Matching Items (337)
Description
Drawing from qualitative interview data of 18 fantasy football participants, an interview with an NFL executive, and online social forum threads, we argue that the traditional stadium is not accommodating the needs of fantasy football fans. Analysis of these fans and their consumption patterns indicate that this new type of fan is tech savvy, more likely to consume a larger amount of NFL content, and less likely to attend games in person. Analysis of NFL consumption patterns shows that the in-home viewing experience is becoming a better alternative to attending games at stadiums for many fans. We argue that it is in the best interest of stadium owners and the NFL to cater to these fans and provide a compelling experience on game day that will be strongly differentiated from the home viewing experience.
ContributorsJohnson, Colin (Co-author) / Andreas, Mitchell (Co-author) / Ingram-Waters, Mary (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor) / Department of Finance (Contributor) / School of Historical, Philosophical and Religious Studies (Contributor)
Created2014-05
Description
The beautiful game is unpredictable. Arguably half of soccer is entirely out of our control, instead being determined by a simple concept: luck. But what of the other 50%? Ultimately, the goal of the rapidly-advancing technologies and analytics in on-field sports performance is to maximize the elements that we \u2014 the coaches, players, decision-makers, and analysts \u2014 truly control. Once perceived as too mathematical and systemized, contradicting coaches' intuitions, sports sciences are burgeoning in the sports arena both in applied and mainstream popularity. While the industry has its critics and is far shy of its pinnacle, its advancements and successes cannot be ignored. From the training ground to match day decision-making, analytics are embedded in soccer and sport. Technology and analytics are vastly utilized throughout sporting organizations across a myriad of sports and purposes: scouting and drafting, fan experience, ticketing, etc. However, while these areas must be addressed in discussing the success of analytics in assessing situations and reducing uncertainty, my central thesis relates to the technological capabilities and corresponding analytical tools utilized to identify, assess, and improve on-field soccer performance: match analysis. This paper's core focuses on optimizing performance in soccer players in three specific areas of performance: technical abilities and tactics, physiology, and neuroscience.
ContributorsHeckendorn, Jason Farrell (Author) / Eaton, John (Thesis director) / Ostrom, Amy (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor)
Created2014-05
Description
Wolbachia is a genus of obligately intracellular bacterial endosymbionts of arthropods and nematodes, infecting up to 66% of all such species. In order to ensure its transmission, it may modify host reproduction by inducing one of four phenotypes: cytoplasmic incompatibility, feminization of genetic males, killing of male embryos, and induction of thelytokous parthenogenesis. This investigation was a characterization of the so-far unexamined Wolbachia infection of Pogonomyrmex ants. Five main questions were addressed: whether Wolbachia infection rates vary between North and South America, whether infection rates are dependent on host range, whether Wolbachia affects the caste determination of P. barbatus, whether infection rates in Pogonomyrmex are similar to those of other ants, and whether Wolbachia phylogeny parallels the phylogeny of its Pogonomyrmex hosts. Using PCR amplification of the wsp, ftsZ, and gatB loci, Wolbachia infections were detected in four of fifteen Pogonomyrmex species (26.7%), providing the first known evidence of Wolbachia infection in this genus. All infected species were from South America, specifically Argentina. Therefore, Wolbachia has no role in the caste determination of the North American species P. barbatus. Additionally, while it appears that the incidence of Wolbachia in Pogonomyrmex may be limited to South America, host range did not correlate with infection status. The incidence of Wolbachia in Pogonomyrmex as a whole was similar to that of invasive Solenopsis and Linepithema species, but not to Wasmannia auropunctata or Anoplolepis gracilipes, which retain Wolbachia infection in non-native locations. This suggests that there may be a parallel in Wolbachia infection spread in certain short-term models of species colonization and long-term models of genus radiation. Finally, there was no congruity between host and parasite phylogeny according to maximum likelihood analyses, necessarily due to horizontal transfer of Wolbachia between hosts and lateral gene transfer between Wolbachia strains within hosts.
ContributorsHarris, Alexandre Marm (Author) / Gadau, Juergen (Thesis director) / Martin, Thomas (Committee member) / Helmkampf, Martin Erik (Committee member) / Barrett, The Honors College (Contributor) / Computer Science and Engineering Program (Contributor) / School of Life Sciences (Contributor)
Created2014-05
Description
The following thesis analyzed the non-profit organization, Welcome to America Project (WTAP) to understand and identify effective marketing techniques for non-profits. The primary focus of the WTAP, a non-profit organization helping newly arrived refugees in Arizona is to provide them with basic necessities by collecting monetary and in-kind donations from volunteers. WTAP's limited resources require the organization to use creative marketing techniques to solicit donations effectively and efficiently. Through an analysis of WTAP's current marketing techniques and the marketing methods of three benchmark organizations, Project C.U.R.E., Feed My Starving Children, and Maggie's Place, we have identified several opportunities for WTAP to consider.
ContributorsVasoya, Charmi (Co-author) / Chan, Dona (Co-author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / O'Connor, Megan (Committee member) / Barrett, The Honors College (Contributor) / Department of Economics (Contributor) / Department of Supply Chain Management (Contributor) / W. P. Carey School of Business (Contributor)
Created2013-05
GAME (NOT) OVER: AN INVESTIGATION OF ATHLETE REPRESENTATION FROM PLAYING CAREER TO LIFE AFTER SPORTS
Description
The amount of professional athletes, who declare bankruptcy after retiring from the sport they love, is now occurring at an epidemic level. The amount of income athletes earn in America, the fame they achieve and the relationships they establish, should provide them with all the resources they need so this problem never plagues their lives. The single greatest influencer in an athlete's life could be their agent. This presents the agent an opportunity to guide their client, and friend, to a future of financial security for the rest of their lives. Game (NOT) Over, will discuss what is required to prepare for and represent an athlete in a professional sports league by always preserving the athletes best interest. In order to achieve a desirable outcome for an athlete, the agent will consistently focus on their own and their client's unique qualities, while paying close attention to the cost and rules within the industry. Ultimately, the agent must proactively pursue ways to derive alternative income streams for a life after sports. The guidance and support should not end when the athlete receives their last paycheck; they need an agent for life.
ContributorsLofrisco, Jonathan (Author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor)
Created2013-12
Description
This project explores the development of a Ruby on Rails web application to help supervisors manage the tutoring centers at Arizona State University. Each phase of the project's development is examined in detail, including the requirements analysis, system design, system implementation, test strategy, and deployment strategy. The application also includes a REST API for providing the tutoring center data to external applications. These external applications can then present the data, along with their own unique features, to students. This should allow students to have an easier time locating the academic resources they need.
ContributorsRyan, Jay (Author) / Balasooriya, Janaka (Thesis director) / Eaton, John (Committee member) / Walker, Erin (Committee member) / Barrett, The Honors College (Contributor) / Computer Science and Engineering Program (Contributor)
Created2013-12
Description
The purpose of this thesis is to understand peer-to-peer study habits at Arizona State University, and provide recommendations for improving these habits through online integration. This was done by researching current peer-to-peer collaboration literature, and analyzing online integration efforts. Interviews of Arizona State University students were carried out in order to discover specific insights on study patterns at this university. The scope of this research study was further limited to freshman and sophomore engineering, mathematics, and science majors in order to mitigate the impacts of external factors. The background research and study illuminated various flaws in existing peer-to-peer collaboration tools and methods. These weaknesses were then used to design two online tools that would be incorporated into a student resource dashboard. The first tool, called "Ask a Peer", provides a question and answer forum for students. This tool differs from existing products because it provides a mobile platform for students to receive reputable and immediate responses from their classmates. The second tool, "Study Buddy Finder", can be used by students to form study partnerships. This tool is beneficial because it displays information that is essential to students deciding to work together. The thesis provides detailed designs for both modules, and provides the foundation for implementation.
ContributorsPatel, Niraj (Author) / Balasooriya, Janaka (Thesis director) / Eaton, John (Committee member) / Walker, Erin (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor)
Created2013-12
Description
Despite the advancement of online tools for activities related to the core experience of taking classes on a college campus, there has been a relatively small amount of research into implementing online tools for ancillary academic resources (e.g. tutoring centers, review sessions, etc.). Previous work and a study conducted for this paper indicates that there is value in creating these online tools but that there is value in maintaining an in-person component to these services. Based on this, a system which provides personalized, easily-accessible, simple access to these services is proposed. Designs for user-centered online-tools that provides access to and interaction with tutoring centers and review sessions are described and prototypes are developed to demonstrate the application of design principles for online tools for academic services.
ContributorsBerk, Nicholas Robert (Author) / Balasooriya, Janaka (Thesis director) / Eaton, John (Committee member) / Walker, Erin (Committee member) / Barrett, The Honors College (Contributor) / Computer Science and Engineering Program (Contributor)
Created2013-12
DescriptionThis written work is accompanied by an audio CD and accompanying design and packaging materials, on file at the Barrett Thesis Library. The work details the process of recording an original audio CD and developing a marketing plan, including the building of a personal brand, strategies, tactics, and environment analysis.
ContributorsHoal, Lauren Elizabeth (Author) / Russell, Timothy (Thesis director) / Eaton, John (Committee member) / Rigsby, Clarke (Committee member) / Barrett, The Honors College (Contributor) / Herberger Institute for Design and the Arts (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Finance (Contributor)
Created2013-05
Description
The following thesis contains a case study analysis of The Lowell Spinners' Canaligator Kids Club in order to explore why kids clubs are important in the market development and revenue growth in sports. It discusses what this particular kids club had as a model, applies several marketing techniques in a redesigned program, discusses the results of that change, and recommends some future practices going forward. The service marketing and consumer marketing principles applied to the program include rewards incentives, personalized marketing, the impact of face-to-face interaction, social influence, and the marketing funnel. The application of these principles, particularly the rewards program, resulted in an increase of 400% of new members and a 31.17% active participant rate, which serves as a good starting base to use to measure engagement of members in future years.
ContributorsSpringford, Kayla Catherine (Author) / Eaton, John (Thesis director) / Ostrom, Amy (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor)
Created2015-05