict between romantic partners involving addiction, finance, grief, family stress, illness, or jobs and education were associated with perceptions of relatively more positive outcomes. Additionally, I find communication is associated with conflicts that were related to long-distance, household chores, and sex. The nature of this work is exploratory, and other research is needed to confirm these results. Nonetheless, our study demonstrates differences in how people characterize the difficulties and conflicts that occur in romantic relationships.