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Description
This dissertation examines how direct selling organizations compel women to believe that direct selling is, among other things, centered on the needs of women. Drawing upon feminist interdisciplinary methodologies, this dissertation brings together qualitative, archival, and ethnographic materials to analyze direct selling through a technologies of gender framework. I argue that multi-level marketing direct selling companies (like Avon, Tupperware, Mary Kay, etc.) are able to turn belief into profits because they strategically tap into gender ideologies. I show that discursive technologies of gender coalesce with race and class discourses and are put to work by direct selling companies to construct a specific type of direct seller. This dissertation attempts to unpack the complex technologies of gender that direct selling women engage with while constructing their identities as workers and women. I argue that the companies in this study deliberately tap into women's anxieties and desires to blend their perceived gender roles with their need for income. I find that direct selling companies are exceptional at branding their businesses as uniquely suited for women and that this branding hinges upon the construction of a direct sales imaginary. I argue that the direct sales imaginary taps into powerful discourses of race, class, and gender to market the American dream to women who are seeking out a space that is empowering and inclusive. Because the direct selling industry tends to see an increase in profits and recruitment during economic recessions, it is likely that the current economic situation has channeled even more women toward direct sales as a fallback for uncertain economic futures. While some women may be inclined to view direct sales as an attractive employment alternative it is not a realistic means of supporting families during difficult economic times and this study might help some women make more informed decisions. Furthermore, this study brings to light how gender might be used to organize structural relationships between markets, people, and businesses.
ContributorsLamoreaux, Tiffany (Author) / Hibner Koblitz, Ann (Thesis advisor) / Fonow, Mary M (Committee member) / Leong, Karen (Committee member) / Arizona State University (Publisher)
Created2013
Description
The jobless recovery of the Great Recession has led policymakers and citizens alike to ask what can be done to better protect regions from the cascading effects of an economic downturn. Economic growth strategies that aim to redevelop a waterfront for tourism or attract high growth companies to the area, for example, have left regions vulnerable by consolidating resources in just a few industry sectors or parts of town. A promising answer that coincided with growing interest in regional innovation policy has been to promote entrepreneurship for bottom-up, individual-led regional development. However, these policies have also failed to maximize the potential for bottom-up development by focusing on high skill entrepreneurs and high tech industry sectors, such as green energy and nanotechnology. This dissertation uses the extended case method to determine whether industry cluster theory can be usefully extended from networks of high skill innovators to entrepreneurs in traditional trades. It uses U.S. Census data and in-person interviews in cluster and non-cluster neighborhoods in Dayton, Ohio to assess whether traditional entrepreneurs cluster and whether social networks explain high rates of neighborhood self-employment. Entrepreneur interviews are also conducted in Raleigh, North Carolina to explore regional resilience by comparing the behavior of traditional entrepreneurs in the ascendant tech-hub region of Raleigh and stagnant Rustbelt region of Dayton. The quantitative analysis documents, for the first time, a minor degree of neighborhood-level entrepreneur clustering. In interviews, entrepreneurs offered clear examples of social networks that resemble those shown to make regional clusters successful, and they helped clarify that a slightly larger geography may reveal more clustering. Comparing Raleigh and Dayton entrepreneurs, the study found few differences in their behavior to explain the regions' differing long-term economic trends. However, charitable profit-seeking and trial and error learning are consistent behaviors that may distinguish traditional, small scale entrepreneurs from larger export-oriented business owners and contribute to a region's ability to withstand recessions and other shocks. The research informs growing policy interest in bottom-up urban development by offering qualitative evidence for how local mechanics, seamstresses, lawn care businesses and many others can be regional assets. Future research should use larger entrepreneur samples to systematically test the relationship between entrepreneur resilience behaviors to regional economic outcomes.
ContributorsAuer, Jennifer Claire (Author) / Chapman, Jeffrey (Thesis advisor) / Johnston, Erik W., 1977- (Committee member) / Jurik, Nancy (Committee member) / Arizona State University (Publisher)
Created2013
Description
This dissertation focused on the links among micro-enterprise development (MD), social capital building, and the accompanying social lives of Chinese female entrepreneurs in two China's urban areas—Nanjing and Haikou. It engaged with a few important discussions concerning China’s liberal politics during the reform era, the global trend of neo-liberal capitalism, and the social construction of a new worker-subject—the Chinese urban female entrepreneur shaped by the hybrid marriage of state politics and global capital. The research findings from this research project contributed to the tradition of feminist theories, which endeavors to explore the relationship between neo-liberalism and gender. In particular, gender was found to concretize the ways in which neo-liberal ideological forces have attempted to capture and exploit the productivity of women’s labor
Drawing upon the data from in-depth interviews, participatory observations, and secondary data gathering, I examined the diffusion of the Western-centric concept and phenomena of social capital building in order to answer the question how Chinese women's life was inscribed in the larger context of China's relationship to global capitalism. My research findings manifested that the respondents considered affections (e.g., inter-dependence, obligation, and mutual trust) to be the foundation of establishing and maintaining their social networks regardless of the government's emphasis on market principles and the utility-based social capital conception. This opened up a new way of re-theorizing social capital. This dissertation also focused on how China’s integration with the global economy has affected women’s social identity construction. It emphasized the interaction between gender and class as one of the most salient sites where ideal citizens of China are imagined. Drawing from the perspectives of the respondents, I found that femininity has never been eliminated by the Chinese government. It has existed in China’s MD to challenge the government’s attempt of promoting the agendered (gender-neutral), universal model of women’s participation in self-employment. Moreover, I asserted that class was individualized while penetrating into other dimensions of identity (especially gender). The transformed dimensions of identity constituted a set of stratification schemes that constantly reshuffled social stratifications for maximizing the state’s profits from the control of citizens.
Drawing upon the data from in-depth interviews, participatory observations, and secondary data gathering, I examined the diffusion of the Western-centric concept and phenomena of social capital building in order to answer the question how Chinese women's life was inscribed in the larger context of China's relationship to global capitalism. My research findings manifested that the respondents considered affections (e.g., inter-dependence, obligation, and mutual trust) to be the foundation of establishing and maintaining their social networks regardless of the government's emphasis on market principles and the utility-based social capital conception. This opened up a new way of re-theorizing social capital. This dissertation also focused on how China’s integration with the global economy has affected women’s social identity construction. It emphasized the interaction between gender and class as one of the most salient sites where ideal citizens of China are imagined. Drawing from the perspectives of the respondents, I found that femininity has never been eliminated by the Chinese government. It has existed in China’s MD to challenge the government’s attempt of promoting the agendered (gender-neutral), universal model of women’s participation in self-employment. Moreover, I asserted that class was individualized while penetrating into other dimensions of identity (especially gender). The transformed dimensions of identity constituted a set of stratification schemes that constantly reshuffled social stratifications for maximizing the state’s profits from the control of citizens.
ContributorsZhang, Dongling (Author) / Jurik, Nancy (Thesis advisor) / Quan, H.L.T. (Thesis advisor) / Mackinnon, Stephen (Committee member) / Arizona State University (Publisher)
Created2015
Description
Assessment practices in U.S. schools have become a greatly debated topic since the passage of the No Child Left Behind Act of 2002. In response to these new guidelines, schools and teachers have made adjustments in the ways they implement assessment practice and utilize assessment data -- ultimately impacting the lives of students and their educational outcomes. Using elements of Bourdieu's Theory of Practice as a lens to consider both context and implications of assessment practices within this new legislative era, a case study is focused on the lives of teachers and students within a single U.S. middle school. This study synthesizes secondary data in the form of standardized test scores, teacher grades in math and reading, a student grit survey, along with student narratives and teacher observations to reveal the ways in which assessment practice structures the classroom field. Findings reveal the conflicting ways in which teachers and students navigate a system framed by bureaucratic legitimacy. For teachers, issues of assessment rules and time constraints lead to frustrations and bureaucratic slippage. Conversely, students implement strategies to resist and manage the routine assessment practices of teachers.
ContributorsBroberg, Gregory B (Author) / Jurik, Nancy (Thesis advisor) / Cavender, Gray (Committee member) / Schneider, Anne L (Committee member) / Arizona State University (Publisher)
Created2015
Description
This research examines the experiences and perceptions of immigrant and refugee women social entrepreneurs located within a context of economic instability, as well as the strategies that they develop to cope with such crises and volatility. To conduct this research I used a mixed-method, qualitative approach to data collection, including semi-structured, open-ended interviews and a focus group. I used feminist theory and a grounded theory approach to inform the design of my study; as such I acknowledge the participants as knowledge producers and allow for them to add in questions to the interviews and focus group and to comment on drafts of the written portion of the dissertation. The findings have indicated that these women are surviving the economic crisis by combining different income streams, including social entrepreneurship, traditional jobs and state and non-profit-aid. Moreover, the participants have found that besides monetary value, social entrepreneurship also provides alternative benefits such as personal sovereignty in their work environment, work-life balance and well-being. Also, personal history, and family and community embeddedness contribute to women's decisions to pursue social entrepreneurship. This research contributes to the growing body of research on gender and work and fills the gaps in literature currently existing in social entrepreneurship.
ContributorsBauer, Carrie (Author) / Jurik, Nancy (Thesis advisor) / Leong, Karen (Committee member) / Kerlin, Janelle (Committee member) / Arizona State University (Publisher)
Created2015
Description
The purpose of this mixed methods case study was to evaluate a dramatic arts curriculum focused on building protective factors including resiliency, cognitive flexibility, self-efficacy, and hope in eight to ten adolescent male sex offenders undergoing treatment at a residential behavioral health facility in Mesa, Arizona. The impetus for this research was suicide prevention efforts. Suicide is the second leading cause of death for ages 15-24 in the United States (CDC 2013), and prevention efforts demand complex approaches targeting major risk factors like lack of belonging and hopelessness. Arts-based prevention efforts have shown promise for building pro-social preventative factors.
ContributorsSchoenfelder, Joseph (Author) / Etheridge Woodson, Stephani (Thesis advisor) / Kelly, Anne (Committee member) / Leong, Karen (Committee member) / Arizona State University (Publisher)
Created2018
Description
This study examines the representation of Asian online brides by studying the images and profiles that are advertised on Asianonlinebrides.com. To do so, I combined the history and growth of the Human Trafficking industry, the idea of the Asian “exotic OTHER,” the power and structured/constrained agency, and social construction of gender theories. In particular, I utilized a mixed methods approach for data collection. The content and visual analysis in this study provided the two sides of the analytic coin: the written and the visual. I am particularly interested in the narrative comments offered by the prospective brides, e.g., what they state to be their preferences in their dream man/husband, and the personality traits, and characteristics that they write about themselves. The following were examined: the gender displays, picture frames, feminine touch, and the ritualization of subordination. For example, body language, clothing, skin, hair color, and texture, bone structure, posture, etc. I argue that this data alerts us to the whole host of ideas, assumptions, social, cultural, and gender constructions. The power relations that exceeds the text and inform us of these online brides. The findings have indicated that these women are vulnerable and caught within oppressive social structures. They have nevertheless utilized those structures to their advantage. By doing so, the brides have acted as assertive agents in that they have looked out for the interests of both themselves and their families. Moreover, a significant body of data was provided first hand through the written and visual narratives of the online brides. These brides have offered valuable insight into the field of Asian online brides. Their stories have presented a unique perspective to the online brides’ process that can only be captured through the narratives provided in this research.
ContributorsDai, Linh K (Author) / Cavender, Gray (Thesis advisor) / Jurik, Nancy (Committee member) / Swadener, Elizabeth (Committee member) / Tibbs, Donald (Committee member) / Arizona State University (Publisher)
Created2019
Description
This qualitative study examines how fathers, who stay home with their children and identify as the main care-giver within their family, construct their role as the primary caregiver. I analyze the narratives of stay-at-home fathers focusing on the thematic areas of isolation, resistance and the division of household labor. Unlike previous research, I examine the ways in which fathers construct their position as a stay-at-home father separate from the traditional stay-at-home mother role. Consequently, I focus on the constructions of masculinities by stay-at-home fathers that allows for the construction of the stay-at-home role to be uniquely tied to fatherhood rather than motherhood.
In this research, I explore three questions: 1) how do stay-at-home fathers construct their masculinity, specifically in relation to their social roles as fathers, partners, peers, etc.? 2) Is the negotiation of household labor, including care work and household tasks, in these families a reflection of shifting gender roles in the home where the primary caregiver is the father? 3) In what ways does social location and intersecting identities influence the ways in which fathers construct this stay-at-home identity?
My research emphasizes how these fathers understand their role as a stay-at-home father while challenging some traditionally dominant expectations of fatherhood. Specifically, I use themes of isolation, resistance, and the division of household labor in order to understand the multiple ways fathers experience their roles as stay-at-home parents.
In this research, I explore three questions: 1) how do stay-at-home fathers construct their masculinity, specifically in relation to their social roles as fathers, partners, peers, etc.? 2) Is the negotiation of household labor, including care work and household tasks, in these families a reflection of shifting gender roles in the home where the primary caregiver is the father? 3) In what ways does social location and intersecting identities influence the ways in which fathers construct this stay-at-home identity?
My research emphasizes how these fathers understand their role as a stay-at-home father while challenging some traditionally dominant expectations of fatherhood. Specifically, I use themes of isolation, resistance, and the division of household labor in order to understand the multiple ways fathers experience their roles as stay-at-home parents.
ContributorsSnitker, Aundrea Janae (Author) / Durfee, Alesha (Thesis advisor) / Jurik, Nancy (Committee member) / Menjivar, Cecilia (Committee member) / Leong, Karen (Committee member) / Arizona State University (Publisher)
Created2016
Description
Armed violence is a contemporary global challenge especially in the developing world. It impacts immigration policies locally and internationally. Uganda experienced a twenty-four year -long civil armed conflict, which the president of Uganda declared ended in 2008. Following government instruction, displaced persons have been returning home since then. Despite this official closure, in the course of resettlement, youth specific needs and concerns have been ignored. Female youth have been the most affected due to the interlocking nature of their undervalued gender, age, and marital and reproductive statuses. Despite the complexity of female youth’s social location, research and frameworks about armed violence have focused on men as the perpetuators, marginalizing the impact armed conflict has on young women. Using the case of northern Uganda, this dissertation draws on feminist and indigenous epistemologies to examine the experiences of formerly displaced female youth. First, I deconstruct the western dominant construction of the stages of human growth and development including childhood, youth and adulthood. In this research, I prioritize local perspectives on human development; emphasizing the ambiguity of the concept youth, highlighting its age and gendered limited applicability to northern Uganda. I also examine the local understanding of armed conflict centering its forms and causes. Further, I explore the challenges female youth face, and the strategies they adopt to cope in situations of distress. I argue that studying formerly displaced female youth from their standpoint is critical since female youth have been marginalized in previous research and programs with gender-neutral perspectives. They thus provide a new perspective to armed violence given their multi dimensional standpoint. Female youth have different needs and concerns, which may not feature in mainstream programming largely informed by traditional male dominated systems and structures. Young women’s experiences thus deserve to be acknowledged if female youth are to benefit from the post-conflict reconstruction phase. To fulfill this objective, I used qualitative methods of data collection and analysis.
ContributorsNamuggala, Victoria (Author) / Leong, Karen (Thesis advisor) / Swadener, Beth B (Committee member) / Anderson, Lisa M. (Committee member) / Arizona State University (Publisher)
Created2016
Description
The Philippine Sea refers to the East and West Philippine Sea that are within the sovereign territory of the 7,641 islands of the Philippine archipelago. Historically, Spain, the United States, and Japan have colonized the islands, and the United States and China continue to maintain imperial interests in the area. Filipino/a/x diasporic activists in the U.S. and allies have participated in the anti-imperial struggle in support of demilitarization of the Pacific and of neo-colonized states across the globe. Responding to the problematics of anti-imperialism and solidarity, this dissertation advances the concept of agos or moving relations to attune to the sea as an analytic in theorizing activism, communication, and performance. This project was written on the unceded ancestral homelands of the Onk Akimel O’odham and Xalychidom Piipash, was inspired by the works of Black and Indigenous communities and scholars, and was influenced by Kale Fajardo’s notion of crosscurrents and Loma Cuevas-Hewitt’s concept of archipelagic poetics. Across critical organizational communication, critical intercultural communication, and performance studies, agos theorizes the relationalities of movements and the movements of relationalities. Utilizing critical qualitative, rhetorical, and performance methods, this project develops three instantiations of agos. In “Whirlpool Organizing,” the processes of anti-imperial organizers’ relationship and coalition building are examined to demonstrate the liquidities that animate dialectics and differences. In “Anchored Relationality,” U.S. diasporic Filipino/a/x’ varied and complex reconnections with Philippine waters are explored to illustrate the fluidities of positions and relations. In “Archipelagic Performance,” the staged production of “What sounds do turtles make?” is analyzed to showcase the flows of a decolonial and relational mode of performance.
ContributorsLabador, Ma Angela San Luis (Author) / LeMaster, Loretta (Thesis advisor) / Kim, Heewon (Thesis advisor) / Leong, Karen (Committee member) / Hastings, Rachel (Committee member) / Arizona State University (Publisher)
Created2023