Matching Items (239)
Description
Building on research on family communication and forgiveness, this study seeks to understand how families communicate the value and practice of forgiveness. Through semi-structured interviews, the study asks participants to recall their formative conversations and experiences about forgiveness with their family members and to discuss how those conversations influenced their current perspectives on forgiveness. Interviews from five female undergraduate students yielded seven main themes from where individuals learn how to forgive: 1) Sibling conflicts, 2) Family conversations about friendship conflicts, 3) Conversations with Mom, 4) Living by example, 5) Take the high road, 6) “Life’s too short”, and 7) Messages rooted in faith and morality.
ContributorsPrivatsky, Madysen Mae (Author) / Edson, Belle (Thesis director) / Kloeber, Dayna (Committee member) / Hugh Downs School of Human Communication (Contributor) / Watts College of Public Service & Community Solut (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
Relationship marketing is a framework in which marketers aim to build two-way bonds with their customers, with the result of long-term benefits to both parties. The rise of social media and the prominence of digital marketing in general, including targeted ads, commercial websites, and email campaigns, has increased the potential for brands and organizations to build such relationships with current and potential customers over time. In the realm of politics, digital marketing has been brought to the mainstream throughout the last decade and its prominence in presidential campaigns has increased ever since, closing the gap in communication between voters, organizations, and candidates. This thesis is an exploration of the effect digital marketing had on Arizona State University students’ perceptions of the presidential candidates and political organizations targeting them during the 2020 election season. The ASU Young Democrats, ASU College Republicans, ASU Undergraduate Student Government, and the 2020 Trump and Biden campaigns were studied through three methods: an analysis of each organization’s marketing tactics through the lens of relationship marketing, interviews with each ASU subject, and a survey of 328 students. The conclusion offers recommendations to each subject based on hypotheses formulated from the analyses and discusses the interrelationship that subjects’ relationship marketing strengths and weaknesses had with students’ views of each organization relative to their desired perceptions.
ContributorsPyle, Karuna B. (Author) / Eaton, John (Thesis director) / Ingram-Waters, Mary (Committee member) / Department of Marketing (Contributor) / Department of Information Systems (Contributor) / Watts College of Public Service & Community Solut (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
A deep dive on digital education solutions in the current and post-COVID education industry. Specific attention was given Interactive Flat Panel Display solutions in K-12 and higher education classrooms.
ContributorsHauck, Tanner (Co-author) / Morales, Herwin (Co-author) / Phillips, Maya (Co-author) / Koroli, Eri (Co-author) / Simonson, Mark (Thesis director) / Rakosi, Rock (Committee member) / Department of Finance (Contributor) / Department of Management and Entrepreneurship (Contributor) / The Design School (Contributor) / Economics Program in CLAS (Contributor) / Watts College of Public Service & Community Solut (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
A converging operations approach using response time distribution modeling was adopted to better characterize the cognitive control dynamics underlying ongoing task cost and cue detection in event based prospective memory (PM). In Experiment 1, individual differences analyses revealed that working memory capacity uniquely predicted nonfocal cue detection, while proactive control and inhibition predicted variation in ongoing task cost of the ex-Gaussian parameter associated with continuous monitoring strategies (mu). In Experiments 2A and 2B, quasi-experimental techniques aimed at identifying the role of proactive control abilities in PM monitoring and cue detection suggested that low ability participants may have PM deficits during demanding tasks due to inefficient monitoring strategies, but that emphasizing importance of the intention can increase reliance on more efficacious monitoring strategies that boosts performance (Experiment 2A). Furthermore, high proactive control ability participants are able to efficiently regulate their monitoring strategies under scenarios that do not require costly monitoring for successful cue detection (Experiment 2B). In Experiments 3A and 3B, it was found that proactive control benefited cue detection in interference-rich environments, but the neural correlates of cue detection or intention execution did not differ when engaged in proactive versus reactive control. The results from the current set of studies highlight the importance of response time distribution modeling in understanding PM cost. Additionally, these results have important implications for extant theories of PM and have considerable applied ramifications concerning the cognitive control processes that should be targeted to improve PM abilities.
ContributorsBall, Brett Hunter (Author) / Brewer, Gene A. (Thesis advisor) / Goldinger, Stephen (Committee member) / Glenberg, Arthur (Committee member) / Amazeen, Eric (Committee member) / Arizona State University (Publisher)
Created2015
Description
The premise of the embodied cognition hypothesis is that cognitive processes require emotion, sensory, and motor systems in the brain, rather than using arbitrary symbols divorced from sensorimotor systems. The hypothesis explains many of the mechanisms of mental simulation or imagination and how they facilitate comprehension of concepts. Some forms of embodied processing can be measured using electroencephalography (EEG), in a particular waveform known as the mu rhythm (8-13 Hz) in the sensorimotor cortex of the brain. Power in the mu band is suppressed (or de-synchronized) when an individual performs an action, as well as when the individual imagines performing the action, thus mu suppression measures embodied imagination. An important question however is whether the sensorimotor cortex involvement while reading, as measured by mu suppression, is part of the comprehension of what is read or if it is arises after comprehension has taken place. To answer this question, participants first took the Gates-MacGinitie reading comprehension test. Then, mu-suppression was measured while participants read experimental materials. The degree of mu-suppression while reading verbs correlated .45 with their score on the Gates-MacGinitie test. This correlation strongly suggests that the sensorimotor system involvement while reading action sentences is part of the comprehension process rather than being an aftereffect.
ContributorsMarino, Annette Webb (Author) / Glenberg, Arthur (Thesis director) / Presson, Clark (Committee member) / Blais, Chris (Committee member) / Department of Psychology (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
In recent years, marketing has taken a large shift into the digital world. With the growing popularity of social media, many companies have been doing most of their advertising through platforms such as Instagram, and have been heavily using influencers, in order to drive their business. With the popularity of social media, small online businesses have been emerging. According to sources like eMarketer, e-commerce is the only trillion-dollar industry growing at a double-digit percentage each year (Moore). Among these small businesses, is the growing idea of dropshipping. Dropshipping is a system in which products can be chosen from a manufacturer, and sold via a website, with no need for inventory from the selling party. The goal of this research is to harness the power of social media, in order to drive a successful e-commerce business. The research entails creating a Shopify dropship store, and using social media platforms, such as Instagram, Twitter, and Facebook to effectively advertise and drive the online business. The first steps were to create social media pages for the business, in order to establish credibility. All the products will be sourced from AliExpress, and then sold via the website created on Shopify. Consumers will order from the website, and process their payment that way as well, but will be receiving the package from AliExpress, which removes the necessity to have inventory, and minimizes shipping costs. The products sold were chosen based on survey results, for what consumers would most likely purchase from an online store. The store's name is “Urban Angel”, and primarily sells accessories, such as phone cases, jewelry, hair accessories, and purses. These are all priced at a neutral pricing strategy, and can compete with other online retailers. This is necessary, because there are so many e-commerce businesses emerging every day, it is important to make sure that it can stand out in some way.
ContributorsMcMillan, Angela Sophia (Author) / Eaton, John (Thesis director) / Olsen, Doug (Committee member) / Watts College of Public Service & Community Solut (Contributor) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Food provides nutrients and sustenance that are essential to life. Humans rely on food to fuel our thoughts and actions. However, food isn’t just a source of energy; it’s a fundamental part of culture and connection. Simply sharing a meal with someone can build teamwork and create a bond. Throughout this short memoir, I explored the ways in which food creates a connection across language and cultural barriers through reflection on specific experiences that I had in India, Uganda, and South Africa. While my experiences in each of these three countries were vastly different, there was one defining theme that brought them together: food. This memoir uses mixed media (personal reflection, research, recipes, and photos) to connect the three different international experiences. Reflection on my own family traditions and history bridges the gap between my upbringing and my interactions with people while spending time abroad. Popular recipes from each of the three countries are mixed into the personal reflection, showing how preparing food in a different geographic location can change the experience of preparation and eating. In addition to personal experience, included is a synthesis of research done on the effects of sharing a plate or a meal on negotiations tactics, how eating the same food increases trust, the ways in which food sharing is an act of social intimacy, and how it can build community. Food is an important part of family connection, a tool in many rituals such as Sunday dinners or breaking bread, a critical aspect of many religions, and is tied to the celebration of both birth and death in cultures around the globe. We all need to eat; food is the great commonality among people.
ContributorsRivard-Lentz, Haley Marie Anne (Co-author) / Rivard-Lentz, Haley (Co-author) / Fette, Donald (Thesis director) / Jacobs, Mark (Committee member) / School of Sustainability (Contributor) / School of Public Affairs (Contributor) / Watts College of Public Service & Community Solut (Contributor) / College of Integrative Sciences and Arts (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
This study determines if principles of embodied cognition can be used to enhance the teaching of self-regulation skills in a sample of preschoolers. The current research replicates Conway and McKinney (2022). In the replication study, 15 participants were recruited at ASU’s Child Study Lab (CSL) for a total of 39 participants (when combined with Conway and McKinney) ages three to six, across the entire experiment. The combined results of both the original study and the replicated study are reported. The participants were matched on the Peabody Picture Vocabulary Test (PPVT) scores and one from each pair was randomly placed in the embodied group and the other was placed in the traditional group. The structure of the experiment had two phases, with four lesson plans each; the first focuses on sequential thought, and the second focuses on impulse control and how that could relate to emotions (i.e., self-regulation). Because the sequential thought pattern (First, Next, Last) resembles self-monitoring via impulse control (Stop and Think), we expected the sequential thought pattern to transfer across the phases. In Phase 1 of the experiment, the embodied group received four embodied lesson plans (i.e., with physical manipulable items) and the traditional group received four traditional, two-dimensional style lesson plans (i.e., flipbook with pictures). In Phase 2 of the experiment, each participant received four traditional-style impulse control lesson plans. The hypothesis for this study is that the embodied condition would see an increase in overall net scores in Phase 1 and 2 of the experiment compared to the traditional condition. The researchers conducted a two-way factorial ANOVA to analyze both group pre- and post-test scores. While there was no evidence that the effect of condition, either embodied or traditional, influenced pre- and post-test scores, there was evidence that the participants learned in the experiment. This experiment may need to be modified to have more lesson plans and be replicated with a larger sample size to determine any statistically significant effect.
ContributorsOskowis, Athena (Author) / Glenberg, Arthur (Thesis director) / Kupfer, Anne (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor) / Sanford School of Social and Family Dynamics (Contributor)
Created2024-05
Description
The clock is ticking for the global community to attain the United Nations' Sustainable Development Goals (SDGs) by 2030, underscoring the urgent need for enhanced efforts to address the interconnected challenges outlined in the seventeen comprehensive SDGs.
In this context, philanthropy emerges as a critical driver of positive change, playing a pivotal role in advancing social change and sustainable development. Partnered philanthropy, a rising trend within the philanthropic sector characterized by collaborative approaches to grantmaking, is a promising approach to achieving the SDGs.
This study examines the effectiveness, challenges, and opportunities associated with partnered philanthropy in attaining the SDGs. By analyzing current practices and outcomes, the study offers actionable recommendations for leveraging partnered philanthropy to accelerate progress toward a sustainable and equitable future.
Building upon the proposed actions and acknowledging the challenges, one key recommendation outlined in this study is the importance of implementing a framework to guide collaborative philanthropic efforts in this space more effectively. Tracking the progress of the SDGs is a highly data-driven process, relying on extensive statistics and evidence to paint a comprehensive picture, enabling the global community to understand how far they still need to go. While extensive targets and data exist for private sector entities pursuing the SDGs, the philanthropic sector lacks a comparable framework for tracking progress, highlighting the need for a more structured approach.
This study focuses on the role of partnered philanthropy in advancing SDGs 6 and 7, revealing critical insights into the evolving landscape of sustainable development initiatives. These findings offer guidance for concerned stakeholders and serve as a roadmap for accelerating progress toward a more sustainable future.
ContributorsCreek, Bryn (Author) / Boyer, Mackenzie (Thesis director) / Govani, Michelle (Committee member) / Obenauer, Monro (Committee member) / Barrett, The Honors College (Contributor) / Watts College of Public Service & Community Solut (Contributor) / Civil, Environmental and Sustainable Eng Program (Contributor)
Created2024-05