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This study investigates the use and perception of communications efforts among 197 animal-related and human services nonprofit organizations. Several facets of nonprofit communication such as traditional communication usage, social media adoption and usage, and the overall perception of the organizations' communications efforts were examined using a survey and Form 990 analysis. More in-depth analysis was conducted on the participating organizations' Facebook and Twitter accounts as well. After analyzing this data, the study found significant differences in how these two types of nonprofit organizations conduct their communications efforts. Animal-related organizations were much more active and saw higher levels of engagement on Facebook than human services organizations; however, there were no differences in how both types of organizations used Twitter. This study also found that human services organizations are more likely to have full-time or part-time staff members in charge of their communications, while animal-related organizations were more likely to assign this responsibility to a volunteer. These findings contribute valuable insight into how different types of nonprofit organizations are communicating with their stakeholders.
ContributorsColeman, Alexandria Elizabeth (Author) / Wu, Xu (Thesis director) / Taj, Torrie (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Historical, Philosophical and Religious Studies (Contributor) / School of Community Resources and Development (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
A combined examination of the Charlie Hebdo attacks on January 7, 2015 and the November 13, 2015 attacks in Paris yields a social media movement that evolved within the 10 months between the attacks, a comparison between these terrorist attacks and those of September 11, 2001 and parallels between American First Amendment principles and France’s free expression laws.
The Charlie Hebdo attacks fueled an online debate over freedom of expression and religion, whereas the purpose of social media evolved into a humanitarian one following the November 13 attacks in Paris. This research looks into the individual evolutions of the related hashtags that surfaced in 2015, including #JeSuisCharlie (and its opposites, such as #JeNeSuisPasCharlie), #DonDuSang, #PorteOuverte and #RechercheParis, among others. Another research point was with the September 11 attacks—with the 9/11 attacks against the United States, few to no channels were available for the kind of immediate discussions and support seen after the Paris attacks. After spending time in Paris during the spring 2015 semester and researching the aftermath of the Charlie Hebdo attacks and the history of the publication, the conclusion rests on the idea that the online discussions perpetuated by both supporters and dissenters of the magazine contribute to a more robust, open democracy supported by these social media platforms.
A portion of this thesis also delves into the parallels and differences between the American First Amendment and the French free speech laws—all of which pertain to the Charlie Hebdo content and the online responses to the 2015 Paris attacks.
The interviews conducted include a French art history professor at the Sorbonne University in Paris, two creators of the “Je Suis Charlie” Facebook page, an American journalist living in Paris who covered the Charlie Hebdo attack and who was present during the November attacks, and a Muslim-American doctor in Phoenix who founded the American Islamic Forum for Democracy. The ideas surrounding free speech, the value of art such as that found within the pages of Charlie Hebdo, the media’s treatment of religion, traditional democratic freedoms and ties to social media revolutions are all components of this research thesis.
The Charlie Hebdo attacks fueled an online debate over freedom of expression and religion, whereas the purpose of social media evolved into a humanitarian one following the November 13 attacks in Paris. This research looks into the individual evolutions of the related hashtags that surfaced in 2015, including #JeSuisCharlie (and its opposites, such as #JeNeSuisPasCharlie), #DonDuSang, #PorteOuverte and #RechercheParis, among others. Another research point was with the September 11 attacks—with the 9/11 attacks against the United States, few to no channels were available for the kind of immediate discussions and support seen after the Paris attacks. After spending time in Paris during the spring 2015 semester and researching the aftermath of the Charlie Hebdo attacks and the history of the publication, the conclusion rests on the idea that the online discussions perpetuated by both supporters and dissenters of the magazine contribute to a more robust, open democracy supported by these social media platforms.
A portion of this thesis also delves into the parallels and differences between the American First Amendment and the French free speech laws—all of which pertain to the Charlie Hebdo content and the online responses to the 2015 Paris attacks.
The interviews conducted include a French art history professor at the Sorbonne University in Paris, two creators of the “Je Suis Charlie” Facebook page, an American journalist living in Paris who covered the Charlie Hebdo attack and who was present during the November attacks, and a Muslim-American doctor in Phoenix who founded the American Islamic Forum for Democracy. The ideas surrounding free speech, the value of art such as that found within the pages of Charlie Hebdo, the media’s treatment of religion, traditional democratic freedoms and ties to social media revolutions are all components of this research thesis.
ContributorsLierle, Emily Wheeler (Author) / Rodriguez, Rick (Thesis director) / Thornton, Leslie (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The research and work that allowed my thesis creative project to come to fruition were tokens of a truly enlightening experience. My thesis is entitled, ASU Olympians: Dissecting their Psyche, and delves into three main topics that blanket all eight of the subjects that I interviewed. The first topic encompasses the idea that Athletic Director Ray Anderson is constantly trying to expand the Olympic culture within ASU Athletics. The second topic is the fact that competing in the Olympics changes an athlete's trajectory whether they medal or not. The third topic focuses on the physical and mental toll the Games take on these athletes. I designed an interactive website to showcase these topics. In it, there are interactive features from up-and-coming applications such as a 360-degree photo from Bubbli, an infographic from Venngage and a timeline from Timeglider. I have written four long-form stories on marathoner Amy Hastings Cragg, swimmer Richard Bohus, high-jumper Bryan McBride and water polo defender Gao Ao. To enhance these ideas further, I created four videos: One about future ASU volunteer coach Michael Phelps, another on current ASU Swim & Dive Coach Bob Bowman, another on Ao to go along with her story and finally a one-on-one with Ray Anderson as the centerpiece to my project. Every piece of this website fits together to communicate one overarching message: The Olympics leave a massive impact on the ASU athletes that compete in them and an impact that each of these athlete's find an interesting story to tell in its wake.
ContributorsVicario, Kristina Louise (Author) / Lodato, Mark (Thesis director) / Hawken-Collins, Denise (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The U.S. Census Bureau's 2014 American Community Survey reports there are approximately 884,000 immigrants living in Arizona. Of these, 64 percent (around 570,000 people) come from Latin America. However, 73 percent (over 390,000) of these Latino immigrants are not U.S. citizens. They fall under four categories as designated by the U.S. Department of Homeland Security: permanent residents, refugees and asylees, temporary visa holders and unauthorized residents. The link to the website where the thesis is located is: americandreamaz.wordpress.com This study looks into the struggles immigrant Latino students have faced growing up in the United States based on each of these categories, especially now that they are nearing high school graduation and applying for college.The first segment of this study explains the types of Latino immigrants living in Arizona, a synopsis of the struggles immigrant families face and an explanation of legislation that has given the undocumented students a chance for a better future. The second segment is the testimonies of six high school students from San Tan Valley, Arizona who have faced challenges growing up in the United States as immigrants. Each of these students come from different backgrounds and countries, but have many similarities in the obstacles they have had to overcome since moving to the United States. The final segment of this study is an explanation to the use of a Cannon DSLR camera for the filming of the interviews, instead of the larger Sony NX video camera that is typically used by journalists in the field.
ContributorsKuebler, Meghan Ashlee (Author) / Rodriguez, Rick (Thesis director) / Boeck, Greg (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Link to documentary: https://drive.google.com/file/d/0BxFCDFfMBwpoNVdybDZOaGhaUWc/view?usp=sharing For my thesis project, I decided to do a documentary on Special Olympic Athletes in Arizona. These individuals have always inspired me because they have faced many challenges and yet they still go through life with a smile on their face. I believe they all deserve recognition for what they have accomplished during the games and outside of them. I wanted to give them this recognition. In my documentary, I interviewed five athletes, three of which are siblings. The first athlete I interviewed was Jesse McGirl, who is a star track and field athlete. In his part of the video, I talk about his strategy as well as his involvement in the games. I also talk about him being a Global Messenger and how he travels the world in order to spread the message of the Special Olympics. The next athlete was David Fromh, who started competing in the games in 1978. In his section, I talk to him about his relationships with his coaches and teammates as well as the strategy he uses while running. He is one of the most positive athletes out there, and I really emphasize on his positivity. The last set of interviews I did was with the Meagan, Emily, and Quincy Jones, three siblings who all suffer from intellectual disabilities. David and Gena Jones adopted them when they were young and their story is a true inspiration. The family is the main focus of my documentary, so they have three parts: Early Life, Special Olympics, and Future. The Early Life focuses on how David and Gena raised their kids and their high school life. The Special Olympics section focuses on their success at the games and the Future section is about the siblings' interests outside of the games. Along with my athlete stories, I have an introduction and conclusion as well as a brief history section describing the founding of the Special Olympics. I had a great time making this project, and I am very fortunate to be able to tell such inspirational stories.
ContributorsEurich, Danielle Nikole (Author) / Dunn, Heather (Thesis director) / Kurland, Brett (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Historical, Philosophical and Religious Studies (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12
Description
This paper features analysis of interdisciplinary collaboration, based on the results from the Kolbe A™ Index of students in the Nano Ethics at Play (NEAP) class, a four week course in Spring 2015. The Kolbe A™ is a system which describes the Conative Strengths of each student, or their natural drive and instinct. NEAP utilized the LEGO® SERIOUS PLAY® (LSP) method, which uses abstract LEGO models to describe answers to a proposed question in school or work environments. The models could be described piece by piece to provide clear explanations without allowing disciplinary jargon, which is why the class contained students from eleven different majors (Engineering (Civil, Biomedical, & Electrical), Business (Marketing & Supply Chain Management), Architectural Studies, Sustainability, Anthropology, Communications, Philosophy, & Psychology).
The proposed hypotheses was based on the four different Kolbe A™ strengths, or Action Modes: Fact Finder, Follow Through, Quick Start, and Implementor. Hypotheses were made about class participation and official class twitter use, using #ASUsp, for each Kolbe type. The results proved these hypotheses incorrect, indicating a lack of correlation between Kolbe A™ types and playing. The report also includes qualitative results such as Twitter Keywords and a Sentiment calculation for each week of the course. The class had many positive outcomes, including growth in the ability to collaborate by students, further understanding of how to integrate Twitter use into the classroom, and more knowledge about the effectiveness of LSP.
The proposed hypotheses was based on the four different Kolbe A™ strengths, or Action Modes: Fact Finder, Follow Through, Quick Start, and Implementor. Hypotheses were made about class participation and official class twitter use, using #ASUsp, for each Kolbe type. The results proved these hypotheses incorrect, indicating a lack of correlation between Kolbe A™ types and playing. The report also includes qualitative results such as Twitter Keywords and a Sentiment calculation for each week of the course. The class had many positive outcomes, including growth in the ability to collaborate by students, further understanding of how to integrate Twitter use into the classroom, and more knowledge about the effectiveness of LSP.
ContributorsStevens, Jenna Marie (Author) / Seager, Thomas (Thesis director) / Jenses, Camilla (Committee member) / Civil, Environmental and Sustainable Engineering Programs (Contributor) / Herberger Institute for Design and the Arts (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12
Description
The magazine industry plays an important role in shaping how women speak, act, and perceive themselves and others. This industry presents pleasure, consumerism, and a cult of femininity to its largely female readers. The purpose of the literature review was to understand the culture of women's magazines and find a method of examination that would fit best with the intent of this thesis project. Based on this research, the project involved reconstructing a series of Glamour magazine articles from a feminist perspective. This study looked at the degree to which Glamour's editorial content and graphics matched its editorial policy. By researching previous studies of women's magazines, the literature review guided the reframing of Glamour articles from a feminist perspective. Most of the studies reviewed were written in the 1970s, 1980s and 1990s, when the radical feminist movement was at its peak. Since then, few analyses have been made on the topic of feminism and women's magazines. This project offered an update on that research by looking at current women's magazines and evaluating if their content/graphics have improved over the last thirty years. Twelve Glamour magazine articles over a three-year period, 2012 to 2014, were selected at random to rewrite. By reconstructing the editorial content and graphics from the selected articles, this study hoped to create a more positive and beneficial magazine for women free of gender stereotypes. Rather than produce a magazine that criticizes women, the reconstructed version of Glamour included a voice that made women feel accepted. This required removing language that reinforced negative gender stereotypes and content that urged women to be perfect, please men, look a certain way, and more. This study found that Glamour is actually a lot closer to representing this gender-neutral magazine ideal than previously thought and creating a gender-neutral magazine is possible with thoughtful editing.
ContributorsAffelt, Stacia Emily (Author) / Barrett, Marianne (Thesis director) / Hawken-Collins, Denise (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12
Description
The aim of this thesis is to explain the dichotomy between public perception of leadership and quantifiable measurement of leadership based on Information Measurement Theory, a method of utilizing deductive logic, and to identify and interpret the causes of such discrepancies as seen in the case of Steve Jobs. The general public perceives Steve Jobs to be an effective leader because he was visionary, entrepreneurial, charismatic and highly successful. However, these perceptions are not true indicators of leadership but rather qualitative interpretations of leadership without tangible evidence in support of this idea. An analysis of words found in multiple appearances of online articles relating to Steve Jobs and leadership revealed a variety of common factors associated with Steve Jobs' leadership, supporting a primarily positive viewpoint by the public. The thesis then identified how a new methodology of measuring leadership effectiveness based on quantitative data, known as the New Leadership Model, concludes Steve Jobs does not meet the criteria necessary to be considered a Best Value Leader, one who uses alignment rather than management, direction and control to achieve maximum efficiency within an organization. The discrepancies between public perception of Steve Jobs as a leader and the results of the New Leadership Model evaluation show significant variance. Potential rationale for these variances is offered in the thesis. In conclusion, the thesis argues that public perception will often differ from quantifiable measurement of leadership based on the interpretation of leadership by various groups and by the methods each group uses to identify characteristics of effective leadership.
ContributorsRoderique, Kelsey Boyd (Author) / Kashiwagi, Dean (Thesis director) / Kashiwagi, Jacob (Committee member) / Barrett, The Honors College (Contributor) / T. Denny Sanford School of Social and Family Dynamics (Contributor) / WPC Graduate Programs (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2014-05
DescriptionA qualitative analysis that compares the social media usage, perceptions and measurement tools of public relations practitioners across a variety of industries.
ContributorsO'Hara, Leila Terese (Author) / Gilpin, Dawn (Thesis director) / Candello, Elizabeth (Committee member) / Eichler, David (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2014-05
Description
Military veterans are up to twice as likely as the average American citizen to develop the neuromuscular degenerative disease ALS, also known as Lou Gehrig's disease. For more than a decade, researchers have been puzzling over the still-unexplained connection. For Mike White, a Gulf War veteran living with ALS in Buckeye, the elusive answers matter less than making it through each day. Living with ALS: The Mike White Story website: http://www.public.asu.edu/~cradnovi/mikewhite/index.html
ContributorsRadnovich, Connor D (Author) / Gilger, Kristin (Thesis director) / Greene Sterling, Terry (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2014-05