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- Creators: Department of Marketing
- Member of: Theses and Dissertations
Billionaires are a relatively new phenomenon, yet their influence is immense. Some billionaires hide in the shadows, and others are at the forefront of our society. With the advent of social media, the reach of billionaires at the forefront has expanded exponentially. Some sport their fancy lifestyles, some preach their views on the world, and some share what it takes to become like them. With 2.562 billion monthly YouTube users and millions of views for any video with or about billionaires, the reach the highly wealthy have is immense. So many are watching, raising two questions are the viewers watching with the intent of learning how to become a billionaire themselves or are they purely focused on entertainment value? Additionally, what purpose does speaking to the masses through YouTube serve for the wealthiest individuals in the world? This paper will attempt to answer these questions and dive deeper into the billionaire YouTube landscape. There will be a discussion of the immense power of billionaires, what it means to be one, and an analysis of a select few of America’s wealthiest individuals. Hopefully, this will give a better perspective on the wealth-based social media landscape.
The Lovely Co. is a comprehensive business plan that is an all inclusive service for newly engaged couples. This company has been created to fill a void in the wedding planning industry of a one-stop-shop. The goal of The Lovely Co. is to take away the stress that comes along with planning a wedding/events. This project has all aspects of a start up business including: website, social media platforms, business cards, pamphlets, budget, and employee's. We hope you have a "Lovely" time learning more about The Lovely Co.
The purpose of this thesis is to analyze the impacts of virtue signaling and tokenism within the cosmetic industry and how it relates to corporate social responsibility. Secondary research has been gathered and analyzed to find insight into how these aspects in marketing can impact the profits and other measures of success within business. This will lead to an understanding of how corporate social responsibility can be beneficial to the cosmetic industry, especially as companies grow and expand their target market. This thesis research is based on secondary research built from articles and advertisements. Additionally, research will be pulled from company statistics in profits and sales to determine success in different product launches and the marketing tactics utilized. After analyzing these differences and the types of advertisements that lead to the most successful results, it can be determined that virtue signaling and racial/ethnic tokenism can hinder success potential and thus, in contrast, companies that adhere to the ethical implications within corporate social responsibility will benefit from a reputation of sincerity.
The WELL Building Standard is the first of its kind to focus on the health and wellness of building occupants. It’s a dynamic rating system between design and construction with evidence-based health and wellness interventions. It’s a holistic design approach addressing seven concepts: air, water, nourishment, light, fitness, comfort, and mind. Within these concepts are 100 “features” intended to address specific aspects of occupant health, comfort, and knowledge. To model these concepts and features, I will be using my Spring 2022 interior design studio project to exemplify the importance and benefits of the WELL Building Standard in workplace design.
As fan demographics of major professional sports continue to increase in age, research on youth fandom continues to be a topic of interest for researchers. There are relatively few studies in the space that adequately address the issue of an aging population of fans and highlight the importance of growing fandom starting at a young age. There have been previous studies that have looked at sports fandom and age demographics on a broader scale. This thesis aims to add on to that research by focusing more closely on younger fans and their experience with baseball prior to their college years. The data presented in this thesis was conducted through a predominately qualitative online questionnaire. This research is primarily focused on investigating three topics of interest within the consumer behavior realm of the sports industry. First, to provide a baseline understanding of what factors in childhood potentially impact a person’s likelihood of fandom as they age. Second, to look into promotions and activations that could potentially influence a consumer's behaviors and likelihood of attendance at a Major League game. Third, to provide a comprehensive look at whether or not the understanding of baseball impacts if a person is a fan of the sport. With the data collected from this research, the MLB and individual professional baseball teams can look into ways to capitalize on the findings of the research to promote youth fan engagement. Furthermore, this research identifies a significant need for the league and/or teams to invest in youth fandom and fandom enhancement opportunities.
Our thesis focuses on sports medicine and specific rehabilitation techniques, specifically Cupping, Scraping/Graston, and Normatec. It highlights the aspects of marketing and bioscience/health for these various sports medicine rehabilitation techniques. We highlighted how these are marketed, such as what they are advertised to do, while researching the health benefits and results of the techniques, and if these techniques produced the best recovery effects, and are effective, for athletes.