![147853-Thumbnail Image.png](https://d1rbsgppyrdqq4.cloudfront.net/s3fs-public/styles/width_400/public/2021-07/147853-Thumbnail%20Image.png?versionId=w2rFBP5ZOaRaufoc8Urhx3jgmO4Ko_Ql&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASBVQ3ZQ42ZLA5CUJ/20240530/us-west-2/s3/aws4_request&X-Amz-Date=20240530T154036Z&X-Amz-SignedHeaders=host&X-Amz-Expires=120&X-Amz-Signature=547b56b044edbcac005e9fccf1b87f8cfb0ca51a389474082ff3ef01a61354a8&itok=Q92V2ReI)
This thesis research aims to define, identify, and promote community theatre as a “third space” for disadvantaged youth. A third space is defined by the Oxford dictionary as “...the in-between, or hybrid, spaces, where the first and second spaces work together to generate a new third space. First and second spaces are two different, and possibly conflicting, spatial groupings where people interact physically and socially: such as home (everyday knowledge) and school (academic knowledge)” (Oxford Dictionary, 2021). For disadvantaged youth, the creation of a third space in the theatre can give them a safe environment away from issues they may have at home or at school, it can further their learning about themselves and others, and it can also help those youth feel a sense of belonging to a community larger than themselves. Because of these benefits, it is clear that performing arts programs can offer a great impact on disadvantaged youth; however, many theatre companies struggle to market their programming to said communities. This may be in part, due to low marketing budgets, no specificity in labor resources dedicated to youth programming, or ineffective marketing strategies and tactics.<br/>In order to ideate marketing recommendations for these organizations, primary research was conducted to determine the attitudes and beliefs revolving around youth participation in community theatre, as well as the current marketing strategies and tactics being utilized by programmers. Participants included program managers of youth theatre programs, as well as youth participants from several major cities in the U. S. The secondary research aims to better understand the target demographic (disadvantaged youth), the benefits derived from participation in arts programming, and marketing strategies for the performing arts. Following data analysis are several recommendations for the learning, planning, and implementation of marketing strategies for theatre programmers.
![147859-Thumbnail Image.png](https://d1rbsgppyrdqq4.cloudfront.net/s3fs-public/styles/width_400/public/2021-07/147859-Thumbnail%20Image.png?versionId=JiLM7tyP36.E6zH5X6m12L7FFYniXgzj&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASBVQ3ZQ42ZLA5CUJ/20240530/us-west-2/s3/aws4_request&X-Amz-Date=20240530T154315Z&X-Amz-SignedHeaders=host&X-Amz-Expires=120&X-Amz-Signature=93a93d56c1468ab542f883b7081bf13450d0d99710c7f29044c03940eee640e5&itok=qU62qzYe)
This thesis research aims to define, identify, and promote community theatre as a “third space” for disadvantaged youth. A third space is defined by the Oxford dictionary as “...the in-between, or hybrid, spaces, where the first and second spaces work together to generate a new third space. First and second spaces are two different, and possibly conflicting, spatial groupings where people interact physically and socially: such as home (everyday knowledge) and school (academic knowledge)” (Oxford Dictionary, 2021). For disadvantaged youth, the creation of a third space in the theatre can give them a safe environment away from issues they may have at home or at school, it can further their learning about themselves and others, and it can also help those youth feel a sense of belonging to a community larger than themselves. Because of these benefits, it is clear that performing arts programs can offer a great impact on disadvantaged youth; however, many theatre companies struggle to market their programming to said communities. This may be in part, due to low marketing budgets, no specificity in labor resources dedicated to youth programming, or ineffective marketing strategies and tactics. This research aims to provide tangible recommendations for youth programmers to better involve their target audience.
![149847-Thumbnail Image.png](https://d1rbsgppyrdqq4.cloudfront.net/s3fs-public/styles/width_400/public/2021-08/149847-Thumbnail%20Image.png?versionId=TKfHaHWRYvnNU3IDcbAzm1M5Hp4ULRnk&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASBVQ3ZQ42ZLA5CUJ/20240614/us-west-2/s3/aws4_request&X-Amz-Date=20240614T192113Z&X-Amz-SignedHeaders=host&X-Amz-Expires=120&X-Amz-Signature=ab00a4f662f95a8115c25d4b9fcfc4efd701f8a1a8988760386d154084f5f1c8&itok=uk_eT47D)
![149879-Thumbnail Image.png](https://d1rbsgppyrdqq4.cloudfront.net/s3fs-public/styles/width_400/public/2021-08/149879-Thumbnail%20Image.png?versionId=uCSFwt4oVIIkKopX_3g.aCvfjKbP.XKZ&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASBVQ3ZQ42ZLA5CUJ/20240614/us-west-2/s3/aws4_request&X-Amz-Date=20240614T195121Z&X-Amz-SignedHeaders=host&X-Amz-Expires=120&X-Amz-Signature=3d4e3c0c2e3436a0d3b335b611133ee30523f7d0506bb60a1dd136b8927cdcc6&itok=FLJilxMc)
![187380-Thumbnail Image.png](https://d1rbsgppyrdqq4.cloudfront.net/s3fs-public/styles/width_400/public/2023-06/187380-Thumbnail%20Image.png?versionId=m1M6ZkEmwkny5mihPZjpQD95k4ghKXYA&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASBVQ3ZQ42ZLA5CUJ/20240613/us-west-2/s3/aws4_request&X-Amz-Date=20240613T131510Z&X-Amz-SignedHeaders=host&X-Amz-Expires=120&X-Amz-Signature=0f7d50ce29b383de8a0762faf390e0a83a95e3072537de30b553554d78fc7c5c&itok=rVsTKZng)
![157185-Thumbnail Image.png](https://d1rbsgppyrdqq4.cloudfront.net/s3fs-public/styles/width_400/public/2021-09/157185-Thumbnail%20Image.png?versionId=aY4vzQXcKQewuWles4z2ak_Hk8Rg8LIA&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASBVQ3ZQ42ZLA5CUJ/20240613/us-west-2/s3/aws4_request&X-Amz-Date=20240613T131510Z&X-Amz-SignedHeaders=host&X-Amz-Expires=120&X-Amz-Signature=e0e6c2dbafc224e0ed8e73f23571b4b949319aca1841c22852cd355b10d050cc&itok=Hwpc4yFw)
The ASU School of Dance presents New Danceworks II, January 26-29, with works by dance faculty, graduate students, and visiting artists, performed at the Dance Studio Theatre, PEBE 132.
The ASU School of Dance presents Poetry Both Fierce and Fragile: Spring Concert, April 19-22, with works by guest artists, dance faculty, graduate, and undergraduate students, performed at Galvin Playhouse.