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- Creators: School of Politics and Global Studies
Description
Through oral history and interviewing Veterans, I explored what military service looks like, and how diverse different service member's experiences are. I conducted comprehensive interviews with four Veterans: three Marines and an Army Medic. Each interview covered basic questions centered on enlistment, service/deployment, and the transition back into civilian life. After the interviews, I wrote interview summaries to provide a written account of the Veteran's experience. I also created a video compilation of the four veterans and their responses to certain questions. The objective of my project was to make the Veterans' experiences accessible to people without a military background.
ContributorsWestlund, Chloe Grace (Author) / Von Hagen, Mark (Thesis director) / Dallett, Nancy (Committee member) / Barrett, The Honors College (Contributor) / School of Politics and Global Studies (Contributor) / School of Historical, Philosophical and Religious Studies (Contributor)
Created2015-05
Description
This paper develops a theoretical price competition model, based on the model established in Brekke et al. (2010), in order to analyze the effects of exogenous reference price regulations on pharmaceutical firms' pricing strategies and competitive decisions. Our model establishes demand schedules that represent consumer demand for generic, brand-name, and on-patent drugs under free competition and governmental regulation. Drug equilibrium prices are determined by having firms play a Bertrand game. Equilibrium prices under reference price regulation indicate that the reference price set by regulators affects the price decisions of firms. Our model concludes that a higher reference price will increase the price of both the on-patent pioneer drug as well as the brand-name drug, while the generic drug price equilibrium is not affected by the reference price.
ContributorsSpurlin, Jordan (Co-author) / Fiacco, Leah (Co-author) / Datta, Manjira (Thesis director) / Leiva Bertran, Fernando (Committee member) / Barrett, The Honors College (Contributor) / Department of Economics (Contributor) / Department of Finance (Contributor) / School of Politics and Global Studies (Contributor)
Created2015-05
Description
There are many fans who invest a lot of time, money, and effort into fantasy football. Finding a balance between maintaining loyalty to a favorite team while trying to win a fantasy league has become an issue. There are those fans who take precautions to assure loyalty while playing and then there are those who put their loyalties aside and treat fantasy football as its own entity outside of their fandom. In this project I am studying how playing fantasy football affects an individual's team loyalty.
ContributorsAssi, Stephanie Faye (Author) / Ingram-Waters, Mary (Thesis director) / Soares, Rebecca (Committee member) / Dwyer, Brendan P. (Committee member) / Barrett, The Honors College (Contributor) / School of Politics and Global Studies (Contributor)
Created2015-05
Description
Today, the global fashion industry is valued at $450 billion, and considered one of the most important sectors of the global economy (Global Action Through Fashion, 2015). The term fashion means more than just designing apparel or accessories as the industry encompasses jobs from production to inventory management, merchandising, marketing, production, and retail management. The fashion industry is one of the world’s largest markets as it employs over 75 million people and generates $1.7 trillion in revenue annually (Global Action Through Fashion, 2015). It is a dynamic, fast-paced industry that requires constant innovation ideas and strategic planning.
Chloe Bosmeny and Audree López, senior marketing students at W. P. Carey have created a proposal for W. P. Carey School of Business and Herberger Institute for Design and the Arts to join together to create an interdisciplinary resource for students interested in pursuing a career in fashion. There are three recommendations in the thesis: the implementation of a Fashion Merchandising certificate encompassing both W. P. Carey and Herberger curriculum, ASU joining the Fashion Institute of Technology’s 3+1 program for dual degrees in New York City, and lastly, improving professional development and career recruitment for ASU students interested in fashion.
But why fashion at Arizona State University? Throughout college, Bosmeny and López struggled to gain the background, skills and experience needed to understand the fashion industry. They, like many of their peers, felt that without the credentials of a university-sponsored fashion program, they weren't marketable to employers. These challenges drove Bosmeny and López to advocate for more fashion resources at ASU.
Based on support from student surveys, in-depth interviews with industry professionals, feedback from ASU Alumni and input from ASU’s largest fashion organization, The Business of Fashion Club- there is a strong desire for increased fashion programming at ASU. There are currently 266 student theses surrounding the keyword “fashion” from Barrett, the Honors College, but there has not been a direct push from students to implement a program at ASU. This thesis aims to illustrate the important ways such programming will greatly benefit ASU and its stakeholders.
In our thesis we will investigate current ASU opportunities related to fashion, gather information from fashion business professionals, gauge student interest in pursuing careers in fashion, and look to peer and aspirational schools in an effort to better understand fashion career resources nationwide. Our hope is to build a stronger curriculum and more successful resources for students to give them the skillsets needed for a successful career in fashion.
Chloe Bosmeny and Audree López, senior marketing students at W. P. Carey have created a proposal for W. P. Carey School of Business and Herberger Institute for Design and the Arts to join together to create an interdisciplinary resource for students interested in pursuing a career in fashion. There are three recommendations in the thesis: the implementation of a Fashion Merchandising certificate encompassing both W. P. Carey and Herberger curriculum, ASU joining the Fashion Institute of Technology’s 3+1 program for dual degrees in New York City, and lastly, improving professional development and career recruitment for ASU students interested in fashion.
But why fashion at Arizona State University? Throughout college, Bosmeny and López struggled to gain the background, skills and experience needed to understand the fashion industry. They, like many of their peers, felt that without the credentials of a university-sponsored fashion program, they weren't marketable to employers. These challenges drove Bosmeny and López to advocate for more fashion resources at ASU.
Based on support from student surveys, in-depth interviews with industry professionals, feedback from ASU Alumni and input from ASU’s largest fashion organization, The Business of Fashion Club- there is a strong desire for increased fashion programming at ASU. There are currently 266 student theses surrounding the keyword “fashion” from Barrett, the Honors College, but there has not been a direct push from students to implement a program at ASU. This thesis aims to illustrate the important ways such programming will greatly benefit ASU and its stakeholders.
In our thesis we will investigate current ASU opportunities related to fashion, gather information from fashion business professionals, gauge student interest in pursuing careers in fashion, and look to peer and aspirational schools in an effort to better understand fashion career resources nationwide. Our hope is to build a stronger curriculum and more successful resources for students to give them the skillsets needed for a successful career in fashion.
ContributorsLopez, Audree (Co-author) / Bosmeny, Chloe (Co-author) / Ostrom, Amy (Thesis director) / Setlow, Jennifer (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Herberger Institute for Design and the Arts (Contributor) / W. P. Carey School of Business (Contributor)
Created2015-05
Description
The amount of connection one has, whether it is digitally or in-person can have an overall affect on a person's business, their being, and their interaction- these interactions are considered social capital. The main premise of social capital is that social networks have value. This means that the collective value of which people know will affect their inclination to do things for each other. In this case, social capital is not about the warm feeling one gets when someone does something for them, it refers to the information flow and mutual aid that bonds people who are interested in the same things. With technology at an all time high, these connections are made infinitely possible through social media. This project uses Cuisine of Arizona, a regional restaurant guide, to exemplify how strategies of social capital can be used via social media in order to build trustworthy and valuable connections and build a larger audience for the brand. Research on the benefits of Facebook, Instagram, and Twitter for social media marketing was conducted and was then adapted to benefit the Cuisine of Arizona restaurant guide. A social media calendar was implemented for organizational purposes and the social media sites were updated to keep their look current. Research on how business websites keep their audience was conducted as well. The current Cuisine of Arizona website was outdated, but still useful. A mock-up website was created on Wix.com to give the website a new look and bring in new interactive features, like the online flipbook version of the restaurant guide and a dynamic homepage, but still gave the audience the same useful information as the old site. The mock-up website was also mobile optimized for use on smartphones and tablets. The three social media methods were chosen because of their capabilities to interact with one another. For example, Instagram posts can be shared on both Facebook and Twitter, resulting in more unique viewers for each site. If the website's content is shared on any of these sites, it will build a larger audience for the Cuisine of Arizona website as well. If used carefully, the proposed social media plan will draw a larger audience to the entire Cuisine of Arizona brand and in turn, build trust and credibility among its audience.
ContributorsGuillen, Alejandra (Author) / Gilpin, Dawn (Thesis director) / Bovio, Sonia (Committee member) / Barrett, The Honors College (Contributor) / Department of English (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-05
Description
The purpose of this thesis is to analyze how colleges and universities throughout the United States market its study abroad programs to students. The author reflects not only on this central question but also explores the evolving digital age in which we are consumed and how it has changed the marketing environment entirely.
The following research questions spurred the curiosity for this knowledge. These questions are:
1. How does Arizona State University market its study abroad programs?
a) How does ASU most effectively market its study abroad programs to students—what marketing tools are needed and used?
2. How do other college and universities throughout the United States market its study abroad programs?
b) How do they best market its study abroad programs to students—what marketing tools are needed and used?
3. How has this new digital age shaped the marketing environment today?
4. How do you develop relevant marketing strategies for a specific study abroad program in order to increase participation?
Before answering the preceding questions, this thesis first examines the origin of international education and its history.
Additionally, the author of this thesis created a series of questions that was sent via SurveyMonkey.com to various college and university study abroad offices, directors, advisors and marketing specialists throughout the U.S (a total of 18 schools from various parts of the region responded to the 37 question survey). This in turn allowed the author to answer a large portion of the above research questions. See attached documents (Appendix A) for a list of all the questions asked via survey, as well as each school’s response.
After a thorough analysis of the above research questions, the author focuses on the development of marketing strategies to help promote a specific faculty-led study abroad program at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication (the official name for that program: “Cronkite Euro: Social Media Across Cultures: The European Perspective”). It is the analysis of the above research questions that in turn helped the author create marketing strategies that were tailored to this specific faculty-led study abroad program.
These marketing activities included the expansion of Cronkite Euro’s social media presence, specifically by creating an Instagram account for the study abroad program (@asucronkiteuro). Another major marketing activity included the expansion of Cronkite Euro’s online presence. The author of this essay completely revamped the study abroad program’s website so as to adequately keep up with the tech-savvy, digital natives of today (www.asucronkiteuro.com). The importance of implementing these specific marketing strategies will be later discussed in part IV of the thesis.
The following research questions spurred the curiosity for this knowledge. These questions are:
1. How does Arizona State University market its study abroad programs?
a) How does ASU most effectively market its study abroad programs to students—what marketing tools are needed and used?
2. How do other college and universities throughout the United States market its study abroad programs?
b) How do they best market its study abroad programs to students—what marketing tools are needed and used?
3. How has this new digital age shaped the marketing environment today?
4. How do you develop relevant marketing strategies for a specific study abroad program in order to increase participation?
Before answering the preceding questions, this thesis first examines the origin of international education and its history.
Additionally, the author of this thesis created a series of questions that was sent via SurveyMonkey.com to various college and university study abroad offices, directors, advisors and marketing specialists throughout the U.S (a total of 18 schools from various parts of the region responded to the 37 question survey). This in turn allowed the author to answer a large portion of the above research questions. See attached documents (Appendix A) for a list of all the questions asked via survey, as well as each school’s response.
After a thorough analysis of the above research questions, the author focuses on the development of marketing strategies to help promote a specific faculty-led study abroad program at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication (the official name for that program: “Cronkite Euro: Social Media Across Cultures: The European Perspective”). It is the analysis of the above research questions that in turn helped the author create marketing strategies that were tailored to this specific faculty-led study abroad program.
These marketing activities included the expansion of Cronkite Euro’s social media presence, specifically by creating an Instagram account for the study abroad program (@asucronkiteuro). Another major marketing activity included the expansion of Cronkite Euro’s online presence. The author of this essay completely revamped the study abroad program’s website so as to adequately keep up with the tech-savvy, digital natives of today (www.asucronkiteuro.com). The importance of implementing these specific marketing strategies will be later discussed in part IV of the thesis.
ContributorsSalari, Alexa Marie (Author) / Silcock, Bill (Thesis director) / Scott, Tracy (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-05
Description
While police surveillance of political protestors is not a new phenomenon, the use of social media platforms as surveillance tools by various law enforcement agencies is rising in popularity and functions to identify and track activists merely engaging in their protected right to protest. Although troublesome, these tactics can be subverted by individuals who wish to protect their privacy while still exercising their right to organize politically.
ContributorsBaker, Laine Marie (Author) / Ingram-Waters, Mary (Thesis director) / Hecht, Justine (Committee member) / Barrett, The Honors College (Contributor) / School of Politics and Global Studies (Contributor) / School of Sustainability (Contributor)
Created2015-05
Description
Advertising persuades people to change some part of their life. Whether it is promoting one presidential candidate, or buying one kind of ketchup over another. Advertising expands in how it's presented based on societal changes socially, economically and technologically. AMC network's critically acclaimed show, Mad Men, revolves around the personal lives of ad executives during the golden age of advertising, the 1960's. Everything that's compelling has change. In the show, character developments, change within the industry, and various social events impact the advertising work that is done throughout the show. By examining the clients and ads produced in Mad Men, and the process in which they were produced, to the actual process and actual ads that ran in the 1960's, will give a sense of how accurate or inaccurate the show is. By creating modern ads for these clients and products, obstacles that are encountered based on the current industry and social state will become visible. Doing this will allow for a comparison of artistic styles from the past and now, observing what design elements may have changed or stayed put.
ContributorsDemano, Gian-Franco Alcantara (Author) / Gilpin, Dawn (Thesis director) / Roschke, Kristy (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-05
Description
In the United States, the past thirty years have brought with them a substantial rise in income and wealth inequality rates. Inequality in the U.S. has risen to levels not seen for nearly a century and shows no signs of decreasing in the near future. Conversely, Canada has experienced lower levels of inequality during this same period despite many similarities and ties to the U.S. Therefore, the purpose of this paper will be to examine the extent to which these two countries differ in this area and identify some of the more salient factors that have contributed to this divergence, including tax policies, unionization rates, and financial industry regulation, as well as the deeper, more fundamental elements of each nation's identity.
ContributorsPetrusek, Nicholas Anthony (Author) / Puleo, Thomas (Thesis director) / Sivak, Henry (Committee member) / Thomas, George (Committee member) / Barrett, The Honors College (Contributor) / School of Politics and Global Studies (Contributor) / Department of English (Contributor)
Created2015-05
Description
An English ballad several centuries old first introduced the world to a heroic outlaw named Robin Hood, who stole from the rich and gave to the poor. The theme is a familiar one and one that is currently playing out in the tale of Aereo and its founder; a modern day Robin Hood accused of stealing form the rich (television broadcast companies) and giving to the poor (consumers). This paper will explore Aereo, its founder Chet Kanojia and the legal battle between the broadcast networks and Aereo; look at the history of television and broadcasting, explore why Aereo was a threat to broadcast companies, examine the claims of legitimacy on both sides, review the Courts' rulings and finally make some predictions about Aereo's future and the future of technology, media and the law.
ContributorsFitzgerald, Darby Nicole (Author) / McGuire, Tim (Thesis director) / Dodge, Nancie (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-05