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Many long to get away from the place they call home, traveling far and wide to find something better. What people fail to recognize, in the process, is all that the place they live has to offer. Tourism professionals and local influencers work to bridge the gap between one’s lack luster perception of the place they live to encourage the realization of all the exciting things their community has to offer. Through countless social media post on platforms like Instagram and TikTok, tourism professionals and local influencers have successful captured audiences’ attention and interest. Through their posts they have been able to bridge the gap, making people realize that there is a lot to appreciate and do in the place they live.
While individuals are aware of local events in their community and unique places that their community has to offer, individuals have failed to turn that interest into actual action. Many people are stuck in their routine and fail to regularly venture outside of their daily routine. By creating an app that bridges the gap between individuals’ interest in local events and places, and actively going to places they have shown an interest in, individuals will feel happier and more fulfilled by what their community has to offer. YoYo is an app that utilizes timely reminders of places individuals have previously shown an interest in to encourage action. The following report describes the current environment and theory behind the creation of the app YoYo.
ContributorsYosick, Clarissa (Author) / Montoya, Detra (Thesis director) / Bullock, Tracy (Committee member) / Barrett, The Honors College (Contributor) / Human Systems Engineering (Contributor) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor)
Created2024-05
Description
This world promises just one thing: continuous change. As humanity has moved through time much has changed in the worlds of science, mathematics, and physics. These shifts in humanity's comprehension often arrive unexpectedly, driven by education, innovation, and experimentation. Such transformative waves resemble a series of technology shocks that are known to cause significant disruptions within an industry and the economy broadly as firms permanently change the ways they produce and distribute goods and services in response to new technologies or information. The recent flurry of innovation and interest in Artificial Intelligence leads us to believe that many industries may be experiencing such a wave of change today. The healthcare industry currently employs the most workers of any other sector in the United States (outside of the government) and is made up of an unprecedented 77% of female workers making the outcomes of changes in its labor market demands particularly important. In this paper we discuss the current state of Artificial Intelligence adoption within the clinical side of healthcare, what sub sectors and occupations are most exposed, and to what extent the FDA approved AI-enabled clinical healthcare products replace or complement those tasks of existing occupations. We also interviewed a few healthcare professionals with different levels of seniority and exposure to AI-enabled products to develop a holistic understanding of current AI adoption, employee preparation, and potential labor market implications over the short and long term. We find that AI implementation within clinical healthcare settings is young in its life cycle yet fast growing. Current use cases are mostly in the earlier stages of the patient’s care journey assisting workers in various capacities in the processes of patient testing, diagnosis, care planning, and post-treatment monitoring. The tasks associated with patient interaction and care administration do not appear to be threatened by AI automation at this point in time. Additionally, approved Artificial Intelligence products for clinical use are disproportionately concentrated in the subsectors of radiology, neurology, and cardiology. Finally, our interviews revealed a concerning lack of consideration and preparation, among healthcare workers, for the potential automation of their fundamental tasks. Going forward, we believe it wise for healthcare workers to monitor the evolution of clinical AI use cases as well as the FDA approval of AI-enabled products and prepare for potential automation by continuing to learn new skills, take on additional responsibilities, and generally inject themselves into as many stages of the patient’s healthcare journey as possible to differentiate among other workers and avoid the coming wave of mass clinical automation.
ContributorsAsheim, Brody (Author) / Dolasinski, Nicholas (Co-author) / Mehta, Ari (Co-author) / McElenney, Nicholas (Co-author) / Calvo, Paula (Thesis director) / Don, Rachael (Committee member) / Medcalf, Rollin (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Finance (Contributor)
Created2024-05
Description
In an increasingly technological world, people are spending more time inside than ever and less time outside with one another. Our goal is to create a new game that gets people off the couch and on their feet, spending quality time together. Everyone can recall a fond memory where they were outside with friends and family, and we do not want to let that disappear in today’s world.
Three Way is a student-led effort to put an innovative spin on typical lawn games seen at tailgates and backyard barbecues, such as Cornhole and KanJam. Our mission is to bring new life to classic American tailgate games and provide outdoor fun to students and families alike for decades to come.
The tailgate game industry is one that has seen little innovation over time, as favorites like cornhole have been a dominant standout for many years. Even with this lack of new products, this industry has still consistently grown for the last 4 decades, and is projected to continue to grow over the next decade. The global cornhole market is currently $482 million and is forecasted to grow to $1.2 billion by 2033 through a CAGR (compound annual growth rate) of 8.6%. We believe that because of this growth, there is room for a new product in this space. We have created social media accounts on various platforms (Instagram, X) to reach as wide of an audience as possible, along with creating a website and are in the process of designing merchandise to build excitement around our game. The success of our marketing will be dependent on the amount of views we can create.
Our group brings diverse backgrounds to the table with our experience including sports management, marketing, finance, computer information systems, and data analytics. Collectively, we have played a variety of sports in our lives, most notably football, basketball, baseball, golf, and hockey, and are very passionate about sports in general. We believe our extensive experience in sports gives us an advantage over competitors in the industry.
We have developed a prototype that we have utilized at tabling events to obtain consumer feedback. Our goal is to refine our current design until we are satisfied with it prior to releasing it to the public for sale, so profit is currently not our main goal. We have surveyed students before and after playing our game to see the difference between their expectations and the actual game play, and the feedback has been overwhelmingly positive.
ContributorsPonteras, Preston (Author) / Botvinnik, Nicolas (Co-author) / Ilardi, Nicolas (Co-author) / Gaunt, Harrison (Co-author) / Byrne, Jared (Thesis director) / Pierce, John (Committee member) / Barrett, The Honors College (Contributor) / School of Community Resources and Development (Contributor) / Department of Marketing (Contributor) / Department of Information Systems (Contributor)
Created2024-05
DescriptionPage Pilot is a digital application that utilizes gamification incentives to help elementary children master reading comprehension, curbing the growing rate of child illiteracy.
ContributorsMuccillo, Alyssa (Author) / Fahlman, Anna (Co-author) / Stoft, Amanda (Co-author) / Byrne, Jared (Thesis director) / Pierce, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2024-05
Description
For decades, society has held an innate fascination with serial murder and serial killers. The fascination lies in the motivations behind the actions and the way in which investigators apprehend them. The psychological field of investigative and behavioral psychology emerged to attempt to answer some of these questions and the investigative tool of behavioral profiling soon followed. Researchers have conducted comparison studies of male and female serial killers many times to understand what differentiates them. This research aims to answer another question: Are female serial killers more homogenous based on their profiles than male serial killers? The media portrays female serial killers in a very specific light, poisoners who kill due to revenge or money, but how well does this portrayal actually hold up when analytically examined? This research compiled case studies of fifteen male and fifteen female serial killers based on twenty-six characteristics and profiled each according to three different typologies to determine how homogenous these groups actually are. This research can help assist investigators and the public to better understand the diversity of these types of offenders and be able to determine who these offenders are.
ContributorsRotenberg, Taylor (Author) / Guyll, Max (Thesis director) / Madon, Stephanie (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Finance (Contributor) / Economics Program in CLAS (Contributor)
Created2024-05
Description
This thesis explores the evolution of Indian bridal attire and its cultural significance within the context of modern weddings. It delves into the intersection of tradition and contemporary influences, particularly examining the impact of Indian cinema and Indian couture on bridal aspirations. While Bollywood and Indian fashion have played substantial roles in shaping perceptions of the "Big Fat Indian Wedding," this study reveals a growing disconnect between mainstream representations and authentic cultural heritage. Through empirical research and personal narratives, it advocates for a celebration of diverse regional customs while embracing contemporary trends, highlighting the importance of cultural authenticity and women's empowerment in shaping the narrative of Indian weddings. Accompanied by a creative project in the form of a short film, this endeavor aims to inspire filmmakers and fashion designers to prioritize diverse representation and individualized expression, ensuring that Indian weddings remain dynamic manifestations of tradition and identity.
ContributorsMukherjee, Maya (Author) / Testa, Danielle (Thesis director) / Gray, Nancy (Committee member) / Barrett, The Honors College (Contributor) / School of Art (Contributor) / Department of Marketing (Contributor)
Created2024-05
Description
The purpose of this paper is to elucidate the benefits and barriers of the circular economy in comparison to the traditional, single-use linear economy. The project scope pertains to a case study of a 100% reusable cup café store, conducting analysis through an environmental, financial, and social lens. Two tools were created to analyze this program. A life cycle analysis was designed to interpret environmental impacts, and a total cost assessment was designed to analyze operational financing. The main finding of this work is to ensure that reusable cups exhibit an average lifetime, quantified in the number of uses, that exceeds environmental indicator break-even points to produce a lower emissions footprint within an open population café store setting.
ContributorsSroka, Sara (Author) / Simonson, Mark (Thesis director) / Johnson, Nathan (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Department of Finance (Contributor)
Created2024-05
Description
“Assessing the Need for a Comprehensive Web Toolkit for Brand Visual Identity” explores the imperative need for small businesses to establish a distinctive brand identity in a competitive digital marketplace. The research within highlights the profound impact of visual elements like logos, color palettes, and typography on consumer perceptions and brand association, emphasizing the strategic use of these elements in enhancing brand equity. This thesis goes on to address the gaps in current web tools that assist with brand development, particularly for small businesses with limited resources. Further, this project proposes the development of a new, more integrated, and cost-effective toolkit. This toolkit is designed to empower small businesses by providing accessible educational resources and generative design tools that simplify the creation of a cohesive brand identity.
ContributorsPrichard, Brennon (Author) / Gray, Nancy (Thesis director) / Dong, Xiaodan (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2024-05
Description
With its rapid growth and widespread adoption, TikTok has emerged as a formidable platform for marketing and brand promotion. By harnessing the app's unique features and engaging content formats, businesses can effectively reach and engage with their target audiences in innovative ways. Psychological principles prove the affects and better explain why TikTok is a great resource for businesses. This thesis outlines a survey on the app of TikTok and what type of content piqued viewers interest. After avid research conducted through surveys, psychological principles, and secondary research, this thesis compiles a list of the 5 Best Practices businesses should use when using TikTok as a way to grow their business and up their sales. These best practices will not only help them grow their audience, but gain more brand awareness to a younger generation of social media users. Overall, the immense potential for businesses to tap into TikTok's growing user base and vibrant community to drive revenue, sales, and brand awareness.
ContributorsBarbanente, Cassandra (Author) / Lee, Christopher (Thesis director) / Giles, Charles (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / Department of Marketing (Contributor)
Created2024-05
Description
In the modern age of marketing and the growing use of influencer marketing, the use of these influencers and social platforms is rapidly evolving. With the rise of TikTok during the COVID-19 pandemic in 2020, there was a shift as consumers started to prefer short-form video content and new influencers started to gain popularity. The beauty industry in particular had a large increase in marketing as new influencers popped up with a new style, leading to changing consumer desires and attitudes. This case study aims to aid future researchers in understanding a new topic of research in the rapidly changing marketing world. For this study, I defined three subtypes of beauty mega-influencers: first-mover beauty influencers, who have been in the industry for a decade or more, controversial influencers, who actively create content but have problematic pasts, and beauty lifestyle influencers who gained their popularity on TikTok and their styles develop parasocial relationships with their followers. I gathered a sample of sponsored posts on both TikTok and Instagram to look into the effectiveness of each type’s style for marketing use and how consumers reacted to these types of posts. With this sample, I tested how the credibility within each group and as individuals affected consumer attitudes, and which group is the most effective overall in receiving positive attitudes in terms of response to persuasion. This was done by comparing engagement rates and tracking attitudes in each comment section. My findings found that those with all three facets of credibility, knowledge, expertise, and attractiveness, received the best responses from their audience, and this was found mostly within the newer, TikTok-based beauty lifestyle influencers, however, each subtype had different advantages. There was also the unexpected finding of platform difference, and how much effect that had on consumer attitudes overall.
ContributorsJenkins, Jennifer (Author) / Dong, Xiaodan (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Sanford School of Social and Family Dynamics (Contributor)
Created2024-05