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This paper studies how the COVID-19 global pandemic influenced a new generation of investors into the stock market. The paper will take a look at the state of the financial markets and its participants before the pandemic, during the pandemic, and after the pandemic. It is important to note that

This paper studies how the COVID-19 global pandemic influenced a new generation of investors into the stock market. The paper will take a look at the state of the financial markets and its participants before the pandemic, during the pandemic, and after the pandemic. It is important to note that as of this paper, the COVID-19 pandemic is far from being over—these conclusions and recommendations are based on the current trends within the financial market. The research concludes that the younger participants that joined the market were more risk tolerant, traded in large quantities with little money, and found many of their trading strategies on social media platforms. Further research also suggests that market sentiments were highly correlated with price differences in stocks and other securities. Along with a categorization for the new investors in the market, this paper will take a look at how the new participants have affected more traditional experienced investors that were in the stock market well before the pandemic, and their ability to give and take investment advice from the new generation. Key words: COVID-19 pandemic, risk average, pandemic investors, market sentiments

ContributorsRandeniya, Rushini (Author) / Bonadurer, Werner (Thesis director) / Jordan, Erin (Committee member) / Barrett, The Honors College (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2022-05
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From December 2019 to December 2020, I served as the chapter president of the Chi Omega Psi Epsilon Chapter at Arizona State University. Although my experiences as president sharpened my leadership abilities and provided me with skills I will take into my future career, the emotional baggage caused by the

From December 2019 to December 2020, I served as the chapter president of the Chi Omega Psi Epsilon Chapter at Arizona State University. Although my experiences as president sharpened my leadership abilities and provided me with skills I will take into my future career, the emotional baggage caused by the experience was scarring. I found myself carrying it with me after my term ended, allowing my negative emotions to highly affect my post-leadership experience. In conducting this project, it was my goal to determine if other student leaders had similar experiences to mine, and if so, come up with recommendations on how to improve support processes to ensure that student leaders are able to enjoy their terms as much as possible. From my research, it is evident that expectations and responsibilities put on student leaders are taking away from the positives that spring from leadership experiences. In interviewing 18 student leaders from multiple organizations across six universities around the country, it became evident that students’ positions were highly affecting their mental health and feelings towards the organization and university while in the leadership role and after their terms. I created three recommendations with the hope that this project will start the conversation around the topic of student leadership support, eventually inspiring change that will allow future student leaders to have a better experience than both myself and my peers had. These recommendations include creating an outlet/platform where past and current student leaders can talk about their experiences, creating an avenue for organization advisors to connect with the majority of members rather than having them solely in contact with the leaders, and streamlining university communications to both students, leaders, and advisors. By doing these three things, student leaders will have a better support network, allowing them to fully experience, learn from, and enjoy their time as an executive board member of their organization.

ContributorsWeissman, Taylor (Author) / Byrne, Jared (Thesis director) / Pitman, Julia (Committee member) / Barrett, The Honors College (Contributor) / Department of Management and Entrepreneurship (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Marketing (Contributor)
Created2022-05
Description
This paper describes the process of starting a sustainable fashion business, Happy Lola Collective, with the goal of saving all clothes from ever ending up in a landfill. The Business Model Canvas was used to flesh out the original business idea, treated as a series of hypotheses which were then

This paper describes the process of starting a sustainable fashion business, Happy Lola Collective, with the goal of saving all clothes from ever ending up in a landfill. The Business Model Canvas was used to flesh out the original business idea, treated as a series of hypotheses which were then tested over the next nine months. Our results were broken down and used to plan future changes for Happy Lola.
ContributorsO'Connor, Erin (Author) / Byrne, Jared (Thesis director) / Giles, Charles (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2022-12
Description
The purpose of this thesis is to analyze how ballet made the rapid shift into the digital market due to the global pandemic and how Covid-19 shaped marketing in the ballet world. To solve the research question (How can marketing strategies used by ballet companies during the Covid-19 Pandemic bring

The purpose of this thesis is to analyze how ballet made the rapid shift into the digital market due to the global pandemic and how Covid-19 shaped marketing in the ballet world. To solve the research question (How can marketing strategies used by ballet companies during the Covid-19 Pandemic bring new energy and success to future ballet seasons?), this thesis consists of conducting research, interviewing marketing teams from different companies, and then creating strategy suggestions for managing the balance between a century-old art form and modern marketing tactics.
ContributorsHolland, Hannah (Author) / Eaton, John (Thesis director) / Kutz, Elana (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2022-12
Description

The following paper builds upon version one of The Women’s Power and Influence Index (WPI). The WPI Index is a product created by The Difference Engine, a center at ASU, to address gender inequality in the workplace. The WPI Index ranks Fortune 500 companies on various criteria and releases the

The following paper builds upon version one of The Women’s Power and Influence Index (WPI). The WPI Index is a product created by The Difference Engine, a center at ASU, to address gender inequality in the workplace. The WPI Index ranks Fortune 500 companies on various criteria and releases the information to the public in an easy-to-understand manner. Following the first release in 2021, we aim to help the WPI Index continue to grow by researching social movements that can inspire the Index, suggesting additional criteria for version 1.5, and raising awareness through events and social media. Part I of the paper details how social movements have utilized social pressure and social media to create broad change, setting the stage for the WPI Index’s public rankings to incentivize change. Part II provides research on new criteria we propose to be added to the Index for the next release. Lastly, part III covers how we used TikTok, events, and partnerships to help the Index gain notoriety. Altogether the paper suggests new directions and provides scientific research to further the goals of the WPI Index.

ContributorsDevries, Alexis (Author) / Holly, Sydney (Co-author) / Lee, Shania (Co-author) / Amare, Esete (Co-author) / Zaffar, Eshan (Thesis director) / Gel, Esma (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2023-05
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Description

Jack Grant and Sam Truman, two seniors at Arizona State University, discuss the latest in major sports, current events, and various other topics. Within their informal discussions, Jack and Sam "just say" whatever comes to mind and never shy away from a hot take. Most episodes include only Jack and

Jack Grant and Sam Truman, two seniors at Arizona State University, discuss the latest in major sports, current events, and various other topics. Within their informal discussions, Jack and Sam "just say" whatever comes to mind and never shy away from a hot take. Most episodes include only Jack and Sam, but some entertain numerous guests and differing formats. The podcast is supported by a multimedia website, including written articles and interactive features. All components were further marketed through social media outreach and engagement. The Just Saying Podcast thesis paper analyzes podcast history and what has made them such a popular media outlet. Further, the paper discusses what makes The Just Saying Podcast a unique product. Our deliverable, The Just Saying Podcast, can be found at: https://podcasts.apple.com/us/podcast/the-just-saying-podcast/id1585891858 All components can be accessed through: https://www.justsayingpod.com/ https://twitter.com/JustSayingP

ContributorsTruman, Sam (Author) / Grant, Jack (Co-author) / Baker, Aaron (Thesis director) / Bonfiglio, Thomas (Committee member) / Barrett, The Honors College (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2022-05
Description

Our thesis revolved around the Maryvale community and was centered by a Photovoice project that was a Youth Participatory Action Research method. Being a project led by the youth we continued their stories and expanded off of the topics that we discussed in our photovoice meetings. In our thesis podcast

Our thesis revolved around the Maryvale community and was centered by a Photovoice project that was a Youth Participatory Action Research method. Being a project led by the youth we continued their stories and expanded off of the topics that we discussed in our photovoice meetings. In our thesis podcast we discussed the expectation and reality of moving to a new country, the colorism our community as well as other communities face, and the health disparities that are present within underrepresented communities. We were able to expand on these topics and tie it back to the conversations we had with each other four years prior to doing our podcast and how little or how much these topics have changed and evolved.

ContributorsRuiz, Wendy (Author) / Elizalde, Manuel (Co-author) / Medina Rios, Kimberly (Co-author) / Reed, Lauren (Thesis director) / Mullady, Allison (Committee member) / Barrett, The Honors College (Contributor) / School of Politics and Global Studies (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2023-05
DescriptionI have developed an in-depth business plan for Managing, Financing, and Hosting a youth Wrestling Tournament. I intend to use this business plan as a road map for my company Beat the Elite, where I will host tournaments across the Midwest.
ContributorsKane, Patrick (Author) / Koretz, Lora (Thesis director) / Moore, James (Committee member) / Barrett, The Honors College (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2023-12
Description
This creative thesis project consists of a singing performance and literary review analysis. The interest for this project was fueled by my own experiences as an Undergraduate student with a musical background pursuing a major in Biological Sciences and minor in Business at Barrett, The Honors College at Arizona State

This creative thesis project consists of a singing performance and literary review analysis. The interest for this project was fueled by my own experiences as an Undergraduate student with a musical background pursuing a major in Biological Sciences and minor in Business at Barrett, The Honors College at Arizona State University. Through an exploration of current research, this project analyzes the transformative impacts of playing music on individuals’ academic, creative, and life skills. Through the literature review, I found that music improves academic performance in students, leads to cognitive brain development, develops critical life skills including communication and leadership, as well as increases self-expression as an emotional outlet. The main goal of this project was to shed light on the benefits of playing music through a singing performance of five pieces to showcase my musical abilities, as well as advocate for the necessity of music in the school curriculum.
Created2023-12
Description

“The Power of Family in Entrepreneurship: The Story of Avanti Ristorante” is a thesis project with a dual purpose: to preserve family history, and to explore and learn from the entrepreneurial journey of the DiMarzio and Mancini families. After emigrating from Italy to the United States, these two families opened

“The Power of Family in Entrepreneurship: The Story of Avanti Ristorante” is a thesis project with a dual purpose: to preserve family history, and to explore and learn from the entrepreneurial journey of the DiMarzio and Mancini families. After emigrating from Italy to the United States, these two families opened Avanti, and Italian restaurant in Cheyenne, WY. Through decades of hard work, they made immeasurable impact on their community. Their story told through the medium of an 18-minute documentary film. The film features in-depth interviews with Marisa DiMarzio, Gino DiMarzio, Roberto Mancini, and Lucia Manici, supported by photos and artifacts from their thirty year tenure as restaurateurs. Viewers of the film will glean valuable lessons about the importance of a dedication to service as the driving force behind successful entrepreneurship. The documentary can be viewed via the link in the PDF, or on the Center for Entrepreneurship YouTube channel: https://www.youtube.com/channel/UCfQhW4j8hReH6Lgeuy5hmdQ

ContributorsShappell, Alexandre (Author) / Byrne, Jared (Thesis director) / Gallagher, Brendan (Committee member) / Barrett, The Honors College (Contributor) / Department of Management and Entrepreneurship (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2023-05