Matching Items (265)
DescriptionThis written work is accompanied by an audio CD and accompanying design and packaging materials, on file at the Barrett Thesis Library. The work details the process of recording an original audio CD and developing a marketing plan, including the building of a personal brand, strategies, tactics, and environment analysis.
ContributorsHoal, Lauren Elizabeth (Author) / Russell, Timothy (Thesis director) / Eaton, John (Committee member) / Rigsby, Clarke (Committee member) / Barrett, The Honors College (Contributor) / Herberger Institute for Design and the Arts (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Finance (Contributor)
Created2013-05
Description
The purpose of this thesis is to understand peer-to-peer study habits at Arizona State University, and provide recommendations for improving these habits through online integration. This was done by researching current peer-to-peer collaboration literature, and analyzing online integration efforts. Interviews of Arizona State University students were carried out in order to discover specific insights on study patterns at this university. The scope of this research study was further limited to freshman and sophomore engineering, mathematics, and science majors in order to mitigate the impacts of external factors. The background research and study illuminated various flaws in existing peer-to-peer collaboration tools and methods. These weaknesses were then used to design two online tools that would be incorporated into a student resource dashboard. The first tool, called "Ask a Peer", provides a question and answer forum for students. This tool differs from existing products because it provides a mobile platform for students to receive reputable and immediate responses from their classmates. The second tool, "Study Buddy Finder", can be used by students to form study partnerships. This tool is beneficial because it displays information that is essential to students deciding to work together. The thesis provides detailed designs for both modules, and provides the foundation for implementation.
ContributorsPatel, Niraj (Author) / Balasooriya, Janaka (Thesis director) / Eaton, John (Committee member) / Walker, Erin (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor)
Created2013-12
Description
Despite the advancement of online tools for activities related to the core experience of taking classes on a college campus, there has been a relatively small amount of research into implementing online tools for ancillary academic resources (e.g. tutoring centers, review sessions, etc.). Previous work and a study conducted for this paper indicates that there is value in creating these online tools but that there is value in maintaining an in-person component to these services. Based on this, a system which provides personalized, easily-accessible, simple access to these services is proposed. Designs for user-centered online-tools that provides access to and interaction with tutoring centers and review sessions are described and prototypes are developed to demonstrate the application of design principles for online tools for academic services.
ContributorsBerk, Nicholas Robert (Author) / Balasooriya, Janaka (Thesis director) / Eaton, John (Committee member) / Walker, Erin (Committee member) / Barrett, The Honors College (Contributor) / Computer Science and Engineering Program (Contributor)
Created2013-12
Description
The following thesis analyzed the non-profit organization, Welcome to America Project (WTAP) to understand and identify effective marketing techniques for non-profits. The primary focus of the WTAP, a non-profit organization helping newly arrived refugees in Arizona is to provide them with basic necessities by collecting monetary and in-kind donations from volunteers. WTAP's limited resources require the organization to use creative marketing techniques to solicit donations effectively and efficiently. Through an analysis of WTAP's current marketing techniques and the marketing methods of three benchmark organizations, Project C.U.R.E., Feed My Starving Children, and Maggie's Place, we have identified several opportunities for WTAP to consider.
ContributorsVasoya, Charmi (Co-author) / Chan, Dona (Co-author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / O'Connor, Megan (Committee member) / Barrett, The Honors College (Contributor) / Department of Economics (Contributor) / Department of Supply Chain Management (Contributor) / W. P. Carey School of Business (Contributor)
Created2013-05
Description
The advent of online video has opened many doors for amateur and experienced filmmakers alike, granting them the freedom to release their own content. However, with the abundance of videos on the web, even the best independent films and web series are unlikely to be successful online unless properly marketed. This thesis examines proven strategies web series creators can use to market their show, focusing specifically on viewer reach, online presence, and audience engagement. Points of discussion include distribution, promotion, search engine optimization, social media, and publicity.
ContributorsCotton, Shelby Ann (Author) / Bernstein, Gregory (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / School of Film, Dance and Theatre (Contributor) / Department of Marketing (Contributor)
Created2013-12
Description
Academic resources at Arizona State University are vast and allow a student to maintain success through his/her university attendance. The distribution and management of these systems is arduous and manually done. A software solution for the distribution of academic resource information is a Dashboard system that utilizes information from the university, and is expandable. A solution for the management of academic centers utilizes a scheduling algorithm that allows quick scheduling of resources. Overall these solutions provide easier workflows than the current systems allow.
ContributorsGupta, Anurag (Co-author) / Berk, Nick (Co-author) / Ryan, Jay (Co-author) / Patel, Niraj (Co-author) / Balasooriya, Janaka (Thesis director) / Eaton, John (Committee member) / Walker, Erin (Committee member) / Barrett, The Honors College (Contributor) / Computer Science and Engineering Program (Contributor)
Created2013-12
Description
The Barrett, the Honors College Internships and Research Department provides information regarding internship and research position availabilities, generates greater exposure to various companies and organizations seeking student help, and offers students assistance in applying for employment. The office's current objectives are to increase student engagement and escalate student success in internship and research involvement. The application of marketing resources requires evaluation and improvement in order to increase attendance at the events held by the office each semester, which have consistently received disappointing turnouts. This study examines the marketing communication channels currently used in order to productively correlate these channels with event attendance.
ContributorsVillemez, Hallie Katherine (Author) / Eaton, John (Thesis director) / Olsen, Doug (Committee member) / Russo, Lianne (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor)
Created2013-12
GAME (NOT) OVER: AN INVESTIGATION OF ATHLETE REPRESENTATION FROM PLAYING CAREER TO LIFE AFTER SPORTS
Description
The amount of professional athletes, who declare bankruptcy after retiring from the sport they love, is now occurring at an epidemic level. The amount of income athletes earn in America, the fame they achieve and the relationships they establish, should provide them with all the resources they need so this problem never plagues their lives. The single greatest influencer in an athlete's life could be their agent. This presents the agent an opportunity to guide their client, and friend, to a future of financial security for the rest of their lives. Game (NOT) Over, will discuss what is required to prepare for and represent an athlete in a professional sports league by always preserving the athletes best interest. In order to achieve a desirable outcome for an athlete, the agent will consistently focus on their own and their client's unique qualities, while paying close attention to the cost and rules within the industry. Ultimately, the agent must proactively pursue ways to derive alternative income streams for a life after sports. The guidance and support should not end when the athlete receives their last paycheck; they need an agent for life.
ContributorsLofrisco, Jonathan (Author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor)
Created2013-12
Description
This project explores the development of a Ruby on Rails web application to help supervisors manage the tutoring centers at Arizona State University. Each phase of the project's development is examined in detail, including the requirements analysis, system design, system implementation, test strategy, and deployment strategy. The application also includes a REST API for providing the tutoring center data to external applications. These external applications can then present the data, along with their own unique features, to students. This should allow students to have an easier time locating the academic resources they need.
ContributorsRyan, Jay (Author) / Balasooriya, Janaka (Thesis director) / Eaton, John (Committee member) / Walker, Erin (Committee member) / Barrett, The Honors College (Contributor) / Computer Science and Engineering Program (Contributor)
Created2013-12
Description
Drawing from qualitative interview data of 18 fantasy football participants, an interview with an NFL executive, and online social forum threads, we argue that the traditional stadium is not accommodating the needs of fantasy football fans. Analysis of these fans and their consumption patterns indicate that this new type of fan is tech savvy, more likely to consume a larger amount of NFL content, and less likely to attend games in person. Analysis of NFL consumption patterns shows that the in-home viewing experience is becoming a better alternative to attending games at stadiums for many fans. We argue that it is in the best interest of stadium owners and the NFL to cater to these fans and provide a compelling experience on game day that will be strongly differentiated from the home viewing experience.
ContributorsJohnson, Colin (Co-author) / Andreas, Mitchell (Co-author) / Ingram-Waters, Mary (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor) / Department of Finance (Contributor) / School of Historical, Philosophical and Religious Studies (Contributor)
Created2014-05