Since 800 CE— long before the creation of the National Park Service (NPS) in 1905 — the Havasupai Tribe has depended on the natural resources and diverse ecosystem of the Grand Canyon. A deeper examination of how the national park came to fruition however demonstrates an often negated and harrowing history of land theft, forced assimilation via reservation systems, and genocide. Political ecology is a way of considering how power dynamics, resource management, and society intersect. In the United States, this approach exposes the ways that anti-Indigenous legislation originating in the Department of the Interior has functioned both as a driver of ecosystem degradation and structural barricades to Native American self-determination. In order to achieve a just and sustainable future for all, it is necessary to dismantle hegemonic discourses regarding Indigenous communities.

My research aimed to examine the marketing strategy of the popular K-Pop group BTS and how they've managed to globalize their music over the past few years. The analysis focuses on the 7 P's of marketing, and how their strategy has evolved over time. My research is in the form of a video and serves as a creative documentary analyzing their marketing strategy. The link to the creative project can be found in the appendix of the research paper.

Despite George Washington’s warning against political parties, the United States we know today consists of two political parties that are becoming even more polarized. Since President Trump’s first run for the Republican party candidate and presidency, these partisan tensions have been recharged with further polarization and many individuals swearing on social media they would never date a Trump supporter. According to Pew Research Center, “45% [of Democrats and those who lean left who are currently seeking relationships] say they definitely would not consider seriously dating a Trump voter” (Brown 2020). The divide between parties and the importance of political beliefs amongst partners has appeared to only increase after the actions taken at the Capitol on January 6, 2021. My research aims to quantify this phenomenon and then discover the “why?” behind it. How many people really consider their partner’s partisan affiliation and political beliefs a deal-breaker? Further, is it a deal-breaker because of the individual’s identity and political beliefs? Using intersectionality as a framework to examine identity and the confluence of identifiers and oppressors, will allow for a deeper understanding and personal account of why individuals find partisanship to be such a big criterion in a partner.

Social media has not always been a traditional form of business strategy for the fashion industry, therefore a study on the role of social media on user engagement for different tiers of fashion brands was conducted. A combination of multiple regression models, ANOVA analysis, and hashtag analysis was done to understand various aspects of the research question. Tests were run against different post types to gain deeper insights on engagement levels and statistical significance. Post frequency and correlation analysis was conducted to understand how followers respond to the content. Overall, reels and carousel media were the most successful in increasing and maintaining user engagement. Prada has the most inactive users and ineffective social media strategies to increase engagement. While they have a high following they are unable to sustain engagement levels through their posts. Whereas, Teddy Fresh, despite being a smaller brand has been successful in maintaining engagement levels through their niche target market. Lastly, SKIMS has the fastest growth rate and has been able to increase following through their high frequency post schedule. For each of the brands, this information can be used to further strategize the marketing content. Social media is dynamic and therefore the approach for curating content will differ; being able to understand which types of posts are doing well is helpful for the brands as they can continue to run analysis when needed.