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ContributorsAhearne, Matthew (Author) / Meirelles, Rodrigo (Thesis director) / Scott, Jason (Committee member) / Barrett, The Honors College (Contributor) / School of Art (Contributor) / School of Social Transformation (Contributor) / The Sidney Poitier New American Film School (Contributor)
Created2023-05
ContributorsSmith, Samantha (Author) / Gray, Nancy (Thesis director) / Costa, Jorge (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Finance (Contributor) / The Sidney Poitier New American Film School (Contributor)
Created2023-05
ContributorsSmith, Samantha (Author) / Gray, Nancy (Thesis director) / Costa, Jorge (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Finance (Contributor) / The Sidney Poitier New American Film School (Contributor)
Created2023-05
Description
Releasing music 20 years ago looks a lot different than releasing music today, and it is still ever-changing. Artists can make music in their bedrooms and release it independently by simply uploading it online. These artists can use social media to market their music themselves. But with it being so

Releasing music 20 years ago looks a lot different than releasing music today, and it is still ever-changing. Artists can make music in their bedrooms and release it independently by simply uploading it online. These artists can use social media to market their music themselves. But with it being so easy for new and small artists to put out a song it begs the question: in this customer era of marketing, how can new and small artists use co-creational marketing strategies, such as themes of nostalgia and hidden messages, to differentiate themselves? This project seeks to answer that question. In this partial creative project and partial research project, I tasked myself with writing and producing a song myself, then using that work to test these different marketing strategies. I distributed a survey where participants would listen to the song and then decide which of two visuals they preferred for a cover, merchandise item, and social media feed. Each set of visuals had one with a nostalgic theme and one that utilized hidden messages. This project discusses the importance of social media in an independent artist’s career and marketing efforts, as well as discusses customer-centric marketing and co-creation marketing strategies through nostalgia and hidden messages. I found success in a nostalgic strategy and interest in hidden messages. This research sets the stage for testing similar strategies by collaborating with other artists and their work in the hopes of creating guidance for independent artists when marketing their releases.
ContributorsSmith, Samantha (Author) / Gray, Nancy (Thesis director) / Costa, Jorge (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Finance (Contributor) / The Sidney Poitier New American Film School (Contributor)
Created2023-05
Description

Among classes in the Computer Science curriculum at Arizona State University, Automata Theory is widely considered to be one of the most difficult. Many Computer Science concepts have strong visual components that make them easier to understand. Binary trees, Dijkstra's algorithm, pointers, and even more basic concepts such as arrays

Among classes in the Computer Science curriculum at Arizona State University, Automata Theory is widely considered to be one of the most difficult. Many Computer Science concepts have strong visual components that make them easier to understand. Binary trees, Dijkstra's algorithm, pointers, and even more basic concepts such as arrays all have very strong visual components. Not only that, but resources for them are abundantly available online. Automata Theory, on the other hand, is the first Computer Science course students encounter that has a significant focus on deep theory. Many
of the concepts can be difficult to visualize, or at least take a lot of effort to do so. Furthermore, visualizers for finite state machines are hard to come by. Because I thoroughly enjoyed learning about Automata Theory and parsers, I wanted to create a program that involved the two. Additionally, I thought creating a program for visualizing automata would help students who struggle with Automata Theory develop a stronger understanding of it.

ContributorsSmith, Andrew (Author) / Burger, Kevin (Thesis director) / Meuth, Ryan (Committee member) / Barrett, The Honors College (Contributor) / School of Mathematical and Statistical Sciences (Contributor)
Created2021-12
Description

Among classes in the Computer Science curriculum at Arizona State University, Automata Theory is widely considered to be one of the most difficult. Many Computer Science concepts have strong visual components that make them easier to understand. Binary trees, Dijkstra's algorithm, pointers, and even more basic concepts such as arrays

Among classes in the Computer Science curriculum at Arizona State University, Automata Theory is widely considered to be one of the most difficult. Many Computer Science concepts have strong visual components that make them easier to understand. Binary trees, Dijkstra's algorithm, pointers, and even more basic concepts such as arrays all have very strong visual components. Not only that, but resources for them are abundantly available online. Automata Theory, on the other hand, is the first Computer Science course students encounter that has a significant focus on deep theory. Many
of the concepts can be difficult to visualize, or at least take a lot of effort to do so. Furthermore, visualizers for finite state machines are hard to come by. Because I thoroughly enjoyed learning about Automata Theory and parsers, I wanted to create a program that involved the two. Additionally, I thought creating a program for visualizing automata would help students who struggle with Automata Theory develop a stronger understanding of it.

ContributorsSmith, Andrew (Author) / Burger, Kevin (Thesis director) / Meuth, Ryan (Committee member) / Barrett, The Honors College (Contributor) / School of Mathematical and Statistical Sciences (Contributor)
Created2021-12
ContributorsSipos, Anne (Author) / Roumain, Daniel (Thesis director) / Luper, Christopher (Committee member) / Bernstein, Max (Committee member) / Barrett, The Honors College (Contributor) / School of Art (Contributor) / The Sidney Poitier New American Film School (Contributor)
Created2023-12
ContributorsSipos, Anne (Author) / Roumain, Daniel (Thesis director) / Luper, Christopher (Committee member) / Bernstein, Max (Committee member) / Barrett, The Honors College (Contributor) / School of Art (Contributor) / The Sidney Poitier New American Film School (Contributor)
Created2023-12
ContributorsSipos, Anne (Author) / Roumain, Daniel (Thesis director) / Luper, Christopher (Committee member) / Bernstein, Max (Committee member) / Barrett, The Honors College (Contributor) / School of Art (Contributor) / The Sidney Poitier New American Film School (Contributor)
Created2023-12
ContributorsSipos, Anne (Author) / Roumain, Daniel (Thesis director) / Luper, Christopher (Committee member) / Bernstein, Max (Committee member) / Barrett, The Honors College (Contributor) / School of Art (Contributor) / The Sidney Poitier New American Film School (Contributor)
Created2023-12