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Description
I Am Not A Millennial is an honors thesis project that combines research with a creative application to determine the best practices for companies and advertising agencies. The thesis consists of three main sections: an overview of what a millennial is, bursting the millennial hype bubble, and discussion of whether new targeting techniques, new ideas for content, or new ways of advertising are necessary to engage the Millennial consumer. The thesis will first look at the Millennial Generation to answer the question of "Who are they?" with the emphasis on removing the negative stereotypes from the Millennial generation. This section will be supported by the following section which will discuss the lack of statistical information that truly separates the Millennial generation from its predecessors. Finally, by presenting information on my experiences leading a student-run advertising non profit, case studies, and working within an account management department of an advertising agency, this thesis will present conclusions that advertising agencies and businesses need to develop targeting and content practices that focus in on consumers' interests and tell the story of "why" in order to connect with Millennials.
ContributorsCondo, Ashley Roelle (Author) / Ostrom, Amy (Thesis director) / Giles, Bret (Committee member) / Department of Management (Contributor) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
As mobile devices have risen to prominence over the last decade, their importance has been increasingly recognized. Workloads for mobile devices are often very different from those on desktop and server computers, and solutions that worked in the past are not always the best fit for the resource- and energy-constrained computing that characterizes mobile devices. While this is most commonly seen in CPU and graphics workloads, this device class difference extends to I/O as well. However, while a few tools exist to help analyze mobile storage solutions, there exists a gap in the available software that prevents quality analysis of certain research initiatives, such as I/O deduplication on mobile devices. This honors thesis will demonstrate a new tool that is capable of capturing I/O on the filesystem layer of mobile devices running the Android operating system, in support of new mobile storage research. Uniquely, it is able to capture both metadata of writes as well as the actual written data, transparently to the apps running on the devices. Based on a modification of the strace program, fstrace and its companion tool fstrace-replay can record and replay filesystem I/O of actual Android apps. Using this new tracing tool, several traces from popular Android apps such as Facebook and Twitter were collected and analyzed.
ContributorsMor, Omri (Author) / Zhao, Ming (Thesis director) / Zhao, Ziming (Committee member) / Computer Science and Engineering Program (Contributor, Contributor) / School of Mathematical and Statistical Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
This thesis examines Endgame, a gaming themed bar and restaurant located in the heart of Tempe, Arizona on Mill Avenue. The business serves regular bar fare and offers a wide selection of video games for its customers to play and enjoy. Recently Endgame recognized that it was unsatisfied with its current revenue stream, prompting this investigative study. Upon completing this project, three business problems that are limiting Endgame's revenue growth were identified. The issues identified were: food sales, visibility/access, and alcohol sales. To better understand each of these issues a study was conducted in the form of ethnography research and a survey was distributed to Endgame's target market. Two instances of observational research were conducted and a survey was distributed to 400+ students in the W. P. Carey School of Business. The data collected revealed underlying sentiments about Endgame's food/beverage service and issues related to locating the bar. This investigation revealed that ordering food and beverages at Endgame is difficult and not a straight forward process. This led to a set of recommendations related to creating an efficient and simple ordering process. The study also showed that Endgame (which is on the second floor of a building) lacks the appropriate signage to indicate its location. Using this information, recommendations were made for Endgame to create additional signage near stairs and elevators to indicate their location. The research also revealed a general lack of consumer awareness in relation to alcoholic beverages that contributed to low sales. This led to a strategy to revitalize Endgame's marketing campaign and a redesign of their beverage menu. Outside of the three business problems found during observational research, several other areas were examined in the survey at the request of Endgame's management. These areas revealed additional understandings into consumer behavior and feelings towards Endgame. These customer insights along with the recommendations given in this paper will be used by Endgame to increase their overall business revenues.
ContributorsPaplham, Tyler James (Author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
A specific species of the genus Geobacter exhibits useful electrical properties when processing a molecule often found in waste water. A team at ASU including Dr Cèsar Torres and Dr Sudeep Popat used that species to create a special type of solid oxide fuel cell we refer to as a microbial fuel cell. Identification of possible chemical processes and properties of the reactions used by the Geobacter are investigated indirectly by taking measurements using Electrochemical Impedance Spectroscopy of the electrode-electrolyte interface of the microbial fuel cell to obtain the value of the fuel cell's complex impedance at specific frequencies. Investigation of the multiple polarization processes which give rise to measured impedance values is difficult to do directly and so examination of the distribution function of relaxation times (DRT) is considered instead. The DRT is related to the measured complex impedance values using a general, non-physical equivalent circuit model. That model is originally given in terms of a Fredholm integral equation with a non-square integrable kernel which makes the inverse problem of determining the DRT given the impedance measurements an ill-posed problem. The original integral equation is rewritten in terms of new variables into an equation relating the complex impedance to the convolution of a function based upon the original integral kernel and a related but separate distribution function which we call the convolutional distribution function. This new convolutional equation is solved by reducing the convolution to a pointwise product using the Fourier transform and then solving the inverse problem by pointwise division and application of a filter function (equivalent to regularization). The inverse Fourier transform is then taken to get the convolutional distribution function. In the literature the convolutional distribution function is then examined and certain values of a specific, less general equivalent circuit model are calculated from which aspects of the original chemical processes are derived. We attempted to instead directly determine the original DRT from the calculated convolutional distribution function. This method proved to be practically less useful due to certain values determined at the time of experiment which meant the original DRT could only be recovered in a window which would not normally contain the desired information for the original DRT. This limits any attempt to extend the solution for the convolutional distribution function to the original DRT. Further research may determine a method for interpreting the convolutional distribution function without an equivalent circuit model as is done with the regularization method used to solve directly for the original DRT.
ContributorsBaker, Robert Simpson (Author) / Renaut, Rosemary (Thesis director) / Kostelich, Eric (Committee member) / School of Mathematical and Statistical Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
A problem of interest in theoretical physics is the issue of the evaporation of black holes via Hawking radiation subject to a fixed background. We approach this problem by considering an electromagnetic analogue, where we have substituted Hawking radiation with the Schwinger effect. We treat the case of massless QED in 1+1 dimensions with the path integral approach to quantum field theory, and discuss the resulting Feynman diagrams from our analysis. The results from this thesis may be useful to find a version of the Schwinger effect that can be solved exactly and perturbatively, as this version may provide insights to the gravitational problem of Hawking radiation.
ContributorsDhumuntarao, Aditya (Author) / Parikh, Maulik (Thesis director) / Davies, Paul C. W. (Committee member) / Department of Physics (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Bioscience High School, a small magnet high school located in Downtown Phoenix and a STEAM (Science, Technology, Engineering, Arts, Math) focused school, has been pushing to establish a computer science curriculum for all of their students from freshman to senior year. The school's Mision (Mission and Vision) is to: "..provide a rigorous, collaborative, and relevant academic program emphasizing an innovative, problem-based curriculum that develops literacy in the sciences, mathematics, and the arts, thus cultivating critical thinkers, creative problem-solvers, and compassionate citizens, who are able to thrive in our increasingly complex and technological communities." Computational thinking is an important part in developing a future problem solver Bioscience High School is looking to produce. Bioscience High School is unique in the fact that every student has a computer available for him or her to use. Therefore, it makes complete sense for the school to add computer science to their curriculum because one of the school's goals is to be able to utilize their resources to their full potential. However, the school's attempt at computer science integration falls short due to the lack of expertise amongst the math and science teachers. The lack of training and support has postponed the development of the program and they are desperately in need of someone with expertise in the field to help reboot the program. As a result, I've decided to create a course that is focused on teaching students the concepts of computational thinking and its application through Scratch and Arduino programming.
ContributorsLiu, Deming (Author) / Meuth, Ryan (Thesis director) / Nakamura, Mutsumi (Committee member) / Computer Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
For this thesis, the authors would like to create a hypothetical Private Equity Real Estate Investment firm that focuses on creating value for partners by taking an opportunistic approach to acquiring under-performing urban multi-family properties with large upside potential for investing. The project will focus on both the market analysis and financial modeling associated with investment strategy and transactions. There is a substantial amount of complexity within commercial real estate and this thesis seeks to offer an accurate and comprehensive documentary of the process, while simplifying it for everyday readers. Additionally, there are a significant amount of risk factors associated with investment decisions, so the best practices from the industry documented in this manuscript are valuable tools for successful investing in the future. To gain the most profound and reliable industry knowledge, the authors leveraged the experience of dozens of industry professionals through research and personal interviews. Through careful analysis, the authors were able to ascertain the current economic position in the real estate cycle and to create a plan for future investing. Additionally, they were able to identify and evaluate a specific asset for purchase. As a result, the authors found that multifamily properties are a sound investment for the next two years and that the company should slowly start to shift directions to office and retail in 2018.
ContributorsBacon, David (Co-author) / Soto, Justin (Co-author) / Kashiwagi, Dean (Thesis director) / Kashiwagi, Jacob (Committee member) / Department of Finance (Contributor) / Department of Supply Chain Management (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / School of Accountancy (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The Clean Power Plan seeks to reduce CO2 emissions in the energy industry, which is the largest source of CO2 emissions in the United States. In order to comply with the Clean Power Plan, electric utilities in Arizona will need to meet the electricity demand while reducing the use of fossil fuel sources in generation. The study first outlines the organization of the power sector in the United States and the structural and price changes attempted in the industry during the period of restructuring. The recent final rule of the Clean Power Plan is then described in detail with a narrowed focus on Arizona. Data from APS, a representative utility of Arizona, is used for the remainder of the analysis to determine the price increase necessary to cut Arizona's CO2 emissions in order to meet the federal goal. The first regression models the variables which affect total demand and thus generation load, from which we estimate the marginal effect of price on demand. The second regression models CO2 emissions as a function of different levels of generation. This allows the effect of generation on emissions to fluctuate with ranges of load, following the logic of the merit order of plants and changing rates of emissions for different sources. Two methods are used to find the necessary percentage increase in price to meet the CPP goals: one based on the mass-based goal for Arizona and the other based on the percentage reduction for Arizona. Then a price increase is calculated for a projection into the future using known changes in energy supply.
ContributorsHerman, Laura Alexandra (Author) / Silverman, Daniel (Thesis director) / Kuminoff, Nicolai (Committee member) / Department of Economics (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
A semi-implicit, fourth-order time-filtered leapfrog numerical scheme is investigated for accuracy and stability, and applied to several test cases, including one-dimensional advection and diffusion, the anelastic equations to simulate the Kelvin-Helmholtz instability, and the global shallow water spectral model to simulate the nonlinear evolution of twin tropical cyclones. The leapfrog scheme leads to computational modes in the solutions to highly nonlinear systems, and time-filters are often used to damp these modes. The proposed filter damps the computational modes without appreciably degrading the physical mode. Its performance in these metrics is superior to the second-order time-filtered leapfrog scheme developed by Robert and Asselin.
ContributorsBurke, Lee Matthew Moore (Author) / Moustaoui, Mohamed (Thesis director) / Kostelich, Eric (Committee member) / School of Mathematical and Statistical Sciences (Contributor) / Mechanical and Aerospace Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Millennials are the group of people that make up the newer generation of the world's population and they are constantly surrounded by technology, as well as known for having different values than the previous generations. Marketers have to adapt to newer ways to appeal to millennials and secure their loyalty since millennials are always on the lookout for the next best thing and will "trade up for brands that matter, but trade down when brand value is weak", it poses a challenge for the marketing departments of companies (Fromm, J. & Parks, J.). The airline industry is one of the fastest growing sectors as "the total number of people flying on U.S. airlines will increase from 745.5 million in 2014 and grow to 1.15 billion in 2034," which shows that airlines have a wider population to market to, and will need to improve their marketing strategies to differentiate from competitors (Power). The financial sector also has a difficult time reaching out to millennials because "millennials are hesitant to take financial risks," as well as downing in college debt, while not making as much money as previous generations (Fromm, J. & Parks, J.). By looking into the marketing strategies, specifically using social media platforms, of the two industries, an understanding can be gathered of what millennials are attracted to. Along with looking at the marketing strategies of financial and airline industries, I looked at the perspectives of these industries in different countries, which is important to look at because then we can see if the values of millennials vary across different cultures. Countries chosen for research to further examine their cultural differences in terms of marketing practices are the United States and England. The main form of marketing that was used for this research were social media accounts of the companies, and seeing how they used the social networking platforms to reach and engage with their consumers, especially with those of the millennial generation. The companies chosen for further research for the airline industry from England were British Airways, EasyJet, and Virgin Atlantic, while for the U.S. Delta Airlines, Inc., Southwest Airlines, and United were chosen. The companies chosen to further examine within the finance industry from England include Barclay's, HSBC, and Lloyd's Bank, while for the U.S. the banks selected were Bank of America, JPMorgan Chase, and Wells Fargo. The companies for this study were chosen because they are among the top five in their industry, as well as all companies that I have had previous interactions with. It was meant to see what the companies at the top of the industry were doing that set them apart from their competitors in terms of social media marketing content and see if there were features they lacked that could be changed or improvements they could make. A survey was also conducted to get a better idea of the attitudes and behaviors of millennials when it comes to the airline and finance industries, as well as towards social media marketing practices.
ContributorsPathak, Krisha Hemanshu (Author) / Kumar, Ajith (Thesis director) / Arora, Hina (Committee member) / W. P. Carey School of Business (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Hugh Downs School of Human Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05