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Description
This study is a feminist historiography of Al-Raida, a Lebanese feminist journal introduced in 1976 by the Institute for Women's Studies in the Arab World at the Lebanese American University. This study recovers foundations of modern Lebanese feminist discourses as they are articulated in the journal by employing Foucauldian CDA as a means to trace discourse strands, or conversations, which include Family Planning, development, politics and narratives of the Lebanese civil war. This study explores, by situating each discourse strand within dominant and local historical contexts, the shifting rhetorical function of the journal through various historical moments. Tracing the dominant discourse strands within the first decade of the journal, this study rhetorically analyzes the ways in which arguments are positioned, research studies are presented, and methodologies are employed to forge viable solutions to Middle Eastern women's issues. First, the study traces the conversation on Family Planning in Lebanon and its relevance to the economic and social situation during the late 70s. Second, the study presents the shift in the early 80s towards a discourse on development and explores how Al-Raida presents the issue of development, attempts to define it, and in doing so outlines some of the concerns at this time, including illiteracy, access to health care, access to paid employment, and women's access to developmental opportunities. Third, the study presents the discourse in the mid-80s on the civil war in Lebanon and highlights Al-Raida's rhetorical function by documenting trauma and war narratives through personal interviews, testimonies, and ethnographies. The shift in the methodologies of the research articles published in the first decade, from quantitative studies towards qualitative studies, indicates the journal is rhetorically situated within both the dominant international discourse and within the local context, exhibiting an ability to respond to the nuances in the local Lebanese women's movement while simultaneously maintaining international visibility.
ContributorsKhoury, Nicole (Author) / Goggin, Maureen D (Thesis advisor) / Ali, Souad T. (Thesis advisor) / Roen, Duane (Committee member) / Arizona State University (Publisher)
Created2012
Description
ABSTRACT For many years, difference scholars, such as Cornel West, Iris Marion Young, and Janet Atwill have been reminding humanities scholars that if social equity is ever to be realized, difference needs to be reconfigured and reframed. As Janet Atwill puts it, "difference can no longer be the anomaly, the enemy, or the problem to be solved. Difference is the condition" (212). While these scholars insightfully recognize that difference needs to be accepted, welcomed and loved rather than merely tolerated, they have not sufficiently addressed the perceptual change that must occur worldwide if difference as an intrinsic underlying condition of human existence is to be embraced. This project provides a point of departure for carrying out such a dramatic epistemic change by arguing that hierarchical thinking, not difference, is the real agent underwriting societal violence and discord. Hierarchical thinking delineates a more appropriate critical space than does difference for social justice inquiry, invention, and intervention. This project also rhetorically theorizes the realm of intersubjectivity and provides two novel contributions to contemporary rhetorical theory: 1) privilege as a rhetorical construct and 2) the untapped inventional potential of the postmodern understanding of intersubjectivity. To illustrate the embodied and performative aspects of hierarchical thinking, this work draws upon the writings of Lillian Smith, a white southerner (1897-1966) whose descriptive analyses of the Jim Crow South allude to large systems of privilege of which Jim Crow is merely representational. Illustrating the invidious nexus of privilege, Smith's writings describe the ways in which individuals embody and perform practices of exclusion and hate to perpetuate larger systems of privilege. Smith shows how privilege operates much as gender and power--fluidly and variously and dependent upon context. Viewing privilege as a rhetorical construct, operating dynamically, always in flux and at play, provides rhetoricians with a theoretically important move that un-yokes privilege from specific identities (e.g., white privilege). When viewed through this more dynamic and precise lens, we can readily perceive how privilege functions as a colonizing, ubiquitously learned, and variegated rhetorical practice of subordination and domination that, as a frame of analysis, offers a more fluid and accurate perspective than identity categories provide for discussions of oppression, social justice, and democratic engagement.
ContributorsHoliday, Judy (Author) / Goggin, Maureen D (Thesis advisor) / Long, Elenore (Committee member) / Miller, Keith (Committee member) / Arizona State University (Publisher)
Created2012
Description
This longitudinal exploratory research study examines a Russian language online community of creative writers who refer to themselves as Real Padonki. Grounded theory was used as the method of data collection and analysis. Based on analysis of the texts published on udaff.com and interactions between the members of this community several conclusions were made. It is proposed that udaff.com should be viewed as an online resource for writers who have created a new form of literature: post-Soviet Russian literature. This new of form literature is characterized by several features that distinguish it from previous forms. This new form of literature is based on the cultural model of a Real Padonak - a new kind of person that embodies both the writer and the hero (a new archetype) created by this writer. In the same way as dissident writers made criminal argot a part of Russian literature, the writers of udaff.com rely on the use of Albanskij, a linguistic innovation, a variation of the Russian language that they have created. Finally, this new literature uses the Internet as its main medium of publication. As a new archetype, Real Padonak represents a continuum of characters (real life people as well as invented literary characters) created by udaff.com writers. From the perspective of Discourse analysis, the cultural model of Real Padonak is shown as multiglossia of Discourses that represent beliefs, attitudes, values, and practices that exist in contemporary Russian society.
ContributorsOliynyk, Olena (Author) / Goggin, Maureen D (Thesis advisor) / Margolis, Eric (Committee member) / Gee, James P (Committee member) / Arizona State University (Publisher)
Created2015
Description
This dissertation is an examination of a modernist desire to construct future materiality via material language, which represents a desire to overcome biology and the biological body. As such, modernist discourses of material language must be understood within their broader historical context, as these textual constructs developed against a cultural backdrop replete with eugenicist ideologies. Modernists wielded discourses of material language to determine via cultural reproduction which futures might materialize, as well as which bodies could occupy those futures and in what capacities. This dissertation argues that these modernist constructs contain their own failure in their antibiologism and their refusal to acknowledge the agency of corporeal materiality before them. Unlike language, the body expresses biopower through its material (re)productivity—its corpo-reality—which, though it can be shaped and repressed by discourse, persistently ruptures through the restraints of eugenicist ideologies and the autonomous liberal model of white masculine embodiment they uphold. This work analyses sexually marginalized bodies in texts by Mina Loy, Djuna Barnes, Nathanael West, and Ernest Hemingway that, through their insistently persistent biological materiality, disrupt modernist discourses of material language that offer no future for feminine, queer, and disabled corporeality. By exploring how intersecting issues of gender, sexuality, and disability complicate theories of language’s materiality in modern American literature, this dissertation brings attention to writers and texts that challenge broader attempts in the early decades of the twentieth century to subvert the biological body through eugenicist projects of cultural reproduction.
ContributorsJohnston, Amilynne Rose (Author) / Clarke, Deborah (Thesis advisor) / Holbo, Christine (Committee member) / Goggin, Maureen D (Committee member) / Arizona State University (Publisher)
Created2019
Description
This paper will be exploring a marketing plan for a Kpop Fan artist, Jennifer Lee. Kpop is a genre of music originating from South Korea that provides a whole-package entertainment. Fan artists are producers who create produce for the consumption and purchase of other Kpop fans. The paper will consider segmentation and the products and platforms that best target them in order to maximize revenue. A survey was performed with a sample size of 314 participants to find out consumer behavior and preference as well as producer situation. Consumers come from both the United States and abroad. Customers come directly and almost exclusively from followers. Therefore, increasing the number of followers on Instagram is essential to increasing revenue. Jennifer has time, resource, and ability constraints, while the market has limited potential. The conclusion is that Jennifer should become more organized as a business. To grow her following, she should cater more towards the most popular fandoms (BTS), make art tutorials, consider collaborations, and better inform followers of her products/services available for purchase. The social media platforms key to marketing Jennifer's products are Instagram and Twitter. Other platforms to be used to increase exposure are Tumblr, Amino Apps, DeviantArt, Reddit, and YouTube. She must also declutter all of these virtual storefronts of unnecessary content to varying degrees in order to build ease of access and a trustworthy brand image. The best platforms for transaction is a personal store, RedBubble (a website that allows users to sell a variety of products with their uploaded images printed onto them), Patreon, and in-person at conventions.
ContributorsXu, Everest Christine (Author) / Eaton, Kathryn (Thesis director) / Ingram-Waters, Mary (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
The advertising agency, in its variety of forms, is one of the most powerful forces in the modern world. Its products are seen globally through various multimedia outlets and they strongly impact culture and economy. Since its conception in 1843 by Volney Palmer, the advertising agency has evolved into the recognizable—and unrecognizable—firms scattered around the world today. In the United States alone, there are roughly 13.4 thousand agencies, many of which also have branches in other countries. The evolution of the modern advertising agency coincided with, and even preceded, some of the major inflection points in history. Understanding how and why changes in advertising agencies affected these inflection points provides a glimpse of understanding into the relationship between advertising, business, and societal values.
In the pages ahead we will explore the future of the advertising industry. We will analyze our research to uncover the underlying trends pointing towards what is to come and work to apply those explanations to our understanding of advertising in the future.
In the pages ahead we will explore the future of the advertising industry. We will analyze our research to uncover the underlying trends pointing towards what is to come and work to apply those explanations to our understanding of advertising in the future.
ContributorsHarris, Chase (Co-author) / Potthoff, Zachary (Co-author) / Gray, Nancy (Thesis director) / Samper, Adriana (Committee member) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Herberger Institute for Design and the Arts (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
The goal of our project was to determine how to create the most marketable hockey team. To do this, consumer needs, team psychology, and financing were all researched and evaluated. With this information, a business plan was designed around the next NHL expansion team. Two surveys, one for marketing distributed to the general public, and one for team psychology distributed to current and former hockey players were created and sent out, while data for the financing aspect was collected by comparing data from other NHL teams and franchises from different sports. In terms of financials, this comes in lower than average ticket prices, a nice and expensive stadium, the ideal city to generate capital, and sufficient money spent on advertising. Our ticket prices of $140 is based on having a low enough price to generate lots of demand while high enough to make a profit. The $600 million stadium (which will be fully funded) will surely draw a significant crowd. Choosing Seattle as a city is the most ideal to meet these goals and lastly, in meeting with an NHL GM, we determined $4 million in yearly advertising costs as sufficient in creating the most marketable team. Throughout this whole process, we remained data focus. We focused on data from a customized marketing survey, organizational structures, salary cap, and attendance. What our marketing survey results showed us is that our potential fans wanted three characteristics in a hockey team: speed, intensity, and scoring. In looking at organizational structures teams that exemplified these characteristics had a heavy emphasis on development and scouting. So we built our organizational tree around those two ideals. We hired GM Mike Futa, a current director of player personnel for the L.A. Kings, and Head Coach Adam Oates, a current skills development coach for top players to bring those ideals to fruition. In constructing our team we replicated the rules set forth for the Vegas Knights' expansion draft and hypothesized a likely protected list based off of last years lists. As a result we were able to construct a team that statistically out performed the Vegas Knights draft numbers by double, in goals, assists, and points, while also beating them in PIM. Based off of these numbers and an analysis of how goals translate into game attendance we are confident that we have constructed a team that has the highest potential for marketability. For the team psychology area, when creating a roster and scouting players, some of our main findings were that it is important to pursue players who get along well with their teammates and coaching staff, are aggressive, are leaders on the team, and are vocal players who communicate effectively. We also recommended avoiding players who significantly portrayed any "pet-peeve" traits, with the most emphasis placed on "disrespectful toward teammates," and the least emphasis placed on "over-aggression." By following all of these recommendations, we believe the most marketable hockey team possible can be created.
ContributorsQuinn, Colin Christopher (Co-author) / Spigel, Carlos (Co-author) / Meyer, Matt (Co-author) / Eaton, John (Thesis director) / McIntosh, Daniel (Committee member) / Department of Marketing (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
The inherent risk in testing drugs has been hotly debated since the government first started regulating the drug industry in the early 1900s. Who can assume the risks associated with trying new pharmaceuticals is unclear when looked at through society's lens. In the mid twentieth century, the US Food and Drug Administration (FDA) published several guidance documents encouraging researchers to exclude women from early clinical drug research. The motivation to publish those documents and the subsequent guidance documents in which the FDA and other regulatory offices established their standpoints on women in drug research may have been connected to current events at the time. The problem of whether women should be involved in drug research is a question of who can assume risk and who is responsible for disseminating what specific kinds of information. The problem tends to be framed as one that juxtaposes the health of women and fetuses and sets their health as in opposition. That opposition, coupled with the inherent uncertainty in testing drugs, provides for a complex set of issues surrounding consent and access to information.
ContributorsMeek, Caroline Jane (Author) / Maienschein, Jane (Thesis director) / Brian, Jennifer (Committee member) / School of Life Sciences (Contributor) / Sanford School of Social and Family Dynamics (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Social-emotional learning (SEL) methods are beginning to receive global attention in primary school education, yet the dominant emphasis on implementing these curricula is in high-income, urbanized areas. Consequently, the unique features of developing and integrating such methods in middle- or low-income rural areas are unclear. Past studies suggest that students exposed to SEL programs show an increase in academic performance, improved ability to cope with stress, and better attitudes about themselves, others, and school, but these curricula are designed with an urban focus. The purpose of this study was to conduct a needs-based analysis to investigate components specific to a SEL curriculum contextualized to rural primary schools. A promising organization committed to rural educational development is Barefoot College, located in Tilonia, Rajasthan, India. In partnership with Barefoot, we designed an ethnographic study to identify and describe what teachers and school leaders consider the highest needs related to their students' social and emotional education. To do so, we interviewed 14 teachers and school leaders individually or in a focus group to explore their present understanding of “social-emotional learning” and the perception of their students’ social and emotional intelligence. Analysis of this data uncovered common themes among classroom behaviors and prevalent opportunities to address social and emotional well-being among students. These themes translated into the three overarching topics and eight sub-topics explored throughout the curriculum, and these opportunities guided the creation of the 21 modules within it. Through a design-based research methodology, we developed a 40-hour curriculum by implementing its various modules within seven Barefoot classrooms alongside continuous reiteration based on teacher feedback and participant observation. Through this process, we found that student engagement increased during contextualized SEL lessons as opposed to traditional methods. In addition, we found that teachers and students preferred and performed better with an activities-based approach. These findings suggest that rural educators must employ particular teaching strategies when addressing SEL, including localized content and an experiential-learning approach. Teachers reported that as their approach to SEL shifted, they began to unlock the potential to build self-aware, globally-minded students. This study concludes that social and emotional education cannot be treated in a generalized manner, as curriculum development is central to the teaching-learning process.
ContributorsBucker, Delaney Sue (Author) / Carrese, Susan (Thesis director) / Barab, Sasha (Committee member) / School of Life Sciences (Contributor, Contributor) / School of Civic & Economic Thought and Leadership (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
As of 2019, 30 US states have adopted abortion-specific informed consent laws that require state health departments to develop and disseminate written informational materials to patients seeking an abortion. Abortion is the only medical procedure for which states dictate the content of informed consent counseling. State abortion counseling materials have been criticized for containing inaccurate and misleading information, but overall, informed consent laws for abortion do not often receive national attention. The objective of this project was to determine the importance of informed consent laws to achieving the larger goal of dismantling the right to abortion. I found that informed consent counseling materials in most states contain a full timeline of fetal development, along with information about the risks of abortion, the risks of childbirth, and alternatives to abortion. In addition, informed consent laws for abortion are based on model legislation called the “Women’s Right to Know Act” developed by Americans United for Life (AUL). AUL calls itself the legal architect of the pro-life movement and works to pass laws at the state level that incrementally restrict abortion access so that it gradually becomes more difficult to exercise the right to abortion established by Roe v. Wade. The “Women’s Right to Know Act” is part of a larger package of model legislation called the “Women’s Protection Project,” a cluster of laws that place restrictions on abortion providers, purportedly to protect women, but actually to decrease abortion access. “Women’s Right to Know” counseling laws do not directly deny access to abortion, but they do reinforce key ideas important to the anti-abortion movement, like the concept of fetal personhood, distrust in medical professionals, the belief that pregnant people cannot be fully autonomous individuals, and the belief that abortion is not an ordinary medical procedure and requires special government oversight. “Women’s Right to Know” laws use the language of informed consent and the purported goal of protecting women to legitimize those ideas, and in doing so, they significantly undermine the right to abortion. The threat to abortion rights posed by laws like the “Women’s Right to Know” laws indicates the need to reevaluate and strengthen our ethical defense of the right to abortion.
ContributorsVenkatraman, Richa (Author) / Maienschein, Jane (Thesis director) / Brian, Jennifer (Thesis director) / Abboud, Carolina (Committee member) / Historical, Philosophical & Religious Studies (Contributor) / School of Life Sciences (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2020-05