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- Creators: Department of Information Systems
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
Description
In the past decade, online shopping mode has been recognized and accepted by more and
more people. Over 200 million people were online shoppers in the United States. Convenient,
options, and better prices compared to traditional shopping mode attract more people to choose
the products online. Consumer’s feedback presented as online reviews on products after the
purchase has become one of the most important factors influencing whether other consumers will
purchase products. For merchants, by studying the behavioral differences of these online
consumers when evaluating products, they can help them to understand product characteristics
and their customers to improve online marketing strategies. This article explores the differences
in the types of utilitarian and hedonic products and behavioral changes in customer opinions,
which involves 22 different categories of products from Amazon.com and customer reviews for
analysis through a variety of technical and research methods.
more people. Over 200 million people were online shoppers in the United States. Convenient,
options, and better prices compared to traditional shopping mode attract more people to choose
the products online. Consumer’s feedback presented as online reviews on products after the
purchase has become one of the most important factors influencing whether other consumers will
purchase products. For merchants, by studying the behavioral differences of these online
consumers when evaluating products, they can help them to understand product characteristics
and their customers to improve online marketing strategies. This article explores the differences
in the types of utilitarian and hedonic products and behavioral changes in customer opinions,
which involves 22 different categories of products from Amazon.com and customer reviews for
analysis through a variety of technical and research methods.
ContributorsXu, Jiawei (Author) / Huang, Ni (Thesis director) / Hong, Yili (Committee member) / Department of Information Systems (Contributor) / School of Accountancy (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
In 2017, the last full year before the Professional and Amateur Sports Protection Act of 1992 (PASPA) was overturned by the Supreme Court of the United States, over $4.8 billion was legally gambled on sports in Nevada alone. This number pales in comparison to the estimated $150 billion that is gambled illegally on sports in the United States every year (Liptak, Draper). These numbers have continually grown year-over-year as the interest and demand in sports gambling has steadily increased. This trend will continue s states begin to legalize sports gambling and gambling operators set-up shop, allowing hundreds of thousands of people who had never placed a bet because of its limited access to now be able to do so. As fans begin to place legal bets on sporting events, there will be three types of fans who place bets: those who will never place a bet on a game involving their favorite team, those who will bet on games involving their favorite team but never against their favorite team, and those who will place bets on games involving and against their favorite team. This project explores how the modern sports fan will be impacted by the widespread legalization of sports gambling throughout the United States of America. As fans are able to place legal sports bets through their phones, computers, or at local sportsbooks and casinos, it will be interesting to see if the loyalty they have towards their favorite team remains as strong as ever or becomes divided between their favorite team and sports bets.
ContributorsGoldstein, Matthew (Author) / McIntosh, Daniel (Thesis director) / Eaton, John (Committee member) / WPC Graduate Programs (Contributor) / School of Accountancy (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
News headlines are filled with unequal treatment in the workplace. However, there are also inspirational stories that encourage young women to face the challenges they are presented as they become executives in corporate America.
The purpose of this study was to interview women executives within corporate America to identify similar means of navigating women-specific issues they may have been presented with within their industry. More specifically, the questions sought to identify how these women became successful within their industry and how their female identities may have provided benefits to them, professionally. Interviewees were selected on a multitude of factors, title and status in company, industry, including availability, mutual connections, and demographics. Interviews were conducted both in person, over the phone, via web video conference and via email. All interviewees were asked the same questions, and interviews ranged from 25-45 minutes each. Each one was recorded and transcribed in order to facilitate comparison between stories, experiences, and other mentions.
The initial intention of analyzing the interviews and stories of these executives was to identify common factors that unified their stories. There were nine categories that the interviews sought to investigate: work-life balance, starting off strong, daily routines, mentorship/support, leadership, impact and legacy, advice and motivation, pros of being a woman, biggest challenges/cons. However, the interviews revealed that there were a plethora of unique factors that identified the stories these women had to tell. Overall, 5/8 of the executives believed that their female identity provided an advantage to them in the corporate sector, 2/8 women said their identity was a neutral factor, and only one woman stated she felt it placed her at a disadvantage. Further, this study concludes that the stories of impenetrable glass ceilings and roadblocks are balanced to some degree by stories of success within the corporate sector. There were 3 key themes for their narratives for success, having a support system, putting yourself first, and giving back.
The purpose of this study was to interview women executives within corporate America to identify similar means of navigating women-specific issues they may have been presented with within their industry. More specifically, the questions sought to identify how these women became successful within their industry and how their female identities may have provided benefits to them, professionally. Interviewees were selected on a multitude of factors, title and status in company, industry, including availability, mutual connections, and demographics. Interviews were conducted both in person, over the phone, via web video conference and via email. All interviewees were asked the same questions, and interviews ranged from 25-45 minutes each. Each one was recorded and transcribed in order to facilitate comparison between stories, experiences, and other mentions.
The initial intention of analyzing the interviews and stories of these executives was to identify common factors that unified their stories. There were nine categories that the interviews sought to investigate: work-life balance, starting off strong, daily routines, mentorship/support, leadership, impact and legacy, advice and motivation, pros of being a woman, biggest challenges/cons. However, the interviews revealed that there were a plethora of unique factors that identified the stories these women had to tell. Overall, 5/8 of the executives believed that their female identity provided an advantage to them in the corporate sector, 2/8 women said their identity was a neutral factor, and only one woman stated she felt it placed her at a disadvantage. Further, this study concludes that the stories of impenetrable glass ceilings and roadblocks are balanced to some degree by stories of success within the corporate sector. There were 3 key themes for their narratives for success, having a support system, putting yourself first, and giving back.
ContributorsCrawford, Claudia Laine (Author) / Dietrich, John (Thesis director) / Sacks, Jana (Committee member) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
The creative project titled “Culture and Business: Exploring the Etiquette Behind a Chinese Business Meal” focused on defining what is proper dining etiquette targeted at doing business with China. Through the use of 10 informational interviews with seasoned professionals who have experience working overseas in China, this project explored the key aspects of building relationships over a meal. Furthermore, online research was taken into account in order to provide a more up-to-date and well-rounded view. Trends that were discovered across categories include seating arrangements, gift giving, conversation topics, drinking culture, gender roles, and the actual act of eating. The goal of this project was to create an infographic and short video with the intention of educating American business students who are interested in working in China. It was found through the study that many Chinese professionals find the rules of business dining etiquette to be common sense. With globalization making developing relationships between American and Chinese businesses more accessible, providing established descriptions of how to properly conduct a business meal is essential to rising American professionals in order to ensure success in closing the business deal with their Chinese counterparts.
ContributorsLe, Athena (Co-author) / Ponce-Moreno, Jazmin (Co-author) / Hom, Peter (Thesis director) / Schoenfeld, Robert (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Department of Finance (Contributor) / Department of Information Systems (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
The purpose of this paper is to explore and minimum wage and whether it serves its purpose of fighting poverty. After extensive research on the origin and purpose of minimum wage laws in the US via reading different studies and weighing its positive and negative effects, I have found that minimum wage is not the most effective tool to fight poverty. There exist programs that would be more beneficial in fighting poverty such as earned-income tax credit (EITC) or training programs.
ContributorsHarvey, Vanessa Nicole (Author) / Douglas, Kacey (Thesis director, Committee member) / School of International Letters and Cultures (Contributor) / Department of Information Systems (Contributor) / Department of Economics (Contributor) / Dean, W.P. Carey School of Business (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
The purpose of this project is to use powerful visual storytelling techniques to convey a social need and an effective solution. Guatemala is a third world country, where poverty is widespread and the birth rate is high. Among the most economically and educationally disadvantaged are the Mayan women. Arizona nun, Sister Marife Hellman, recognized the needs of this population and founded a school to serve them. Hellman's mission is to provide a quality education to those underserved, so they can become positive leaders in their native communities. The website and video materials produced for this thesis are meant to be used for fundraising purposes on behalf of the school. All funds raised will help Hellman's alumni launch schools in their native areas, giving access to education that has long been nonexistent. Watch the mini-documentary here: www.youtube.com/watch?v=LxTiuwQCH44&t=17s.
ContributorsLaduke, Sierra Dawn (Author) / Craft, John (Thesis director) / Mork, Nick (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Community Resources and Development (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Cognitive technology has been at the forefront of the minds of many technology, government, and business leaders, because of its potential to completely revolutionize their fields. Furthermore, individuals in financial statement auditor roles are especially focused on the impact of cognitive technology because of its potential to eliminate many of the tedious, repetitive tasks involved in their profession. Adopting new technologies that can autonomously collect more data from a broader range of sources, turn the data into business intelligence, and even make decisions based on that data begs the question of whether human roles in accounting will be completely replaced. A partial answer: If the ramifications of past technological advances are any indicator, cognitive technology will replace some human audit operations and grow some new and higher order roles for humans. It will shift the focus of accounting professionals to more complex judgment and analysis.
The next question: What do these changes in the roles and responsibilities look like for the auditors of the future? Cognitive technology will assuredly present new issues for which humans will have to find solutions.
• How will humans be able to test the accuracy and completeness of the decisions derived by cognitive systems?
• If cognitive computing systems rely on supervised learning, what is the most effective way to train systems?
• How will cognitive computing fair in an industry that experiences ever-changing industry regulations?
• Will cognitive technology enhance the quality of audits?
In order to answer these questions and many more, I plan on examining how cognitive technologies evolved into their use today. Based on this historic trajectory, stakeholder interviews, and industry research, I will forecast what auditing jobs may look like in the near future taking into account rapid advances in cognitive computing.
The conclusions forecast a future in auditing that is much more accurate, timely, and pleasant. Cognitive technologies allow auditors to test entire populations of transactions, to tackle audit issues on a more continuous basis, to alleviate the overload of work that occurs after fiscal year-end, and to focus on client interaction.
The next question: What do these changes in the roles and responsibilities look like for the auditors of the future? Cognitive technology will assuredly present new issues for which humans will have to find solutions.
• How will humans be able to test the accuracy and completeness of the decisions derived by cognitive systems?
• If cognitive computing systems rely on supervised learning, what is the most effective way to train systems?
• How will cognitive computing fair in an industry that experiences ever-changing industry regulations?
• Will cognitive technology enhance the quality of audits?
In order to answer these questions and many more, I plan on examining how cognitive technologies evolved into their use today. Based on this historic trajectory, stakeholder interviews, and industry research, I will forecast what auditing jobs may look like in the near future taking into account rapid advances in cognitive computing.
The conclusions forecast a future in auditing that is much more accurate, timely, and pleasant. Cognitive technologies allow auditors to test entire populations of transactions, to tackle audit issues on a more continuous basis, to alleviate the overload of work that occurs after fiscal year-end, and to focus on client interaction.
ContributorsWitkop, David (Author) / Dawson, Gregory (Thesis director) / Munshi, Perseus (Committee member) / School of Accountancy (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Our lives are documented and facilitated by the internet. Given that an increasing proportion of time is being spent online, search and browsing history offers a unique frame of reference to conduct a qualitative study since it contains individual goals, day-to-day experiences, illicit thoughts, and questions, all while capturing sentiments rather than statistics. Seeing this recorded daily activity mapped out over the course of several years would hopefully provide a startling reminder of how life can be accurately and simply described as a series of constantly evolving interests and intentions, as well as give a sense of how exhaustively massive internet companies collect private information online. The search engine giant Google offers its users the transparency and freedom to export and download an archive of their web activity through a service known as Google Takeout. We propose using this service to empower ordinary individuals with Google accounts by developing a comprehensive and qualitative approach to understanding and gaining insights about their personal behavior online. In this paper, we first define and analyze the need for such a product. Then we conduct a variety of intent and interest-sensitive computational analysis methods on a sample browser history to explore and contextualize emergent trends, as a proof of concept. Finally, we create a blueprint for building an interactive application which uses our approach to generate dynamic dashboards and unique user profiles from search and browsing data.
ContributorsLi, Jason (Author) / Sopha, Matthew (Thesis director) / Shutters, Shade (Committee member) / Department of Information Systems (Contributor, Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2018-12
Description
The connection between Judaism and Charitable giving was evaluated by researching what Judaism teaches about giving to charity and also how Jews practice these teachings. Primary research was gathered by referring to Jewish texts like the Torah and the Mishneh Torah. Three Jewish people were interviewed about their perspective and practices towards giving and the connection to Judaism. All answers were referenced against the research to determine the most likely causes that Jews give to charity.
ContributorsBloom, Arianna Layla (Author) / LaRosa, Julia (Thesis director) / Ripley, Charles (Committee member) / WPC Graduate Programs (Contributor) / Dean, W.P. Carey School of Business (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
In 2022, a previous team of computer science and accounting students worked together to design and build a fully-functioning website to automate accounting transactions. They created dynamic accounting applications using software frameworks such as React and Express. They then used the services provided by Amazon Web Services to make the website available online. The stakeholders of the project wanted to expand upon the services provided by the website so they entrusted our team with implementing new features and applications to the software system. Using the same software frameworks and services of the previous team, we redesigned the website and increased its functionality to better meet the needs of accounting automation.
ContributorsJain, Sejal (Author) / Macabou, Elise (Co-author) / Lim, Jonathan (Co-author) / Villani, Jacob (Co-author) / Chen, Yinong (Thesis director) / Hunt, Neil (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Computer Science and Engineering Program (Contributor) / School of Public Affairs (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2024-05