Matching Items (222)
Description
Relationship marketing is a framework in which marketers aim to build two-way bonds with their customers, with the result of long-term benefits to both parties. The rise of social media and the prominence of digital marketing in general, including targeted ads, commercial websites, and email campaigns, has increased the potential for brands and organizations to build such relationships with current and potential customers over time. In the realm of politics, digital marketing has been brought to the mainstream throughout the last decade and its prominence in presidential campaigns has increased ever since, closing the gap in communication between voters, organizations, and candidates. This thesis is an exploration of the effect digital marketing had on Arizona State University students’ perceptions of the presidential candidates and political organizations targeting them during the 2020 election season. The ASU Young Democrats, ASU College Republicans, ASU Undergraduate Student Government, and the 2020 Trump and Biden campaigns were studied through three methods: an analysis of each organization’s marketing tactics through the lens of relationship marketing, interviews with each ASU subject, and a survey of 328 students. The conclusion offers recommendations to each subject based on hypotheses formulated from the analyses and discusses the interrelationship that subjects’ relationship marketing strengths and weaknesses had with students’ views of each organization relative to their desired perceptions.
ContributorsPyle, Karuna B. (Author) / Eaton, John (Thesis director) / Ingram-Waters, Mary (Committee member) / Department of Marketing (Contributor) / Department of Information Systems (Contributor) / Watts College of Public Service & Community Solut (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
As the need for data concerning the health of the world's oceans increases, it becomes necessary to develop large, networked communication systems underwater. This research involves the development of an embedded operating system that is suited for optically-linked underwater wireless sensor networks (WSNs). Optical WSNs are unique in that large sums of data may be received relatively infrequently, and so an operating system for each node must be very responsive. Additionally, the volatile nature of the underwater environment means that the operating system must be accurate, while still maintaining a low profile on a relatively small microprocessor core. The first part of this research concerns the actual implementation of the operating system's task scheduler and additional libraries to maintain synchronization, and the second part involves testing the operating system for responsiveness to interrupts and overall performance.
ContributorsTueller, Peter Michael (Author) / Youngbull, Cody (Thesis director) / Meuth, Ryan (Committee member) / Computer Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
At a time when the national and world community is viewing collegiate business programs as complicit in many recent business scandals rooted in ethical violations and breaches of trust, improving ethics education is a high priority. Review of current research on techniques for effectively teaching ethics highlights the importance of incorporating conversational learning, decision models, and relevant, personalized case discussions into undergraduate ethics lessons. Focusing exclusively on ethics education in the first-year business seminar WPC 101, we evaluated the current ethics/academic integrity module and found it to be lacking many research-supported techniques. To develop an updated curriculum, we first used the EthicsGame Ethical Lens Inventory in a survey of 114 W. P. Carey students to explore whether a connection between students' majors and primary ethical lenses would demonstrate the effectiveness of designing different, tailored ethics curricula for students in each major. Regression analysis of the survey responses indicated that this research was inconclusive for every major except for Accountancy, which already has a specific (upper-division) ethics course. This initial research stage led to the creation of a universally applicable ethics curriculum based on the Baird Decision Model. Incorporating techniques from the literature review, the new WPC 101 Academic Honesty & Ethics curriculum includes a presentation on the Baird Decision Model, a small-group discussion of a relevant ethical dilemma, and a class role play. The curriculum additionally includes detailed Facilitator Guidelines for educators. The curriculum was piloted in WPC 101 classes during Spring 2016, and we present student and facilitator feedback as well as suggestions for further research and improvement. Use of this research-backed curriculum and further study into its impact on student decision making will allow W. P. Carey to continue advancing in pursuit of training students to be effective ethical leaders.
ContributorsMcClelland, Allison (Co-author) / Mayper, Rebecca (Co-author) / Samuelson, Melissa (Thesis director) / Parker, John (Committee member) / Department of Information Systems (Contributor) / Department of Management (Contributor) / School of Accountancy (Contributor) / WPC Graduate Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This project is a small scale investigation of various factors concerning "Flow" in Piano Performance. "Flow" is the sweet spot where ability and challenge are about equal, and usually high (Csikszentmihalyi 1990). Piano performance is a state of playing the piano with some intent to perform. In this case, the intent is to create something new or improvise. Improvisation is one form of expressive creativity on the piano stemming from some knowledge and extrapolation upon that knowledge (Nachmanovitch 82). Creativity is essential to the development of new music, and though extensive literature exists on both creativity and music independently, there is a gap in research regarding links between the two (Macdonald et al. 2006). This project aims to address some of these gaps by working with piano players and non-musicians of various technical skill levels to examine the "Flow" state in improvisation as well as potential factors affecting creative performance. Factors such as listening, self-confidence, frustration in methodology, and meditation practices were found to correlate positively with technical skill. Participants who completed the practice program were able to reconstruct challenges and enter the "Flow" state in improvisation regardless of high or low technical scores.
ContributorsDorr, Alexander Nathan (Author) / Kaplan, Robert (Thesis director) / Parker, John (Committee member) / School of Mathematical and Statistical Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Abstract
This work details the process of designing and implementing an embedded system
utilized to take measurements from a water cooler and post that data onto a publicly accessible web server. It embraces the Web 4.0, Internet of Things, mindset of making everyday appliances web accessible. The project was designed to satisfy the needs of a local faculty member who wished to know the water levels available in his office water cooler, potentially saving him the disappointment of discovering an empty container.
This project utilizes an Arduino microprocessor, an ESP 8266 Wi-Fi module, and a variety of sensors to detect water levels in filtered water unit located on the fourth floor of the the Brickyard Building, BYENG, at Arizona State University. This implementation will not interfere with the system already set in place to store and transfer water. The level of accuracy in water levels is expected to give the ability to discern +/- 1.5 liters of water. This system will send will send information to a created web service from which anyone with internet capabilities can gain access. The interface will display current water levels and attempt to predict at what time the water levels will be depleted. In the short term, this information will be useful for individuals on the floor to discern when they are able to extract water from the system. Overtime, the information this system gathers will map the drinking trends of the floor and can allow for a scheduling of water delivery that is more consistent with the demand of those working on the floor.
This work details the process of designing and implementing an embedded system
utilized to take measurements from a water cooler and post that data onto a publicly accessible web server. It embraces the Web 4.0, Internet of Things, mindset of making everyday appliances web accessible. The project was designed to satisfy the needs of a local faculty member who wished to know the water levels available in his office water cooler, potentially saving him the disappointment of discovering an empty container.
This project utilizes an Arduino microprocessor, an ESP 8266 Wi-Fi module, and a variety of sensors to detect water levels in filtered water unit located on the fourth floor of the the Brickyard Building, BYENG, at Arizona State University. This implementation will not interfere with the system already set in place to store and transfer water. The level of accuracy in water levels is expected to give the ability to discern +/- 1.5 liters of water. This system will send will send information to a created web service from which anyone with internet capabilities can gain access. The interface will display current water levels and attempt to predict at what time the water levels will be depleted. In the short term, this information will be useful for individuals on the floor to discern when they are able to extract water from the system. Overtime, the information this system gathers will map the drinking trends of the floor and can allow for a scheduling of water delivery that is more consistent with the demand of those working on the floor.
ContributorsEnriquez, Alexander (Author) / Meuth, Ryan (Thesis director) / Burger, Kevin (Committee member) / Computer Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Scholarly work, industry profile analyses, and sports entertainment, similarly posit the normative fantasy football fan as an uber fan, defined largely by the vast amount of time spent per week consuming sports media content. The average fantasy football participant is also defined as a white, middle-class, married man in his late 20s (FTSA.org). However, by drawing on qualitative interview data of 48 fantasy football participants, we argue that this typical profile of a fantasy football participant as an uber fan is limiting in a masculinist way precisely because it reifies a gendered category of fan as normal, making anything outside of that category deviant. Close analysis of the experiences of thirteen of the 48 fantasy football players, all of whom identify as women, indicate an alternative, cohesive fantasy football participant profile that is centered on being competitive while also being efficient with one's time and resources. Additionally, we find that these women fantasy fans actively reject the notion of the uber fan as the only way to be a normal fantasy football fan because they want to play and win on their own terms.
ContributorsItmam, Arif (Author) / Ingram-Waters, Mary (Thesis director) / Southergill, Keith (Committee member) / Lashley, Mark (Committee member) / School of Molecular Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
In this paper we explore the design, implementation, and analysis of two different approaches for providing music recommendations to targeted users by implementing the Gram-ART unsupervised learning algorithm. We provide a content filtering approach using a dataset of one million songs which include various metadata tags and a collaborative filtering approach using the listening histories of over one million users. The two methods are evaluated by their results from Million Song Dataset Challenge. While both placed near the top third of the 150 challenge participants, the knowledge gained from the experiments will help further refine the process and likely produced much higher results in a system with the potential to scale several magnitudes.
ContributorsMeiss, Trevor (Author) / Meuth, Ryan (Thesis director) / Miller, Phill (Committee member) / Barrett, The Honors College (Contributor)
Created2015-05
Description
The objective of the study is to examine the factors of a successful diversity program within four companies that attempt to break down the barriers contributing to the lack of diversity within the design and technical field of theatre. Companies in different regions of the United States (West, Midwest, South, and Northeast) were selected and analyzed for their fellowship, apprenticeship, internship, and educational program in order to see why it is successful and how it contributes to diversifying the design and technical field of theatre. The findings of the study provide a guide to the best practices used in establishing a design and production program that can contribute to diversifying the theatre industry.
ContributorsFox, Neaco (Author) / Winnemann, Christopher (Thesis director) / Ingram-Waters, Mary (Committee member) / School of Film, Dance and Theatre (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
DescriptionFresh15 is an iOS application geared towards helping college students eat healthier. This is based on a user's preferences of price range, food restrictions, and favorite ingredients. Our application also considers the fact that students may have to order their ingredients online since they don't have access to transportation.
ContributorsBailey, Reece (Co-author) / Fallah-Adl, Sarah (Co-author) / Meuth, Ryan (Thesis director) / McDaniel, Troy (Committee member) / Computer Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
This paper covers the research details, motivation for, and process of creating a virtual reality (VR) poverty simulation and conventional paper simulation, and testing both for comparison. This was done for a Spring 2024 Barrett Honors College thesis. The resulting simulation is a VR resource scavenging game for one player set in the forests of Russian Karelia, rendered in a PSX style, simulating the resource scarcity of a rural hunter. This simulation was compared against a paper-based simulation of a rural Appalachian family to see if it could be found to be comparable in expanding the understanding of poverty for testers.
ContributorsReza, Sameer (Author) / Meuth, Ryan (Thesis director) / Kobayashi, Yoshihiro (Committee member) / Barrett, The Honors College (Contributor) / Computer Science and Engineering Program (Contributor)
Created2024-05