Matching Items (301)
Description
Combining the research of case studies with a creative application, this thesis consists of four main sections: an overview of data surrounding current application marketing efforts on mobile devices, an analysis of three brands that have successfully used applications marketing to engage their audiences and sell their products, the creation and explanation of a proposed application marketing strategy, and a practical use of the previously found conclusions to a mobile application marketing strategy for Nutella USA. The outcome is to determine how companies use mobile applications to successfully engage consumers and lead to product purchases.
ContributorsBooker, Rebecca Allison (Author) / Ostrom, Amy (Thesis director) / Giles, Bret (Committee member) / Sabbatini, Cristina (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Department of Marketing (Contributor)
Created2015-05
Description
Epilepsy affects numerous people around the world and is characterized by recurring seizures, prompting the ability to predict them so precautionary measures may be employed. One promising algorithm extracts spatiotemporal correlation based features from intracranial electroencephalography signals for use with support vector machines. The robustness of this methodology is tested through a sensitivity analysis. Doing so also provides insight about how to construct more effective feature vectors.
ContributorsMa, Owen (Author) / Bliss, Daniel (Thesis director) / Berisha, Visar (Committee member) / Barrett, The Honors College (Contributor) / Electrical Engineering Program (Contributor)
Created2015-05
Description
This creative project thesis involves electronic music composition and production, and it uses some elements of algorithmic music composition (through recurrent neural networks). Algorithmic composition techniques are used here as a tool in composing the pieces, but are not the main focus. Thematically, this project explores the analogy between artificial neural networks and neural activity in the brain. This project consists of three short pieces, each exploring these concept in different ways.
ContributorsKarpur, Ajay (Author) / Suzuki, Kotoka (Thesis director) / Ingalls, Todd (Committee member) / Electrical Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The objective of this case study is to understand the context for which process improvement is effective and the challenges of implementing change. In 2015, a major apparel retailer pioneered a value stream mapping project that addressed the order writing process between its merchandising team and an external vendor. This case follows the development and execution of the project and the challenge of sustaining the improvements rendered. Thorough analysis supports the recommendation for continued organizational support, a post-event auditing process, and specific metrics to indicate the project's success.
ContributorsMorell, Hannah Christine (Author) / Maltz, Arnold (Thesis director) / Ostrom, Amy (Committee member) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The team has designed and built a golf swing analyzer that informs the user of his mistakes while putting with a golf club. The team also interfaced a Linux program with the analyzer that allows the user to review the flaws in his golf swing. In addition, the application is more personalized than existing devices and tailored to the individual based on his level of experience. The analyzer consists of an accelerometer, gyroscope, magnetometer, vibration motor, and microcontroller that are connected on a board that attaches to the top of the shaft of a golf club, fitting inside a 3D printed case. The team has assembled all of the necessary hardware, and is able to successfully display critical parameters of a golf putt, as well as send instant feedback to the user. The final budget for this project was $378.24
ContributorsKaur, Hansneet (Co-author) / Cox, Jeremy (Co-author) / Farnsworth, Chad (Co-author) / Zorob, Nabil (Co-author) / Chae, Junseok (Thesis director) / Aberle, James (Committee member) / Electrical Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12
Description
Tech2Learn, a privately owned tutoring company, serves students in kindergarten through eighth grade at its Phoenix location. The company's founding mission "is for every child to build individual competence and confidence in essential skills." It accomplishes this mission by providing a safe, fun, and engaging environment where children feel comfortable learning. In addition to tutoring in traditional subjects such as math and reading, Tech2Learn also offers a dyslexia reading lab, and a High School Placement Test prep course. The goal of this plan is to find a low cost and easy to manage way for Tech2Learn to market its services and encourage referrals. To achieve this goal, I conducted both an external and internal analysis. In order for Tech2Learn to remain competitive in the industry, it must be aware of trends such as the rapidly evolution of teaching technology, new government mandates on curriculum, and parents' desire to be involved in their children's education. While these trends create opportunities for growth, there are also threats that arise. One threat to Tech2Learn is a large number of competitors in the market. The company relies on its strengths of human capital and unique teaching approach to minimize these threats. The tactics and strategies recommended in this plan are intended to reduce the company's weaknesses. Specifically, tactical recommendations target Tech2Learn's digital presence through the creation of a Facebook page, consolidation of company owned web domains, and updating business information on both owned and earned online sites. Additionally, strategic suggestions aim to prepare Tech2Learn for future growth through the implementation of a formal training procedure, consideration of an additional office location, and differentiation through the early adoption of new technologies, such as virtual reality.
ContributorsCunningham, Sinead Bridget (Author) / Ostrom, Amy (Thesis director) / Giles, Bret (Committee member) / Cummings, Deborah (Committee member) / Department of Marketing (Contributor) / Department of Management (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12
Description
The purpose of the solar powered quadcopter is to join together the growing technologies of photovoltaics and quadcopters, creating a single unified device where the technologies harmonize to produce a new product with abilities beyond those of a traditional battery powered drone. Specifically, the goal is to take the battery-only flight time of a quadcopter loaded with a solar array and increase that flight time by 33% with additional power provided by solar cells. The major concepts explored throughout this project are quadcopter functionality and capability and solar cell power production. In order to combine these technologies, the solar power and quadcopter components were developed and analyzed individually before connecting the solar array to the quadcopter circuit and testing the design as a whole. Several solar copter models were initially developed, resulting in multiple unique quadcopter and solar cell array designs which underwent preliminary testing before settling on a finalized design which proved to be the most effective and underwent final timed flight tests. Results of these tests are showing that the technologies complement each other as anticipated and highlight promising results for future development in this area, in particular the development of a drone running on solar power alone. Applications for a product such as this are very promising in many fields, including the industries of power, defense, consumer goods and services, entertainment, marketing, and medical. Also, becoming a more popular device for UAV hobbyists, such developments would be very appealing for leisure flying and personal photography purposes as well.
ContributorsMartin, Heather Catrina (Author) / Bowden, Stuart (Thesis director) / Aberle, James (Committee member) / Electrical Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12
Description
Every engineer is responsible for completing a capstone project as a culmination of accredited university learning to demonstrate technical knowledge and enhance interpersonal skills, like teamwork, communication, time management, and problem solving. This project, with three or four engineers working together in a group, emphasizes not only the importance of technical skills acquired through laboratory procedures and coursework, but the significance of soft skills as one transitions from a university to a professional workplace; it also enhances the understanding of an engineer's obligation to ethically improve society by harnessing technical knowledge to bring about change. The CC2541 Smart SensorTag is a device manufactured by Texas Instruments that focuses on the use of wireless sensors to create low energy applications, or apps; it is equipped with Bluetooth Smart, which enables it to communicate wirelessly with similar devices like smart phones and computers, assisting greatly in app development. The device contains six built-in sensors, which can be utilized to track and log personal data in real-time; these sensors include a gyroscope, accelerometer, humidifier, thermometer, barometer, and magnetometer. By combining the data obtained through the sensors with the ability to communicate wirelessly, the SensorTag can be used to develop apps in multiple fields, including fitness, recreation, health, safety, and more. Team SensorTag chose to focus on health and safety issues to complete its capstone project, creating applications intended for use by senior citizens who live alone or in assisted care homes. Using the SensorTag's ability to track multiple local variables, the team worked to collect data that verified the accuracy and quality of the sensors through repeated experimental trials. Once the sensors were tested, the team developed applications accessible via smart phones or computers to trigger an alarm and send an alert via vibration, e-mail, or Tweet if the SensorTag detects a fall. The fall detection service utilizes the accelerometer and gyroscope sensors with the hope that such a system will prevent severe injuries among the elderly, allow them to function more independently, and improve their quality of life, which is the obligation of engineers to better through their work.
ContributorsMartin, Katherine Julia (Author) / Thornton, Trevor (Thesis director) / Goryll, Michael (Committee member) / Electrical Engineering Program (Contributor) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12
Description
This paper analyzes existing literature regarding how excessive aggravating stimuli in a hospital environment can reduce the quality and quantity of sleep. The sick and injured are most sensitive to aggravating stimuli and the most vulnerable to poor sleep conditions. For individuals with anxiety, stress, hypersensitivity, or conditions such as Autism Spectrum Disorder (ASD), as additional stress during rest periods could seriously harm development and overall well-being. While solutions have been proposed and tested, there is no one solution to the problem. One possible solution is to design a device that monitors a patient's room and alerts a nurse or parent of aggravating stimuli so that it can be removed.
ContributorsKhan, Zarah Noor (Author) / Goryll, Michael (Thesis director) / Adams, James B. (Committee member) / Electrical Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The Built-In Self-Test for Simultaneous Transmit and Receive (BIST for STAR) will be able to solve the challenges of transmitting and receiving at the same time at the same frequency. One of the major components is the STAR antenna which transmits and receives along the same pathway. The main problem with doing both on the same path is that the transmit signal is usually much stronger in power compared to the received signal. The transmit signal has echoes and leakages that cause self-interference, preventing the received signal from being properly obtained. The solution developed in this project is the BIST component, which will help calculate the functional gain and phase offset of the interference signal and subtract it from the pathway so that the received signal remains. The functions of the proposed circuit board can be modeled in Matlab, where an emulation code generates a random, realistic functional gain and delay for the interference. From the generated values, the BIST for STAR was simulated to output what the measurements would be given the strength of the input signal and a controlled delay. The original Matlab code models an ideal environment directly recalculating the functional gain and phase from the given measurements in a second Matlab script. The actual product will not be ideal; a possible source of error to be considered is the effect of thermal noise. To observe the effect of noise on the BIST for STAR's performance, the Matlab code was expanded upon to include a component for thermal noise, and a method of analyzing the results of the board.
ContributorsLiu, Jennifer Yuan (Author) / Ozev, Sule (Thesis director) / Kozicki, Michael (Committee member) / Electrical Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05