Matching Items (25)
Description随着中国汽车市场销量和增长率的下滑，销售企业面临着越发激烈的竞争。企业若要在激烈的市场竞争中实现生存和发展，吸引和留住顾客最为关键。那么，哪些因素会影响顾客保留？商家采取的各种促销策略有效性如何？服务失败的各种补救措施效果如何？为此，本研究首先，盘点中金国盛公司的经营近况；其次，分析影响顾客保留的关键因素和效果；再次，探索各种促销策略对顾客保留的有效性；最后，对比分析各种服务补救的有效性。本研究设计了文献研究、问卷调查、现场实验等，和方差分析、相关分析等多种方法。发现：①顾客满意和关系质量正向影响顾客保留；②抽奖和自驾游最有效，抽奖使顾客继续寻找其它促销；③未及时修好车的负向影响最强；④社会性和情感性补救组合的效果最好。最后，对研究发现进行了总结，对应用进行了讨论。
ContributorsHua, Jianfeng (Author) / Wu, Shin-Yi (Thesis advisor) / Wu, Fei (Thesis advisor) / Sun, Tianshu (Committee member) / Arizona State University (Publisher)
Created2022
Description
Over the past two decades, propelled by urbanization, domestic investment and construction of commercial complexes have rapidly accelerated. This has led to a dramatic expansion of these complexes with swift operational iterations and related data changes. The impact of changing domestic and international financial policies, along with political environments, has seen e-commerce gradually seize the middle and low-end retail markets. Additionally, the global spread of the COVID-19 pandemic in the last three years has resulted in a substantial slowdown in domestic economic growth. Despite this, there is still developmental potential, prompting unprecedented attention to corporate investment and commercial operations.However, acquiring basic operational data in commerce is challenging, with inconsistent measurement standards among enterprises, hindering accurate and systematic judgments of operational performance. The factors influencing the operational performance of commercial complexes in China remain inadequately researched.At this juncture, the scientific measurement of commercial complex operational performance is crucial for their healthy development. This study explores the relationship between enterprise investment behavior, operational management behavior, and commercial complex operational performance. It measures influencing factors using resource configuration theory to control uncontrollable environmental factors, such as urban hierarchy, surrounding population, per capita GDP, surrounding commercial inventory and increment, and location planning support. Dynamic capability theory is then applied to investigate the impact of variables like the number of leases, area, brands, lease cost income, marketing activity types, activity funds, and activity time on operational performance. A model is established to analyze operational performance, contrasting significant variables before and after the pandemic, identifying factors affecting operational performance in early-stage investment and later-stage management strategies. Post-pandemic adjustments are suggested to adapt to changing environmental conditions.In the empirical research section, this paper validates the theoretical model through data analysis, studying the volatility of operational performance based on factors influencing commercial complexes. Integrating theoretical backgrounds, it analyzes investment and management strategies for enterprises in different situations, emphasizing key indicators. This provides enterprises with better choices for future projects and empowers commercial complex managers for effective future management, enhancing operational performance. The study offers a theoretical basis and guidance for promoting the healthy development of the market.
ContributorsHuang, Ke (Author) / Shen, Wei (Thesis advisor) / Zhu, Qigui (Thesis advisor) / Hu, Yu (Committee member) / Arizona State University (Publisher)
Created2024
Description
This dissertation adopts a multi-case study method to conduct in-depth research on the competence of CEOs of several joint ventures between a leading company in the electric vehicle charging industry in China and various agencies of the Chinese government. It develops a theoretical model, highlighting how the competence of CEOs affects the market dominance of these joint ventures. The theoretical model proposes that CEOs with three competencies - firm goals, trustworthiness, and high professionalism - can achieve market dominance by efficiently managing alliance partners and management teams. Managing alliance partners requires identifying and meeting their needs, unifying them, and firmly implementing resolutions; managing teams requires building cross-institutional teams, establishing effective performance valuation channels, and promoting a unified multicultural mindset. Additionally, the model underscores two boundary conditions: complementary resources between alliance partners and strategic consensus between them. The main contribution of this study is to construct a theoretical model for general managers to achieve market dominance under mixed ownership, expanding and deepening research on strategic leadership in strategic alliances, and contributing new content to the innovation of business models in the electric vehicle charging industry.
ContributorsKong, Manqing (Author) / Zhu, David (Thesis advisor) / Chang, Chun (Thesis advisor) / Zhu, Qigui (Committee member) / Arizona State University (Publisher)
Created2024
Description
This study provides an in-depth investigation of customer management in the construction decoration industry, focusing on Shanghai A Construction Engineering Co., Ltd. By analyzing the company's operational data, the study emphasizes different ownership types of clients and examines factors influencing the profitability of high-quality client projects. The findings reveal that foreign-funded enterprise clients exhibit significant advantages in project quantity, profitability, and per capita output value within Shanghai A Construction Engineering Co., Ltd. While private and state-owned enterprises also have a certain number of projects, foreign-funded enterprises account for over 70% of the total projects. Moreover, the project profitability of foreign-funded enterprises is notably higher than that of the other two types. However, there is no significant difference in per capita output value among the three types of enterprises. Further regression analysis demonstrates that unique technologies and client-specific attributes have a significant positive impact on project profitability. This implies that enterprises with unique technologies and a deep understanding of client needs can achieve higher project profitability. Additionally, bidding quantities and contract amounts have a positive effect on per capita output value, indicating that participating in more bidding activities and securing high-value contracts can enhance project productivity. In conclusion, the research findings shed light on key aspects of customer management for small and medium-sized construction decoration enterprises. Foreign-funded enterprises possess advantages in project quantity, profitability, and per capita output value. Unique technologies and client-specific attributes have a positive influence on project profitability, while bidding quantities and contract amounts contribute to increased per capita output value. These research results provide valuable insights and guidance for small and medium-sized construction decoration enterprises to comprehend the importance of customer management and develop strategies to enhance profitability and performance. However, the specific implementation strategies need to be adjusted and optimized based on each company's unique circumstances to achieve the best outcomes.
ContributorsGu, Jinshen (Author) / Zhu, David (Thesis advisor) / Zhu, Qigui (Thesis advisor) / Dong, Xiaodan (Committee member) / Arizona State University (Publisher)
Created2024
Description
The development of the digital economy is driving a comprehensive digital transformation of the Chinese economy. Digital marketing pinpoints customer needs in terms of both technology and interaction, enhances the interactive experience, and influences consumers' willingness to buy. Digital marketing can increase customer acquisition, improve user experience, increase sales viscosity and expand sales segments at a lower cost. Under the wave of digital technology empowering the traditional industry, the marketing approach of the auto show industry has changed from being based on traditional media promotional tools to being based on new media matrices in an attempt to maximize the matching of customer needs and increase the sales conversion rate of potential customers. This paper attempts to answer the following two questions: first, whether the level of digital marketing in auto shows can effectively increase car sales; second, if the level of digital marketing in auto shows has a significant positive impact on increasing car sales in auto shows, what is the intrinsic impact mechanism. Company X is one of the first leading exhibition companies in the exhibition industry to embrace the Internet economy and seek digital transformation. This paper utilizes Company X's auto show sales data and rating data on auto show digital marketing to construct a panel regression model and a moderated utility model for empirical testing, and the results show that the level of digital marketing at auto shows can effectively enhance car sales, attract more customers and improve sales conversion rates, but with regional heterogeneity. Next, for the intrinsic influence mechanism, this paper utilizes the evaluation data of consumers' interactive experience and perceived value of auto shows collected by questionnaires to construct the Tobit regression model for empirical testing, and the results show that the online interactive features of digital marketing of auto shows enhance the customers' purchasing intention by enhancing the users' perceived value, which ultimately translates into the enhancement of auto sales in auto shows. With the gradual penetration of digital technology into all aspects of people's lives, digital marketing for auto shows may give rise to new forms in the future.
ContributorsZhang, Jun (Author) / Shi, Zhan (Thesis advisor) / Zhu, Qigui (Thesis advisor) / Chen, Andrew (Committee member) / Arizona State University (Publisher)
Created2024
Description
While the central government of China established its "dual carbon" goals, transformation of energy structure has become key component of the country's energy revolution and economic reform. Installment of the "Source-Grid-Load-Storage" (SGLS) systems is crucial for implementation of the ESG goals in domestic oilfields and uplifting of the economic efficiency for oil production. The SGLS system is a micro power grid capable of dispatching power among multiple equipment in the most efficient way but to consider multi factors including power generation, power storage, and electrical load. However, the randomness and intermittency of renewable energy power generation imposes significant challenges to the SGLS systems control, making it difficult to assess the economic benefits and therefore being undervalued by oil companies for its potential ESG benefits.To promote SGLS systems to be applied in the oilfields, this paper proposes a model to assess economic benefits of the SGLS system. Based on real data generated by sample Oilfield, an operation model designed for the SGLS system is established to access the optimal cost structure. Factors that have been built into the model include the main grid purchasing cost, dissipation cost during power transport, photovoltaic power generation cost, and energy storage cost. By calculating the optimal cost structure with the mentioned multi factors built in, the model can predict operational outcome of the SGLS system in real-time and guide on the power dispatching. Meanwhile, the model is trying to maintain the minimum requirement of energy reserve. Based on scenario testing, the economic benefits of SGLS system in oilfield production are assessed with an optimized cost approach, therefore a valuable reference for the oil industry.
This research also conducted interviews with key people in the oil industry and proposes strategies to improve the economic benefits of SGLS systems in Oilfield based on takeaways from those interviews. This could be value-adding to accelerate construction of SGLS systems and its application in the oilfields.
Meanwhile, the SGLS operational model designed in this paper as a power generation solution is innovative to the energy industry and with obvious economic benefits. Therefore, it could also be an enabler of the oil industry’s sustainable development in the long run.
ContributorsMin, Rui (Author) / Guo, Hong (Thesis advisor) / Wu, Fei (Thesis advisor) / Wu, Shin-Yi (Committee member) / Arizona State University (Publisher)
Created2024
Description近些年来，我国城市化进程不断加快，到2020年我国常住人口城镇化率将达到60%左右，户籍人口城镇化率将会达到45%左右。伴随着我国城市化进程的高速推进以及经济水平的不断提高，公共物品及服务的需求程度加大，政府单独出资建设公共项目会导致资金不足、经营管理效率低下等问题。与此同时，我国当前不同层级地方政府的政府性债务都达到了一个非常高的水平，截至2017年末，中国地方政府债务16.47万亿元，债务率（债务余额/综合财力）为76.5%，其中地方负有偿还责任的债务约12.9万亿，地方政府性债务的控制和转化成为经济新常态下重要特征之一。在地方债务压力较大的情况下，PPP将替代土地财政和地方政府融资，为我国新型城镇化建设提供可持续的资金支持，PPP模式成为当前城市建设领域融资的重要选项。
据此，本文基于实证研究方法探讨在债务约束的背景下，在地方政府债务约束下，PPP模式的引入，对城市规划中建设用地面积、人口规划规模与容量、建设用地属性等的城市规划变量的影响；与此同时，考虑到地方政府的政策很大程度上受到是由地方官员，特别是受到作为地方政府党政“一把手”的市委书记和市长的晋升压力和激励的影响，讨论市委书记/市长的晋升压力和激励对PPP模式引入效果的影响。研究发现，在地方政府债务约束下，PPP模式的引入，显著增加城市规划中建设用地面积、人口规划规模与容量、建设用地属性等的城市规划变量；同时，地方政府官员存在利用PPP放大城市建设和规划规模的行为，反映了PPP项目在引入和使用的过程中很大程度上受政府官员的激励的影响。
据此，本文基于实证研究方法探讨在债务约束的背景下，在地方政府债务约束下，PPP模式的引入，对城市规划中建设用地面积、人口规划规模与容量、建设用地属性等的城市规划变量的影响；与此同时，考虑到地方政府的政策很大程度上受到是由地方官员，特别是受到作为地方政府党政“一把手”的市委书记和市长的晋升压力和激励的影响，讨论市委书记/市长的晋升压力和激励对PPP模式引入效果的影响。研究发现，在地方政府债务约束下，PPP模式的引入，显著增加城市规划中建设用地面积、人口规划规模与容量、建设用地属性等的城市规划变量；同时，地方政府官员存在利用PPP放大城市建设和规划规模的行为，反映了PPP项目在引入和使用的过程中很大程度上受政府官员的激励的影响。
ContributorsXu, Ke (Author) / Chen, Pei-Yu (Thesis advisor) / Zhu, Qigui (Thesis advisor) / Chen, Xin (Committee member) / Arizona State University (Publisher)
Created2019
Description摘要
当前中国农村集体经济呈现出后劲不足、区域失衡等问题。在此背景下，如何破解集体经济发展困境、实现其从梯度到均衡的演进成为学术领域关注的热点。本文梳理总结了国内外集体经济的相关研究成果，阐述了主要涉及的基础概念、理论和方法模型；以2008~2015年无锡市滨湖区92个村为研究样本，分析了该区域集体经济的发展现状和演变进程；构建面板回归模型，探索了该区域集体经济发展的驱动因素与分布不平衡性；并从空间关联视角切入，探索了驱动因素的溢出效应；最后基于研究结果提出对策建议。主要结论如下：
（1）2008~2015年，92个村的村级集体经济发展整体呈现上升趋势，但地区间的贫富差距明显；2008年、2011年和2015年92个村按村级集体经济总收入可划分为高、中、低3类，并且在不同时段，各等级间的村级集体单位会相互迁移；集体经济收入呈现明显的右偏分布，尖峰厚尾的特征显著。随着时间的推移，集体经济发展出现了“双峰趋同”的现象。
（2）普通面板回归显示，物质资本、经济工作能力、科技进步对于村级集体经济发展有正向的依次减弱的影响，人口数量的影响为负；面板分位数回归显示，随着分位数水平的提高，物质资本系数先上升、后下降再上升；经济工作能力系数逐渐减小；人口规模系数先下降后上升；科技进步系数波动上升。
（3）空间计量结果显示，各变量对于村级集体经济发展具有一定的溢出效应，其中，物质资本的溢出效应为正（不显著），经济工作能力的溢出效应为正（显著），人口因素的溢出效应为负（不显著），科技进步的溢出效应为正（显著）。
本文的创新之处在于使用较难获取的2008-2015年92个村面板数据进行回归，相比于截面数据，更准确地测度了各要素对集体经济的真实影响；将空间关联因素纳入研究视域，探究了村级集体经济驱动因素的空间溢出效应。
当前中国农村集体经济呈现出后劲不足、区域失衡等问题。在此背景下，如何破解集体经济发展困境、实现其从梯度到均衡的演进成为学术领域关注的热点。本文梳理总结了国内外集体经济的相关研究成果，阐述了主要涉及的基础概念、理论和方法模型；以2008~2015年无锡市滨湖区92个村为研究样本，分析了该区域集体经济的发展现状和演变进程；构建面板回归模型，探索了该区域集体经济发展的驱动因素与分布不平衡性；并从空间关联视角切入，探索了驱动因素的溢出效应；最后基于研究结果提出对策建议。主要结论如下：
（1）2008~2015年，92个村的村级集体经济发展整体呈现上升趋势，但地区间的贫富差距明显；2008年、2011年和2015年92个村按村级集体经济总收入可划分为高、中、低3类，并且在不同时段，各等级间的村级集体单位会相互迁移；集体经济收入呈现明显的右偏分布，尖峰厚尾的特征显著。随着时间的推移，集体经济发展出现了“双峰趋同”的现象。
（2）普通面板回归显示，物质资本、经济工作能力、科技进步对于村级集体经济发展有正向的依次减弱的影响，人口数量的影响为负；面板分位数回归显示，随着分位数水平的提高，物质资本系数先上升、后下降再上升；经济工作能力系数逐渐减小；人口规模系数先下降后上升；科技进步系数波动上升。
（3）空间计量结果显示，各变量对于村级集体经济发展具有一定的溢出效应，其中，物质资本的溢出效应为正（不显著），经济工作能力的溢出效应为正（显著），人口因素的溢出效应为负（不显著），科技进步的溢出效应为正（显著）。
本文的创新之处在于使用较难获取的2008-2015年92个村面板数据进行回归，相比于截面数据，更准确地测度了各要素对集体经济的真实影响；将空间关联因素纳入研究视域，探究了村级集体经济驱动因素的空间溢出效应。
ContributorsJin, Liang (Author) / Gu, Bin (Thesis advisor) / Zhang, Anmin (Thesis advisor) / Zhu, Qigui (Committee member) / Arizona State University (Publisher)
Created2019
Description企业并购是经济管理领域长盛不衰的研究话题，也是企业高投资与高风险并行的战略举措。并购后对品牌进行有效整合是实现并购价值的重要过程，只有对并购后的品牌进行整合，才能使并购取得应有的并购协同效应。在消费者导向意识不断深化，服务导向逐渐成为服务行业的主流导向的背景下，研究品牌并购中消费者感知及其忠诚显得尤为重要。企业并购过程中面临的风险与挑战之一就是消费者未必对商家的品牌并购行为买账，消费者忠诚受到影响。尽管已有学者提出品牌并购的企业更应关注消费者及其忠诚，但目前从消费者感知角度研究企业或品牌并购行为的研究较少。为了揭示消费者感知品牌并购的过程，探究品牌并购是否及如何影响消费者感知及忠诚，本文基于深度访谈法与情境下问卷调查法分析了消费者对品牌并购的感知及结果，并设计两项研究：研究一在理论分析与前人研究基础上，通过对消费者的深度访谈，确立了消费者感知的品牌并购价值的四个维度，分别为品牌联想、产品联想、组织联想与人员服务品质，并在借鉴前人研究结合本研究的具体背景，得出消费者感知的品牌并购价值的测量条目。研究二通过情境模拟下的问卷调查法，检验了消费者感知品牌并购价值、感知质量、感知价值、品牌忠诚、产品涉入以及品牌知名度之间的关系。在此基础上，本文对L教育集团在实践运营过程中的品牌并购案例进行详细分析，发现了L教育集团发起品牌并购的原因以及并购过程中存在的问题和改进建议。
研究结果显示：（1）消费者感知的品牌并购价值的四个维度分别为品牌联想、产品联想、组织联想与人员服务品质；（2）消费者感知品牌并购价值与感知质量有显著正相关关系，表明消费者感知品牌并购价值能够提高消费者的感知质量；（3）消费者感知质量对其感知价值有显著的正向影响，表明感知质量正向预测消费者的感知价值水平；（4）消费者感知质量对其品牌忠诚有显著的积极作用；（5）消费者感知品牌并购价值与消费者感知价值存在显著的正相关关系；（6）消费者感知品牌并购价值对消费者品牌忠诚的路径系数达到显著性水平；（7）消费者感知质量在感知并购价值与感知价值、品牌忠诚之间起部分中介作用；（8）产品涉入与品牌知名度在消费者感知并购价值与感知质量的关系之间起调节作用。
研究结果显示：（1）消费者感知的品牌并购价值的四个维度分别为品牌联想、产品联想、组织联想与人员服务品质；（2）消费者感知品牌并购价值与感知质量有显著正相关关系，表明消费者感知品牌并购价值能够提高消费者的感知质量；（3）消费者感知质量对其感知价值有显著的正向影响，表明感知质量正向预测消费者的感知价值水平；（4）消费者感知质量对其品牌忠诚有显著的积极作用；（5）消费者感知品牌并购价值与消费者感知价值存在显著的正相关关系；（6）消费者感知品牌并购价值对消费者品牌忠诚的路径系数达到显著性水平；（7）消费者感知质量在感知并购价值与感知价值、品牌忠诚之间起部分中介作用；（8）产品涉入与品牌知名度在消费者感知并购价值与感知质量的关系之间起调节作用。
ContributorsHan, Liqing (Author) / Pei, Ker-Wei (Thesis advisor) / Zhang, Anmin (Thesis advisor) / Zhu, Qigui (Committee member) / Arizona State University (Publisher)
Created2019
Description随着我国市场经济的高速发展和城乡居民消费水平的日益提高，我国老年市场有着极为广阔的发展空间，老年辅助用品行业是发展潜力巨大的朝阳产业。然而国内许多企业都面临着经营方向不明确、营销方案不清晰等问题，这些问题严重影响了老年产品及服务的发展，同时也延缓了我国老年产业的发展进程。因此，本文以老年辅助用品行业的客户满意度为研究对象，分析情感营销对老年客户满意度的影响，以及健康顾问对客户满意度的影响。
本研究主要包括以下内容。首先，在文献梳理和政策研究的基础上，系统阐述情感、情感营销、顾问式情感营销、老年辅助用品等相关概念、特点，以及系统回顾情感营销相关理论，同时详细分析了我国老年辅助用品市场的现状以及未来的发展方向，随后对国内外有关老年辅助用品的研究文献进行了总结归纳。其次，基于理论回顾的内容提出了本研究的四个具体假设，并构建了相应的分析模型。紧接着开发并检验了量表，对数据进行了描述性统计及相关性分析，采用了层次分析的方法对上述假设进行了分析和检验，并详细探讨了产品情感营销和服务情感营销具体维度对老年客户满意度的影响。最后，得出了相关结论，即产品情感营销和服务情感营销能够显著提高老年客户的满意度水平，健康顾问的专业素养和心理素质也能显著提高老年客户的满意度水平。此外，也进一步提出本研究的理论意义和实践意义，以及存在的不足和未来研究展望。
关键词: 情感营销；健康顾问；客户满意度；老年辅助用品
本研究主要包括以下内容。首先，在文献梳理和政策研究的基础上，系统阐述情感、情感营销、顾问式情感营销、老年辅助用品等相关概念、特点，以及系统回顾情感营销相关理论，同时详细分析了我国老年辅助用品市场的现状以及未来的发展方向，随后对国内外有关老年辅助用品的研究文献进行了总结归纳。其次，基于理论回顾的内容提出了本研究的四个具体假设，并构建了相应的分析模型。紧接着开发并检验了量表，对数据进行了描述性统计及相关性分析，采用了层次分析的方法对上述假设进行了分析和检验，并详细探讨了产品情感营销和服务情感营销具体维度对老年客户满意度的影响。最后，得出了相关结论，即产品情感营销和服务情感营销能够显著提高老年客户的满意度水平，健康顾问的专业素养和心理素质也能显著提高老年客户的满意度水平。此外，也进一步提出本研究的理论意义和实践意义，以及存在的不足和未来研究展望。
关键词: 情感营销；健康顾问；客户满意度；老年辅助用品
ContributorsZhan, Jianxing (Author) / Chen, Pei-Yu (Thesis advisor) / Chen, Xinlei (Thesis advisor) / Zhu, Qigui (Committee member) / Arizona State University (Publisher)
Created2020