Matching Items (275)
Description
In recent years, marketing has taken a large shift into the digital world. With the growing popularity of social media, many companies have been doing most of their advertising through platforms such as Instagram, and have been heavily using influencers, in order to drive their business. With the popularity of social media, small online businesses have been emerging. According to sources like eMarketer, e-commerce is the only trillion-dollar industry growing at a double-digit percentage each year (Moore). Among these small businesses, is the growing idea of dropshipping. Dropshipping is a system in which products can be chosen from a manufacturer, and sold via a website, with no need for inventory from the selling party. The goal of this research is to harness the power of social media, in order to drive a successful e-commerce business. The research entails creating a Shopify dropship store, and using social media platforms, such as Instagram, Twitter, and Facebook to effectively advertise and drive the online business. The first steps were to create social media pages for the business, in order to establish credibility. All the products will be sourced from AliExpress, and then sold via the website created on Shopify. Consumers will order from the website, and process their payment that way as well, but will be receiving the package from AliExpress, which removes the necessity to have inventory, and minimizes shipping costs. The products sold were chosen based on survey results, for what consumers would most likely purchase from an online store. The store's name is “Urban Angel”, and primarily sells accessories, such as phone cases, jewelry, hair accessories, and purses. These are all priced at a neutral pricing strategy, and can compete with other online retailers. This is necessary, because there are so many e-commerce businesses emerging every day, it is important to make sure that it can stand out in some way.
ContributorsMcMillan, Angela Sophia (Author) / Eaton, John (Thesis director) / Olsen, Doug (Committee member) / Watts College of Public Service & Community Solut (Contributor) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
The purpose of this thesis project is to analyze the impact that patient death has on long-term care providers. This study draws upon my own experience working as a licensed nursing assistant in a long-term care facility and also uses a qualitative analysis of six semi-structured interviews with other nursing assistants and hospice volunteers. With patient death being an unavoidable part of working in this area of healthcare, I explore how these care providers cope with losing their patients and the effectiveness of these coping mechanisms. Some strategies found that aided in coping with grief included staying detached from patients, being distracted by other aspects of the job, receiving support from co-workers, family members and/or supervisors, and having a religious outlook on what happens following death. In addition to these, I argue that care providers also utilize the unconscious defense mechanism of repression to avoid their feelings of grief and guilt. Repressing the grief and emotions that come along with patient death can protect the individual from additional pain in order for them to continue to do their difficult jobs. Being distracted by other patients also aids in the repression process by avoiding personal feelings temporarily. I also look into factors that have been found to affect the level of grief including the caregiver’s closeness to the patient, level of preparedness for the death, and first experience of losing a patient. Ultimately, I show that the common feelings accompanied by patient death (sadness, anger and stress) and the occurrence of burnout are harmful symptoms of the repression taking place.
ContributorsMasterson, Kaitlin (Author) / Loebenberg, Abby (Thesis director) / Mack, Robert (Committee member) / School of Mathematical and Statistical Sciences (Contributor) / School of Molecular Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Food provides nutrients and sustenance that are essential to life. Humans rely on food to fuel our thoughts and actions. However, food isn’t just a source of energy; it’s a fundamental part of culture and connection. Simply sharing a meal with someone can build teamwork and create a bond. Throughout this short memoir, I explored the ways in which food creates a connection across language and cultural barriers through reflection on specific experiences that I had in India, Uganda, and South Africa. While my experiences in each of these three countries were vastly different, there was one defining theme that brought them together: food. This memoir uses mixed media (personal reflection, research, recipes, and photos) to connect the three different international experiences. Reflection on my own family traditions and history bridges the gap between my upbringing and my interactions with people while spending time abroad. Popular recipes from each of the three countries are mixed into the personal reflection, showing how preparing food in a different geographic location can change the experience of preparation and eating. In addition to personal experience, included is a synthesis of research done on the effects of sharing a plate or a meal on negotiations tactics, how eating the same food increases trust, the ways in which food sharing is an act of social intimacy, and how it can build community. Food is an important part of family connection, a tool in many rituals such as Sunday dinners or breaking bread, a critical aspect of many religions, and is tied to the celebration of both birth and death in cultures around the globe. We all need to eat; food is the great commonality among people.
ContributorsRivard-Lentz, Haley Marie Anne (Co-author) / Rivard-Lentz, Haley (Co-author) / Fette, Donald (Thesis director) / Jacobs, Mark (Committee member) / School of Sustainability (Contributor) / School of Public Affairs (Contributor) / Watts College of Public Service & Community Solut (Contributor) / College of Integrative Sciences and Arts (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Suspect classification is a judicial process by which classes of people are determined as either suspect, quasi-suspect, or not suspect at all due to a combination of five factors: 1) minority status, 2) discrimination history, 3) political powerlessness, 4) an immutable trait, and 5) trait relevance as it relates to a discriminatory law in question. Laws that discriminate against a suspect class become immediately subject to strict scrutiny while most discriminatory laws only need to pass a rational basis test. Craig v. Boren (1976) established a precedent for the class of sex, which thereafter became subject to an intermediate level of scrutiny as a quasi-suspect class. With a more visible distinction between sex and gender today, this study seeks to determine whether gender rather than sex may become protected through heightened scrutiny by applying factors for suspect classification. In a call for heightened scrutiny for both gender and sex, this thesis argues that the suspect classification of both classes should include combinations of subclasses between gender, sex, and any other protected class. The central thesis employs a content analysis of case law, statutory law, and administrative law as it discriminates against classes of people with varying protection under the court system in the United States. In the question of whether courts should protect gender with suspect classification, the main argument calls for such action but if and only if an intersectional approach to protecting gender along with sex at a heightened level of judicial scrutiny is applied by individual judges on higher courts of review.
ContributorsTorres, Cristian Jesus (Author) / Hoekstra, Valerie (Thesis director) / Durfee, Alesha (Committee member) / School of Politics and Global Studies (Contributor) / Sandra Day O'Connor College of Law (Contributor) / School of Social Transformation (Contributor) / School of Public Affairs (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
The clock is ticking for the global community to attain the United Nations' Sustainable Development Goals (SDGs) by 2030, underscoring the urgent need for enhanced efforts to address the interconnected challenges outlined in the seventeen comprehensive SDGs.
In this context, philanthropy emerges as a critical driver of positive change, playing a pivotal role in advancing social change and sustainable development. Partnered philanthropy, a rising trend within the philanthropic sector characterized by collaborative approaches to grantmaking, is a promising approach to achieving the SDGs.
This study examines the effectiveness, challenges, and opportunities associated with partnered philanthropy in attaining the SDGs. By analyzing current practices and outcomes, the study offers actionable recommendations for leveraging partnered philanthropy to accelerate progress toward a sustainable and equitable future.
Building upon the proposed actions and acknowledging the challenges, one key recommendation outlined in this study is the importance of implementing a framework to guide collaborative philanthropic efforts in this space more effectively. Tracking the progress of the SDGs is a highly data-driven process, relying on extensive statistics and evidence to paint a comprehensive picture, enabling the global community to understand how far they still need to go. While extensive targets and data exist for private sector entities pursuing the SDGs, the philanthropic sector lacks a comparable framework for tracking progress, highlighting the need for a more structured approach.
This study focuses on the role of partnered philanthropy in advancing SDGs 6 and 7, revealing critical insights into the evolving landscape of sustainable development initiatives. These findings offer guidance for concerned stakeholders and serve as a roadmap for accelerating progress toward a more sustainable future.
ContributorsCreek, Bryn (Author) / Boyer, Mackenzie (Thesis director) / Govani, Michelle (Committee member) / Obenauer, Monro (Committee member) / Barrett, The Honors College (Contributor) / Watts College of Public Service & Community Solut (Contributor) / Civil, Environmental and Sustainable Eng Program (Contributor)
Created2024-05