Matching Items (566)
Description
Dance studios often have a high tuition rates, which makes learning technique from a dance school difficult to attain. For AZ Hype Hip Hop Squad no circumstance can keep them from dancing. This 14-year-old team has made their mark in dance competitions nationwide. The only problem is: this nationally ranked team lingers unrecognized. AZ Hype is a non-profit dance team that practices wherever they can find a space. They practice anywhere from school cafeterias to driveways, parks to backyards and parking lots. What gives this team their competitive edge is that nothing keeps them from dancing and they draw inspiration from outside of the walls of a studio. The team consists of 18 to 30 dancers each year and is divided into two age groups; a junior and senior team. The dancers range from six to 25 years of age. The team has one coach, one stereo and a room full of trophies and championship banners. The coach, Tara Delgado, is a 5th grade history teacher who has been coaching AZ Hype for 14 consecutive years. She continues to teach and inspire kids in the Valley. Though years go by her personal dance skills and creativity to choreograph and mix music strengthens and improves. She is more than just a dance coach to the kids who make her house their home. A public relations campaign for AZ Hype Hip Hop Squad was created to benefit the team in many ways. For the duration of the team's existence, they did not have a website, social media management, community support, sponsors, practice space, or any news media connections. The goal of the campaign is to gain exposure but also gather sponsors to lift the burdening costs of competitions, uniforms and practice spaces. The plan would serve as an outline to utilize social media, reach out to local media and contact various dance and youth supporters. In this campaign, testimonials have been gathered to uncover the true need and impact of the dance team. Without schools teaching dance or other performing arts, many youths lose out on the opportunity to ever learn. In addition to research, collateral material will be made and used for marketing and information as well as a strategic fundraising and branding plan. This plan will encourage and help implement the transition from a group of dancers to a 501c(3) nonprofit.
ContributorsAhmadpour, Shirin Jose (Author) / Hultsman, Wendy (Thesis director) / Delgado, Tara (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Community Resources and Development (Contributor)
Created2014-12
Description
The crew planning problem in the airline industry presents a very computationally complex problem of high importance to the business. Airlines must schedule crew members to ensure that all flights are staffed while remaining in compliance with the business needs and regulatory requirements set by entities such as unions and FAA. With the magnitude of operation of the prominent players in the airline industry today, the crew staffing problem proves very large and has become heavily reliant on operations research solution methodologies. An area of opportunity that has not yet been extensively researched lies in the planning of crew vacation. This paper develops a model driven by the idea of system risk that constructs an optimal vacation grid for the time period of one year. The model generates a daily allocation that maximizes vacation offering while ensuring a given level of system reliability. The model is then implemented using data from US Airways and model improvements are provided for practical application in the airline industry based on the output.
ContributorsFisher, Tignes Noel (Author) / Gel, Esma (Thesis director) / Jacobs, Tim (Committee member) / Clough, Michael (Committee member) / Industrial, Systems (Contributor) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor)
Created2015-05
Description
This thesis will examine market research relating to consumer food trends and the business environment of Austin, Texas in order to evaluate the initial feasibility of establishing a small hydroponic produce farm. A main concern of this report is to provide a general overview of hydroponics and its potential advantages over traditional farming methods as a technique for producing food products for consumers in a local setting. To explore the potential of establishing such a venture, this report will also include a partial business plan focusing on the marketing strategy of initiating a hydroponic produce farm in Austin.
ContributorsShriver, John Andrew (Author) / Schmitz, Troy (Thesis director) / Manfredo, Mark (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Supply Chain Management (Contributor) / W. P. Carey School of Business (Contributor)
Created2015-05
Description
With an increasing global interest in Chinese economics and society, more and more native English speakers have started to learn Chinese as a second language (L2). While English and Chinese share a similar word order at the syntactic level, they differ significantly in ways to keep track of reference at the discourse level. There are generally three ways to keep track of reference: repeating the full noun phrase (NP), replacing the full NP with a lexical pronoun, or omitting the NP using zero anaphora. Chinese, a topic-prominent language, allows a wide use of zero anaphora to maintain reference; whereas English, a subject-prominent language, allows only a limited use of zero anaphora. Due to this difference, Chinese as a second language learners whose native language is English (CSL learners), must learn to implement the use of zero anaphora more frequently in their Chinese discourse. The purpose of this study is to investigate how CSL learners keep track of reference using zero anaphora. It is hypothesized that CSL learners at intermediate proficiency level would display a transfer effect from English to Chinese in their Chinese discourse. Specifically, they would produce fewer zero anaphora than native Chinese speakers, and they would also tend to consider discourse with many uses of zero anaphora for reference tracking as less appropriate. To test the hypothesis, a story-retelling task and multiple-choice questions task were adopted. The results of both tasks supported the hypothesis. Meanwhile, it is also evident that the CSL learners have acquired some usage of zero anaphora in their Chinese discourse as the usage of zero anaphora was more frequent when speaking Chinese than English.
ContributorsTang, Tianyu (Co-author) / Abdulla, Farzana (Co-author) / Chien, Jasmine (Co-author) / Zhang, Xia (Thesis director) / Bahtchevanova, Mariana (Committee member) / Barrett, The Honors College (Contributor) / School of Life Sciences (Contributor) / School of International Letters and Cultures (Contributor) / School of Human Evolution and Social Change (Contributor) / Department of Supply Chain Management (Contributor)
Created2015-05
Description
Independent artists are thriving in the modern music industry, creating and branding their own music, and developing rich concentrations of fans. Indie artists are progressively securing positions within mainstream music while also upholding individuality. With technology advancements, to include self-recording technology, wearable devices, and mobile operating systems, independent artists are able to extend their reach to a variety of audiences. Social media platforms' progression has further catalyzed artists' capability of growth, as they have the capacity to personalize marketing content, develop loyal fan-bases, and engage directly with potential consumers. Artists are increasingly fabricating their own unique spaces in an industry that was formerly controlled by conventions. This thesis involves the production of a three-song extended play, and ascertains how to effectively capitalize on the wide array of modern marketing platforms.
ContributorsBerk, Ruth C (Author) / Ostrom, Lonnie (Thesis director) / Schlacter, John (Committee member) / Barrett, The Honors College (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / Department of Supply Chain Management (Contributor)
Created2015-05
Description
The purpose of this thesis was to design a market entrance strategy for Company X to enter the microcontroller (MCU) market within the Internet of Things (IoT). The five IoT segments are automotive; medical; retail; industrial; and military, aerospace, and government. To reach a final decision, we will research the markets, analyze make versus buy scenarios, and deliver a financial analysis on the chosen strategy. Based on the potential financial benefits and compatibility with Company X's current business model, we recommend that Company X enter the automotive segment through mergers & acquisitions (M&A). After analyzing the supply chain structure of the automotive IoT, we advise Company X to acquire Freescale Semiconductor for $46.98 per share.
ContributorsBradley, Rachel (Co-author) / Fankhauser, Elisa (Co-author) / McCoach, Robert (Co-author) / Zheng, Weilin (Co-author) / Simonson, Mark (Thesis director) / Hertzel, Mike (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Department of Supply Chain Management (Contributor) / School of Accountancy (Contributor) / School of International Letters and Cultures (Contributor) / WPC Graduate Programs (Contributor)
Created2015-05
Description
Derived from the idea that the utilization of sustainable practices could improve small business practice, this honors thesis offers a full business assessment and recommendations for improvements of a local, family-owned coffee shop, Gold Bar. A thorough analysis of the shop's current business practices and research on unnecessary expenses and waste guides this assessment.
ContributorsSorden, Clarissa (Co-author) / Boden, Alexandra (Co-author) / Darnall, Nicole (Thesis director) / Dooley, Kevin (Committee member) / Barrett, The Honors College (Contributor) / School of Sustainability (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor) / Department of Supply Chain Management (Contributor)
Created2015-05
Description
Humanitarian aid organizations, while providing aid services, require inputs and utilize business processes like other for-profit firms. Many charity organizations depend on donations for revenue. The level of public trust in charities can affect donations. To support the American public and protect individuals from dishonest charity agencies, charity watchdog organizations publish ratings of charities to assist the public in donation decisions. The ratings focus on a variety of topics orienting how much of donation funds go directly to the cause not administrative or soliciting costs. In the American Red Cross, a new process was engineered to make procuring consulting services more efficient and cost effective. This project was focused on investigating areas of improvement for the new process. Deliverables included process suggestions for business unit managers, process suggestions for sourcing managers, and detailed process flowcharts highlighting potential modifications in the new process. Overall, it is critical to keep consulting costs low to ensure that watchdog organizational ratings stay positive and public trust in the American Red Cross remains high.
ContributorsDonahue, Nancy Elizabeth (Author) / Brooks, Daniel (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Economics (Contributor) / Department of Supply Chain Management (Contributor) / Department of Marketing (Contributor)
Created2015-05
Description
This study analyzes the connection between participation in Camp Carey and success at ASU by collecting data from students on their participation and their subsequent performance relative to their peers at individual grade-levels. The main question asked is, "Is Camp Carey beneficial towards contributing to the overall social aptitude, academic success, campus involvement, leadership, or work experience of students?" By separating the different engagement categories by grade-level, the study will be able to explore these and other possible solutions on how to better improve the process for furthering student engagement for future students. The results of this research will give the W.P. Carey School of Business at Arizona State University an opportunity to make changes and improve student commitment to benefit the students, staff, and anyone directly associated with the Camp Carey program.
ContributorsMedbury, Chelsea Rae (Author) / Dawson, Gregory (Thesis director) / Hornyak, Rob (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Supply Chain Management (Contributor)
Created2014-05
Description
The Taglio Academy Marketing Plan is an honors thesis focusing on the information necessary to understand the current market and marketing strategies of Taglio Academy, a cosmetology school. The thesis is comprised of information representing the Current Marketing Situation; Target Market, Customer Analysis, and Positioning; Objectives and Issues; Marketing Strategy; Marketing Programs; Financial and Operational Plans; and Metrics and Implementation Control. These are all of the necessary components of an in-depth marketing plan to be used to communicate Taglio Academy's competitive advantage and positioning within the market. This information focuses on conveying the importance of bringing the Academy to the attention of target cosmetology students and target student-salon service clients.
ContributorsRough, Nicola Kalyn (Author) / Montoya, Detra (Thesis director) / LePine, Marcie (Committee member) / Department of Marketing (Contributor) / School of Community Resources and Development (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05