Billionaires are a relatively new phenomenon, yet their influence is immense. Some billionaires hide in the shadows, and others are at the forefront of our society. With the advent of social media, the reach of billionaires at the forefront has expanded exponentially. Some sport their fancy lifestyles, some preach their views on the world, and some share what it takes to become like them. With 2.562 billion monthly YouTube users and millions of views for any video with or about billionaires, the reach the highly wealthy have is immense. So many are watching, raising two questions are the viewers watching with the intent of learning how to become a billionaire themselves or are they purely focused on entertainment value? Additionally, what purpose does speaking to the masses through YouTube serve for the wealthiest individuals in the world? This paper will attempt to answer these questions and dive deeper into the billionaire YouTube landscape. There will be a discussion of the immense power of billionaires, what it means to be one, and an analysis of a select few of America’s wealthiest individuals. Hopefully, this will give a better perspective on the wealth-based social media landscape.

Located directly south of Pima County, Arizona, there is a culturally rich community known as Santa Cruz County, Arizona. Santa Cruz County is a smaller community being home to an estimated 47,000 people. Santa Cruz County has a rich history given its proximity to the United States-Mexico border. One example of this rich history can be found at the Tumacacori National Historical Park (NHP) with the attractive and unique ruins. The Tumacacori NHP was once an active Spanish mission that oversaw the religious expansion and communal resources. While the Tumacacori NHP no longer operates in this manner, it does serve an important role in providing visitors with a diverse and immersive look into the history of the region and the Tumacacori mission. While the Tumacacori NHP is meant to be a place for all people to visit, most visitors are not from the local community. The reason for this stems from a lack of educational and engagement opportunities between the Tumacacori NHP and the community youth, mainly due to community members being unaware of the park’s existence or the programs that are offered. This project analyzes and uncovers this disconnect as well as the barriers between the Tumacacori NHP and the Santa Cruz County youth through a research study and the use of children’s literature.