Matching Items (263)
Description
Today’s electric vehicle market is growing at high rates but unaware consumers present a risk to the future success of electric vehicles (EVs). Over the coming years electric vehicles will take over the automotive industry. Consumers will need to become more educated in order to keep up with the rise and adoption of electric vehicles. Automotive companies will play a large part in this future of education for electric vehicles.
This paper uses various studies and my own personal study from my summer internship with Ford Motor Company to determine the biggest consumer fears, challenging them and how automotive companies can combat them. In my opinion, the biggest consumer fears for electric vehicles are range anxiety, lack of a charging network, high initial purchase prices, battery replacement costs and lack of appealing options. Consumers who are not interested in EVs, are interested or just looking have fears that can come from opinions or others opinions. These fears can easily change through factual points.
I have included numerous studies that combat these fears and show the truth of each category. In each category I have used studies that point out reasons why these fears are nothing to worry about. Consumers need to learn these fears can be easily changed and that is what this section aims to do.
Automotive companies will have to play a large part in this educational piece. My paper outlines what they need to do in order to succeed in the future. A major part will be dealer engagement. Dealerships represent the face of the company and if they are unwilling or cannot sell EVs, then electric vehicles will not succeed.
Finally, I provide my personal thoughts on the future of the electric vehicle market and what is holding high adoption rates of EVs back.
This paper uses various studies and my own personal study from my summer internship with Ford Motor Company to determine the biggest consumer fears, challenging them and how automotive companies can combat them. In my opinion, the biggest consumer fears for electric vehicles are range anxiety, lack of a charging network, high initial purchase prices, battery replacement costs and lack of appealing options. Consumers who are not interested in EVs, are interested or just looking have fears that can come from opinions or others opinions. These fears can easily change through factual points.
I have included numerous studies that combat these fears and show the truth of each category. In each category I have used studies that point out reasons why these fears are nothing to worry about. Consumers need to learn these fears can be easily changed and that is what this section aims to do.
Automotive companies will have to play a large part in this educational piece. My paper outlines what they need to do in order to succeed in the future. A major part will be dealer engagement. Dealerships represent the face of the company and if they are unwilling or cannot sell EVs, then electric vehicles will not succeed.
Finally, I provide my personal thoughts on the future of the electric vehicle market and what is holding high adoption rates of EVs back.
ContributorsTisch, Zachary Daniel (Author) / Sully de Luque, Mary (Thesis director) / Tuzzolino, Frank (Committee member) / Thunderbird School of Global Management (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Thunderbird School of Global Management within Arizona State University offers many degree programs, such as a Bachelor of Global Management, Master of Global Management (with over sixteen different concentration options), and more. Thunderbird is also home to additional educational programs, such as Executive Education and the Najafi 100 Million Learners Global Initiative. The skeleton of a program this paper proposes will add to these learning opportunities and pitch a non-credit additional learning program for the BGM/BSIT/MGM target market. Such a program is currently nonexistent and would add considerably to the students; learning experiences.
ContributorsWalsh, Katherine Anna (Author) / Ault, Joshua (Thesis director) / Vazquez Ortiz, Eva (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Thunderbird School of Global Management (Contributor) / Department of Information Systems (Contributor)
Created2024-05
Description
MyCollegeCooking.com is a student-driven initiative aimed at revolutionizing the way college students approach nutrition and cooking. Understanding the unique challenges faced by students, such as limited space and time constraints, our platform provides accessible tools and inspiration for preparing nutritious meals. Beyond offering recipes, our website includes detailed nutritional information and encourages interaction from users, fostering a dynamic community. Supported by research and feedback from over 100 college students, our focus on simplicity, accessibility, and balance addresses the common concerns of time and money. Through strategic marketing efforts, particularly leveraging social media, we aim to raise awareness and promote healthy cooking habits among college students nationwide. MyCollegeCooking.com isn't just a recipe website; it's a collaborative platform dedicated to enhancing the well-being and success of students through nutritious eating and community engagement.
ContributorsSpreitzer, Nicole (Author) / Rennie, Isabel (Co-author) / Modic, Jill (Co-author) / Vandeest, Maren (Co-author) / Byrne, Jared (Thesis director) / Lee, Peggy (Committee member) / Balvan, Rachel (Committee member) / Barrett, The Honors College (Contributor) / Thunderbird School of Global Management (Contributor) / School of International Letters and Cultures (Contributor)
Created2024-05