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Billionaires are a relatively new phenomenon, yet their influence is immense. Some billionaires hide in the shadows, and others are at the forefront of our society. With the advent of social media, the reach of billionaires at the forefront has expanded exponentially. Some sport their fancy lifestyles, some preach their

Billionaires are a relatively new phenomenon, yet their influence is immense. Some billionaires hide in the shadows, and others are at the forefront of our society. With the advent of social media, the reach of billionaires at the forefront has expanded exponentially. Some sport their fancy lifestyles, some preach their views on the world, and some share what it takes to become like them. With 2.562 billion monthly YouTube users and millions of views for any video with or about billionaires, the reach the highly wealthy have is immense. So many are watching, raising two questions are the viewers watching with the intent of learning how to become a billionaire themselves or are they purely focused on entertainment value? Additionally, what purpose does speaking to the masses through YouTube serve for the wealthiest individuals in the world? This paper will attempt to answer these questions and dive deeper into the billionaire YouTube landscape. There will be a discussion of the immense power of billionaires, what it means to be one, and an analysis of a select few of America’s wealthiest individuals. Hopefully, this will give a better perspective on the wealth-based social media landscape.

ContributorsSchwager, Justin (Author) / Thomson, Henry (Thesis director) / Strickland, James (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2022-12
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Description
Digital Marketing has revolutionized the way industries conduct business and the Amusement Park Industry is no exception. To survive in the world of thrills, roller coasters, and attractions, continuous innovation and evolution is a necessity. Digital Marketing finds its inception and rise in the creation of the Internet, the Smartphone,

Digital Marketing has revolutionized the way industries conduct business and the Amusement Park Industry is no exception. To survive in the world of thrills, roller coasters, and attractions, continuous innovation and evolution is a necessity. Digital Marketing finds its inception and rise in the creation of the Internet, the Smartphone, and Tim Bernerstee’s 1994 World Wide Web project. Digital Marketing can be defined as determining and meeting the needs of customers through promotion and enticement of those customers through a host of electronic platforms (“The Evolution”, 2019). It is the nature of Digital Marketing to continuously change, shift, and advance, which is why the intersection of both the Amusement Park industry and the world of digital marketing is compelling. The purpose of this thesis is to understand the history of the amusement park industry in the United States, the rise and impact of Digital Marketing within the amusement park industry, and how both developments have shaped the way these park brands engage, communicate, and market to their consumers. This thesis explores how this development has affected consumer perceptions of the Disney park brand through research conducted on 365 ASU undergraduate W.P Carey business students. This research asks the question as to whether perceptions of an Amusement Park are impacted by the form of advertising to which individuals are exposed. Specifically, if there is a difference in individuals’ perceptions after exposure to a physical advertisement (billboard) compared to a digital advertisement (social media post). The results of the research showed that participants perceived and evaluated advertising in the form of social media more favorably compared to advertisements in a physical billboard form.
ContributorsHadley, Samantha (Author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Psychology (Contributor)
Created2022-05
Description
The Arizona Citizens Clean Elections Commission was put into effect in 2000 as a new method of campaign finance reform that sought to provide new voices with proper funds to compete with privately financed (traditional) candidates. In theory, the Clean Elections Commission could provide a more equal and more democratic

The Arizona Citizens Clean Elections Commission was put into effect in 2000 as a new method of campaign finance reform that sought to provide new voices with proper funds to compete with privately financed (traditional) candidates. In theory, the Clean Elections Commission could provide a more equal and more democratic method of handling elections in terms of campaign finance. Though much of its power was stripped away by the Supreme Court in the case, Arizona Free Enterprise Club’s Freedom Club PAC v. Bennett, the Commission still exists and provides qualifying candidates with a chance to run that they would not have otherwise and voters with more power to hold politicians accountable. Other work on the topic concerns its effectiveness as campaign finance reform and its ability to properly represent the constituents, though it lacks perspective from those in the political sphere who use or work on publicly funded campaigns. As such, along with my own background research, I interviewed three people who do have more direct experience with the Citizens Clean Elections Commission to determine their outlook on the system in its current and previous states. In doing so, I found that Arizona Clean Elections are not what they used to be and are likely not viable on a wider scale, though they still provide an accessible way to run for office and a method of voters holding their elected officials accountable.
ContributorsKnapp, William (Author) / Lennon, Tara (Thesis director) / Simhony, Avital (Committee member) / Barrett, The Honors College (Contributor) / School of Politics and Global Studies (Contributor)
Created2023-05
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Description
Based on the findings from previous studies and research, social media use and psychological issues among minors are increasing overtime. However, there are still questions about whether or not these factors are related to one another. The goal of my study is to better understand the relationship between social media

Based on the findings from previous studies and research, social media use and psychological issues among minors are increasing overtime. However, there are still questions about whether or not these factors are related to one another. The goal of my study is to better understand the relationship between social media use and the psychological issues among minors by analyzing their self-esteem, self-efficacy, social anxiety, locus of control, and peer pressure. My research examined minors' time spent on social media, their influencer engagement, and the social media platforms they use and how these factors impact the constructs of interest: self-esteem, self-efficacy, social anxiety, locus of control, and peer pressure. My study was conducted by distributing a survey to minors (ages 12-17) that asked about their social media use and habits. Based on my findings, I concluded that minors that use a large number of social media platforms have lower self-esteem and high levels of peer pressure, the more frequently a minor uses social media, the higher their self-esteem is, and the more social media influencers that the minor is following, the lower their self-efficacy is. Additionally, using certain social media platforms, following certain types of influencers, and participating in certain engagement behaviors had different effects on the minor’s self-esteem, self-efficacy, social anxiety, locus of control, and peer pressure. An implication from my results is that social media can be a positive outlet for a minor's mental health and it can impact a minor positively or negatively depending on how they use it.
ContributorsSmaw, Rebekah (Author) / Dong, Xiaodan (Thesis director) / Gray, Nancy (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor)
Created2022-05
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Description
This thesis considers various studies related to how COVID-19 has affected college students worldwide. This project provides an early examination of the literature in an effort to identify emerging themes, common global experiences, and areas still to be studied. First this project looks at how COVID-19 has exacerbated technological inequities,

This thesis considers various studies related to how COVID-19 has affected college students worldwide. This project provides an early examination of the literature in an effort to identify emerging themes, common global experiences, and areas still to be studied. First this project looks at how COVID-19 has exacerbated technological inequities, including the impacts of the digital divide on college students’ educations. This project shows how the lack of access to technology and the digital divide has deprived students of educational opportunities and has impacted their overall quality of education. Second, this project looks at the mental health impacts of the pandemic on college students. College students are already a very vulnerable population to begin with, and COVID-19 further exacerbated mental health issues among these students. Third, this project looks at findings about gender differences and the impacts of COVID-19 based on gender. This project also explores the positive impacts of the pandemic, and finally concludes with ideas for future research going forward, as well as solutions to the problems addressed in the project. This project reviews literature from a global perspective. Many of the studies in this project are taken from international university student populations, as it is important to compare how university students worldwide reacted to and were impacted by the pandemic. Taking this global view into perspective is necessary to formulate methods of action in the possible occurrence of a future health crisis of this scale.
ContributorsVan Tilborg, Natalie (Author) / O'Flaherty, Katherine (Thesis director) / Rendell, Dawn (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Supply Chain Management (Contributor) / Department of Marketing (Contributor)
Created2022-05
Description

Understanding elections now requires an understanding of how Mexican immigrants participate in politics. Mexican immigrants are a growing demographic in the United States. Latinos have started to sway elections. As the largest Latino bloc, Mexican Americans and Mexican immigrants have the power to evoke change. Mexican immigrants’ role in politics

Understanding elections now requires an understanding of how Mexican immigrants participate in politics. Mexican immigrants are a growing demographic in the United States. Latinos have started to sway elections. As the largest Latino bloc, Mexican Americans and Mexican immigrants have the power to evoke change. Mexican immigrants’ role in politics continues to grow in importance as the Latino voting bloc continues to grow. This study focuses on Mexican immigrants and their mobilization in the United States. It discusses the motivations of Mexican immigrants to organize and mobilize in the United States, regardless of their status. The researcher discusses Mexican immigrant mobilization in the United States, evaluates prior research on immigrant mobilization, and identifies the research's shortcomings. The literature review indicates that regardless of status in the United States, Mexican immigrants will organize and mobilize to defend, protect, and improve their livelihoods in America.

ContributorsAndres, Julia (Author) / Voorhees, Matthew (Thesis director) / Bautista-Chavez, Angie (Committee member) / Barrett, The Honors College (Contributor) / School of Politics and Global Studies (Contributor)
Created2023-05
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DescriptionThis thesis explores what factors have hindered the effectiveness of international aid in promoting sustainable development—an approach that focuses on not just immediate responses, but long-term changes that promote the well-being of current and future generations in relation to environmental degradation, social equity, and economic growth—in Haiti.
ContributorsLee, Rachel (Author) / Aggarwal, Rimjhim (Thesis director) / Mueller, Valerie (Committee member) / Sivak, Henry (Committee member) / Barrett, The Honors College (Contributor) / Watts College of Public Service & Community Solut (Contributor) / School of Sustainability (Contributor) / School of Politics and Global Studies (Contributor)
Created2022-05
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Description

Over the past twenty years, the United States has experienced what Dr. Thomas Philippon calls "The Great Reversal," or a slow drift away from the free market competition which defined the American economy for the last century, towards an increasingly oligopolistic consolidation of market power. What does this mean? For

Over the past twenty years, the United States has experienced what Dr. Thomas Philippon calls "The Great Reversal," or a slow drift away from the free market competition which defined the American economy for the last century, towards an increasingly oligopolistic consolidation of market power. What does this mean? For the average American, prices have increased, wages remain stagnant, quality has declined, and the variety of goods has diminished. The reason? The growing political power of incumbent firms, who use their established economic power to influence the political process in their favor, towards high barriers to entry and decreased antitrust scrutiny, through lobbying and the financing of campaigns. Or have they? "The Great Reversal," and hypotheses like it, are far from a consensus... This Thesis is a meta study of the literature surrounding domestic competition in the United States and the impact that the lobbying activity of industry leaders has on said competition. Analyzing over 20 papers covering economics, political science, and political economy, this Thesis argues that domestic competition in the United States has indeed declined over the past two decades and that the growing political power of firms, rather than "unique" technological or structural changes in the economy, has caused this drift away from free markets. Using this analysis, this Thesis further suggests a few solutions to "The Great Reversal" and restoring competition in the American economy.

ContributorsJohnson, Logan (Author) / Hill, Alexander (Thesis director) / Schatzman, Christina (Committee member) / Barrett, The Honors College (Contributor) / School of Politics and Global Studies (Contributor)
Created2021-12
Description

The purpose of this thesis is to analyze the impacts of virtue signaling and tokenism within the cosmetic industry and how it relates to corporate social responsibility. Secondary research has been gathered and analyzed to find insight into how these aspects in marketing can impact the profits and other measures

The purpose of this thesis is to analyze the impacts of virtue signaling and tokenism within the cosmetic industry and how it relates to corporate social responsibility. Secondary research has been gathered and analyzed to find insight into how these aspects in marketing can impact the profits and other measures of success within business. This will lead to an understanding of how corporate social responsibility can be beneficial to the cosmetic industry, especially as companies grow and expand their target market. This thesis research is based on secondary research built from articles and advertisements. Additionally, research will be pulled from company statistics in profits and sales to determine success in different product launches and the marketing tactics utilized. After analyzing these differences and the types of advertisements that lead to the most successful results, it can be determined that virtue signaling and racial/ethnic tokenism can hinder success potential and thus, in contrast, companies that adhere to the ethical implications within corporate social responsibility will benefit from a reputation of sincerity.

ContributorsHale, Allison (Author) / Johnson, Nicole (Co-author) / Voutsas, Konstandinos (Thesis director) / Riker, Elise (Committee member) / Barrett, The Honors College (Contributor) / Watts College of Public Service & Community Solut (Contributor) / Department of Marketing (Contributor)
Created2023-05
Description

In the Spring Semester of 2022, I embarked on an experience that would change my life forever: a study abroad trip to St. Petersburg, Russia, right before the Russian invasion of Ukraine. To honor such a unique story, I have decided to incorporate it into my Barrett Honors Thesis, which

In the Spring Semester of 2022, I embarked on an experience that would change my life forever: a study abroad trip to St. Petersburg, Russia, right before the Russian invasion of Ukraine. To honor such a unique story, I have decided to incorporate it into my Barrett Honors Thesis, which will analyze Russian public opinions on the War in Ukraine and situate them to my own personal encounters of Russian reactions to the invasion, alongside telling my own story. My final assignment for Barrett will cover both the perilous and the peculiar, as I describe my observations and interactions with the city and its inhabitants. My goal is to create a piece of long-form journalism that compares the perceptions I had in the former Union of Soviet Social Republics with the research findings of numerous news sources, in an attempt to illustrate the true political climate in Russia today.

ContributorsFarr, Callahan (Author) / Levin, Irina (Thesis director) / Brown, Keith (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / School of Politics and Global Studies (Contributor) / Historical, Philosophical & Religious Studies, Sch (Contributor)
Created2023-05