Public engagement is increasingly viewed as an important pillar of scientific scholarship. For early career and established scholars, however, navigating the mosaic landscape of public education and science communication, noted for rapid “ecological” succession, can be daunting. Moreover, academics are characterized by diverse skills, motivations, values, positionalities, and temperaments that may differentially incline individuals to particular public translation activities.

You’ve probably heard a lot of “futurists” talk about data, but it’s not always clear how data relate to our day to day work in libraries.

Why are data important, and what’s the big deal? Data are not just spreadsheets and numbers, but come in many different shapes, colors, and flavors! In this presentation, we will give an introduction to data, talk about why it is relevant, and demonstrate how to and use data in practical situations. We will also provide innovative examples that will inspire you to connect with your colleagues and patrons!

The Arizona State University Libraries’ fun Library Minute video series brings information about resource and services to a large student body. For the first time, we present a workshop walking through the entire production process from start to finish and offering suggestions on how to fit multimedia into your marketing and outreach strategy. In this session, we will produce a short video with participants in three steps:

1. Conceptualization and Planning.
2. Recording.
3. Editing and Distribution.

Digital Production Manger Matthew Harp will demonstrate the tools and process and elaborate on the use of social media, YouTube, and the Internet Archive in the distribution plan. Together with Mimmo Bonanni and Library Minute Host Anali Perry, we’ll share our tips and tricks for video production using whatever resources are available.

Presented at the 2011 Arizona Library Association Conference 2011 - Tucson, Arizona