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Description
Every day, millions of messages are posted across various social media channels, creating a golden opportunity for diligent stock traders. This "big data" can be overwhelming, yet incredibly powerful when analyzed properly. The Effect of Social Media on Stock Prices uncovers the ways in which social media messages can trigger abnormal stock price movements, and provides insight into how traders can utilize this information. These findings are organized into a step-by-step action plan that allows traders to formulate trading plans using data from social media channels. This action plan is fueled by an in-depth look at the stock market and social media industries, an analysis of the most important social media channels and messages, and case studies that took place during the duration of this project. This data may used to enable traders to focus on the right messages from the right sources at the right times. By developing the proper criteria for finding, filtering, and analyzing appropriate social media messages, traders can gain an edge in the stock market and increase their profitability.
ContributorsAndrews, Joshua (Author) / Giles, Bret (Thesis director) / Denning, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2015-05
Description
This project investigates how experiences colleges create for admitted students impact students' excitement for, satisfaction with, and likelihood to attend the college, analyzed by different subgroups, and how non-yielded students compare their college selection to W. P. Carey on various metrics. This study found that top admit students were less likely to attend, less satisfied, and less excited with the services offered than their counterparts and recommendations were made to improve the gap.
ContributorsGullo, Kelley (Co-author) / Dwosh, Bennett (Co-author) / Ostrom, Amy (Thesis director) / Olsen, Douglas (Committee member) / Desch, Timothy (Committee member) / Barrett, The Honors College (Contributor) / Department of Economics (Contributor) / Department of Marketing (Contributor) / School of Human Evolution and Social Change (Contributor) / Department of Management (Contributor) / W. P. Carey School of Business (Contributor)
Created2015-05
Description
The purpose of this investigation is to computationally investigate instabilities appearing in the wake of a simulated helicopter rotor. Existing data suggests further understanding of these instabilities may yield design changes to the rotor blades to reduce the acoustic signature and improve the aerodynamic efficiencies of the aircraft. Test cases of a double-bladed and single-bladed rotor have been run to investigate the causes and types of wake instabilities, as well as compare them to the short wave, long wave, and mutual inductance modes proposed by Widnall[2]. Evaluation of results revealed several perturbations appearing in both single and double-bladed wakes, the origin of which was unknown and difficult to trace. This made the computations not directly comparable to theoretical results, and drawing into question the physical flight conditions being modeled. Nonetheless, they displayed a wake structure highly sensitive to both computational and physical disturbances; thus extreme care must be taken in constructing grids and applying boundary conditions when doing wake computations to ensure results relevant to the complex and dynamic flight conditions of physical aircraft are generated.
ContributorsDrake, Nicholas Spencer (Author) / Wells, Valana (Thesis director) / Squires, Kyle (Committee member) / Barrett, The Honors College (Contributor) / Mechanical and Aerospace Engineering Program (Contributor)
Created2014-12
Description
The increasing civilian demand for autonomous aerial vehicle platforms in both hobby and professional markets has resulted in an abundance of inexpensive inertial navigation systems and hardware. Many of these systems lack full autonomy, relying on the pilot's guidance with the assistance of inertial sensors for guidance. Autonomous systems depend heavily on the use of a global positioning satellite receiver which can be inhibited by satellite signal strength, low update rates and poor positioning accuracy. For precise navigation of a micro air vehicle in locations where GPS signals are unobtainable, such as indoors or throughout a dense urban environment, additional sensors must complement the inertial sensors to provide improved navigation state estimations without the use of a GPS. By creating a system that allows for the rapid development of experimental guidance, navigation and control algorithms on versatile, low-cost development platforms, improved navigation systems may be tested with relative ease and at reduced cost. Incorporating a downward-facing camera with this system may also be utilized to further improve vehicle autonomy in denied-GPS environments.
ContributorsPolak, Adam Michael (Author) / Rodriguez, Armando (Thesis director) / Saripalli, Srikanth (Committee member) / Hannan, Mike (Committee member) / Barrett, The Honors College (Contributor) / Mechanical and Aerospace Engineering Program (Contributor)
Created2014-12
Description
Children today are being primed with technology at very young ages, leading to a more digitally focused lifestyle. Tangentially, today's digital culture has led to the increase of online shopping rather than in-store shopping. A group of students at Arizona State University's Innovation Space program, in partnership with Disney Consumer Products, set out to create a children's product that bridged the physical-digital gap, and encouraged outdoor activity. The result of their work was Blitz: a versatile, outdoor gaming console that brings traditional outdoor fun into the digital world. This thesis and paired creative project are an extension of the research and development done by the Blitz team. The purpose of this additional research is to discover how parents and children shop online in to design a website to market and sell the Blitz gaming system. Some of the topics covered include visual design, functionality, user interaction, and marketing tactics. The goal is not to develop advertising tactics to manipulate children, but to find the best ways to design for, and market children's products.
ContributorsPoindexter, Devin Alan (Author) / Fehler, Michelle (Thesis director) / Peck, Sidnee (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Finance (Contributor)
Created2014-12
Description
Research on teamwork has shown that teams are more productive and produce better results than individuals working on their own. Yet, research on individuals' work preferences makes it clear that not everyone prefers working in teams. In order to improve teamwork and achieve better results in both the collegiate arena and in the professional world, this study was designed to research different factors that affect a group's performance and creativity: satisfaction, familiarity, and the behavioral styles of individual team members. Additionally, this study addresses if the group's composition of Keirsey types \u2014 temperament patterns \u2014 also play a role in the group's creativity and performance. In this study, students created teams of four to seven students and completed specific in-class activities called Applied Insights. Groups composed mostly of Guardians, one of the four Keirsey temperaments, are able to adapt to the task at hand, which is demonstrated here with creativity. Further, groups who perceive themselves as sharing similar traits with many members are more satisfied and achieve a higher overall performance. Lastly, groups comprised of individuals who were least familiar with their teammates they had not previously worked with, produced more creative results in the short run. Whereas groups comprised of individuals who were least familiar with their teammates they had previously worked with, produced better overall results in short run.
ContributorsPinto, Linda (Co-author) / Hulse, Christopher (Co-author) / Vaughn, Michael (Co-author) / LePine, Marcie (Thesis director) / Samper, Adriana (Committee member) / Barrett, The Honors College (Contributor) / WPC Graduate Programs (Contributor) / School of Accountancy (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / School of Music (Contributor)
Created2014-12
Description
Usually a medical website has a description, or overview, of the condition. Then there are different sections informing the viewer about the signs and symptoms, diagnosis, and treatment options. There are some resource links for families to explore, but there it provides more information rather than narration. What is lacking is a patient account or perspective on the given topic. This project suggests an added resource for parents and patients with its storytelling element that is irreplaceable. An example is also available using my own story growing up with hemifacial microsomia.
ContributorsCanales, Alicia Marie (Author) / Dixon, Kathleen (Thesis director) / Dodge, Nancie (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2014-12
Description
Innovation Space is a course designed to challenge senior students to collaborate on an interdisciplinary basis while completing a thought-provoking project. Each project is designed to allow students to address real-world issues. My team, Leverage, has created a product suite for power wheelchair users. Our product suite equips a wheelchair with a backup camera, an expanding lap desk, and a headrest with integrated Bluetooth speakers and microphone. These products are designed to increase the productive potential of the disabled, particularly quadriplegics injured around the C4 vertebra level. During the course of the program, my team will create physical prototypes of our product and I will create a full business plan. The individual written portion of my thesis will consist of discussion of a branding framework developed by creative director Patrick Hanlon. In addition, I will suggest methodology for effectively branding our company.
ContributorsGaynor, Max Daniel (Author) / Peck, Sidnee (Thesis director) / Desch, Timothy (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Department of Management (Contributor)
Created2014-05
Description
An in-depth analysis of Homeview Realty and Homeview Financial was conducted. A marketing plan for both companies was prepared for this project. Homeview Realty and Homeview Financial are in the midst of dynamic industries. The landscape of doing business in the real estate and mortgage industries are constantly changing and evolving. Thus, it is vital for Homeview Realty and Homeview Financial to constantly be knowledgeable in these fields. With this dynamic aspect, the landscape for marketing has also changed; it became digital in nature. Thus, it is important to analyze Homeview Realty and Homeview Financial currently and create a live marketing plan that can be updated when needed. With a marketing plan in hand, Homeview will be able understand its business model, mission, goals, and objectives and in turn be able to create marketing campaigns compatible with the companies objectives and strategic directions.
ContributorsCrowley, Rachel Victoria (Author) / Ostrom, Lonnie (Thesis director) / Montoya, Detra (Committee member) / Mirshak, Paul (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor) / Department of Chemistry and Biochemistry (Contributor) / Department of Finance (Contributor) / School of Accountancy (Contributor)
Created2014-05
Description
The United States criminal justice system seemingly contradicts the staples of freedom that the country was founded upon. Given that the U.S. leads the world in rate of imprisonment, "the land of the free" is actually better described as "the land of the imprisoned". Yet despite such meteoric imprisonment rates, there is no evidence that United States citizens commit more crimes than citizens of other countries. This leads to the deduction that there is a fundamental difference between the United States criminal justice system and that of other countries. While different does not always mean worse, it is undoubtable that the United States is currently facing a financial dilemma due to housing so many criminals. Further, prosecution of such a large number of citizens has led to a dichotomy in society that perpetuates recidivism among those imprisoned. Thus, reform activists are growing in number as the incarceration problem continues to perpetuate. Information Measurement Theory, a modern school of thought, is applied in this paper in order to develop practical improvements to the American criminal justice system. Information Measurement Theory is aptly named because it proposes universal axioms based upon the various levels of information perceived by human beings. It has already improved performance dynamics in various areas of business; therefore it has a great opportunity for success in refining the American prison industry. Staples of Information Measurement Theory allow the individual to simplify complex situations. Hence, it can be applied to simplify the conditions that have led to the current U.S. incarceration predicament. Three different specific areas of U.S. criminal justice will be addressed, and solutions will be presented that are complimentary to Information Measurement Theory fundamentals.
ContributorsMcLeod, Ian Nicholas (Author) / Kashiwagi, Dean (Thesis director) / Kashiwagi, Jacob (Committee member) / Barrett, The Honors College (Contributor) / Mechanical and Aerospace Engineering Program (Contributor) / Mechanical Engineering Program (Contributor) / Del E. Webb School of Construction (Contributor)
Created2015-05