Matching Items (198)
Description
The purpose of this thesis will be to outline the different tactics involving social and digital media that film studios currently use to market their films. Before that is done, a brief history will be provided about the ways the film industry has promoted itself in the past, as well as a brief history of the development of social media. After the history is provided, the marketing tactics that studios use that involve digital and social media will be listed and explained. In addition to discussing the tactics used by studios, there will also be a discussion of the shifts that have occurred in the marketing of films at a strategic level. After the explanation of all the tactics mentioned, there will be an analysis of the ways two major Hollywood blockbusters, The Hunger Games and Gravity, used some of those tactics to promote themselves. Through all these sections, the reader will be able to comprehend how big of an impact social media has made on the film industry and understand exactly how it is used to promote films.
ContributorsRamirez, Alvaro R (Author) / Gruber, Diane (Thesis director) / Giles, Charles (Committee member) / Barrett, The Honors College (Contributor) / Department of Management (Contributor) / Department of Marketing (Contributor)
Created2014-05
DescriptionThe three main objectives of this paper are to: analyze the influence of Freud and Nietzsche on the movie Fight Club, Draw ties between Nietzsche's theories to the character of Tyler Durden, and to discuss how all of this led to the enlightenment of the Narrator.
ContributorsOsowski, Derek William (Author) / Dalton, Kevin (Thesis director) / Wright, Kent (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Department of Management (Contributor)
Created2014-05
Description
This thesis was conducted in order to determine the role played by food miles metrics in making the agricultural industry more sustainable. In an effort to analyze the importance of eat locally this study utilizes a partial life cycle assessment. This study looks at oranges grown in Arizona and California and inputs such as water, energy, fertilizer, herbicide, pesticide, frost mitigation, and distance in order to conduct the partial life cycle assessment. Results of this study indicate that food miles are not as significant, in relation to overall energy input, as the locavore movement claims. This is because production processes account for a larger portion of the total energy used in the food chain than what these claims suggest. While eating locally is still a significant way of reducing energy use, this thesis shows that decisions about eating sustainably should not only focus on the distance that the products travel, but place equal, if not more, importance on energy use differences due to geographic location and in-farm operations. Future research should be completed with more comprehensive impact categories and conducted for different crops, farming, and locations. Further research is needed in order to confirm or challenge the results of this thesis. With more research conducted regarding this topic, ecological labeling of agricultural products could be improved to help consumers make the most informed choices possible.
ContributorsMaggass, Melissa Gail (Author) / Manuel-Navarrete, David (Thesis director) / Martin, Thomas (Committee member) / Barrett, The Honors College (Contributor) / School of Sustainability (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor)
Created2014-05
Description
This paper takes a look at developing a technological start up revolving around the world of health and fitness. The entire process is documented, starting from the ideation phase, and continuing on to product testing and market research. The research done focuses on identifying a target market for a 24/7 fitness service that connects clients with personal trainers. It is a good study on the steps needed in creating a business, and serves as a learning tool for how to bring a product to market.
ContributorsHeck, Kyle (Co-author) / Mitchell, Jake (Co-author) / Korczynski, Brian (Co-author) / Peck, Sidnee (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Department of Economics (Contributor) / Department of Management (Contributor) / Department of Psychology (Contributor) / Department of Supply Chain Management (Contributor) / School of Accountancy (Contributor) / W. P. Carey School of Business (Contributor)
Created2014-05
Description
With the retirement of the Baby Boomer generation, the workforce is getting younger. Millennials will soon make up the majority of the workplace, and it is therefore imperative for organizations to understand the values and work expectations of this emerging generation. This thesis examines the importance of employment benefits towards work life balance and work satisfaction to Millennials, and what employers can do to recruit and retain this generation of workers in the current marketplace. The data for this study was collected by surveying MBA students enrolled at the W.P. Carey School of Business at Arizona State University. A total of sixty-eight students completed the survey, forty-five being Millennials and twenty-three members of Generation X. The data was analyzed using various statistical techniques to assess the generational importance of work life balance and its relationship between particular employee benefits and recruitment and retention at organizations.
ContributorsAguilar, Amanda Nicole (Author) / Kalika, Dale (Thesis director) / LePine, Marcie (Committee member) / Barrett, The Honors College (Contributor) / Department of Economics (Contributor) / Department of Management (Contributor)
Created2014-05
Description
The purpose of this project is to aid a chess coach in instructing a scholastic chess team. Included in the project is a guide to starting a scholastic chess club or team and recommended procedures for developing it. The reader is expected to know basic chess terminology and have at least a beginner's understanding of the game of chess (though a chess coach should probably be a competitive chess player). The portion of the introduction on starting a chess club is largely understandable to a person without a background in chess. A tactic is a combination of moves that clarify a chess position in favor of the executor. Chess problems are the demonstration of tactics in a chess game, and their purpose is to increase the player's tactical eye and his or her enjoyment of the game. The chess tactics in this project are geared toward an intermediate to advanced level chess player.
ContributorsGreen, Jeffrey Alan (Author) / Millard, Bruce (Thesis director) / Ashbrook, Mark (Committee member) / Barrett, The Honors College (Contributor) / Department of Management (Contributor)
Created2013-05
Description
Research has found many different factors can influence purchase decisions, one of which is social presence. This research aims to examine how gender and self-construal can influence the effect of social presence on consumers. Using survey methodology, this study found no gender difference in terms of friends' influence on purchase decisions or their use of mobile phones to contact friends while shopping alone. The results do indicate that people who are more interdependent are more likely to contact friends when shopping alone than those who are less interdependent.
ContributorsFlores, Katelyn Marie (Author) / Ostrom, Amy (Thesis director) / Mandel, Naomi (Committee member) / Wang, Helen (Committee member) / Barrett, The Honors College (Contributor) / Department of Management (Contributor) / Department of Marketing (Contributor)
Created2013-05
Description
This study analyzes the impact of incentive programs on performance. Agency theory and Information Measurement theory are used to hypothesize about the impact of incentives upon performance. Empirical evidence from the case study shows that incentives are ineffective at increasing performance, but the statistical significance of the data is too low to generalize the findings beyond that of short term cold call sales. Several avenues for continued research are suggested.
ContributorsCarlson, Andrew Wayne (Author) / Lee, Peggy (Thesis director) / Kashiwagi, Dean (Committee member) / Totscheck, Chaz (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor)
Created2013-05
Description
Development of a rapid and label-free Electrochemical Impedance Spectroscopy (EIS) biosensor for Cardiovascular Disease (CVD) detection based on Inerluekin-18 (IL-18) sensitivity was proposed to fill the technology gap between rapid and portable CVD point-of-care diagnosis. IL-18 was chosen for this CVD biosensor due to its ability to detect plaque vulnerability of the heart. Custom (hand) made sensors, which utilized a three electrode configuration with a gold disk working electrode, were created to run EIS using both IL-18 and anti-IL-18 molecules in both purified and blood solutions. The EIS results for IL-18 indicated the optimal detection frequency to be 371Hz. Blood interaction on the working electrode increased the dynamic range of impedance values for the biosensor. Future work includes Developing and testing prototypes of the biosensor along with determining if a Nafion based coating on the working electrode will reduce the dynamic range of impedance values caused by blood interference.
ContributorsJha, Amit (Author) / LaBelle, Jeffrey (Thesis director) / Mossman, Kenneth (Committee member) / Frakes, David (Committee member) / Barrett, The Honors College (Contributor) / Harrington Bioengineering Program (Contributor) / Department of Management (Contributor)
Created2013-05
Description
The words "Give me your tired, your poor, your huddled masses yearning to be free" presents the United States with a unique dilemma: balancing a welcoming signal to immigrants abroad, with the right to exercise its sovereignty and "[F]orbid the entrance of foreigners to its territory in general or in particular cases, or to certain persons or for certain particular purposes; according as it may think it to be advantageous . . ." Regulating persons who take the pledge inscribed in the Statue of Liberty literal and immigrate to the United States, has been at the heart of American immigration regulation since early times. Principally, early American immigration policy focused on the detection and exclusion of the poor, those likely to become a public charge. This thesis presents a general analysis of public charge and discusses the evolution and application of the statute given the development and modifications to U.S. immigration law from 1875 to 1996. In the first section I discuss the efforts of the colonies and the states to regulate persons that are likely to become a public charge. Second, I offer an analysis of the role of public charge in shifting immigration policy from a state driven mechanism to a federal responsibility. The section that follows discusses discretion as a central element in public charge determinations. Accordingly, I also examine the impact of the discretion afforded to immigration authorities by the public charge statute for medical, race and gender based exclusions. Next, this thesis brings into focus the integration of public assistance policy with immigration policy. Finally, the last section presents public charge as a decree that today is more objective.
ContributorsDe La Cruz, Luis Alfonso (Author) / Cruz, Evelyn (Thesis director) / Plascencia, Luis F. B. (Committee member) / Goddard, Terry (Committee member) / Barrett, The Honors College (Contributor) / Department of Management (Contributor) / W. P. Carey School of Business (Contributor)
Created2013-05