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- Creators: School of Politics and Global Studies
- Creators: Department of Marketing
- Resource Type: Text
Billionaires are a relatively new phenomenon, yet their influence is immense. Some billionaires hide in the shadows, and others are at the forefront of our society. With the advent of social media, the reach of billionaires at the forefront has expanded exponentially. Some sport their fancy lifestyles, some preach their views on the world, and some share what it takes to become like them. With 2.562 billion monthly YouTube users and millions of views for any video with or about billionaires, the reach the highly wealthy have is immense. So many are watching, raising two questions are the viewers watching with the intent of learning how to become a billionaire themselves or are they purely focused on entertainment value? Additionally, what purpose does speaking to the masses through YouTube serve for the wealthiest individuals in the world? This paper will attempt to answer these questions and dive deeper into the billionaire YouTube landscape. There will be a discussion of the immense power of billionaires, what it means to be one, and an analysis of a select few of America’s wealthiest individuals. Hopefully, this will give a better perspective on the wealth-based social media landscape.
Understanding elections now requires an understanding of how Mexican immigrants participate in politics. Mexican immigrants are a growing demographic in the United States. Latinos have started to sway elections. As the largest Latino bloc, Mexican Americans and Mexican immigrants have the power to evoke change. Mexican immigrants’ role in politics continues to grow in importance as the Latino voting bloc continues to grow. This study focuses on Mexican immigrants and their mobilization in the United States. It discusses the motivations of Mexican immigrants to organize and mobilize in the United States, regardless of their status. The researcher discusses Mexican immigrant mobilization in the United States, evaluates prior research on immigrant mobilization, and identifies the research's shortcomings. The literature review indicates that regardless of status in the United States, Mexican immigrants will organize and mobilize to defend, protect, and improve their livelihoods in America.
Over the past twenty years, the United States has experienced what Dr. Thomas Philippon calls "The Great Reversal," or a slow drift away from the free market competition which defined the American economy for the last century, towards an increasingly oligopolistic consolidation of market power. What does this mean? For the average American, prices have increased, wages remain stagnant, quality has declined, and the variety of goods has diminished. The reason? The growing political power of incumbent firms, who use their established economic power to influence the political process in their favor, towards high barriers to entry and decreased antitrust scrutiny, through lobbying and the financing of campaigns. Or have they? "The Great Reversal," and hypotheses like it, are far from a consensus... This Thesis is a meta study of the literature surrounding domestic competition in the United States and the impact that the lobbying activity of industry leaders has on said competition. Analyzing over 20 papers covering economics, political science, and political economy, this Thesis argues that domestic competition in the United States has indeed declined over the past two decades and that the growing political power of firms, rather than "unique" technological or structural changes in the economy, has caused this drift away from free markets. Using this analysis, this Thesis further suggests a few solutions to "The Great Reversal" and restoring competition in the American economy.
The purpose of this thesis is to analyze the impacts of virtue signaling and tokenism within the cosmetic industry and how it relates to corporate social responsibility. Secondary research has been gathered and analyzed to find insight into how these aspects in marketing can impact the profits and other measures of success within business. This will lead to an understanding of how corporate social responsibility can be beneficial to the cosmetic industry, especially as companies grow and expand their target market. This thesis research is based on secondary research built from articles and advertisements. Additionally, research will be pulled from company statistics in profits and sales to determine success in different product launches and the marketing tactics utilized. After analyzing these differences and the types of advertisements that lead to the most successful results, it can be determined that virtue signaling and racial/ethnic tokenism can hinder success potential and thus, in contrast, companies that adhere to the ethical implications within corporate social responsibility will benefit from a reputation of sincerity.
In the Spring Semester of 2022, I embarked on an experience that would change my life forever: a study abroad trip to St. Petersburg, Russia, right before the Russian invasion of Ukraine. To honor such a unique story, I have decided to incorporate it into my Barrett Honors Thesis, which will analyze Russian public opinions on the War in Ukraine and situate them to my own personal encounters of Russian reactions to the invasion, alongside telling my own story. My final assignment for Barrett will cover both the perilous and the peculiar, as I describe my observations and interactions with the city and its inhabitants. My goal is to create a piece of long-form journalism that compares the perceptions I had in the former Union of Soviet Social Republics with the research findings of numerous news sources, in an attempt to illustrate the true political climate in Russia today.